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Value Proposition:
A value proposition is a business or marketing statement that a company uses to summarize
why a consumer should buy a product or use a service. This statement convinces a potential
consumer that one particular product or service will add more value or better solve a problem
than other similar offerings.
Today, ASR Industries is team of more than 130+ skilled & experienced professionals
headed by Shridhar Navghare, having expertise in designing & manufacturing of customized
fixturing solutions to almost any kind of automobile component having metal cutting
operations.
Over the Past 20+ Years, they have manufactured more than 3700 + fixtures for almost all
automobile parts like Cylinder Block, Cylinder Head, Clutch Cover, Crank Case, Gear Box
Housing, Oil Sump, Bearing Cap, Cam Shaft, Crank Shaft, Transmission Case, Axle Arms,
Spiral Housing, Rocker arm, etc. for more than a 100 reputed customers around the world.
Due to their technical expertise, they are directly associated with many machine & machine
tools manufacturer like Yamazaki MAZAK (Japan), GROB WERKE GMBH CO. KQ
(Germany), Yamazen Machinery & Tools (Japan), GUHRING India, etc. for providing
turnkey machining solutions to customers for their parts.
With the diversified & vast range of hydraulic, pneumatic & mechanical fixtures designed,
developed & manufactured by them for various customers over the years, they can proudly
say that
"There is no vehicle running on Indian roads for which we have not made a single
fixture"
Strong Concept Study: Each fixture that they design is backed by detailed study of
component & machining operations performed on it. The concept design is prepared
considering many important aspects like the material, shape & geometry of the
component.
Advanced 3D Designing Software: Use of Advanced 3D Designing & Modelling
Softwares gives them the freedom to focus on innovation.
Facility for Video Conferencing: Its a global & fast moving world; but they are
always available for their customers at the touch of a button. Videoconferencing
enables them to directly attend their customers throughout the globe for meetings or
discussions on short notice, with time and money savings.
State-of-the-art Infrastructure: They are proud to have the biggest & most
advanced manufacturing infrastructure in our country for fixture manufacturing. The
wide range of topmost quality machineries from around the world helps them to
provide their customers the best quality manufactured products maintained by tight
geometrical tolerances at low cost with shorter lead times.
Dedicated Quality Assurance Team: All the fixtures manufactured at ASR go
through their dedicated team of quality assurance experts, who are well equipped with
high precision measuring instruments and gauges. This eliminates slightest possibility
of a manufacturing error to reach their customer thus assuring highest standard of
quality manufactured fixture.
Dedicated Team for After Sales Support: Every stage in fixture manufacturing is
deeply taken care of from concept design to dispatch, but our responsibility doesnt
end here.
Every fixture is covered with a 12 Month warranty term from the date of dispatch.
A dedicated after sales / service support department is available for addressing queries
of customer.
Action plan:
Allocating a dedicated team to perform a detailed cost analysis and employing the
concepts of lean manufacturing to bring down costs.
Set up a special R&D team to study new design and manufacturing trends. This will
further enable ASR to flexibly mould the manufacturing line as per the industrial
demands.
Analyse the practicality and feasibility of incorporating a dedicated marketing team
and execute accordingly.
Conduct a thorough survey about local market trends in other countries to scout for
potential partners and investors. This analysis would provide data regarding the
current mechanical fixture suppliers in these countries, their current capabilities and
the benefits that ASR will be reaping by virtue of a JV with these companies.
The demonstration for high priced products can be provided and the rationale behind
it can be explained. Also, strive towards using better and advanced technology to cut
down the costs can be made.
A detailed study of Ansoff Matrix can be done, which provides a strategic framework
to help executives, senior managers, and marketers devisestrategies for future
growth.
TEAM 3: ASR Industries.