Strategic plan

for

Bounce Fitness
Introduction

Bounce Fitness is made up of four fitness centers. Head office is currently established in Cairns,
Queensland. The other centers are in Brisbane, (Queensland), Sydney, (New South Wales) and
Melbourne, (Victoria). It is the intention of the Board of Directors that a new centre will be opened in
Perth, (Western Australia).It was established in 2001 by Margaret House as a single aerobic studio. After
two years membership increases demanded the small leased centre be expanded and a new facility was
built on land purchased by the organization. In 2004 a second centre was established in leased premises
in Brisbane and then Sydney and Melbourne in the subsequent two years. The Head Office remains in
Cairns and a Board of Directors has been established to oversee the function of the business in all of the
centers. Each centre has a Manager, who reports to the CEO in Cairns, and a team of permanently
employed fitness instructors and other casual instructors, all of whom report to the Centre Manager.
Mission Statement

The Centres will serve the community with quality, comprehensive, unique, and distinctive health
programs and services. The employee team will expand upon the preventive services while improving
the quality of life among participants through health and fitness services utilizing state of the art
equipment and practices. These programs will reflect members needs and be financially viable for all
stakeholders.

Vision Statement

Bounce Fitness is committed to an expanding role as a premiere provider of wellness integrated

services. Through the evolvement of an empowered employee culture and the creative acquisition and
use of resources, we will develop and implement comprehensive programs and services appealing to all.

Values

We hold ourselves and co-workers accountable for building trust with our members and each other by
being honest, ethical and consistent in what we say and do.

Teamwork

We are committed to empowering our internal teams and external members with the appropriate
resources to effectively achieve our common vision.

Accountability

We hold ourselves and our co-workers accountable for our behaviors and responsibilities as they affect
us, our members and our culture.

Quality

We are committed to continually leading the fitness industry by providing the highest standards of
quality to our members, through services, programs, and community relations.
Environmental Scan

SWOT Analysis

The following SWOT analysis captures the key strengths and weaknesses within the company, and
describes the opportunities and threats facing Bounce Fitness.

Strengths Results-oriented approach to attracting and maintaining customers

A well-researched, detailed health wellness program that is long-term in
focus
Intensively trained staff.

Weaknesses High costs associated with customized, personal service

The inability to work on a high volume business model
The costs of attracting a large corporate client

Opportunities Participation within a growing market

The large increase in clients that follows with the acceptance of Bounce
Fitnessprogram by a Single company
The ability to leverage future quantitive analysis that supports the
contention that long-term

Threats Lack of immunity to an economic downturn

Potential competition from larger, well established competitors
A change in society where the individual begins to take far more
responsibility for his/her health maintenance.
Cost benefit Analysis

Cost Benefit

Cost for new staff,brochure, Company will get good will In the market and can
Advertisement will be $1000 raise their income. They can survive in the
competitor market

Cost for the employee training which is a main They could get more experienced and employee
requirement for company it will be $3000 to provide better services to the customer. They
can attract more customers

Conclusion

After considering all of aspects of cost and benefits which a company is going to face while making new
changes in the business we found that there are more benefits rather than costs.

PEST Analysis

1. Political

Legislation

Regulation

Political power

2.Economic

Tax

Growth

Interest rates

Inflation

3.Social

Demographic change

Living standard

Attitudes at work
4.Technology

Inventions

Research

Improvements to processes

Critical Success Factors

Corporate Fitnesss keys to success are:

Marketing services to companies and individuals

Recruitment of experienced companies and individuals

Dedication and hard work of the founder

Raising productivity

Lowering overall costs.

Critical Issues

Bounce Fitness faces several critical issues. It needs to:

Sign up a sufficient number of medium-sized companies. It is more cost effective for them to service a
couple of medium-sized companies than many small companies.

Continue to drive down the costs associated with serving a customer.

Strategies and Actions for Objectives

Our production was decreasing from last few months because of this we are losing our customer and
our company s good well. So we need to reduce this risk by making new plan and strategies. We will do
the advertise in first and second week and deliver the brochure as well to hire the new staff for new
staff after this we hire the staff which are eligible for the position. Next step is give them induction we
will review our plan and receive feedback.
Implementation Schedule

Act Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

Advertise

New
staff

Brochure

Induction
for new
staff
Review
the plan

Feedback