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Tips for Improving Social Interaction
1. Be the first to GREET
2. Engage in a CONVERSATION
3. VOLUNTEER
4. Ask for ADVICE
5. NETWORK
6. Turn OPPONENTS into PROPONENTS
7. Be COURTEOUS
8. Be POSITIVE
9. Be OBSERVANT
10. Be HONEST
Marketing and Social Media
Businesses are using social media to boost their
marketing campaigns, not customer interaction,
according to two new reports from Ernst & Young
and McKinsey.
Accountancy firm and advisory Ernst & Young
surveyed 2,000 consumers and found that 67%
believe their purchasing decisions are influenced
by social media. However, only 15% said that
businesses are good at interacting with them
using social media tools.
Ways of Improving Social Media
Engagement @ Workplace
#1: Use Facebook to Highlight Employees and
Reach Out to Fans
#2: Leave personalized/tailored messages on
Twitter
#3: Use Google+ Circles, Communities and
Hangouts to Create Valuable Conversations
#4: Participate in LinkedIn Groups
#5: Get Creative With Your Hashtag and
Instagram
What is social media?
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What is social media?
Many to
One to many
many
Push Pull
communications communications
The Web was a channel for Now, people spend most time
pushing out information. on interactive social media.
Sites were static e-brochures. The social web is informal,
The Web was utilitarian. People immersive and emotive.
felt neutral about it.
Megatrends 5 New journalism
10 million UK
accounts
> newspaper sales
30 million+ accounts
5% of users write 75%
Almost half the UK of tweets
population
How a new user forms networks
Through the use of social networks, other people start linking up too -
denoted by the lines,
There now is a very complex virtual web of people linked by mutual interests.
The stronger each of those individual links is, the stronger the web is.
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How networks can be used
Having a virtual web such as this can serve three key purposes:
1)For support
2)For the search for greater knowledge
3)To challenge those in authority.
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1) Support
If, for example an individual finds themselves being criticised in the mainstream
media, a virtual network of shared interests can respond accordingly.
Think of the web being like a trampoline. When pressure is put on the individual
at the centre (i.e. the big yellow circle in the middle), it is felt not just by the
individual, but also by others linked through the virtual network.
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2) Search for greater knowledge
People and now organisations are using their social media networks
to crowd source information.
Question: What sort of things could the following people use crowd
sourcing to find out?
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3) Challenging those in authority
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How should you use social media?
Responsibly
-That is not to say they are given access to social media without
any training. Social media carries risks. So does life. What
matters is how we manage those risks.
Facebook social networks are "not real". Instead, he says, "They mimic the
playground insecurities of primary school kids, piling up friends to find
their social niche. When people grow up and settle down, they realise that
making friends is not about turning on the computer: it requires real
effort," Professor Pahl, of Britain's Essex University.
There are signs users could become addicted to social networking at the
expense of face-to-face relationships.
A Monash University study found some people were logging into social
networks more than twenty times a day.
According to researcher Julian Cole, many addicts started because of
boredom; diversion became a daily routine.
Social networking websites have affected personal relationships to the extent
that when a person uses a face-to-face conversation in the same manner that
is considered acceptable on Facebook it is then considered out of the norm for
analog or face-to-face relationships.
When creating a digital friendship on Facebook, a user will send a friend
request to another user in order to establish a link of friendship. This
request can either be accepted or ignored. The user who has sent the request
is not informed if the requested friend has denied the invitation. When a user
removes someone from their friends the person who has been removed is
not informed that they are no longer friends with the user. This makes
ending a digital relationship easier for the user. In fact, it makes the user
able to avoid any confrontation at all.
Seeking community, making choices, and having lifestyle options
The other complicating factor here is that many young people feel a need for
different ways of connecting with community groups by comparison with those
that were taken for granted by earlier generations. If youth needs for community
meanings are different from the traditional, then different styles of community
may be required if they are to be expected to participate.
Source: Crawford, M.L. & Rossiter, G. M. (2006). Reasons for living: Education and young
peoples search for meaning, identity and spirituality. Melbourne: Australian Council for
Educational Research.
Seeking community, making choices, and having lifestyle options
Source: Crawford, M.L. & Rossiter, G. M. (2006). Reasons for living: Education and young
peoples search for meaning, identity and spirituality. Melbourne: Australian Council for
Educational Research.
Case Study Question