STRATEGIC MANAGEMENT (MGT 426)

COURSE SYLLABUS

INSTRUCTOR : MR. RENANTE T. TIMAJO, MBA

SUBJECT CODE : MGT 426
NO. OF UNITS : 3 UNITS
CONTACT NUMBERS : THRU 221-2411 local 8312 (SBG Office)
EMAIL ADDRESS : gonante2@gmail.com

ABOUT THE INSTRUCTOR:

A. Academic Background:
- Business Administration major in Management at the Ateneo de Davao University, Batch 2000
- Masters Degree in Business Administration major in Management at the Ateneo de Davao University,
Batch 2003, With High Distinction.

B. Work Experience
Academe:
- College Professor, 14 years of teaching experience (5 years as Full Time from 2000 2005; 9 as Part
Time teachers. Handling various business subjects such as Basic Management, Business Reports and
Correspondence, Managerial Economics, Strategic Management, Entrepreneurship, Business Plan 1
&2 for Entrepreneurship Majors
Corporate:
- A banker by profession, specializing on Commercial Lending mainly to MSMEs.
- Started his banking career as Account Assistant at International Exchange Bank from June 2005 to
June 2006. Became an Account Associate/Junior Account Officer at the UnionBank of the Philippines
from June 2006 to June 2008.
- Transferred to Security Bank Corporation in June 2008 as Enterprise Risk Manager/Relationship
Manager with specialization in packaging credit facilities for different businesses in different
industries.
- Currently the Mindanao Head of Security Banks Enterprise Risk Unit covering the main business
hubs of Davao, General Santos, Cagayan De Oro, and Zamboanga. Specializes in credit packaging &
credit risk review.

ABOUT THE COURSE:

A. GENERAL COURSE OBJECTIVES:

B. SPECIFIC COURSE OBJECTIVES:

C. ORGANIZATION OF THE COURSE:

MODE OF INSTRUCTION:

To evoke the students interest, encourage participation, and foster commitment, a combination of
Lecture, Readings, Book Report, Case Studies, Group Dynamics (group reporting, small group
discussions, role play, etc.) will be used as mode of instruction.

The lecture method will also be used to give the students a theoretical framework on the different
concepts of Management which will greatly aid them in their future career as Managers.

To reinforce the different concepts discussed in class, various reading materials and books will be given
to students. These materials will give them real life scenarios in the corporate world to which they can
apply the theories and concepts learned in class.

Acknowledging the importance Teams in the workplace nowadays, the students will also be required to
work in a group for case analysis, reporting, and small group discussions.

EVALUATION

Within the course of the semester, various short quizzes, long (chapter) quizzes, and major exams will be
given to students to measure the extent of how they have assimilated the different theories and
concepts discussed in class.

To evaluate class performance, the following tools shall be utilized:

1. Three (3) Major exams namely Advisory, Midterms and Final Exam.
2. A 5-year Strategic Plan for a chosen company (to be announced )will be given as Final Project for
the course. It will be done by a team comprising of of 5 students maximum.
3. Three (3) to Five (5)Industry Studies will also be submitted in the course of the semester. This
will also be done in teams of 5 members each.
4. Total of Ten (10) Cases will be given to the class. A Written Analysis of a Case (WAC) is expected
to be submitted by a Team comprising of 5 members maximum.
5. Total of Ten (10) Readings/Articles will also be assigned on pre-determined dates. This will be
done invidually. A one-pager reaction paper should be submitted based on the assigned articles.
6. There will be a number of short quizzes (unannounced) or long quizzes (announced) spread
throughout the semester.

In addition, the active participation of all students is expected during class discussions and exercises.

GRADING SYSTEM
The student will be evaluated based on the following criteria:
PRELIM & MIDTERMS
PRE-FINAL GRADE:
Attendance/Participation 5%
Readings/Reaction Papers 15% Attendance/Participation 5%
Quizzes (Short and Long) 20% Readings/Reaction Papers 10%
Cases/Reports 25% Cases/Reports 25%
Major Exam 35% Industry Audit/Report 30%
100% Major Exam 30%
 100% 100%

FINAL GRADE
Advisory Grade 20%
Midterm Grade 20%
Pre-final Grade 20%
Strategic Plan-Final Paper 40%

The standard Base-40 shall be used in rating all the students reports, quizzes, and exams.

REFERENCES:
Main Textbook:
1. Strategic Management, Concepts & Cases, 14th Edition by Fred R. David
2. The Theory of Strategic Management, 9th Edition, by Gareth R. Jones & Carol De Charles W. L. Hill

SUPPLEMENTAL READINGS:
1. Sun Tzu: War and Management by Wee Chow Hou, Lee Khai Sheang, Bambang Walujo Hidajat

REPORT FORMAT AND SUBMISSION

All reports, except those that will be prepared in the classroom, shall follow the prescribed format as
discussed below. All bring home assignments shall also use this format:

All reports must be typewritten or computer generated using Arial 12 as font size and style.
Equal margins of 1 for all sides must be observed.
The title page for long and short reports must include the title of the report, names of
proponents, and date of submission. Names of members must be arranged in alphabetical order
and spelled correctly. Please be forewarned that misspelled names will not be given credit by the
instructor. Conversely, if it is the instructors name which was misspelled, the project will not be
accepted at all. The title page is not necessary for reaction papers and one-page reports.
All reports must be submitted in the classroom during the designated class hours unless
otherwise stated by the instructor.
No need to use a folder for reports with number of pages not exceeding 10 pages. All short
reports must not exceed 5 pages.
Reaction papers for selected articles must be written in one page only using the standard font
style and size.

CASE PRESENTATIONS:
Teams of 5 members (maximum) will be formed by the end of the 1 st week of class. Each group
will have to present 1 case within the course of the semester.
The group will participate in a draw lots to identify the order of presentation from Group 1 to
Group 5. The assigned case will be given a week before the scheduled presentation date (see
course outline)
All the groups, including the reporting group will be required to submit a Written Analysis of a
Case (WAC) a meeting before the scheduled presentation date. The report should use the
standard format.
 During the Presentation day, the assigned group will be given an hour to present and defend
their case. The group is expected to finish the presentation within 30-40 mins to allow at least 20
mins for the Q&A.
Only Powerpoint presentations is allowed.
The cases will be rated as follows:
-Reporting Group: 60% Presentation Grade; 40% WAC
-Non Reporting: 100% from WAC.

ADDITIONAL REQUIREMENTS
As additional requirement for this course, the students are required to submit the following:

1. Index card containing the following information:

a) Complete Name
b) Nickname
c) ID/Student No.
d) Email Address

2. Notebook (color: blue)

All quizzes, exams, reaction papers, individual seatworks should be placed in the class notebook.
ANNEX A: THE CASE FORMAT

Below is the only acceptable format for Cases in class. In the event that students will use other formats,
the instructor may opt not to check the Case.

For REGULAR CASES:

A. Point of View
B. Identify the Mission & Vision
C. The Business Model of the Company
D. Competitive Advantage over competitors
E. Problem Statement
F. Company Goals and Objectives
G. Areas to Consider/Key Results Areas
H. Alternative Courses of Actions
I. Evaluation of Alternatives
J. Recommendation
K. Implementation/Action Plan

For INTEGRATIVE CASES:

A. Identify the Mission, Vision, Goals, and Objectives, and strategies.
B. Develop Vision and Mission statements for the Organization
C. Construct a Competitive Profile Matrix (CPM)
D. Conduct and Environmental Scanning by preparing an External Factor Evaluation (EFE) and
Internal Factor Evaluation (IFE) Matrices.
E. Prepare SWOT Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston
Consulting Group (BCG Marix), Internal External (IE) Matrix, Grand Strategy Matrix, and
Qualitative Strategic Planning Matrix (QSPM)
F. Recommend specific strategies and Long Term Objectives. Show how much your
recommendations will cost. Clearly itemize the cost for each projected year. Compare your
recommendations to actual strategies planned by the company.
G. Specify how your recommendations can be implemented and what results you can expect.
Prepare forecasted ratios and projected financial statements. Present a timetable or agenda for
action.
H. Recommend specific annual objectives and policies.
I. Recommend procedures for strategy review and evaluation.
ANNEX B: INDUSTRY ANALYSIS/AUDIT

A. Brief Background of the Industry

B. Review of Related Literature (Historical 5-year Industry Sales, # of new firms who entered in the
industry in the last 3 years, new products introduced, new market segments, etc.)
C. Demand-Supply Scenario
D. Competitive Analysis (key competitors, strengths and weaknesses of competitors, key strategies
of competitors, branding, image, why customers buy from your competitors, etc)
E. Competitive Advantage/ (Porter s Five Forces Model)
F. Recent Developments and Trends
G. Future Outlook (anticipated industry growth, innovation, new trends, new competitors, etc.)
H. Other Pertinent Industry Data

ANNEX C: 5-YEAR STRATEGIC PLAN

A. Executive Summary
B. Brief Description of the Business
C. Company Mission & Vision
D. SWOT
E. Company Goals
F. Key Results Areas (KRAs)
G. The Target Market
H. Industry Analysis
I. Competition and Competitive Advantage
J. Marketing Plan
K. Organizational/Management
L. Productions/Operations
M. Financial Projections