Vision: To help oil fields
to operate profitably in any
market environment by
improving the efficiency
and production yield of
their wells with the most
professional team..
Key Team Players:
Kenneth Emeka Ugwuanyi
Kenneth is a petroleum
engineer that has over five
years of experience working
for Schlumberger, a world-
class provider of oil fields
services. He started his
career as a field engineer,
promoted into a field
services manager
specializing in well
intervention. Kenneth
delivers client facing
experience and proposal
development, but also the
technical skills required to
perform the analysis and
manage team through to
implementation and
deliverables.
Action Plan: The company
will use regional business
development representatives
to approach the operations
managers at oil fields and
present to corporate offices
to offer the services
provided.
The company will initially
work with a subcontracted
staff and later move the core
engineering team in-house.
Unique Selling Proposition: The long-term price decline of oil & gas is causing
companies to increase production efficiency and yield of wells in order to meet profit
expectations. This often requires the introduction of new machinery to increase
capacity and petroleum engineering services to enhance yield efficiency. WellMeka
specializes in machinery rental and oil fields services designed to help wells operate
more profitably in light of continued price declines for the commodity.
Production increase
Auxiliary services T arget Market: The
Drilling services target market will begin
in Nigeria and ex pand
to oil fields within the
African continent.
Equiptment rentals The size of Nigerias
High pressure pump economy in 2013 is now
Ohter tools put at US $51 0b. This
makes it the largest
economy in Africa,
Client loyalty
ov ertaking South Africa
Measurement
by a large margin, and
Analysis
raises its GDP per capita
to about US$2,7 00
Growth Stages: The
WellMeka provides machinery rental and petroleum sector company already has cash
engineering services to oil fields within Africa. Its main focus on hand of $1 00,000 and
is the procurement, integration, and management of high total property v alued at
pressure pumps (600 hp) that will increase production yield of $1 25,000. It is seeking
existing oil fields. additional capital of
$1 00,000 to begin
operating and offering
Trends: As the market price of oil declines, production yields serv ices.
must increase in order to sustain overhead and break-even on
fixed production costs.
Com petition: There are
many oil fields serv ices
This is a long term trend that for a short period, has been prov iders, but most of
exacerbated through market manipulation from OPEC (The them are large with high
Economist, 2015). ov erhead. They also send
an inex perienced team
However, prices are slowing due to increasing substitutes for member to fulfill project
consumption including natural gas as sustainable energy in to its completion.
major import markets.
As the price of oil continues to decline, oil fields are more Net Income
pressured to invest in increasing production yields and Projections ($000):
operating more efficiently.
Year 1 581
Small investments in new pump technology and general oil Year 2 1038
fields services can deliver a more substantial ROI in this Year 3 1789
atmosphere.