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One-Day Workshop
The benefits
b o the DVL
of L Smith Sttorytelling
g worksho
op:
Know how
w to structure a storyyline that will
w engage
e your audience
Be comfoortable building a story using all of your disparate
d p
pieces of
marketing
g intelligen
nce
Learn how
w to construct visuals that atta
ack the bussiness issu
ues
Perfect th
he skills of a giving winning
w pre
esentation
•Focus
s: Start by fo
ocussing on the busines
ss issue
2 •Clarify
and ho
y the primary g
ow they proce
goal of your presentation;
ess informatio
p
on
be clear on to
o whom you are
a presenting
g
•Visua
als: Tell yourr story through a series of 'killer' visu
uals
5 •With your storyline structure in place,
the sto
ory: the visualls
p it is now
w time to perfe
ect the individ
dual elements
s of
•Engag
ge: Make su
ure your storry is engagin
ng
6 •The neext step, afterr developing your
the audience
y presenta
ation, is to thin
nk about how
w you will enga
age
VL Smith Ltd ((2010). All rigghts reserved 2
© DV 2
What is included in
n our Sto
orytelling
g Works
shop:
• The worksshop is a pracctical, creativee environmen
nt supplemen
nted with
An interactive • interactivee exercises. Each step of thhe Storytelling workshop hhas three
trainin
ng session • elements:
with
h group •A review of the key prrinciples and concepts
exe
ercises pportunities ffor interactivve discussion and debate
•Lots of op
•Mini case
e study exerciises to reinfo
orce what is b
being discusseed
• Every deleegate will recceive their ow
wn training paack consisitingg of:
• A train
ning manual tto support and underpin tthe workshop p
Comprehensive
• A CD wwith tools and d techniquess to help you ffurther your ttraining
take
e away • A bibliiography of further readinng material too explore the topic
training pack • Exercises to underttake in your oown time to hhone you skills
• A storyytelling case study to pracctice after thee workshop
• We will pprovide you w
with a model aanswer to the case study exercises
Follow‐up
• an nd assess your own storyteelling approacch to the casee study
train
ning and • We will rreview any paarticular issuees that have aarisen as you begin to
su
upport • em mbed our ideeas into everyyday work practice
• Every deelegate will gget free access to DVL Smitth's Memberrs Lounge ‐
Acce
ess to the an exclussive online reepository of ttraining mateerial where yo
ou can:
• Down nload furtherr tools to perffect your storrytelling approoach
DVL Smith
• Watcch training vid deos
Meembers
• Accesss our archivee of papers
Lo
ounge • Compplete some sim mple five‐minnute exercisess
• Uploaad your case sstudy answer or download d our 'model aanswer'
VL Smith Ltd ((2010). All rigghts reserved 3
© DV 3
DVL Smith’s Training Experience
DVL Smith has considerable experience of running in‐house training courses for companies
seeking to take their insight teams to the next level. DVL Smith has run in‐company training
programmes for numerous commercial and industry body training organisations throughout
Europe, North America, South America, South Africa, Australia, Singapore and Hong Kong. DVL
Smith is experienced in designing courses to ensure newcomers to the industry have the skills
necessary to operate as evidence‐based consultants.
David has 30 years' research experience and holds a PhD in Organisational Psychology from the
University of London. David is a Fellow of the Chartered Institute of Marketing; a Fellow of the
Institute of the Business Consultants. David is also a Fellow, and former Chairman, of the Market
Research Society and is a Professor of the University of Hertfordshire Business School.
David has won numerous awards from the MRS and ESOMAR, including ESOMAR's prestigious
John Downham Award for Excellence in Market Intelligence. He is an author of two major
research books and over 60 papers on marketing intelligence and business decision‐making.
David is an expert on how to give effective business presentations.
Patrick has co‐authored a range of papers discussing the importance of skills development to
the market research industry and has spoken at a number of universities on the importance of
creativity and storytelling in business.
© DVL Smith Ltd (2010). All rights reserved 4