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The Healthcare Context

An aging popula3on.
By 2050, one in ve Indians

>60 age.

The increasing prevalence of chronic diseases.

51%
of all old-age deaths in India.

The need for be>er quality post-opera3ve and primary care.

600,000 - 700,000
addi3onal beds over the next 5-6 years

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Home Healthcare
Key Drivers Home Healthcare
Hospitals

Clinics
Changing demographics

EMS Pa3ents
Doctors
Increasing disposable incomes

Home Pharmacy
Healthcare
Quest for be>er and constant quality care

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Hospitals Vs Home Healthcare
The protability of hospitals = average
revenue derived from the average stay of a
pa8ent.

It is a high margins model.

H o m e h e a l t h c a r e r e q u i r e s s p e c i a l
competencies for managing last-mile logis8cs
and the remote health workers.

Home health care is a volume model.

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Market Segmentation: By Devices

Health Diagnos3c devices

Health Monitoring devices Therapeu3cs

Home home healthcare devices
Healthcare
Devices

Medical supplies
Mobility Assist

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Market Segmentation: By Services

Telehealth and Telemedicine

Rehabilita3on Infusion Therapy

Home
Healthcare
Services

Unskilled
Home Healthcare Services Respiratory Therapy

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Global Market Forecast
[In US $/Billion]

368
8%

315
270

2016 2018 2020

[Source: CMR Analysis and Industry Es8mates]

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India: The Big Picture

Revenue streams include both annual or monthly

subscrip8on fees and a per-interac8on fee.

Startups

VCs

MNCs Increased accountability and standards could

encourage insurance companies to cover home
Indian Healthcare
healthcare costs.
Corporate Providers
Houses

Home Healthcare Ecosystem in India

Technology is all pervasive in a home healthcare set-up,

for it to be successful and protable.

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Types of Players

Hospitals with in-house home healthcare division

Hospitals working with home healthcare partners

Private home healthcare partners

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Services in Demand in India
Home healthcare has the poten8al to replace upto 65% of unnecessary hospital visits
in India, and costs upto <20% incurred on hospital costs.

Elderly Care Physiotherapy Rehabilita3on Diabetes

Management

Future service areas include:

Dialysis Chemotherapy Children with special needs

10
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Move towards Wearables

Companies oering home healthcare services are also evalua8ng wearable

medical devices.

They plan to oer them as part of their service or work with manufacturers to
dene care protocol standards.

These devices can record pa8ent data in real 8me and can trigger alerts in the
system for quick and pre-emp8ve ac8ons.
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Major Players: By City

N E W D E L H I
Portea Medical
Homital
Prama3care
Medcareathome

K O L K A T A
M U M B A I Portea Medical
Portea Medical Rising Care
Nigh3ngales
BHN Healthcare
H Y D E R A B A D
Portea Medical
B E N G A L U R U Nigh3ngales
Portea Medical Yellow Home Care
Nigh3ngales
India Home Healthcare
C H E N N A I
Health Heal Portea Medical
Unique Home Healthcare
India Home Healthcare

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India: Market Size

Healthcare Home Healthcare

US $ 100B US $ 3.2B

[Source: CMR Analysis and Industry Es8mates]

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India Market Forecast
[In US $/Billion]

18% 6.21
4.46
3.20

2016 2018 2020

*Home healthcare forecast includes both devices and services. [Source: CMR Analysis and Industry Es8mates]

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Key Challenges

Finding the right sta with skills and care aZtude.

The business has to clearly dieren8ate itself from the generic

maid or live-in agencies that exist both online and oine.

Accountability is a big challenge, as the line of sight from

management to the sta deployed in the home is not clear.

The home healthcare model is en8rely self-pay. As such, the

business needs to dis8nguish itself from compe88on on the basis
of service and care op8on.

Lack of clear regula8on can make risk dicult to quan8fy by

leaving much of what home healthcare needs to do dened as
gray areas.
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About CMR
CMR is a young bou8que rm that enables its clients to nd answers to its
most pressing business concerns and challenges, through market research,
market intelligence and go-to-market services.

This is us, at a glance:

Industry Consul3ng and Advisory Services

Industry Ver3cals / Business Domain Research

Informa8on Technology * Telecommunica8ons *
Semiconductor & Electronics *
* Life sciences * Government

User and Demand-side Research

Business Channel Partner Ecosystem Research

Go-To-Market Services

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Contact

C M R I N D U S T R Y C O N S U LT I N G P R A C T I C E

Prabhu Ram Apalak Ghosh

E: pram@cmrindia.com E: aghosh@cmrindia.com

M: +91-9899440380 M: +91-9971548392

P: +91 124 482 2222 Extn: 162

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