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IKEA GROUP

Ingka Holding B.V. and


its controlled entities

YEARLY
SUMMARY
FY16
WE ARE ON HIGHLIGHTS
A JOURNEY OF THE YEAR

TABLE OF
CONTENTS 4 12

ITS THE PEOPLE PUTTING PEOPLE


WHO MAKE IKEA CHANGING AND PLANET
GREAT CUSTOMER POSITIVE
NEEDS IN
FOCUS

26 38 66

FINANCE GOVERNANCE,
MANAGEMENT
AND SUPERVISORY
BOARD The financial year 2016 (referred to as FY16) of the IKEA Group (Ingka Holding B.V.
and its controlled entities) refers to the period between 1 September 2015 and
31 August 2016 and the entities controlled by Ingka Holding B.V. during this time.

The IKEA Group franchises the IKEA retail system and methods from Inter IKEA
Group B.V. in the Netherlands. Inter IKEA Group B.V. is the owner of the IKEA
Concept and the worldwide IKEA franchisor.

78 88 On 31 August 2016 we sold our product development, supply chain and production
companies to Inter IKEA Group.
WE ARE
ON A
JOURNEY
IKEA was founded seven decades ago in the rugged
landscape of Smland in southern Sweden. Life here
wasnt always easy. To make ends meet, people had to
be resourceful, work hard together and make a lot out of
a little. This heritage formed our business, and although
IKEA is now made up of many different companies
including IKEA Group which has stores in 28 markets
around the world our values remain the same. Wherever
we are. Its our culture of togetherness, simplicity and
giving as well as taking responsibility that drives us to
constantly improve our way of working. In everything we
do, we focus on achieving our vision: to create a better
everyday life for the many people.
In recent years we have embarked on a journey towards
becoming the worlds leading multichannel home
furnishing retailer. Going forward well meet changing
customer needs by being even more accessible and
continuously improving the customer experience. All
around the world, co-workers who share our values
make IKEA what it is both today and tomorrow.

THE IKEA VISION | WERE GROWING IKEA TOGETHER | HOW WE BECAME EXPERTS ON FAMILY LIFE AT HOME 3
THE IKEA
VISION
TO CREATE A BETTER EVERYDAY LIFE
FOR THE MANY PEOPLE

Our vision guides us in every aspect of our business. We


work hard together to offer quality products at affordable
prices for our customers, and to be accessible when and
where people need us. Our vision goes beyond home
furnishings we want to create a better everyday for all
people touched by our business.

Our business idea is to offer a


wide range of well-designed,
functional home furnishing
products at prices so low that
as many people as possible
will be able to afford them.

THE IKEA VISION | WERE GROWING IKEA TOGETHER | HOW WE BECAME EXPERTS ON FAMILY LIFE AT HOME 4
WERE GROWING
IKEA TOGETHER
To create a better everyday life for will continue to invest in commit- its through stores, Pick-up and
the many people we have a fan- ments to make a positive difference Order Points or online. We are in a
tastic vision that guides us, today for people and the planet, in our good place and we have an excit-
and into the future. And thanks to own business and beyond. ing journey ahead. We are getting
the great work of all co-workers, ready to open stores in India and
we continue to inspire more vis- Investing in people is about giving Serbia, and continue to expand in
itors and customers to visit the people a chance to grow, both as the markets we are already in.
IKEA stores and websites. individuals and in their professional
roles. We want to attract, develop We do not only want to grow we
FY16 was in many ways a remark- and retain people with diverse want to do so in a purposeful way.
able year. Together, we rallied talents. Because when they grow, Our growth and profitability gives
around food and life in and around so does our business. us freedom to choose our own
the kitchen with the theme It way, the flexibility to move fast
Starts with the Food. We created a And IKEA Group continues to and the independence to think and
movement, meeting and bringing grow, in most markets and in invest long term. Its also crucial in
people together around food in all sales channels. As a result of delivering to our vision. Thats why,
new ways. And we made the food everyones hard work, sales grew as we move into the future, we will
served and sold in our stores more to EUR 34.2 billion. Together with continue to have a strong focus on
healthy and sustainable. the rental income from the shopping building value for customers, and
centrebusiness (IKEA Centres), on continuous growth and efficiency
As part of our sustainability total revenue increased by 7.4% in our operations. It will mean that
agenda, we continued to invest in to EUR 35.1 billion. we use our resources and capabil-
renewable energy. By the end of ities in new ways and unlock en-
FY16, we have committed to own During the year, we also prepared tirely new opportunities. We have
and operate 327 wind turbines for a big change. On 31 August a fantastic journey ahead of us
around the world and have 2016 we sold our product develop- and we are only getting started.
invested in 730,000 solar ment, supply chain and production
panels on our buildings companies to Inter IKEA Group.
worldwide. Whether its
doing our part to tackle Following this change, and as a new
climate change by financial year starts, IKEA Group PETER AGNEFJLL
offering 100% LED, has a new organisation in place, President and CEO,
or cotton from ready to focus on bringing us IKEA Group
more sustaina- closer to customers to meet their Ingka Holding B.V.
ble sources, we ever-changing needs whether and its controlled entities

THE IKEA VISION | WERE GROWING IKEA TOGETHER | HOW WE BECAME EXPERTS ON FAMILY LIFE AT HOME 5
HOW WE BECAME EXPERTS PLAY IS PRETTY
SERIOUS BUSINESS

ON FAMILY LIFE AT HOME


So serious, in fact, that weve con-
ducted the worlds largest research
study on the subject: the 2015 Play
Report. Among other things, it has
shown us the importance of inspiring
and enabling families to play more
together. For a better everyday life
More than twenty years ago, we embarked learn from professors, doctors and experts at home.
on a journey to better meet the needs of in childrens development. And it lay the
some of our most important customers foundation for everything.
families with children. It started, as it often
does, with an insight. We saw that many Childrens IKEA was finally introduced to the
families with children dont have big incomes, world in the 1998 IKEA catalogue. All the
and that expecting parents often face a whole knowledge and insights collected over the
new set of needs and expenses at once, years resulted in almost 500 new products!
recalls Jrgen Svensson, IKEA of Sweden. Today, its hard to imagine IKEA without

Diapers, bibs, clothes and toys need organ-


ising. A home adapted to ensure the security In order to become the best in the world
and safety of the little ones to come. Not to for children and their families, we also FAMILY LIFE
mention, children grow as we know and IN SOUTH KOREA
needed to have the best knowledge about
their needs change with time. From the
establishment of the Childrens IKEA team in childrens needs and development For IKEA Retail South Korea,

1994 all the way through to launch, Jrgen insights about peoples life at
led the work to meet the needs of families JRGEN SVENSSON home has put Childrens IKEA at
with children with curiosity and enthusiasm IKEA of Sweden the very heart of the business.
as driving forces.
In Korea, life at home is often
And this is how we work. We are curious. centred around children and chil-
We research and ask questions. We listen the childrens range. The offer is constantly drens spaces can be found all over
and learn from insights. Continuously and developing, just as childrens needs do. the home, explainsAnnie Cho,
systematically. We always look at things from a childs per- Childrens IKEA Sales Leader,
spective, says Maria Thrn, Range Manager, IKEA Retail South Korea. We
To learn more about life at home for fami- IKEA of Sweden. Where are they in their try to show that we understand
lies with children, the team visited house- development, and what do they need in families needs at home by inte-
holds around the world and competitors in that time of their life? grating Childrens IKEA products
various markets. But in order to become in every department.For instance,
the best in the world for children and their As people grow and their needs develop, we place baby cots and childrens
families, we also needed to have the best IKEA grows and develops too. We are beds next to adult beds, because
knowledge about childrens needs and always on a journey. And we constantly Korean children often sleep in the
development, Jrgen notes. So we recruit- strive to create smarter and better ways same room as their parents up
ed a principal and launched what we call to meet people wherever they are in life until the age of seven or eight.
the Childrens School, a school for us to and in the world.

THE IKEA VISION | WERE GROWING IKEA TOGETHER | HOW WE BECAME EXPERTS ON FAMILY LIFE AT HOME 6
HIGHLIGHTS
OF THE YEAR
We want to be a positive force in society. By ensuring
good working conditions and making our own business
more sustainable, we strive to have a positive impact
on both people and the planet. During FY16 weve The TORHAMN kitchen fronts are made out of natural
accomplished many great things that have created ash. The entire tree is used, which gives the wood
value on numerous levels. On the following pages expression character and life, while making it environ-
mentally friendly by keeping waste to a minimum.
you can read all about it.

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 7
IKEA GROUP IT STARTS 163,600*
WITH THE CO-WORKERS IN FY16

AT A GLANCE FOOD
Retail - 124,400
Distribution - 7,500
Shopping Centres - 2,150
COTTON AND
WOOD FROM MORE
IKEA Industry - 19,850
Range & Supply & Other - 9,700
SUSTAINABLE
Celebrating everyday life in and around
SOURCES
the kitchen, our theme for FY16, It Starts *With the change in ownership of product develop-
ment, supply chain and production companies, some
with the Food provides inspiration and 26,000 co-workers became part of the Inter IKEA
All of the cotton we
solutions for food activities, from growing
Group during FY16. use for our products
and cooking to serving and storing. comes from more

79
sustainable sources1. In FY16,
48% 61% of our wood came from more
FEMALE MANAGERS sustainable sources2, and we are
MILLION aiming for 100% in 2020.
We want a workplace where 50% of
LED BULBS

9,500
leadership positions are held by women Includes cotton grown to the Better Cotton
SOLD IN FY16
1

IKEA GROUP STORES and 50% by men. Today, more than Standard,
by farmers working towards Better Cotton; re-
If each of the bulbs sold IN 28 COUNTRIES half of our co-workers are women, as
cycled cotton and more sustainable cotton from
replaced an incandescent PRODUCTS ACROSS THE are 48% of our managers and 33%* the USA (such as the e3 Cotton Program).
In addition to our 340 stores in
bulb, they could save IKEA RANGE of Group Management.
28 countries, at the end of FY16 we 2
Currently defined as Forest Stewardship Council
enough energy to power Every year we renew our range, *This number has changed for FY17 due to new
had 22 Pick-up and Order Points in management structure. (FSC)-certified or recycled wood.
650,000 households for launching approximately 2,500 new
11 countries, 41 Shopping Centres in
a year!* products, designed by our in-house
15 countries and 38 Distribution sites
in 18 countries. and contracted designers.

2.1 110 1.4


*Calculation based on the
electricity consumption of an EUR
average European household.
BILLION VISITS MILLION BILLION ONLINE
TO IKEA.COM Visits to the SALES
An increase of 9% catalogue and Across 14 IKEA

EUR 34.2 783 EUR 4.2


compared to FY15. store apps. Group markets.

100 21.6%
BILLION MILLION STORE BILLION NET PROFIT
TOTAL SALES FY16 VISITS
MILLION IKEA

425
Total sales translated into Euro
FAMILY MEMBERS CORPORATE
increased by 7.1%.

1.7
INCOME TAX
Born in 1984, IKEA FAMILY has now
Adjusted for currency impact, total
sales increased by 7.9%. MILLION SHOPPING CEN- EUR reached 100 million members. Over 10 In FY16, corporate income tax
BILLION IKEA FOOD increased to EUR 1.2 billion globally,
TRE VISITS million new members join every year
TURNOVER thats around 30,000 new members which equals an effective corporate
FY06 FY15 FY16
every day! income tax rate of 21.6% (18.9% in
17.4 31.9 34.2 Sales at our restaurants, bistros,
FY15). In FY16, our total tax bill
Swedish Food Markets, and
including other taxes and duties
In FY16, our total revenue co-worker restaurants.
amounted to approximately
was EUR 35.1 billion. EUR 1.9 billion.

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 8
ALL-IN TO TACKLE CLIMATE CHANGE
In December 2015, France hosted the United Nations Through our presence at COP21, we wanted to show
Climate Change Conference, officially known as the that a few simple everyday changes can help us all
21st Conference of Parties (COP21) in Paris. live more sustainably, save money and reduce our
World leaders met at the event with the objective impact on the environment. We participated in the
of achieving a universal agreement on tackling conference in order to share what we stand for, what
climate change. we do to support, and to call for bold action to tackle
this issue. But we werent just addressing govern-
Every government, business and citizen has a role ments, businesses and associations, we believe that
to play in building a better and more sustainable everyone has a role to play in addressing climate
future. The Paris Agreement, which was signed at the change. It will take all of us, working together, says
event, marked a turning point for humanity a com- Carole Brozyna-Diagne, Sustainability Manager, IKEA
mitment to reducing carbon emissions to avoid the Retail France.
worst effects of climate change, says Steve Howard,
Chief Sustainability Officer, IKEA Group. We truly Through our active participation at COP21, IKEA
mobilised the business community. We Mean Busi- Group sent a strong message that forward-thinking
ness, the coalition we were part of founding, created businesses support bold action on climate change.
a powerful platform for leading businesses to make Our colleagues at IKEA Retail France did a brilliant
commitments on climate change. job of engaging the many people at COP21. IKEA
was highly visible and made an impact through all of
IKEA Retail France lit up COP21 by installing a our different activities. We are going all-in to tackle
20-metre-high wind turbine and 440 climate change, for example by switching the entire
photovoltaic solar panels on the iconic avenue lighting range to energy efficient LED and investing
of Champs-lyses, along with 120 bicycles, 60 in renewable energy. We must now look at where we
swings and 7 wheels so that passers-by could create can go further to make our business even more future
renewable energy. Through pedalling, swinging and proof and climate positive, concludes Steve Howard.
running, approximately 1 millionpeople helped cre-
ate 3,000 kWh of energy, which was enough to light
800,000 LED Christmas lights for the entire holiday Every government, business and HISTORY IN THE MAKING: THE PARIS CLIMATE AGREEMENT
season. To connect with people who couldnt visit citizen has a role to play in building The climate agreement reached at COP21 in Paris in December 2015 is a turning point in
the event, a digital platform was created to provide
a better, more sustainable future history. By signing the agreement, world leaders have pledged to limit global temper-
tips and ideas on how to live a more sustainable ature rise to below 2C. On Earth Day, 22 April 2016, 175 countries signed the
life at home. IKEA Retail France also donated agreement on its first day of signature. Along with world leaders, our Chief
STEVE HOWARD
7,000 products to the official COP21 conference Chief Sustainability Officer, IKEA Group Sustainability Officer, Steve Howard, was present for the signing ceremony WATCH
centre, which were later donated to a charity at the UN Headquarters in New York. THE VIDEO
working for the homeless in France.

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 9
SWEDEN SWITZERLAND
In Sweden, all IKEA stores organised packing events In close co-operation with regional authorities, IKEA
where co-workers, customers and representatives Retail Switzerland has launched the Refugee Inclusion
from Save the Children came together to prepare Project to give refugees a chance to enter the Swiss
backpacks for children on the move and provide employment market and gain experience to help them
them with a sense of safety, comfort and support. in their future working lives. At the end of the project,
More than 37,000 welcome backpacks filled with refugees will receive a letter of reference and a certificate
toys and other products, mostly from the Childrens of work. This will help them in their future job search in
IKEA range, were donated. Jannike Conradsen, Switzerland.
Project Coordinator for the initiative says, I am real-
ly proud of the amount of co-workers that have been
involved. Its so powerful to see that we really can
make a difference for those who need it the most. CANADA

CO-WORKERS
IKEA Retail Canada donated nearly EUR 130,000 worth
of IKEA home furnishing products and childrens toys to
help welcome Syrian refugees. Brendan Seale, Sustain-
DENMARK
LEND A After working closely with local municipalities,
IKEA Retail Denmark began offering trainee
ability Manager, IKEA Retail Canada, commented, By
offering donations of home furnishings for refugees, we

HELPING HAND
are not only providing the basic necessities for their new
positions to refugees in need of work. During their life in Canada, but more importantly offering the com-
traineeship, they are mentored by a co-worker, forts of home in a time when they need it the most.
and currently all five stores have refugees working
as trainees, with some progressing to take on
In FY16 and during the ongoing refugee crisis, IKEA
full-time or part-time positions. Alongside this, the
Group co-workers in many countries mobilised to assist
stores are also facilitating language and culture GERMANY
municipalities and local organisations in creating better
schools to further support integration. IKEA Retail Germany developed the initiative Dein Ein-
conditions for newly arrived refugees. Co-workers satz, meaning Your Commitment with the aim to help
came together and were able to provide IKEA furniture address the immediate need for furniture and other
and other necessities. necessities in local refugee centres. Co-workers chose a
NORWAY project to work with and IKEA Retail Germany provided
In an attempt to better connect refugees with the support by donating products worth up to EUR 10,000
IKEA is a humanistic, values-driven local community, Jens Listrup, Store Manager, IKEA to those projects. Altogether, more than 500 projects
Ringsaker, arranged a St. Lucia evening, a traditional have been supported with over 16,000 refugees bene-
brand, company and employer with a
Swedish celebration, in the IKEA store restaurant. fitting from these initiatives.
vision to create a better everyday life With the help of the Ringsaker Red Cross and IKEA
for the many people. It is great to Ringsaker, 550 people from 26 different nations
gathered, shared dinner and coffee, and built new
see how our co-workers reflect our
friendships. This was one of the most magic eve- AUSTRIA
values and inclusive culture and how nings in my life working for IKEA, and I have worked By collecting nearly 24,000 signs of support as a signal
they contribute to the integration of here for 16 years, says Jens. for solidarity, IKEA Retail Austria not only created a
refugees into their new country and sense of togetherness by involving co-workers, custo-
mers and partners, they also donated around 30,000
living environment IKEA products to help furnish close to 50 accommoda-
tions for refugee families worth EUR 300,000. The total
PETRA HESSER
value of the entire donation for the activity reached
Human Resource Manager, IKEA Group
EUR 500,000.

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 10
IKEA MUSEUM
The story of IKEA
In June 2016, Inter IKEA Group, the franchisor of the IKEA Concept,
opened the IKEA Museum in lmhult, Sweden. Located in the original
building that housed the very first IKEA store, which opened in 1958,
the museum features a main exhibition in three parts, a temporary
exhibition, a gift shop and a restaurant.

IKEA Museum tells the story of IKEA and how an entrepreneur from
the southern parts of Sweden, the province of Smland, together
with his co-workers decided to create a better everyday life for the
many people. Visitors are invited to explore the driving forces in
society that shaped IKEA, the people behind it, the ideas and inspi-
ration for the products but also what IKEA may be tomorrow.

To learn more about the IKEA Museum


in lmhult, Sweden, please go to:
www.ikeamuseum.com

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 11
A FESTIVAL
OF PLAY
In November 2015, the IKEA Relations Manager, IKEA Retail
Tempe store in Australia invited Australia East.
families to attend the first-of-its-
kind Festival of PLAY event. The The idea for the Festival of PLAY
event engaged customers around event was born through a collab-
the importance of play, both for oration involving co-workers from
children and adults. the sales, sustainability, and mar-
keting departments. By combining
This free event made visiting the creativity with insights from the
IKEA store a playful experience IKEA Play report, a research study
for everyone. By transforming the on the importance of play, it was
store into a big playground, visitors possible to create something valua-
were able to enjoy activities like a ble for both customers and IKEA.
childrens disco, art classes, hula
hoop competitions and much more. IKEA FAMILY members living with
Taking place just before the Aus- children were the first to be invited
tralian summer, the two-day indoor and helped launch the LATTJO
event provided a perfect playdate product range by previewing and
opportunity. Play is an integrated experiencing the toys first hand.
part of peoples life and when IKEA The programme of play activities
arranges a play date, we help the was inspired by the LATTJO book
world play more, says Ludvig LETS PLAY TOGETHER! creating an
Liljekvist, IKEA FAMILY & Customer adventure in-store.

IKEA FAMILY
IKEA FAMILY is free to join for everyone. From those whose homes are their
passion, to people who just like getting better deals and rewards, such as
offers on the IKEA product range, invites to special events and even more
knowledge and inspiration. IKEA FAMILY was introduced in 1984 and has
since grown to become one of the largest customer loyalty programmes in
the world. Today, IKEA FAMILY has over 100 million members.

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 12
CERTIFIED SEAFOOD MADE TO CHANGE
FOR ALL CUSTOMERS HLLNING COLLECTION
90% of fish stocks worldwide are either being In Texas, IKEA Retail US has partnered with Open
fished to their limits or overfished according to Arms to sell a unique line of Texas-themed textile
the Food and Agriculture Organization of the products created by refugee women. Open Arms is
United Nations (FAO). We are therefore commit- the non-profit social enterprise of the Multicultural
ted to source the fish and seafood that we sell Refugee Coalition which creates livelihood opportu-
and serve in our restaurants and Swedish Food nities for refugees through a unique blend of skills-
Markets from fisheries and farms certified by the based education and social entrepreneurship.
Marine Stewardship Council (MSC) and the Aqua-
culture Stewardship Council (ASC). Using reclaimed fabric from the IKEA product range,
the FY16 limited-edition collection HLLNING was
The MSC and ASC certification schemes are the produced at the Open Arms Shop in Austin and
worlds leading and most widely accepted labelling was made available to three stores in Texas; IKEA

ALL-IN FOR programmes for fish and seafood from responsible


fishing and farming. IKEA Food is proud to have
Round Rock, IKEA Frisco and IKEA Houston.

RENEWABLE ENERGY become the food service provider offering the The collaboration with Open Arms not only provides
largest variety of certified seafood globally, serv- refugee women with a source of income, but it also
By 2020 IKEA Group will produce as much renewable ing and selling responsibly sourced seafood, such offers local customers a unique, limited-edition
energy as the energy we consume in our operations. as salmon, herring and shrimp to over 650 million product. IKEA Retail US will continue the partnership
As a step toward this, we are investing in the renewal customers. Making it easier for customers to make with Open Arms in FY17, making a new limited
and expansion of an existing wind farm in Ajos, Finland. more sustainable choices, while securing seafood textile collection available in all three Texas stores.
In total, once the wind farm is operational, IKEA Retail supplies for future generations. The FY17 collection is named TERSTLLA and
Finland will generate wind power equivalent to the will be launched on three occasions; aligned with
annual electricity needs of approximately 32,000 the winter holidays, on International
homes. More energy than IKEA Retail Finland uses in Womens Day and on World
all its stores and operations. Refugee Day.

IKEA Group has invested EUR 1.5 billion into renewable


energy since 2009, and in 2015 we committed another
EUR 600 million for investments in wind and solar
energy. We have committed to own and operate
327 offsite wind turbines globally, including the new
wind farm in Finland, and have 730,000 solar panels
installed on our stores and buildings worldwide. In
FY16, we produced renewable energy equivalent to
71% of the energy we use in our operations.

Figures from end of FY16


Excluding the IKEA Group shopping centre business

IKEA GROUP AT A GLANCE | ALL-IN TO TACKLE CLIMATE CHANGE | CO-WORKERS LEND A HELPING HAND | IKEA MUSEUM | A FESTIVAL OF PLAY 13
ITS THE
PEOPLE WHO
MAKE IKEA
GREAT
We believe in people. Each of our co-workers brings
their unique ideas and talent to work every day they
are what makes IKEA great. We want to make sure
every co-worker feels welcomed and valued, and has
the opportunity to develop their potential. Promoting
talent and creating a great place to work is important
to us. When co-workers grow, so does IKEA.

EVERYONE IS SEEN AS A TALENT | TACK! | HOME FURNISHING IN CHINA | NEW EMPLOYMENT STANDARDS | DIVERSITY & INCLUSION 14
EVERYONE IS For me, the Talent Focus Week confirmed

SEEN AS A TALENT
that everyone is talented in some way.
I learnt about the possibilities for
development within IKEA and also how
we as co-workers are encouraged to
grow. From a personal point of view,
its given me the confidence and
reassurance to understand
We have a unique view on talent. All co-workers are
considered a talent and everyones contribution is what Im doing now and
important to the future growth and development of where Im going in the
IKEA Group, regardless of age, background, education future
and experience. We want co-workers to feel empowered
to take the lead in their own development, and we
want leaders to be able to spot and develop talent.

This is why we developed our Talent Approach and


JAROSLAVA KARDOV
decided to run a global Talent Focus Week in April
Sales Co-worker,
2016, with the goal to launch the Talent Approach to
IKEA Prague ern
co-workers. The Talent Approach is our way to describe Most store
what we mean by talent at IKEA Group.

We believe in people and in becoming better together.


We want to enable each individual to discover their I consider myself a curious person, and it
uniqueness to perform and grow, both inside and is precisely for this reason that I decided
outside their role. We also want our leaders to spot to take part in the Talent Focus Week.
and develop talent for the future, connected to our I was lucky enough to be interviewed
business needs, says Caroline Lippers, Succession by Renata Maria Duretti, Country HR MANY WAYS
Manager, IKEA Group. Manager, IKEA Retail Italy, and TO GROW
learning about her experience
The week provided co-workers worldwide with an oppor- made me realise how IKEA With so many different
tunity to have a dialogue around the many ways to grow offers great opportunities to IKEA companies, functions,
and develop within IKEA. During the week co-workers roles and locations there
all of us
got the chance to talk more about their talents and how are many opportunities for
they can grow within their current roles but also about co-workers to grow and
what different career paths could look like. develop. To visualise the
possibilites, we launched an
We have an ambitious growth agenda. Expanding in internal digital tool called
existing and new markets, we need more co-workers IKEA Journeys, where co-
who look to become the leaders and specialists of GIOVANNI BUSDRAGHI workers share their stories
tomorrow. By staying curious, being willing to take Safety & Security to inspire others in their
Expansion Specialist,
responsibility and being open to learn new things, career journeys.
IKEA Retail Italy
there will always be opportunities to develop and grow
within IKEA, concludes Caroline Lippers.

EVERYONE IS SEEN AS A TALENT | TACK! | HOME FURNISHING IN CHINA | NEW EMPLOYMENT STANDARDS | DIVERSITY & INCLUSION 15
Tack!
The IKEA Group Loyalty Programme

THE CO-WORKER
LOYALTY PROGRAMME
TACK!
Tack! is our way of showing app-
reciation to co-workers for their
loyalty and their contribution to
our continued success. Through
Tack! (which means thank you
in Swedish), co-workers receive
an additional contribution to their
pension funds. All eligible full-time
co-workers within a country recei-
ve the same amount, regardless
of their unit, position or salary.
Part-time co-workers will receive a
proportional amount in relation to
hours worked.

EUR 108
THE HAPPINESS INDEX MILLION
The IKEA Jerez store in Spain has One of the project initiatives, tween co-workers and managers. us to take action, make changes Was set aside in FY16 for the
made co-worker happiness one called The Happyforce app, has For example, allowing real-time and get happier co-workers, says loyalty programme Tack!
of their top priorities. A series of changed the way co-workers and feedback on management Mayte Fernandez.
programmes to improve co-worker managers communicate. Clear questions, receiving feedback
happiness have been developed communication is not always easy, from co-workers and the ability to Additionally, a team of eight co- THE ONE IKEA
under the Happiness Index pro- and missing the smaller things can share urgent information quickly. workers have formed a happiness BONUS PROGRAMME
ject. The dream is to make IKEA have a big impact on a persons A dedicated team in the HR group to follow up on daily com-
The One IKEA Bonus programme is
Jerez the best place to work for happiness. To make communica- department analyse and evaluate ments, share information with By merely clicking a a bonus system for all IKEA Group
everyone, where co-workers feel tion simpler for everyone at the the response, and feedback the the management team and take mood icon and ad- co-workers, based on performance.
valued and have working condi- store, the app was introduced in information to the management actions for improvements. A strat- ding comments where It is based on our values of
tions adapted to their lifestyle, May 2016. team at the IKEA Jerez store. egy has been created to address necessary, co-workers simplicity and togetherness, with
can share how theyre
both in and outside of work. If we complex challenges and some everyone in the same unit working
feeling and if theres
have happy co-workers, we will After three months, more than Thanks to the app more co-workers immediate quick action improve- towards the same objectives.
anything that theyd
get happy customers, says Mayte 85% of the co-workers were using have dared to express their opinions ments have been made, such as Sharing goals helps us to work
like to have addressed.
Fernandez, HR Manager, IKEA the app daily, benefiting from faster and talk about what bothers them introducing a healthier breakfast together as one IKEA.
Jerez store. and clearer communication be- at work. That makes it possible for served in the cantina.

EVERYONE IS SEEN AS A TALENT | TACK! | HOME FURNISHING IN CHINA | NEW EMPLOYMENT STANDARDS | DIVERSITY & INCLUSION 16
JEFF SHI ROY LI

DEVELOPING Visual Merchandising Leader,


IKEA Nanjing store
Competence Developer,
IKEA Retail China

HOME FURNISHING
EXPERTISE IN CHINA

In order for IKEA to lead with


home furnishing, we need to
stay tuned to the changes in
peoples life. This is our inspira-
IKEA Retail is on a growth journey different. tion for creating new solutions, all the tips and ideas in the room tive and inspiring future Com&In they can inspire customers to do
in China. The number of stores Roy Li, former which will support our custo- settings. We were sharing a flat managers in Asia Pacific. the same.
are planned to almost double Store Manager, with my friend at the time and we
mers to realise their needs and
by 2020, new Pick-up and Order IKEA Shanghai found a lot of inspiration to make From a store perspective, Roy Licca continues, Turning new
Points are being explored, and an Beicai store,
dreams our space more functional and says, We recruit Com&In people co-workers into ambassadors of
LICCA LI
e-commerce pilot was launched in continues, When Communication & Interior Design Manager,
beautiful. A year later, the IKEA a year before a store opening and home furnishing and the IKEA
Shanghai in September 2016. Chi- peoples incomes IKEA Retail China Nanjing store was recruiting, and the first thing we let them do are brand will take time. We are on
nas rapid development over the are growing, so I happily applied. At IKEA I could home visits. We want them to an exciting journey. The world
past 30 years has resulted in a are their needs truly learn about home furnishing, understand local life at home and is changing, but it is people who
growing middle class, especially in for home furnish- and how we use our expertise what stops people from making make the difference. In the end,
urban areas. As peoples lives are ing. What IKEA is changing is the tion & Interior Design department to create solutions that work for it better. With those insights they they are the ones that make the
changing, their home furnishing attitude towards everyday life. (Com&In). To continue to lead Chinese homes. Today Jeff is the can make the store reflect local IKEA brand unique. At Com&In,
focus is shifting from basic functions Encouraging people to not accept with inspiration and home furnish- Visual Merchandising Leader at relevance and come closer to the we are specialists in home fur-
to looking for better things. So to- inconvenience, but instead focus ing knowledge in a fast growing the IKEA Nanjing store. customers hearts. But it is not nishing, and we will keep devel-
day there is a need for inspiration on functionality and how to organ- market, there is a need to recruit only for Com&In co-workers. We oping ourselves and new solutions
as to what better looks like, says ise a home to reflect the needs hundreds of Com&In co-workers One way in which IKEA Retail China try to bring all co-workers closer to meet new needs. We want to
Licca Li, Communication & Interior and the personality of the people in China. Jeff Shi is one of them. is responding to the big talent to our range in various activities, show that function and beauty can
Design Manager,IKEA Retail China. who live there. Already an interior designer in need is with the Lead with Home inspiring them to try IKEA solu- go hand in hand. We believe it is
Home furnishing is our way to Nanjing, Jeff discovered IKEA in Furnishing Competence Programme. tions in their own homes. This the way to realise our vision to
engage with people to improve The home furnishing competence Shanghaiwith his wife ten years The objective is to fast track the helps them design a better life at create a better everyday life for
their life at home. It makes IKEA agenda is led by the Communica- ago. We were both excited about development of competent, crea- home for themselves, and then the many in China.

EVERYONE IS SEEN AS A TALENT | TACK! | HOME FURNISHING IN CHINA | NEW EMPLOYMENT STANDARDS | DIVERSITY & INCLUSION 17
A GLOBAL CALL TO ACTION
FOR GENDER EQUALITY

Photo credits: Roberto Sanchez | @rsanchezphoto


Inclusive and sustainable growth Empowerment is about rights,
is the overarching vision of the justice and creating a movement
United Nations 2030 Agenda for that will leave no women behind.
Sustainable Development. Gender This report is concrete and shows SUPPORTING HUMAN
equality and womens econom- good examples of how society RIGHTS & GLOBAL
ic empowerment are central to can come together to accelerate DEVELOPMENT
this vision, which is why the UN womenseconomic empowerment.
Secretary-Generals High-Level Closing the gender gap is every- In June 2016, the IKEA Group was invited to
Panel on Womens Economic ones responsibility governments, the first-ever Fundamental Rights Forum to
share our position and work on human rights
Empowerment was launched in businesses and every single indi-
and equality.
January 2016. vidual, says Simona Scarpaleggia.

Steve Howard, Chief Sustainability Officer,


Co-chaired by Simona Scarpaleggia, So what are our commitments
IKEA Group, attended the forum and spoke
Country Retail Manager, IKEA in being part of this High-Level about the role of businesses in addressing
Retail Switzerland, the panel Panel? We will continueto work to inequality, and how we as a business strive to
released its first report during the achieve gender equality, promote connect with and reflect the diverse societies
United Nations General Assembly equal opportunities and provide we serve.
week in September, emphasising equal pay. But we will also keep
drivers to unlock potential for joining forces with governmental We should never be passive about equality.
women to fully participate in the and non-governmental organisa- As a diverse business in a fast-changing
economy and achieve financial tions to contribute to a positive world, we need to represent the society
around us. We can play a major role in
independence. change in society.
leading change by being systematic and
proactive, demonstrating clear values and
principles. If we all feel the fierce urgency
of equality, we can be the generation that
fast-tracks change, says Steve.
SECURING NEW In FY16, we introduced our new Approach to Employ- Our new and equality. With its global launch, we will be offering
ment Standards, set to form part of our employment Employment greater consistency and stability for all co-workers.
EMPLOYMENT offer to all co-workers. Its one of a number of elements Standards provide The Fundamental Rights Forum, organ
that impact the everyday experience of our co-workers, We are a people company, and the new Approach
STANDARDS and contribute to making IKEA a great place to work.
a consistent base
for the everyday to Employment Standards lays the foundation for
ised by the European Union Agency for
Fundamental Rights, is a new platform
co-workers to be passionate and committed home for discussing protection and awareness
experience of all
We know that attracting, developing and inspiring furnishing experts, creating a great experience for of Human Rights. The event was held in
co-workers Vienna in June 2016 and engaged more
co-workers requires more than salary and benefits customers and enabling a strong connection to IKEA,
alone. Our approach to these standards addresses says Neena Potenza, HR Manager, Scandinavia/North than 650 experts, activists, government
everything from employment relationships, contracts America, IKEA Group, who has been leading the officials and students.

and scheduling to ensuring development opportunities development of the new standards.

EVERYONE IS SEEN AS A TALENT | TACK! | HOME FURNISHING IN CHINA | NEW EMPLOYMENT STANDARDS | DIVERSITY & INCLUSION 18
BE YOURSELF - YOUR UNIQUENESS Gender diversity

MAKES US BETTER IKEA Group


(share of women)

33%*
of Group Management

Inclusion is everyones responsibility. In


FY15, we updated our Diversity & Inclusion
work environment, says Sari Brody, Diver-
sity and Inclusion Manager, IKEA Group. If
balance in all levels and positions. Gender
Equality is about creating an inclusive culture 43%
Approach to support managers in continuing not handled properly, it can create divisions where all genders are valued for their unique of Extended Group
to create a diverse and inclusive environment among teams and provoke dissatisfaction. contributions, and thereby they can influ- Management
that encourages everyone to be themselves. Minimising unconscious bias enables us to ence our culture.
In FY16, we began to roll out workshops on
the updated approach, using a framework to
treat everyone fairly, include all co-workers,
regardless of their individual differences, We have an ambition to create an inclusive
48%
of all managers
ensure consistency across our organisation, and provide them with equal opportunities. work environment. We want co-workers to
AN INCLUSIVE WORK-
by providing a simple structure to analyse
current situations, identify future goals, Gender Equality plan
be able to bring their whole self to work and
make use of their individual differences and
54% PLACE FOR EVERYONE
of all co-workers
and develop plans to bridge the gaps. One Another important area that we are focusing uniqueness to benefit themselves and the
important training module focuses on un on is achieving Gender Equality. This means business, concludes Sari. *This number has
In 2016, we began developing an LGBT+
conscious bias. In addition to that, we more than simply reaching a 50/50 gender changed for FY17 due inclusion plan (for lesbian, gay, bisexual,
developed a gender equality plan, supported to new management transgender and all other sexual orienta-
structure
by tools, materials and insights about creat- tions and gender identities) to create a fully
ing gender equality in each location. inclusive work environment and to contribute
to a positive change for LGBT+ inclusion in
What is unconscious bias? all areas of our business. We also joined the
Unconscious biases are positive and negative Workplace Pride Foundation an organisation
stereotypes and prejudices we have about that strives for greater acceptance of LGBT+
others. They affect our actions, decisions, people in the workplace and in society.
and judgements without our awareness or
intention, and impose barriers to creating We want our co-workers to be
inclusion in the workplace. Therefore, we able to be themselves at work and
want to understand and reduce those biases. feel respected and supported. We
The purpose of the Unconscious Bias module want customers to know that we
is to discuss the nature and types of un- respect and support the LGBT+
conscious biases, and to explain how bias community. Everyone at IKEA
impacts us at work. More importantly, the Group shares a responsibility to
module provides co-workers with the op- welcome diversity, celebrate our
portunity to set goals and actions to reduce differences and create an inclusive
their biases. work environment

ANTONIO CAVALLI
Unconscious bias requires awareness and
Diversity and Inclusion specialist,
management in order to create an inclusive
IKEA Group

EVERYONE IS SEEN AS A TALENT | TACK! | HOME FURNISHING IN CHINA | NEW EMPLOYMENT STANDARDS | DIVERSITY & INCLUSION 19
PUTTING
CHANGING
CUSTOMER
NEEDS IN
FOCUS
By responding quickly to customers dreams
and needs, we will continue to grow our business.
In a world of change we constantly gather insights
about peoples lives at home. We challenge ourselves
to be even more relevant by offering high quality,
affordable home furnishings and making long-term
investments, today and for the future.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 20
IT STARTS THE ANYWHERE,
ALL IN FOR UTZ
WITH THE FOOD
ANYTIME DINNER
Through extensive research including
visiting homes and interviewing cus-
CERTIFIED COFFEE
tomers we learn how people live. In
2015, we surveyed 11,000 peoples At IKEA, we serve over 100 million cups of coffee
habits and attitudes towards food in big every year which is about one cup of coffee for
To make sure that we can create smarter and better cities around the world, like Shanghai, every person involved in the coffee
home furnishing solutions, we constantly learn about New York, Berlin and London. Some of industry globally. With the launch of
what life at home is like for different households around these findings are published in our Life PTR, the new IKEA coffee range is
the world. One thing we have learned is that peoples at Home report. now both UTZ certified and EU
eating habits are changing, and that this changes life
Our weekday meals have migrated to Organic certified. PTR offers
at home too. Thats why we decided last year to rally
other places. five different coffee products that
around food and life in and around the kitchen with one
customers can truly feel good
main theme It Starts with the Food. The kitchen has become a place for about. All responsibly sourced, of
any and every home activity, and high quality and with great taste
For many of us, food is a central part of life, and it meals have broken free from their tra- at affordable prices.
includes activities around food that often bring friends ditional domain and migrated to other
and family together, anywhere, anytime. This inspires places the sofa, bed, floor or desk.
us to develop our range, and to provide solutions that
reflect new habits; from growing food to cooking it, Want to know more? See the full
and from serving it to storing it. report: lifeathome.ikea.com/food New ways of living,
cooking and sharing
To reflect changing life at home, we also rebuilt the
a meal require new
room sets in most of our stores to ensure they reflect
ways of thinking and
real homes for people in the local markets. And we
approaching the way
have introduced a new cook shop in our Cooking
we enjoy food at home.
& Eating departments where the link to food is
The IKEA 365+ dinner
brought to life through recipes and inspiring films.
ware and glassware
Weve continued to make the food served and sold in
series has been devel-
our stores more healthy and sustainable. And weve
oped to make it easier
met and brought people together around food in new
for people to enjoy any
ways in and outside of our stores.
meal wherever and
whenever theyd
Co-workers from every part of the IKEA Group had an
like to.
important part to play in making the theme success
ful. By working together we are continuing this
journey to explore how we can create a better life at
home, offering products that reflect and support peoples
changing needs and dreams. The focus on food will
be unmistakable for IKEA customers as the theme
continues for another year. With new and better prod-
ucts and ideas to inspire customers to explore and
engage with the theme.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 21
KROGEN BY IKEA
RETAIL FRANCE
To engage and inspire people to experiment with
our products in a brand new way, IKEA Retail France
launched KROGEN in the summer of 2016. KROGEN,
Swedish for the bistro, was a pop-up restaurant,
I do it my way, supported by an online platform, where people were
every day invited to become chefs for one night in the very
heart of Paris.
was a chalkboard where
visitors could share
Each evening, a three-course meal with a EUR 10
their personal food
price tag involving one IKEA Food ingredient was
confessions.
on the menu. One of 15 amateur chefs selected by
online public vote prepared the meal, coached by an
IKEA Food mentor and backed up by a professional
ACT kitchen team. These nightly kitchen adventures were
SPOONTANEOUS streamed live, encouraging viewers to engage fur-
Pop-up experience visi- ther with the projects online platform and generating
tors were equipped with more than 4 million social media views. The restau- The project came to a close after three intense weeks
a spoon. Through Radio rant space was fully equipped with IKEA home fur- of serving hundreds of happy guests and raising
Frequency IDentification nishing solutions and a specialised IKEA Food store, money for the charity organisation Secours Populaire
technology they could for any inspired home cooking experiment needs. dedicated to fighting poverty and exclusion in France.
just tap on items to add
them to their virtual

#STARTFOODING
shopping cart or email
themselves recipes,
cooking tips and gar- TBAR BY IKEA RETAIL NORWAY

IN CANADA dening tricks. The issue of food waste was what inspired IKEA Retail
Norway to bring together some of the countrys best chefs
to run the pop-up restaurant TBAR in Oslo. The menu?
When it comes to food, many purchase and taste a variety of Filled with healthy meals created with ingredients brought
find their habits get in the way IKEA Food products in six interac- in by guests. Ingredients that might otherwise have gone
of trying new and exciting things. tive and inspirational rooms. The to waste. Serving a total of 750 guests during six days, the
So, in line with this years food two-week activity challenged peo- restaurant became a true inspiration hub for sharing ideas
theme, IKEA Retail Canada ples expectations and perceptions on how to reduce food waste and live a sociable life in and
created an experience centre in about IKEA, with food instead of around the kitchen.
downtown Toronto to actively tear furniture and a small pop-up shop
those barriers down by encour- instead of a large warehouse dis-
aging people to break the rules play paving the way for visitors DID YOU KNOW
and #StartFooding with IKEA. to be open to new experiences, tbar is the Swedish word for edible.
Visitors were invited to explore, ideas and inspiration.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 22
DEMOCRATIC DESIGN A DESIGNERS
CHALLENGE
Low prices are a cornerstone of the IKEA vision,
The design of IKEA home furnishing products starts with understand- function, quality, sustainability and business idea and concept. The basic thinking
products starts with understand- ing peoples everyday needs and low price. By creating products behind all IKEA products is that low prices ena-
ing peoples everyday needs and dreams at home. Because we without compromising on any of ble well-designed, functional home furnishings
dreams at home. For many com- believe everyone has the right to a these aspects, we become truly to be available to everyone. Using the Demo-
panies, design is simply about how better everyday life. This belief is unique offering a product range cratic Design principles, IKEA designers scru-
The OFTAST series,
something looks. Its shape. Its col- why we design and develop all of at an affordable price so that as tinise every product idea and constantly try to
designed by
our. For IKEA, its something bigger. the products in the IKEA range with many people as possible can enjoy do everything a little better, a little simpler, and
Henrik Preutz,
The design of IKEA home furnishing five dimensions in mind form, them. We call it Democratic Design. always more cost-efficient. Designer, IKEA of Sweden.

THE FIVE DIMENSIONS FORM I gave the plates and bowls


a timeless, functional and harmonious
OF DEMOCRATIC DESIGN: form that makes both the manu-
facturing and transport efficient.
FORM is about the beauty of each product
and how it contributes to make you feel good
N Q
about being at home. O UA QUALITY I chose to use the

C TI LI material tempered glass, which is


QUALITY means products withstanding the N TY thin and elegant, yet durable. Perfect
wear and tear of the everyday, while lasting FU for coping with the demands of
longer and ageing gracefully. customers everyday usage.

FUNCTION is about how each product works FUNCTION A bowl is an important


and how it makes everyday life easier and piece in the everyday life in the
more meaningful. kitchen and you can use it in so many
different ways. The size of the OFTAST
SUSTAINABILITY means producing in a
bowl is really versatile. It works just
way that is good for people and the planet,
as well as a rice bowl or as a serving
and is also about enabling people to live a
bowl for snacks.
more sustainable life at home.

CE
LOW PRICE is necessary to make our products SUSTAINABILITY Manufacturing

PRI
and transporting efficiently is impor-
FOR

accessible to more of the many people.


Great products should be for the many. tant to not waste energy and resour-
ces. At IKEA, we design products to

LOW
M

We want to exceed the customers expectations reduce packaging and the amount of
with new designs, function, sustainability, good air that gets shipped.
quality and a low price but not at any price.
We work hard throughout the entire value chain, LOW PRICE The challenge when
from idea development to product delivery, to I designed OFTAST was to combine
sustainably keep our prices low. The Democratic good function with a very low price.
Design approach has proven to be our best way The recommended price is now EUR
to make great design accessibleto the many 0.50, making it affordable for the
people and not only for the few. Democratic SUSTAINABILITY many people.
Design is one of the tools we use to achieve our
vision of creating a better everyday life for the
many people.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 23
The GILTIG
collection by
Katie Eary

INGEGERD RMAN,
known for her simple and
timeless glass designs,
collaborated with IKEA de-
signers Nike Karlsson and
Wiebke Braasch to create
the VIKTIGT collection.
Stripped down to bare es-
sentials, these pieces were
handmade by the design-

A MORE ers working together side


by side on the factory floor.

VITAL IKEA
This made the later stages
of the production process
between designers and
local Indonesian and Polish
We always want to give customers can explore interesting ideas and help speed up production process- The GILTIG
designs to IKEA products.Henrik artisans much more simple
inspiration and a reason to visit expressions, whilst also develop- es. We come from a heritage of collection Most, Creative Leader, IKEA of and organic.
IKEA. In addition to the products ing new ways of working, such as furniture design, and these fash- by Katie Sweden, explains, We can learn
Eary
that we create for our global range, production methods and using ion designers can bring a new way a lot from how fashion designers
every year we introduce approxi- new materials in new ways. In of thinking and looking at patterns work with colours, prints, patterns
mately 2,500 new products, includ- 2016, we launched a limited-edi- or products that we havent really and shapes. They constantly re-in-
ing seasonal collections and market tion collection in collaboration with explored before, says Per Kro- vent themselves and what they
specific offers. British fashion designerKatie Eary, kstde, Business Leader, Vitality do and are used to working in
who is well known for her colourful Collections, IKEA of Sweden. the forefront of pattern and colour
Limited-edition collections are digital print designs. By working development.
another way to surprise custom- with a designer from the fast- For the GILTIG collection, we had
ers. By collaborating with de- paced fashion industry, we had the to overcome the production chal-
signers and creative artists we opportunity to learn new ways to lenge of adapting Katies unique 2D

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 24
IKEA RED DOT TILLREDA
PORTABLE WHAT IS
DESIGN AWARD DEMOCRATIC
INDUCTION
HOB

WINNERS Perfect for anyone living in


smaller spaces, or simply look- DESIGN DAY?
ing for extra cooking flexibility.
We believe in Democratic Design. Thats why we develop all And the Red Dot jury seem to On 8 June 2016, interior design and home furnishing influ-
products in the IKEA range with five dimensions in mind form, agree saying, TILLREDA port- encers, bloggers and journalists from all over the world were
function, quality, sustainability and a low price. This approach has able induction hob makes in- invited to lmhult, for the third annual Democratic Design Day.
led to several Red Dot Design Awards one of the most respected duction cooking technology Democratic Design Day is an opportunity to share our vision
international design competitions in the world. affordable to the many and design philosophy, what we are curious about and what we
without compromis-
are working on right now. We also give a sneak peek of upcom-
ing on design,
ing collections and products and we introduce some of our
functionality or
new design collaborations.
quality.

some of our latest products, phi-


DEMOCRATIC losopher Alain de Botton, start-up
DESIGN DAYS, investor Patricia Roller and design-
ZURICH 2016 er Jon Kuster took to the stage to
explain what impact design can
LISABO SERIES SLADDA have on people and the world
Recognised by the Red Dot BICYCLE AND Democratic Design lives in our beyond just making great products.
jury for rewriting the rules ACCESSORIES products, and is the backbone for
of space, as well as design, Created in partnership with all that we do in the design process Moving from theory to hands-on
sustainability and even Oskar Juhlin, Jan Puranen and throughout the value chain. It activation of what design can
time. The LISABO series and Kristian Eke of Veryday helps us deliver on the IKEA vision. do, a global design challenge
features a small wedge design studio, SLADDA But its not something we want to was launched during the event in
dowel, which cuts down bicycle was recently awar-
be a secret. We want to share it cooperation with IKEA Foundation
on assembly time by an ded the Red Dot: Best of
with peoplefrom around the world, and the Dutch organisation What
amazing 80%, and elegant the Best award in the Pro-
inspiring them to understand and Design Can Do. Over 60 designers,
design details, such as duct Design category of the
the keyhole opening Red Dot design awards. The
share our principles. design students and engineers
on the LISABO top prize reserved for participated in a workshop to kick-
desk. ground-breaking To help do just that, IKEA Retail start the competition. Read more
new designs. Switzerland organised the Dem- about the challenge on page 39.
ocratic Design Days in Zurich in
February 2016, discussing the In total, the IKEA Democratic
impact of design on everyday life. Design Day in Switzerland engaged
over 250 designers and creators
After an introduction by Marcus from all over the country, more
Engman, Design Manager, IKEA of than 20 journalists from around
Sweden, on what Democratic Design the world, and thousands more
is and how it comes through in online via live streaming.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 25
SERVING TODAYS
CONNECTED CUSTOMERS

Urbanisation and digital transformation are Where was it made? Who made it? Who are
leading to new shopping behaviours, where they as a company? Do I trust them to take
people move effortlessly between physical care of my needs? What do they stand for?
and digital experiences and purchases. To What are they doing for my community?
grow, we need to develop the business fast- Are they taking care of the planet?
er and in a more flexible way making sure
that we offer a customer experience in line We want to build strong relationships with
with peoples expectations and needs. customers whenever and however we meet
them, explains Carole Bates, Customer
For us, the customer experience is real- Experience Manager, IKEA Group. To do
ly the sum of all feelings that a customer that, we need to understand how their expe-
has in all interactions with IKEA. Our home riences have been with us over one journey,
furnishing expertise, low prices and the abil- or many years. We are thinking even more
ity to offer relevant solutions will always be about what customers really want in order
critical success factors, but we are also tak- to have a better everyday life, which is the
ing steps to enable customers to meet and vision of our business. Listening to their
experience IKEA in new and better ways. point of view and connecting to their needs
We want to deliver a great experience at will really help us move further.
every touch point, regardless of whether its
digital or physical; from the competent and
friendly service in the store or customer
support centre, to the after sales services.
We want to build
Todays connected consumers seek value in strong relationships
all aspects of their purchase. At a time of with customers
growing social and environmental aware-
whenever and
ness, people demand more responsibility,
transparency and dialogue. They look for however we meet
brands that they can trust and really get to them
know. Brands that make valuable connec-
CAROLE BATES
tions between what the company stands for
Customer Experience Manager,
and the shopping experience they provide.
IKEA Group
Connections that address a series of questions
on many customers minds.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 26
we want to implement it in all our
markets. To support online activ-
ities in places where it may be a
while before a store can open, we
have also introduced new formats
for planning and pick-up.

In multichannel retailing, physical


and digital touchpoints support
each other in making shopping
more convenient. In the future,
all customers should be able to
shop with us whichever way suits
them best in our stores, via the
website or on social media.

New logistics and distribution We are moving


solutions make multichannel
forward with an
possible
As our e-commerce offer expands
even greater focus
and is introduced in all markets, on innovation and
logistics and distribution become development to meet
even more important. We are customer needs in new
making major changes to reach
our customers in better ways. Part
ways
of the challenge in creating an LOTTA LYR

BECOMING A
efficient multichannel distribution Development and Expansion
network involves storing prod- Manager,
ucts closer to customers, to make IKEA Group

MULTICHANNEL RETAILER deliveries cost and time effective,


which in turn enables shorter lead
times. Stores, in new and existing
formats, will play an increasing-
For IKEA, becoming a multi- We are on an important journey Our multichannel journey focuses for the shopping experience, to ly important role in distribution, assembly will be available to cus-
channel retailer means creating to become a multichannel retail- on four central aspects of our eat in the restaurant, to do things serving as a hubs for customers tomers whenever and wherever
a convenient experience for our er for which we are bringing in business: our stores, e-commerce, togetherwith family, to explore to pick up, exchange and return they wish to receive support, to
customers, no matter how or specialists and appropriate compe- logistics and service. our products, and to pick up products theyve purchased. create an easy buying process.
when they choose to meet us. tencies, but also developing skills items to take home straight away.
With new needs and expecta- in general across the business. A consistent IKEA experience And they will continue to do so in Services available in all channels Finally, we will increase accessi-
tions, there are new things for Most importantly, we are moving in stores and online the future. With multichannel retailing in bility to IKEA by providing inter-
us to become good at. That is forward with an even greater focus Stores are the base on which IKEA place, any shopping that is active communication through
why we are constantly working to on innovation and development to is built. They account for 95% of On the other hand, e-commerce is started at home or on a mobile channels like social media and live
deliver consistent experiences of meet customer needs in new ways, the IKEA Group sales. Customers becoming increasingly important. device, can be continued in store chats. Enabling customers to meet
our products and home furnishing says Lotta Lyr, Development and visit the IKEA store for inspiration, Our e-commerce offer is currently and vice versa. Our services and experience IKEA in new and
solutions in all channels. Expansion Manager, IKEA Group. to get advice from IKEA co-workers, available in 14 of our markets, but in everything from delivery to better ways.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 27
COMING CLOSER TO
CUSTOMERS IN GERMANY
LBECK
BREMERHAVEN
SMART STORE SHOPPING CENTRE
The Smart Store allows LUV SHOPPING is Germanys
With new customer needs and demands leading the way, we want customers to get a faster over- first IKEA Centres shopping
to be even more accessible. By continuously expanding store and view of IKEA interior design centre. Alongside an IKEA store,
distribution networks, as well as developing new store formats ideas by showcasing the range it hosts a varied mix of family-
and services, we work to offer a seamless and more accessible on a smaller floor space. friendly small local merchants
and big national chains offer-
shopping experience for the many people in Germany.
ing everything from bread to
brogues and furniture to fudge in
53 stores under one roof.

HAMBURG BERLIN & HAMBURG


KAARST CITY CENTER STORE MARKET CUSTOMER
MORE SUSTAINABLE STORE Located in a pedestrian zone DISTRIBUTION
DORTMUND
In Germany we will pilot a brand new IKEA store in the inner city, the Hamburg CENTRES
concept in the summer of 2017. The worlds first
PARCEL UNIT Altona store is within customers Market Customer Distribution
IKEA More Sustainable Store in Kaarst will feature In the newly built Dortmund Parcel Unit, we Centres have played a key role in
convenient reach. Today, more
a lot of natural light, many green areas for play and prepare parcel-sized products for shipping. The our growth. They relieve the main
than 80% of the visitors arrive by
sports, and a dedicated transportation concept. All unit is set to provide more cost-efficient ship- Customer Distribution Centre in
public transport, and the store is
whilst working with resource-efficient approaches and ping, cutting online order delivery costs and Dortmund by processing larger
an appreciated meeting point for
environmentally friendly technologies. shortening delivery times for customers. sized online and store orders in
the inhabitants of Altona.
their respective regions. Reducing
delivery times, this is an important
RAVENSBURG step in preparing the logistics net-
PICK-UP POINT work for multichannel retailing.
In Ravensburg, Germanys fist Pick-
up Point combined with a showroom
is bringing IKEA closer to the regions
customers. Now they dont have to
travel far to pick up online orders. They
can also order products from the entire
IKEA range or browse a selected product
range in the inspirational showroom.

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NEW FORMS OF EXPANSION FOR
IKEA RETAIL UNITED KINGDOM

BECOMING EVEN MORE


ACCESSIBLE TO CANADIANS
In FY16, IKEA Retail United Kingdom
took some significant steps for- For many of the 36 million people to where they live. While there,
ward in their multichannel journey will see new stores emerge in living in Canada the worlds sec- customers can access support
with the launch of the new IKEA. Sheffield, Greenwich and Exeter. ond largest country by area shop- services and computer stations to
co.uk website, the rollout of the ping for furniture can have geo- view the entire range, with the help
markets first four Order and The Order and Collection Points in graphical challenges. In 2015, IKEA of knowledgeable IKEA co-workers.
Collection Points, and the first Norwich, Aberdeen, Birmingham, Retail Canada started their journey They can also browse a small range
store opening in seven years. and Stratford in London are pri- to become a multichannel retailer of the most popular IKEA products
marily planning studios for more to browse and shop on the new and to become more accessible. available for immediate takeaway.
Following dedicated recruitment complex purchases such as kitch- IKEA website in a soft launch that A goal that inspired the piloting
and research in the Thames Valley, ens, wardrobes and sofas. But the marks the biggest milestone for of Pick-up and Order Points in the Pick-up and Order Points have
July 2016 saw the opening of the points also feature inspiring IKEA the multichannel journey in FY16. country. made us more accessible in
19th and most sustainable IKEA room sets, with expert co-workers The e-commerce platform fea- several markets that may not yet
store in the United Kingdom to on site to offer home furnishing tures even more inspiring home Since December 2015, Canada support a traditional IKEA store.
date. More than 40,000 people knowledge and advice. furnishing, makes it even easier to has seen the launch of six Pick-up In Canada, this means enabling a
visited the fully equipped IKEA find products, and is responsive and Order Points. At one tenth of more convenient shopping expe-
Reading store in its first three In June, IKEA Retail United King- making the IKEA online experience the size of a traditional IKEA store, rience for over 800,000 visitors
days of opening. The coming years dom co-workers were the first consistent across all devices. the Pick-up and Order Points give so far. Showing that customers
customers the option to pick up are excited to shop at IKEA
their online or store purchase closer in more accessible ways.

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SSONGSBUTIKEN
CONCEPT STORE
In RO Shopping in Valladolid,
Spain, the IKEA store has
moved to meet shopping
centre customers in a new
way with the launch of concept
store SSONGSBUTIKEN.

In addition to a fully integrated


passage to the IKEA Market
Hall and IKEA store, the con-
cept store offers customers an
opportunity to shop for IKEA
items when perhaps they had
not even planned a visit to the
IKEA store.

SHOPPING CENTRES WITH The product range comes from

STRONG CUSTOMER FOCUS a mix of IKEA home furnish-


ing areas, catering to the
often impulsive nature of RO
FY16 marks the first full operational year closer to our retail operations and the local This is a very vital shop. Before, Shopping visitors with smaller
ABOUT IKEA CENTRES
of the newly formed shopping centre community creates unique possibilities to lots of customers would just pass items and seasonal variation
company IKEA Centres, an IKEA Group co-create meeting places where people IKEA Centres is an IKEA Group in line with shopping centre
company. It was created in FY15 by rather than enter the IKEA store,
owned centre business with 425 million come for a fun day out, to shop, dine and activities. With an inviting
visits in 15 countries. enjoy themselves. We believe whats good through the merger of various because they didnt want to make storefront and an attractive
shopping centre entities.
for our customers is also good for our ten- the whole trip through the store. range, SSONGSBUTIKEN
The IKEA Centres business is on a journey ants and us.
IKEA CENTRES IN FY16 With SSONGSBUTIKEN, we made allows customers to shop at
from being a traditional property-oriented IKEA in a different way.
15 countries IKEA more accessible to shopping
developer, to becoming a customer-oriented, When starting the development of a centre,
front-lead business. This mind-set guides us its important to really research the authenti
41 shopping centres centre visitors, and now, 30% of

7
25 retail parks
to create great meeting places that offer a city of the place and the people who live More than 3.4 million m
visitors to IKEA in RO Shopping MILLION
fantastic customer experience, which gen- there. What makes them tick? What gets (excluding IKEA stores) enter the store via our boutique VISITS
erates visits and creates attractive business them out of bed in the morning? What brings 425 million visits
1,500 brands ROCIO MERINO to RO Shopping in
conditions for IKEA and our tenants. them together? We constantly try to trans-
6,500 shops Shopkeeper Activities, IKEA Valladolid store Valladolid every year.
late that into our offers and services, says
Bringing the shopping centre business Gerard Groener, Manager, IKEA Centres.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 30
PROVIDING A GREAT
CUSTOMER EXPERIENCE
IKEA Customer Support Centres are
no longer simply after-sales units. As
customers behaviours and needs are
changing, they reach out to us for more
than solving problems. They seek support for
the entire home furnishing process giving
Customer Support Centres a big role to play
in providing customers with a consistently
great IKEA experience in a multichannel
environment.

When we look into why customers are


contacting us, we see that more than 50%
are looking for support before or during
their purchase. Thats why Customer
Support Centres are so important from a
total customer experience perspective as
well as a sales perspective, says Peder
Apelgren, Customer Support Centre BUILDING CUSTOMER
Manager, IKEA Group. RELATIONSHIPS IN POLAND
To allow customers to lead the way, we con-
stantly need to develop our skills to provide In Warsaw, IKEA Retail Poland decided to create
support in all steps of the home furnishing a Customer Support Centre not only for handling
journey, across all touchpoints. We need to questions and complaints, but for building the
turn interactions into great customer expe- IKEA brand one contact at a time.
riences and opportunities to strengthen the
IKEA brand. We wanted to create a centre where co-workers
could change all customer issues into positive
Today, Customer Support Centre co-workers stories worth sharing, explains Bartek Lechowski,
In FY16 alone, IKEA Group
meet customers over the phone, via e-mail, Country Customer Experience Manager, IKEA
Customer Support Centres
webchat and social media. In line with Retail Poland.
provided personal support to
changing societal behaviors, social media
has now become the fastest growing con-
Every day, thousands of 20 million customers. Covering To do this, we have put great emphasis on recruit-
people contact one of the 25
tact method for customers. In FY16 alone, topics ranging from product ment growing from 40 to almost 100 co-workers
Customer Support Centres,
IKEA Group Customer Support Centres where approximately 4,000
advice and order changes to lost in a year. We have developed better working
provided personal support to 20 million co-workers are ready to teddy bears. methods. And we have created a work environ-
customers, with cases covering everything answer questions in more ment that reflects our home furnishing expertise,
from product advice and order changes to than 30 different languages. inspiring co-workers to meet customers confidently
lost teddy bears. every day.

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MEETING THE MANY IKEA MEETS
HYDERABAD
PEOPLE OF INDIA
We want our business to have a positive impact on
people, local economies and the environment. Under-
standing how to do this for our first store in Hyderabad
has been an important step towards launching the
We are about to expand our presence with the first IKEA retail concept in India.
ever IKEA store in India. August 2016 saw the
ground-breaking ceremony for the first IKEA store As a first step, we invited stakeholders from the Indian
in Hyderabad, which plans to open during 2017. society to a workshop on national level to explore
what it will take for IKEA to become a meaningful and
India is made up of a rich set of cultures, languages trusted brand, company and employer in India. The
and traditions across 29 states, each representing a outcome of the three-day workshop concluded focus
unique and diverse market. It was back in 1987 that areas that are now the foundation for the retail entry
IKEA started to buy products from India. Now, almost strategy to the market, such as culture and values,
30 years later, the people of India will finally have the the IKEA product offer, sustainability and how we can
chance to buy products from IKEA. build a great workplace for all.

To learn what people really need and dream about, we The very first IKEA store in India is being built in the
visit homes and spend time with families all over the new Hitec City area of Hyderabad, the capital of the
world. We talk with people. We measure things. We state of Telangana and one of the countrys largest
open closets and we look in cabinets. cities with 8 million inhabitants.

In-depth research and around 500 home visits in India To involve the local society, we held another workshop
have been essential to our preparations. We were engaging almost 100 important stakeholders and key
able to see that factors like humidity, local cleaning members of the local community, including future
practices and how our products actually will be used, potential customers. We wanted to learn more about
made up a new set of preconditions for our home the city and understand what people are passionate
furnishing solutions. The insights that we gather give about. The IKEA meets Hyderabad event confirmed
us new ideas, and enable us to design better prod- the focus areas of the entry strategy. For example,
ucts and home furnishing solutions that meet the being a good neighbour means we will continue our
needs of the people in India and beyond. efforts to enable women in the workforce and support
young talent in the local communities around the store.

We have embarked on an exciting journey and we


IKEA will influence India, but will continue our work to establish IKEA Retail in
India will also influence IKEA India with a sustainable and long-term approach. By
cooperating with the local society and with federal
PATRIK ANTONI
and state governments, we believe we are laying the
Deputy Retail Manager, IKEA Retail India
right foundation for a successful entry, not only to the
Hyderabad market, but to India overall.

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BETTER, FASTER AND MORE
TOGETHER AT IKEA INDUSTRY
In February 2016, IKEA Industry seized an room. As soon as an idea was presented by
opportunity to make use of free capacity the designers, the craftsmen could quickly
within their wood manufacturing units. bring it to life in a prototype for the de-
Together with IKEA of Sweden a project signers to review. This closeness between
was created, called PineXpress, utilising ideation and prototyping, seeing ideas
quick-to-market solutions to create new immediately come to life through dialogue
products. The project was focused and and experimenting, gave great inspiration
structured, running for just 10 weeks and to everyone involved.
operating out of the Production Development
Centres of factories in Poland. More than 150 prototypes were created,
and of these, 58 were selected for further

LOWER COST AND Although initially created to make use of


free capacity in the factories, after the
product development. These products
include adaptations of the HEMNES family,

FINDING BETTER WAYS


first meeting it became clear that the true identifying and filling gaps in the existing
focus needed to be on fulfilling customers range, as well as completely new products
needs. The target for the team was then called Modern Basic and Modern Edge.
Milena Benzi, Customs Manager, oped new monitoring software to to find multi-function furniture solutions
IKEA Italy Distribution, faced a reduce the need for timely and to suit the needs of modern small-space The PineXpress project breathed new life
logistical challenge. Almost 90% costly manual investigations. living. Furniture that customers would love into the product development process
of the container flow was running As a result of these improve and that contribute to a feeling of open- for pine furniture. Not only did it create
through the ports of Genoa and La ments, delivery from port to IKEA ness, instead of overcrowding a home. a number of great new products, it also
Spezia, which were operating at low Distribution Centre dropped from gave learnings and insights around the
efficiency. Milena says, The cus- nine days to just one, says Milena. Developing the ideas and prototypes be- concept of togetherness between different
toms process took nine days from camea team activity, with colleagues from parts of IKEA businesses, creating a high-
the arrival of the goods in the port Customs operations from ports to different areas all working together in one ly efficient working process for the future.
to reaching the distribution centre Piacenza are now totally paperless.
in Piacenza, 150 kilometres away The new logistical system and de-
leaving room for improvements. livery route is now also available to HAPPY 30TH BIRTHDAY IKEA COMPONENTS
other businesses helping to
Have you ever considered how impor- the IKEA range. This means small,
Addressing the challenge and improve Italys competitiveness ver-
tant that screw, plug or pin is to your yet precise steps to improve life,
wanting to find better ways around sus other European trading ports.
IKEA furniture? For 30 years, IKEA comfort and technological accessi-
procedures, regulations and opera-
Components, has been providing the bility for everyone. Whether it is a
tional software, a pilot was created Milena concludes, Together with
IKEA range with those vital pieces, more sustainable cardboard in your
with the Italian Customs. the Italian Customs authorities
ensuring that your furniture works as flat-package; a wireless charger for
and with the help of many IKEA
its designed to. your phone; or a new component
Through introducing new rou- co-workers, we have achieved a The management team of
solution cutting furniture assembly
tines to deliver goods between lot in short time. We have built Piacenza Distribution site:
Claudia Dicketmuller, Luigi IKEA Components secures, develops time in half IKEA Components con-
the ports and distribution centres, something which is valuable to our
Manzoli, Milena Benzi and and challenges areas of compo- stantly strives to make things better.
costs were reduced by eliminating business by working together to Glenda Taina at the day of the
nents and raw materials essential to
the need for third party customs find better, simpler and more cost- inauguration of the project.
brokers. In addition, we devel- efficient ways of working.

IT STARTS WITH THE FOOD | DEMOCRATIC DESIGN | SERVING TODAYS CONNECTED CUSTOMERS | ABOUT IKEA CENTRES | CUSTOMER EXPERIENCE | MEETING THE MANY PEOPLE OF INDIA 33
PEOPLE
AND PLANET
POSITIVE
We want our business to have a positive impact on
the world from the communities where materials are
sourced, to the way our products enable customers
to live a more sustainable life at home. And we go
all-in on the things that make a difference, like going Want to know more? See the full IKEA Group
100% for renewable energy or sourcing all of our Sustainability Report: ikea.com/ikeagroup16
cotton and wood from more sustainable sources.

LED AND SOLAR | PHASING OUT EPS | COTTON AND WOOD FROM MORE SUSTAINABLE SOURCES | SOCIAL ENTREPRENEURS 34
IKEA RETAIL FINLAND INSPIRE
CUSTOMERS TO FIND ENLIGHTENMENT

730,000
In IKEA Group, we have
installed 730,000 solar panels
on our own buildings in line
with our goal to produce as
much renewable energy as we
consume by 2020.

SWITCHING
TO LED
SOLAR ENERGY THE IKEA WAY
Since September 2015,
our entire lighting range
offering home solar to our customers
consists of energy-efficient We know that people want to live After piloting home solar in the
LED. It is one of the ways
more sustainably at home, cutting Netherlands, Switzerland and
we are going all-in to
their household bills and gener- the UK, we continue to roll out
tackle climate change.
To inspire more people to live people to think about the impact ating clean energy. But sustain- our home solar offer to more
IKEA Enlightenment LED bulbs last up to 20
more sustainably, IKEA Retail their daily activities have on the years and use up to 85%
ability should not be a luxury for countries during FY16. Using our
Finland challenged local students environment. One installation at was a pleasant cooper- the few, which is why we want to knowledge about life at home
less energy than incan-
in design, handicrafts and art to the IKEA Vantaa store, titled LUX, ation for our students, descent bulbs, saving make solar energy affordable to and retail, and combining it with
create art using lighting from the aimed to encourage customers to because sustainability customers money on their everyone, by offering home solar the technical expertise of select-
IKEA LED range under the project make sustainable choices, such as electricity bills and enabling to our customers the IKEA way. ed solar partners, we are able to
and energy efficiency
name Enlightenment. Five design changing to energy efficient LED them to live more sustain- provide customers with a simple,
schools and universities took part bulbs, whilst also celebrating the
are stated also in Aalto able lives at home by using affordable and reliable offer.
in the events, creating installa- beauty and importance of light in Universitys values. We less energy. In FY16, we Solar is the most democratic
sold 79 million LED bulbs. form of energy source - eve-
tions in five IKEA stores and a their everyday life. hope that the installa- We believe solar energy is un-
If each of the bulbs sold ryone can produce their own
Pick-up and Order Point in Finland. tions raised emotions doubtedly the future. It gives
replaced an incandescent energy. We at IKEA Retail
everyone the opportunity to control
Kirsi Gotthardt, Country Communi-
and awareness bulb, they could save Switzerland are proud to give
their energy needs, to reduce costs
enough energy to power the many people access to the
cations Manager, IKEA Retail almost 650,000 households
and help tackle climate change. Im
PENTTI KAREOJA future of renewable energy
Finland, explains, We wanted to for a year. Our ambition very proud and excited to be a part
Professor Aalto University
work together with Finlands up- is to sell 500 million LED LORENZ ISLER
of a journey to make solar energy
and-coming designers to encourage bulbs by 2020. Sustainability Manager, mainstream around the world,
IKEA Retail Switzerland says Alex Castro, Residential Solar
Business Leader, IKEA Group.

LED AND SOLAR | PHASING OUT EPS | COTTON AND WOOD FROM MORE SUSTAINABLE SOURCES | SOCIAL ENTREPRENEURS 35
PHASING OUT
POLYSTYRENE PACKAGING
IN IKEA FLAT PACKS

IKEA has phased out packaging Intensive development work took


solutions using expanded poly- place. It took four years but
styrene (EPS) foam and replaced the result will probably change
them with recyclable and more packaging solutions in the home
sustainable alternatives. furnishing industry for good.

Why should we fill the air in our Together with many co-workers
flat packs with something that and suppliers we have managed
is more dangerous than the air to phase out and replace poly BETTER BATTERIES
itself?, says Peter S Larsson, styrene packaging with recyclable
BRING BETTER BUSINESS
Packaging Sustainability Leader, and more sustainable fibre-based
IKEA of Sweden. We kept asking materials. It can be recycled many Continuing our journey towards a more sus-
ourselves this question, and decid- times and works great together tainable IKEA, IKEA GreenTech and Alelion
ed to develop recyclable alterna- with the recycling systems used by Energy Systems have developed a lithium-ion
tives that are as good or better. It most countries today, says Peter. battery to power new forklifts in IKEA stores.
took four years, but now we can This alternative to the traditional lead-acid
say we made it!, he continues. The change also means that IKEA battery helps make IKEA warehouse opera-
reduces the use of expanded poly- tions more sustainable and more efficient.
Polystyrene packaging is a cheap, styrene by 8,000 tonnes per year.
durable and easy-to-use pack- This equals 7,400 trucks filled
IKEA GreenTech AB is a corporate venture capital
aging material, widely used all with polystyrene foam or more company owned by IKEA Group. They are making equity
around the world. But it is also a than half the volume of the Empire investments in green technology companies to improve
the sustainability of the IKEA business activities.
fossil based product which cant be State Building.
recycled at industrial scale, and in
some regions ends up in landfills. The decision to change filling mate-
rial in IKEA flat packs is valid for all The new battery is over 30%
Still, there was a big resistance packaging except for appliances.
more energy-efficient and
towards phasing out polystyrene
packaging, both internally and We are simply too small in this
also reduces CO emissions
with many suppliers. Why should segment to be able to affect the
JENS HAGBERG
we change something that is global industry. But we are working Category Manager, Material Handling and Storage,
good, cheap and something that on a more sustainable solution even Indirect Material and Services, IKEA Group
weve used for ages?, was a com- within this field, concludes Peter.
mon way of thinking.

LED AND SOLAR | PHASING OUT EPS | COTTON AND WOOD FROM MORE SUSTAINABLE SOURCES | SOCIAL ENTREPRENEURS 36
IWAY THE IKEA
COTTON FROM MORE SUPPLIER CODE
OF CONDUCT
SUSTAINABLE SOURCES We believe that everyone deserves the right
to prosper, regardless of their background
and situation. Across our business, from our
co-workers to the millions of people who work
As one of the biggest users of cotton globally, than 110,000 farmers to learn more about in our extended supply chain, we can make a
we have a huge opportunity to support cot- sustainable farming methods, says Pramod difference to peoples lives around the world.
ton farmers and improve the way we work Singh, IKEA Cotton Leader, IKEA of Sweden.
with cotton across our entire value chain. In This initiative has allowed farmers to cut The IKEA Way (IWAY) on purchasing prod-
September 2015, we reached the goal of costs, increase their profits and improve ucts, materials and services is our supplier
sourcing 100% of the cotton used for our their working conditions. As a result, they code of conduct. It sets our minimum re-
products from more sustainable sources. can afford a better quality of life for their fam- quirements for suppliers, covering environ-
Since then, we have succeeded in maintain- ilies, including schooling for their children. ment, social and working conditions, and is
ing this level. a pre-condition for doing business with us.
But it is just one part of a much longer jour-
When grown conventionally, cotton ney. Our next step is to keep on improving IWAY helps us develop long-term relation-
farming uses large amounts of chemicals the standard for cotton from more sustain- ships with suppliers so that we can grow
and water. This practice often leads to sig- able sources, with special focus on water together with shared values and understand-
nificant health risks to famers, soil erosion efficiency and biodiversity. We are commit- ing. Our IWAY developers work with suppli-
and water scarcity. Most cotton is grown on ted to creating positive change throughout ers to support them in implementing IWAY
small farms in developing countries, and the entire cotton industry, making cotton and, more importantly, to bring positive
many farmers struggle to make a profit. from more sustainable sources available for impacts to the many people involved in the
But it doesnt have to be this way. the many people. IKEA supply chain.

In 2005, we began taking steps to trans-


form the way cotton is produced and gave
61% WOOD FROM MORE
ourselves the ambitious goal to source all WHAT IS COTTON FROM
SUSTAINABLE SOURCES
the cotton used in our products from more MORE SUSTAINABLE SOURCES?
sustainable sources. Along with the WWF As a major user of wood and paper for
and other partners, we helped set up the Cotton from more sustainable sources is grown our products and packaging, we have
Better Cotton Initiative (BCI) which aims to using sustainable farming practices that promote a responsibility to protect the worlds
make global cotton production better for efficient use of fertilisers, pesticides and water, forests. This is why we work with others,
the people who produce it, better for the improve working conditions and earnings for farm- like the WWF, to increase the area of
environment it grows in and better for the ers, and benefit ecosystem health and biodiversity global forests that are managed sustain-
industrys future. conservation. It includes cotton that is: grown to ably. By 2020, we aim to source all wood,
the Better Cotton Initiative Standard, grown by paper and cardboard from more sustaina-
Together with partners like BCI and WWF, farmers working towards the Better Cotton Initiative ble sources, which we currently define as
we are working in cotton-producing coun- Standard, and recycled cotton. It also includes more Want to know more? See the full IKEA Group recycled or certified to the standards of
tries to provide hands-on training and sustainable cotton from the USA (such as the e3 Sustainability Report: ikea.com/ikeagroup16 the Forest Stewardship Council (FSC).
field schools so far weve enabled more Cotton Program). In FY16, 61% of our wood was from more
sustainable sources.

LED AND SOLAR | PHASING OUT EPS | COTTON AND WOOD FROM MORE SUSTAINABLE SOURCES | SOCIAL ENTREPRENEURS 37
PARTNERING FOR CHANGE
The HEMTRAKT Collection, in partnership Dr. Dipti, Program Manager at Rangsutra the support of her family, she focused on
with Rangsutra and Industree Producer and responsible for the handicrafts made her education and went on to successfully
Transform, was the fifth limited collection for IKEA Group in Uttar Pradesh, recalls attain a PhD in Physics. My mother was
co-created with social entrepreneurs in how things used to be for her when a pushing force in my life. She had one
India. It featured a range of woven bas- she was younger. I was the eldest of wish: that her girls receive an education.
kets made from sustainable banana fibre, two sisters and a brother. We girls were
and beautiful hand embroidered blue floral considered a burden to society. Life for us Dedicating her life to the economic
patterned fabrics inspired by old fabrics, was a challenge. But I have always been empowerment of women, Dipti founded the
wallpapers and flowers in India. a fighter. If someone said that I couldnt Varanasi Weavers Foundation. I had to
ride a bike, then I did it. If someone said do something for the women, something
By developing partnerships with social Science is not a subject for girls, then for the girls who were oppressed. After RANGSUTRA &
enterprises like Rangsutra, we get the I had to take it. During my first year of some time, Sumita heard about Diptis INDUSTREE PT
chance to work with skilled artisans postgraduate studies, I got married and work, and invited her to Rangsutra to work Artisans at Rangsutra specialise in
traditional Indian embroidery, textile
whilst supporting entrepreneurs, which we moved to Varanasi. with the partnership. I am very keen on and grass weaving and come from
contribute towards social change and strengthening women and the partner- rural areas in Uttar Pradesh and
Rajasthan. 95% of the artisans at
sustainable livelihoods. Sumita Ghose, Dipti felt suppressed in her new home. ship was all about doing that. By helping
Rangsutra are women, many of which
founder and CEO of Rangsutra, explains, Lacking identity as she struggled to women challenge cultural norms and find are shareholders in the company and
Common problems for women in rural accept the restriction of freedom she their own profession and voice, she now participate in design and production
decisions.
India include poor access to education, experienced as a woman. I felt that I feels nothing but hope for the future.
health care, clean drinking water and the always had to fight for my equality in
IKEA SOCIAL
Industree Producer Transform pro-
duction centres are artisan-owned
lack of ability to support themselves. If society. I didnt have freedom, or choices. The work with Rangsutra is just one of self-help groups located primarily
women get the chance to work regularly, I felt oppressed, continuously. Then one our partnership initiatives, and today we in southern India in the states of
Karnataka and Tamil Nadu. The
ENTREPRENEURS
they have more money for health care, day I made the decision, and said no! I engage with more than 2,000 artisans in
a chance to get out of the home and a have one life. I can either live my life by Europe, USA and Asia, working together to
artisans here specialise in hand-wo-
ven natural fibres. They are voting
INITIATIVE
members of self-help groups and de-
greater influence on family decisions. others choices or by my choices. With change the world for the better.
cide together how much money they
will collectively save each month and The IKEA Social Entrepreneurs Initiative,
what the money will be used for. which was founded in 2012, allows us to
establish partnerships with social entrepre-
neurs like Rangsutra who share our values
We were inspired by old fabrics, wallpapers and flowers and vision to make everyday life better
in India. The lovely blue floral pattern together with the in their communities. We want to support
natural fibres is a great mix. The feeling would be dreamy positive economic and social developments
and relaxing, like a rural garden across the world to create long-term, sus-
tainable change.
KARIN GUSTAVSSON
Range Manager, IKEA of Sweden We are currently working with social entrepre-
neurs in India, Thailand, Sweden, Denmark,
Indonesia and the US, and are actively look-
ing for new partners around the world.

LED AND SOLAR | PHASING OUT EPS | COTTON AND WOOD FROM MORE SUSTAINABLE SOURCES | SOCIAL ENTREPRENEURS 38
IKEA Foundation IKEA Foundation
Children are the most important people in the world. They

DESIGNING FOR
have the right to learn, play and grow. IKEA Foundation,
the philanthropic arm of Stichting Ingka Foundation (the

A GOOD CAUSE
owner of the IKEA Group), supports projects in some of
the worlds poorest and most vulnerable communities im-
proving opportunities for children and their families. Along
with its partners around the world, the IKEA Foundation
focuses on four important areas of a childs life: a place to
call home, a healthy start in life, a quality education, and In February 2016, at the Democratic EUR 10,000 each, along with expert
a sustainable family income. Design Day in Zurich, IKEA Foundation, support to convert ideas into feasible
the philanthropic arm of Stichting Ingka plans and working prototypes. The final
Foundation (the owner of the IKEA winners were announced in July 2016,
Group), teamed up with the UNHCR with the jury consisting of internation-
and the Dutch organisation, What ally renowned design professionals,
Design Can Do (WDCD), to launch a including Marcus Engman, Design Man-
global design challenge, showcasing ager, IKEA of Sweden.
design as a catalyst for change. The
competition named What Design Can
Do Refugee Challenge, called on de-
signers and creative thinkers to submit FINALISTS
game-changing yet feasible ideas to PROJECT IDEAS

A BETTER WORLD help refugees integrate in urban areas. The finalists were announced by the
IKEA Foundation at the WDCD Live

WITH GOOD CAUSE More than 600 teams from 69 countries


entered their concepts to help improve
event in Amsterdam in July 2016.
Their project ideas were:

CAMPAIGNS the quality of life for refugee children


and their families. Eight of those teams
Makers Unite - A co-creation lab for
creatives and refugees
were made up of IKEA co-workers. The The Welcome Card - Which gives
IKEA Foundations mission is to create Brighter Lives for Refugees entries covered solutions to many dif- refugees access to social amenities
substantial and lasting change by funding Through the Brighter Lives for Refugees ferent needs, from connecting people
Eat & Meet - A network bus
holistic, long-term programmes in some of campaign, IKEA Foundation donated EUR 30.8 through digital social networks and
transformed into a kitchen
the worlds poorest communities that address million to improve access to lighting, renew- access to knowledge and work, to
childrens fundamental needs: home, health, able energy and primary education for around practical solutions such as bicycle- AGRIshelter - Self-sufficient
education and a sustainable family income, 380,000 people in refugee camps across Asia, powered phone chargers and foldaway sustainable shelters
while helping communities fight and cope Africa and the Middle East. showers. Some of the most innovative Reframe Refugees - A photo
with climate change. ideas were presented to the world agency that enables refugees to tell
Soft Toys for Education media and other influencers at the their own stories.
In FY16, just like in previous years, global Since 2003, IKEA Foundation donated Democratic Design Day in June, held
campaigns for a good cause, Brighter Lives EUR 88 million to Save the Children and in lmhult, Sweden. Read more about the finalists
and their ideas at:
for Refugees and Soft Toys for Education UNICEF, supporting 99 educational projects
What design can do
continued to engage customers and for 12 million children across 46 countries From the 600 entries, five winning ideas
co-workers to improve childrens lives. in Africa, Asia and Europe. were selected and received funding of

39
FINANCE
Growth and profitability give us freedom to
choose our own way and resources to grow
and improve our business. Therefore, we
have a strong focus on continuous growth,
as well as on efficiency in our operations.
We will continue to invest long-term,
focusing on meeting customer needs and
making IKEA Group more accessible to
more people in the future.

OUR FINANCIAL YEAR 2016 | TAXES | INVESTMENTS | TOTAL REVENUE FY07FY16 | CONSOLIDATED INCOME STATEMENT | CONSOLIDATED BALANCE SHEET 40
OUR FINANCIAL YEAR 2016 TOP RETAIL SELLING COUNTRIES SALES PER REGION

69%

Thanks to solid sales growth, into Euro increased by 7.1% and panies to Inter IKEA Group. The
EUR 4.2 billion net profit and an adjusted for currency impact, estimated cash consideration for
increasing focus on multichannel sales increased by 7.9%. Sales in the shares is EUR 5.2 billion.
retailing, FY16 was another good comparable stores grew by 4.8%
year. We saw sales growth in compared to FY15. In FY16, we Net profit was EUR 4.2 billion, an 18%
comparable stores, as well as offered e-commerce in 14 out of increase of 19.6% compared to
9%
new stores and e-commerce. We 28 markets and related sales grew FY15. Total assets increased during 14% 14% 8% 6% 5%
4%
also have our focus on integrating by 29% to EUR 1.4 billion. We plan the year from EUR 50.0 billion to
physical and digital commerce to roll out e-commerce to all our EUR 54.0 billion while we further GERMANY USA FRANCE UNITED SWEDEN EUROPE AMERICAS ASIA & AUSTRALIA RUSSIA
KINGDOM
to enable customers to shop and markets in the coming years. increased our solvency with 38.9
interact with us in ways that suit billion of equity at year-end. Our
their needs. Together with the rental income of strong financial position enables
EUR 0.9 billion from IKEA Centres, us to continue investments in
Our markets our total revenue amounted to co-workers, our stores, digital
In FY16, our sales grew in 27 out EUR 35.1 billion, an increase of technology, the distribution net-
of 28 markets with China remain- 7.4% compared to FY15. The work, as well as shopping centres
ing one of the fastest growing rental income increased by 18.0% and renewable energy.
countries for IKEA Group together compared to FY15.
with Canada, Poland and Australia. In FY16 we did not pay a dividend
The five largest retail markets Gross margin ended on 46.1%, an to our owner Stichting Ingka
based on sales value were Germany, increase due to different sales mix Foundation out of the result from
USA, France, United Kingdom and and strong performance in the cost FY15. However, a dividend of EUR
Sweden. We opened 12 new stores out agenda. Operating expenses 840 million will be paid out in FY17
and 19 Pick-up and Order Points as a percentage of revenues out of the result from FY16. CURRENCY IMPACT
during FY16, and further developed increased to 33.2%. The acqui-
our multichannel distribution net- sitions of IKEA Centres in the
The IKEA Group is based in the
work to increase accessibility for course of FY15 and increased ex-
Netherlands and therefore reports its
customers. We welcomed 783 million penses from business development financial results in Euro (). This means
visits to our stores, 2.1 billion contributed to the higher cost that all figures in local currencies from the
visits to IKEA.com and 425 million percentage in FY16. countries in which we operate are trans-

visits to our shopping centres. In lated into Euro and then accumulated.
Since currencies fluctuate, companies will
addition, we continued working on Our financial net result of EUR 0.9
always face currency effects when doing
opening our first stores in India billion was significantly above last these translations. In order to show the
and Serbia. years. During the year, cash and underlying trend when adjusting for this
securities increased by EUR 6.5 effect, the IKEA Group also communicates
Our performance billion to EUR 23.2 billion with a the currency-adjusted development. For
FY16, the currency-adjusted sales growth
In FY16, total sales for IKEA Group large contribution from the sale of
was 7.9%, while the straight conversion into
amounted to EUR 34.2 billion. shares in our product development,
Euros shows a sales increase of 7.1%.
Total sales of goods translated supply chain and production com-

OUR FINANCIAL YEAR 2016 | TAXES | INVESTMENTS | TOTAL REVENUE FY07FY16 | CONSOLIDATED INCOME STATEMENT | CONSOLIDATED BALANCE SHEET 41
TAXES INVESTMENTS
We have a strong commitment to experience and a positive impact suppliers which in turn generate Continued growth and long-term In FY16, we invested EUR 3.2
manage our operations in a re- on people and the planet. Over taxable incomes. We continuously profitability give us funds to invest billion mainly in stores, shopping
sponsible way and to contribute to the years, IKEA Group has had a invest throughout our business in and to have a positive impact, both centres, distribution centres and
the societies where we operate. good development and created stores, shopping centres, distribu- through our core business and renewable energy, to better serve
tens of thousands of jobs direct- tion, renewable energy and lower through our financial investments. our customers.
We want to create long-term ly in our stores and warehouses, prices to customers.
value through growth, customer and indirectly at our external
We pay our taxes in compliance
with national and international tax
rules and regulations in a respon- FINANCIAL
FY12FY16 TAX sible and sustainable way. We ASSET MANAGEMENT
Over the last five years (FY12FY16), corporate income tax and enter into and maintain long-term
other taxes amounted to approximately EUR 7.7 billion. relationships with our stakehold- Financial asset management at IKEA Group includes activities within treasury
ers with regard to tax, based on assets, venture capital and investments to further support our business develop-
Corporate income Tax Other Taxes and Duties trust and transparency. We do ment and sustainability direction. During FY16, we have continued to invest in the
our utmost to ensure that our tax growth of sustainable energy and resource independence.
statements are true, timely and
transparent.
(in billions of Euros) RENEWABLE ENERGY RESOURCE INDEPENDENCE
In FY16, IKEA Group corporate INVESTMENTS INVESTMENTS
income tax was EUR 1.2 billion In FY16, we continued our renewable Our investments in resource independ-
2 globally, which equals an effec- energy investments. By year-end FY16, ence go beyond renewable energy. At
tive corporate income tax rate of we have committed to own and oper- year-end FY16 we own 74,700 hectares
21.6% (18.9% in FY15). In FY16, ate 327 wind turbines around the world of forest in Romania and the Baltics
1.5 our total tax bill, including other and have invested in 730,000 solar states and we achieved FSC certifica-
taxes and duties amounted to panels on our buildings worldwide. In tion in Romania within one year after
approximately EUR 1.9 billion. FY16, our 165 MW wind farm project the
1 Over the last five years (FY12 in Cameron Texas, as well as two wind forest acquisition. The long term
FY16), corporate income tax and farm projects in Poland totaling 87 MW sustainable annual growth from our
other taxes amounted to approxi- came into operations, bringing the in- own forest operations is approximately
0.5 mately EUR 7.7 billion. stalled wind farm capacity to 735 MW. 500,000 m of wood logs, the equiva-
The total production capacity of our lent of 20,000 truckloads.
In addition, we collected substantial renewable investment portfolio now
0 tax amounts on behalf of govern- exceeds the consumption of 500,000
FY12 FY13 FY14 FY15 FY16 ments, such as VAT and employee average European households.
taxes.

OUR FINANCIAL YEAR 2016 | TAXES | INVESTMENTS | TOTAL REVENUE FY07FY16 | CONSOLIDATED INCOME STATEMENT | CONSOLIDATED BALANCE SHEET 42
CONSOLIDATED
INCOME STATEMENT
TOTAL REVENUE FY07FY16 1 September 2015 31 August 2016

(in millions of Euros) FY16 FY15

(in billions of Euros) Revenue 35,074 32,658


Cost of sales 18,918 18,221
Gross profit 16,156 14,437
Operating cost 11,657 10,388
Operating income 4,499 4,049
40 Total financial income and expense 869 299
35.1
Income before minority 5,368 4,348
32.7
interests and taxes
29.3
28.5
30 27.6 Tax 1,158 822
25.2
23.5 Income before minority interests 4,210 3,526

21.5 21.8 Minority interests 10 14


20.0
20 Net income 4,200 3,512

The included abbreviated financial statements are an abridged version of the conso-
10
lidated financial statement of Ingka Holding B.V. as included in the Annual Report for
financial year 2016.
An unqualified auditors report dated 29 November 2016 was issued on these financial
statements. Ingka Holdings Annual Report for 2016 will be available through the
Dutch Chamber of Commerce. Ingka Holdings consolidated financial statements,
0
from which these abbreviated financial statements have been derived, have been
FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 prepared in accordance with Part 9 of Book 2 of the Dutch Civil Code.
The IKEA Group total revenue includes sales of goods and rental and service income
from our shopping centres.

OUR FINANCIAL YEAR 2016 | TAXES | INVESTMENTS | TOTAL REVENUE FY07FY16 | CONSOLIDATED INCOME STATEMENT | CONSOLIDATED BALANCE SHEET 43
CONSOLIDATED BALANCE SHEET CONSOLIDATED BALANCE SHEET
ASSETS EQUITY AND LIABILITIES

(in millions of Euros) FY16 FY15 (in millions of Euros) FY16 FY15
Property, plant and equipment 23,033 22,840 Group equity 38,907 34,896
Other fixed assets 1,955 2,515 Long-term liabilities 1,385 2,061
Total fixed assets 24,988 25,355 Other non-current liabilities 1,908 1,971
Inventory 1,713 5,498 Total non-current liabilities 3,293 4,032
Receivables 4,115 2,500 Short-term liabilities 5,126 4,880
Cash and securities 23,151 16,659 Other payables 6,641 6,204
Total current assets 28,979 24,657 Total current liabilities 11,767 11,084
Total assets 53,967 50,012 Total equity and liabilities 53,967 50,012

FY16 TOTAL ASSETS FY06 TOTAL ASSETS FY16 TOTAL EQUITY AND LIABILITIES FY06 TOTAL EQUITY AND LIABILITIES
EUR 53,967 million EUR 25,785 million EUR 53,967 million EUR 25,785 million
3% 2%
INVENTORY
8% 3% 4% OTHER NON-CURRENT LIABILITIES
4% RECEIVABLES 10%
LONG-TERM LIABILITIES OTHER NON-CURRENT LIABILITIES
OTHER FIXED ASSETS 6% INVENTORY 15%
OTHER FIXED ASSETS 9% SHORT-TERM LIABILITIES
8% SHORT-TERM LIABILITIES
RECEIVABLES
21%
LONG-TERM LIABILITIES

12%
12% OTHER
OTHER PAYABLES
PAYABLES

42%
PROPERTY,
43% 40% 36% 50%
PLANT AND
CASH AND PROPERTY, CASH AND 72% GROUP
EQUIPMENT SECURITIES GROUP
SECURITIES PLANT AND EQUITY
EQUIPMENT EQUITY

OUR FINANCIAL YEAR 2016 | TAXES | INVESTMENTS | TOTAL REVENUE FY07FY16 | CONSOLIDATED INCOME STATEMENT | CONSOLIDATED BALANCE SHEET 44
GOVERNANCE,
MANAGEMENT AND
SUPERVISORY BOARD
Entering FY17, IKEA Group has a new global organisation
in place and a clearer role that allows a stronger focus on
the customer, growth and the ability to stay ahead of a
rapid changing retail market. By using our resources and
capabilities in new ways, we can make IKEA more accessible
to more customers and deliver to our vision of creating a
better everyday life for the many people.

IKEA GROUP GOING FORWARD | GROWING IKEA TOGETHER 2020+ | COMPANY STRUCTURE | RETAIL AND DISTRIBUTION | GROUP MANAGEMENT & SUPERVISORY BOARD 45
AN IMPROVED IKEA FRANCHISE SYSTEM FOR LONG-TERM GROWTH:

PRODUCT DEVELOPMENT, SUPPLY


CHAIN AND PRODUCTION IKEA GROUP
COMPANIES TO INTER IKEA GROUP GOING FORWARD
One brand many companies is closely linked to both product develop- As we look to the future, we will be able to focus even
IKEA is one brand used by many compa- ment and the supply chain. more on our customers and accelerate the process to roll
nies under a franchise system established out multichannel in all our markets.
in the 1980s. Inter IKEA Group is the The change of ownership simplifies and
franchisor and owner of the IKEA brand improves the IKEA franchise system, ena- During FY16, we took the first steps in the work where
and concept. IKEA Group is the largest bling the two groups of companies to focus we defined how we lead, work and organise going forward.
franchisee with approximately 90% of IKEA on their respective core businesses and Our direction ahead is clear: The strategic focus is on home
sales and 340 stores in 28 countries. IKEA creating better conditions for long-term furnishing multichannel retailing. This means that we will
Group and Inter IKEA Group are two inde- growth. This move follows the logic behind create an even better customer experience going forward
pendent groups of companies with sep- the franchise system that was once drawn and that everyone will have an even stronger focus on the
arate management and owners. In total, up. With the new set-up IKEA Group will customer and on our ability to grow, says Peter.
there are 389 IKEA stores in 48 countries have an even stronger focus on the cus-
worldwide operated by 13 franchisees tomer and on development of multichannel Our opportunities are great. Many people across the
under franchise agreements. retailing and distribution. world dont yet have access to IKEA. In most of our
markets we are still relatively small, and we have good
An improved franchise system with Peter Agnefjll, President and CEO, IKEA opportunities to continue to grow in the countries where
clearer roles Group, explains, In a rapidly changing we operate. With more than 783 million visits to our
IKEA Group and Inter IKEA Group have al- retail landscape this is an exciting agenda stores, 2.1 billion visits to IKEA.com and 425 million visits
ways been in dialogue about how to develop full of opportunities that requires all our to our shopping centres, we are well positioned and still
IKEA into the future. Historically, the prod- attention. IKEA Group and Inter IKEA just at the beginning of our journey, Peter continues.
uct development and supply chain compa- Group will continue to be strategic part-
nies have been owned and operated ners in development and innovation - we However, if we merely continue as we are today, we
by IKEA Group under a non-exclusive as- contribute to the same one IKEA brand will not keep up with the changing expectations of our
signment from Inter IKEA Group. As of 31 and share the same vision and roots. customers. Their expectations are constantly rising. We
August 2016, Inter IKEA Group became the And even though we are two independ- need to give every customer a fantastic experience
new owner of these companies through sale ent groups of companies, with different online, in the stores and when they use our products
of shares. The production companies were management and owners, we depend at home, says Peter. Our new direction will truly put
also included in the transaction as production on each others success. our customers centre stage.

IKEA GROUP GOING FORWARD | GROWING IKEA TOGETHER 2020+ | COMPANY STRUCTURE | RETAIL AND DISTRIBUTION | GROUP MANAGEMENT & SUPERVISORY BOARD 46
GROWING IKEA NEW ORGANISATIONAL STRUCTURE
TOGETHER 2020+
In order to better support our customer focused Centres, and together work to support expansion and
multichannel strategy, our management structure customer experience in all touch points. The restruc-
has been updated. This change enables us to turing also means that we simplified our decision-
strengthen our focus on what is really at the making structure by eliminating one management
heart of our business our customers. layer, in order to avoid double decision-making.
With the changes now in place and effective as of
Going forward, we will deliver world-class customer 1 September 2016, the new structure better supports
In order to better reflect the new people. Peter Agnefjll says, We our role and strategic priorities. experience through improved cooperation between customer-centric growth and makes IKEA accessible
role and strategic priorities for have a positive view on the future! The direction is built on the same our core areas Retail, Customer fulfilment and to many more people.
IKEA Group, we have updated But growth will not come by itself. strong foundation as earlier direc-
our long-term direction. A few By working together, we can tions and is reinforced with an
elements are new, now when we achieve a lot and develop IKEA even stronger customer focus; the

THE FUTURE
have started our journey towards further customer by customer, positioning of IKEA as a unique,
becoming the worlds leading mul- and market by market. meaningful and trusted brand,

BRINGS NEW
tichannel home furnishing retailer. company and employer, and the
But our starting point remains the Growing IKEA Together 2020+ is transformation into a multichannel

OPPORTUNITIES
same: We are here to create a the IKEA Group direction with a retailer on all markets.
better everyday life for the many holistic growth agenda, reflecting

Change brings us new opportunities. We have a


fantastic vision that inspires and guides us. Peoples
needs and dreams of a better everyday life are at
the heart of everything we do, and our new structure
better enables us to deliver on that vision. By under
standing and responding to changes in society and in
peoples lives, we will discover new opportunities to
meet the needs of the future. It is a transformational
change where the IKEA stores will continue to be at
the heart of our operations and will continue to play a
fundamental role as our most important touch point
in a multichannel IKEA stimulating interest in home
furnishing and connecting with people.

Stores are planned to be opened in new countries such


as India and Serbia, with rapid expansion plans. As
our e-commerce solutions expand into all our markets,
logistics and distribution become even more important
to help meet customers in even more efficient ways.

Our journey to become the worlds leading multi-


channel home furnishing retailer has just begun.
Most things still remain to be done. And everyone
is needed. What a glorious future!

IKEA GROUP GOING FORWARD | GROWING IKEA TOGETHER 2020+ | COMPANY STRUCTURE | RETAIL AND DISTRIBUTION | GROUP MANAGEMENT & SUPERVISORY BOARD 47
OWNERSHIP STRUCTURE
Charity
The IKEA Group of companies Stichting IKEA Foundation
Stichting Ingka Foundation
(Ingka Holding B.V. and its controlled Owner of the IKEA Group Management of financial assets
entities) has an ownership structure Stichting IMAS Foundation
that ensures independence and a
long-term approach. Stichting Ingka
Foundation in the Netherlands is our
owner, and its funds can be used in The IKEA Group
only two ways: it can be reinvested (Ingka Holding B.V. and its controlled entities)
in the IKEA Group or donated for
charitable purposes through the
Stichting IKEA Foundation.
SALE OF PRODUCT
DEVELOPMENT,
IKEA GROUP OF COMPANIES SUPPLY CHAIN
AND PRODUCTION
Ingka Holding B.V. is the parent Bergfors, Tore Bertilsson, Luisa IKEA Group is led by its President COMPANIES
company of the IKEA Group, lo- Delgado, Jonas Kamprad, Gran and CEO, Peter Agnefjll, together
cated in Leiden, the Netherlands. Lindahl, Mark Newton-Jones*, with the Group Management In May 2015, IKEA Group signed
As per 31 August 2016, the Lone Fnss Schrder and Ian team. The IKEA Group operates a letter of intent to sell its product
Supervisory Board consists of: Worling*. Ingvar Kamprad, the distribution and customer distri- development, supply chain and
Lars-Johan Jarnheimer (Chairman), founder of IKEA, is senior advisor bution centres, shopping centres production companies, (IKEA of
Jon Abrahamsson Ring*, Stina to the Supervisory Board. The and stores. Sweden AB, IKEA Supply AG and
*New member of the Supervisory Board from 29 November 2016 IKEA Industry Holding B.V. and
THE IKEA GROUP OPERATES STORES other connected companies) to
Inter IKEA Group. The new struc-
UNDER FRANCHISE AGREEMENTS
ture simplifies the IKEA franchise
The IKEA Group Chairman of the Supervisory Board: Lars-Johan Jarnheimer
system and allows IKEA Group* to
(Ingka Holding B.V. and its controlled entities) President and CEO: Peter Agnefjll
The IKEA Group is one of 13 franchisees, operating
IKEA stores under franchise agreements with Inter IKEA focus even more on the customer
Systems B.V., the owner of the IKEA Concept and the and on development of multichannel
GROUP FUNCTIONS retailing and distribution.
worldwide IKEA franchisor. Inter IKEA Systems B.V. is
Commercial IKEA Business Business Navigation
based in the Netherlands and owned by the Inter IKEA
Solutions & Finance
Corporate
Group. Inter IKEA Group and IKEA Group are two sepa- The transaction was completed ac-
Communications Customer Corporate Finance,
Experience Tax & Treasury rate groups of companies with different management and cording to plan on 31 August 2016
HR
Marketing & Expansion Legal & Governance
different owners. All IKEA franchisees pay a 3% franchise and the transfer of ownership was
CUSTOMER Com&In Strategy, Process Property made through sale of shares. As a
CENTRES RETAIL fee to Inter IKEA Systems B.V. The franchise fee gives
FULFILMENT Sustainability & Organisation Risk Management
& Compliance us, as an IKEA retailer, the right to operate stores under result, some 26,000 co-workers be-
the IKEA Concept and IKEA brand. It grants access to came part of the Inter IKEA Group.
SERVICE FUNCTIONS systems, methods and proven solutions as well as staff
*As of 31 August 2016, the IKEA Group
trainings, manuals and updates of the IKEA concept such consists of three core businesses: Retail,
FINANCIAL ASSET MANAGEMENT as store layouts, fittings and display concepts. Shopping Centres and Customer fulfilment.

IKEA GROUP GOING FORWARD | GROWING IKEA TOGETHER 2020+ | COMPANY STRUCTURE | RETAIL AND DISTRIBUTION | GROUP MANAGEMENT & SUPERVISORY BOARD 48
RUSSIA RETAIL AND
14 Stores
14 Shopping Centres
DISTRIBUTION
NORTH AMERICA
It takes a well-planned global network to
1 Store Distribution site
54 Stores distribute IKEA products in an efficient and
6 Pick-up and Order Points cost-effective way. Each facility across the
world plays an important role in making IKEA
7 Store Distribution sites
products available to customers.
6 Customer Distribution sites EUROPE
235 Stores
14 Pick-up and Order Points
24 Shopping Centres
ASIA 340
IKEA Group stores
30 Stores
16 Store Distribution sites located in 28 countries
2 Pick-up and Order Points
14 Customer Distribution sites 3 Shopping Centres The IKEA Group operates 340 stores in 28 countries
5 Store Distribution sites under franchise agreements with Inter IKEA Systems B.V.
In addition there are more than 40 stores run by other
franchisees.

AUSTRALIA
7 Stores
1 Store Distribution site

IKEA GROUP GOING FORWARD | GROWING IKEA TOGETHER 2020+ | COMPANY STRUCTURE | RETAIL AND DISTRIBUTION | GROUP MANAGEMENT & SUPERVISORY BOARD 49
GROUP MANAGEMENT SUPERVISORY BOARD

Top Row, left to right Bottom Row, left to right Left to right
Giny Boer, Retail region South & East Europe Karin Skld, CEO Assistant Lars-Johan Jarnheimer, Chairman Luisa Delgado, Board member
Steve Howard, Sustainability Stefan Sjstrand, Commercial Tore Bertilsson, Board member Gran Lindahl, Board member
Claudia Willvonseder, Marketing and Com&In Michael Ward, Retail region North America & Scandinavia Ingvar Kamprad, Senior Advisor to the Board Jon Abrahamsson Ring, Board member*
Peter Agnefjll, CEO & President Petra Hesser, Human Resource Stina Bergfors, Board member Mark Newton-Jones, Board member*
Gerard Groener, Centres Mikael Palmquist, Retail region Asia Pacific Lone Fnss Schrder, Board member Jonas Kamprad, Board member
Marcus Baumgartner, Customer Fulfilment Olivia Ross Wilson, Corporate Communications Ian Worling, Board member (not pictured)*
Jeanette Sderberg, Retail region Central & West Europe
Lotta Lyr, Development & Expansion
Alistair Davidson, CFO

*New member of the Supervisory Board from 29 November 2016

IKEA GROUP GOING FORWARD | GROWING IKEA TOGETHER 2020+ | COMPANY STRUCTURE | RETAIL AND DISTRIBUTION | GROUP MANAGEMENT & SUPERVISORY BOARD 50

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