Parameter

Strengths Weight Score

The pricing of the shuttle was a cost save compared to taxi
0.2 6.0
services & ridesharing services
Dynamic shuttlings algorithms and learning capability offered
much greater flexibility in pickup and departure times and 0.3 7.0
locations
Dynamics shuttle could also be used to connect riders from
0.2 5.0
their home communities to mass transit route.
Dynamics shuttle had the purpose of utilizing shuttles to
0.2 6.0
transport up to 12 per ride.
Weakness
The Pricing of the shuttle was usually at a premium to mass
0.1 4.0
transit in market
Total 1.0

CPM of Ford's Prospected Partners Vrigg

Parameter Weight Score

Partner Business Model 0.12 1

Partner Costumer Strategy 0.1 2
How Scalable Are Parther in Algorithms 0.1 1
City Relationship 0.09 2
Physical Products 0.09 3
Operating Franchise Model 0.1 4
Willingness to accept Investment 0.1 1
User Experience 0.1 2
Growth Potential 0.1 2
Applicability of Algorithm/Flexibility 0.1 2
Total 1
Fleet Management Y
Costumer Support/Help Desk/CRM Y
Costumer Scale & Insights (incl. analytics) Y
Weighted Score
1.2

2.1

1.0

1.2

0.4
5.9

Vrigg Ryderz Car-Go Shuttlex Qquark

Weighted Weighted Weighted Weighted

Score Score Score Score
Score Score Score Score

0.12 4 0.48 4 0.48 3 0.36 3

0.2 4 0.4 2 0.2 2 0.2 2
0.09 1 0.09 1 0.09 4 0.36 4
0.18 2 0.18 1 0.09 3 0.27 2
0.3 2 0.2 2 0.2 2 0.2 2
0.4 4 0.4 4 0.4 2 0.2 1
0.1 3 0.3 1 0.1 2 0.2 4
0.2 3 0.3 1 0.1 2 0.2 2
0.2 4 0.4 3 0.3 2 0.2 1
0.2 3 0.3 2 0.2 2 0.2 4
1.99 3.05 2.16 2.39
R Y R R
Y Y G G
Y Y G Y
Qquark

Weighted
Score

0.36
0.2
0.36
0.18
0.2
0.1
0.4
0.2
0.1
0.4
2.5
 Greenfield Development
Pro Cons
resikonya tinggi, terutama dari segi capital.
akselerasi pertumbuhannya bisa lebih cepat,
Karena greenfield development akan
sejauh working capitalnya ada.
membutuhkan banyak capital.
masih ada trial & error
Strategic partnership or alliance
Pro Cons

tidak perlu investasi lagi untuk mencari harus adanya kesesuaian antaran Ford dan
sumber daya manusia partnernya, baik dari segi bisnis model, visi,
target costumer, dll
modal dan risiko yang dihadapi tidak terlalu
besar dibandingkan oleh greenfield
development
Acquire an existing mobility provider
Pro Cons
memberikan edukasi kepada sumber daya dari
Modal yang dibutuhkan tidak banyak/tidak
mobility provider agar beroperasi sesuai
besar
dengan visi dan SOP(policy) Ford.

mudah melakukan control operasi bisnisnya perlu melakukan pembenahan

resikonya lebih kecil dibandingkan dengan

greenfield development