BANGLADESH UNIVERSITY OF PROFESSIONALS

Term Paper
On
E-marketing in the Perspective of Bangladesh: A Case study on
Abdul Monem Ltd. Bangladesh

Submitted To
Rezaul Karim
Assistant Professor
Faculty of Business Studies
Bangladesh University of Professionals

Submitted By
Imam Hossain
OC No. 11213
PL: J 1 (B)
th
78 BMA Long Course

Date of Submission:
 Letter of Transmittal
Dated:

Rezaul Karim
Assistant Professor
Faculty of Business Studies
Bangladesh University of Professionals

Subject: Term Paper Submission

Dear Sir,

I am highly delighted to submit my term paper on E-marketing in the Perspective of

Bangladesh: A Case study on Abdul Monem Ltd. Bangladesh to you, as a requirement of
term paper for the fulfillment of BBA First Term. It is a great achievement to work under your
active supervision and guidance. I beg your kind excuse for the unintentional errors that may
take place in the term paper in spite of my best efforts. I strongly hope and believe that you will
be kind enough to accord your kind approval to this term paper and bless me heartily.

I, therefore pray and hope that my report would quench your thirst and will leave up to your
satisfaction.

Sincerely Yours

--------------------
Imam Hossain
OC No. 11213
PL: J 1 (B)
78th BMA Long Course
 Acknowledgment

At the beginning, I would like to convey gratitude to the Almighty Allah for his blessing in
completing this report. I am obliged to a number of people who helped me to organize this report
and for their kind opinion, suggestions, instructions and support and appropriate guidelines for
this. I have received endless support and guidance in preparation of this report from numerous
sources.
Now, I would like to show gratefulness to the dissertation supervisor, Rezaul Karim, Assistant
Professor of Bangladesh University of Professionals for his contribution in giving suggestions
and encouragement throughout the study and development process.
Then, I would like to thank all the teachers of Faculty of Business Studies of BUP who helped
me by providing guidelines to perform the work.
Additionally, I would like to thank one of my big brothers, who helped me to gather knowledge
about the ethical banking practices.
Finally, my special gratitude to my parents, superiors, friends, colleagues and relatives for their
enormous helps, sacrifices and mental support to complete this study.

Imam Hossain
 Table of Contents
Letter of Transmittal

Acknowledgement

Chapter I: Introduction 1-4

1.1 Introduction:

1.2 Background of the Study:

1.Importance of the study:

2. Objective of the study:

3. Scope of the study:

4.Data Processing Method:

5.Study Area :

Chapter II: Company Overview 5-8

2.1: Company Overview

2.2: Company Background:

2.3 Organogram

2.4: Vision & Mission

Chapter III: Data Collection Techniques 9-9

3.1 : Data Collection Techniques

3.2 : Sources of Data Collection

Chapter 04: Findings and Analysis 10-27

04.1 : Market Offerings of Igloo Ice-Cream & Milk Unit

04.2 : Marketing Offerings of BEVARAGE UNIT

 04.3 : Product Mix of AML

04.4 : Brand Development Strategy

04.5 : Brand Sponsorship

04.6 : Practice of Marketing Concepts

04.7 : Business Portfolio Analysis

04. 8 : Ansoff Product-Market Expansion Grid Strategies

04. 9 : Corporate Social Responsibility

04.10 : Promotional Activities (IMC)

04.11 : Push/Pull Strategy

04.12 : Pricing Strategy

04.13 : Distribution Strategy

04.14 : Evaluation of the companys close competitors

Chapter V: Summary of Findings 28

Chapter VI: Conclusion 29

Bibliography 30

Questionnaire 31-33