2014

VOL 02

VOLUME 02

Alvin T Showroom
Jl. Suryo no. 11a, 2nd Floor
Kebayoran Baru, Jakarta Selatan 12810
Indonesia
T. +62 21 711 48551
F. +62 21 769 4371
info@alvin-t.com
www.alvin-t.com 3


VOL 02

4
Contents

Inside
Vol. 2

03 Foreword

05 Interviews
Three prominent figures that continuously drives
Jakartas lifestyle trend by developing great concepts
into commercial success.

13 Process
The hands, the people, and materials that makes our
beloved furniture

21 The Hot list

A collection of new products ranging from chairs,
tables to accessories that are designed not just to be
functionally beautiful but also exhibits the flair of
what modern Indonesia can offer.
23 Outdoor Items
Out goes the mundane woven plastic outdoor chairs
and in are high back chairs and over sized benches
that adds the word chic into your outdoor-life.
35 Product Highlights
Two prominent chairs leads this years collection.
Amarta is a dining chair that speaks humble aristoc-
racy, inspired by the classical Windsor chair injected
with a contemporary stroke with its curved rattan
poles. Salaa is a sleek outdoor lounge chair with gen-
erous proportion furnishing that gives extra space to
pamper yourself in during a warm afternoon in the
garden or by the beach.

55 Profile
A passion fuelled idealist that has been transforming
ideas and sketches into a contemporary furniture
brand and there are more things to come.

59 Projects
Works ranging from restaurants and cafes to a sani-
tary collection. alvinT Studio is a design firm led by
Alvin Tjitrowirjo that continuously strives to develop
authentic engaging environments in hospitality, resi-
dential, retail and commercial sector.
27 Collection Ambience
93 Product index
A composition of natural materials such as rattan,
teak, complimented by subdued colors expresses
the visual balance of tropical textures with a hint of
Scandinavian simplicity.
Foreword

The New Face

of Indonesia

Welcome to Indonesia, the land of a thousand smiles, stifling humidity, intense traffic
and countless creative possibilities. Known for centuries across the Western world as
The Jewel of Asia, the Indonesia of today is currently reveling in the astounding upward
trajectory it is experiencing with regards to its economy, culture and innovation. This
fact has inevitably resulted in the local creative industry experiencing a level of growth
it has never previously experienced.
Yet despite the increase in optimism and possibilities, this underdeveloped
industry is still largely preoccupied in finding its own voice or should we say spirit
in a cluttered market dominated by international brands and aesthetics that has
resulted in Indonesians drawing less artistic inspiration from their own centuries-old
rich heritage and more from the latest imported trends filtering down from Tokyo,
Paris, London or New York. This is where we are determined to make a visible and
viable difference. Taking inspiration from the countrys wealth in artisanal beauty
and traditional culture that continues to provide creative minds with ample food for
thought, we aim to design and create modern, beautiful, high quality, functional and
original everyday furniture that not only reflect the nations centuries-old identi-
ty, but also products with an international and modern appeal that are able to gratify
in the break-neck world of contemporary international design.
On top of that, alvinT strives to present Indonesians with furniture they can
be proud of. By doing this we hope to provide a glimpse into the rich creative
Indonesia of tomorrow.

03
 Interviews

On Modern
Indonesian Design

AlvinT strives to do more than just produce furniture.

Our tagline, Designed by an Indonesian, made in Indonesia
for Indonesia and the rest of the world, reflects our struggle
to be distinctive yet relevant. While we aim to carve a truly
modern Indonesian sensibility, we try to always look at the
bigger picture. How would we represent Indonesia in a larger,
more global context? This is not a task that we can undertake
on our own. This must be a collective effort. Hence, we look
to our counterparts in various creative fields, whose success
stories inspire and motivate us to further our cause.

04 05
Interviews | The goods Dept
The Goods Dept
Independent retailer championing local brands
Chris Kerrigan and Cynthia Wirjono
What are your thoughts on modern Indonesian culture?
Modern Indonesian culture is a mash-up of heritage,
globalization, lack of structure and fast-paced progress.
We think the opportunity ahead of Indonesian creatives
is huge. With the lack of structure and support were
almost forced to create a system from scratch in order to
make things happen. It becomes part of the design process
and every step from R&D all the way to the end user has
many problems to solve. In many ways, this is a benefit in
the sense that people are pushed to be more creative and
resourceful to make things happen.
In your opinion, what sorts of challenges are standing in the
way of the development of Indonesian design?
Indonesia has an unbelievably rich and vast cultural
heritage that is still a part of daily life. Its a blessing to have
such an intense and unique background, but it comes with
challenges. It seems that Indonesia biggest struggle (cul-
turally speaking) is how to adapt to contemporary global
culture while still maintaining its own identity. This is
often addressed individually by contemporary design-
ers in ways such as referencing traditional materials or
06
techniques with current designs. However, when it comes
to government support there so much emphasis put on the
preservation of traditional culture and very little support
for new positive cultural development.
What do you think of the Made in Indonesia brand image?
How is it now and how is it supposed to be?
Its something we could be proud of and something that
could be worked on. Artisanal craftsmanship is part of
our heritage, and without a doubt, one of our strengths.
Integration of technology and technological innovation
is something that Indonesia as a whole should really be
working towards. Whats exciting, though, is the shift in
how Indonesians see the Made in Indonesia label. When
we moved to Jakarta in 2006, the general feeling from
Indonesian consumers was that Indonesian ready-to-
wear products had little or no value. Through the efforts
of movements like Brightspot and Jakarta Fashion Week,
local consumers are now more aware, seeking out local
brands and wearing them with pride. Of course there are
many more steps to be taken to convince the international
market, but as the community grows, so will the interest in
it. Were working on that ;-)
Could you share a little about your recent project that locations in Jakarta and an online store.
amassed a large social impact?
How has the public responded to your ideas/ projects/
Just over 5 years ago we started Brightspot Market. Its a
products?
4-day pop-up market that takes place a couple times per
Prior to starting Brightspot, there were very few outlets for
year with the goal of promoting Independent Indonesian
these creatives to sell their goods. We had a hard time con-
fashion and product designers. We curate a selection of
vincing people of what we were trying to achieve, including
these designers and invite them to set up a booth show-
some of the brand owners themselves. Many people con-
casing their products. The purpose of the event was to be
tinued to think that Indonesian design was supposed to be
a platform for these young entrepreneurs to develop their
traditional or that the quality was sub-standard and less
business. At the same time, we wanted to show the con-
desirable than international products. After the first event
sumers that these brands existed. Essentially we wanted
however, people caught on very quickly. So quickly, in fact,
connect the designers that were making really interesting
that we were quite surprised.
products with the consumers who would appreciate them,
and also to have a party while doing it. Any optimistic or pessimistic feeling towards where
The first Brightspot Market took place in early 2009. Indonesia is going?
We found 23 vendors to participate, and ended up with The cultural growth of Indonesia over the last 5 years has
a crowd of 5000 visitors. Since then, the growth of the been amazing, and were so happy to be playing a part in
community has been incredible. In our latest event in it. With each step the creative industry takes now, we help
November 2013, we had over 130 participating brands to build the infrastructure and pave the path for the next
(with a waiting list of twice that) and a visitor turnout of group. As this creativity and forward thinking develops, we
nearly 80,000 people. hope that it will spread to other industries and politics to
In 2010, we also opened The Goods Dept, a perma- help encourage change at a higher level. Were very excited
nent retail space and cafe. Our Goal for the store was the about what the future holds.
same; to promote local brands and help them develop their
business further. Since then, weve now expanded to three
07
Interviews | ISMAYA GROUP
ISMAYA GROUP
F&B Innovators
Christian Rijanto
What are your thoughts on modern Indonesian culture?
The creative industry has certainly evolved over the past
couple of years. The creative process has become more
advanced. Were seeing the adoption of foreign influenc-
es---Australian, Japanese, and Scandinavianinto local
contexts, resulting in unique ideas. You cant just import
an idea and expect it to work the same magic. Besides, you
wont be able to create a strong identity for your brand that
way. Thanks to the Internet, people can now easily access
information. Social media in particular has played a pivotal
role. People are able to gather inspiration and ideas from
different parts of the world. Theyre seeing things theyve
never seen before, and the youth, they always want to make
a difference. They want to create something new. One way
to do is to mix-and-match to make something your own. Of
course you can champion batik but even now weve seen
batik being interpreted differently.
In your opinion, what sorts of challenges are standing in the
way of the development of Indonesian culture?
I always get jealous whenever I hear of my regional
counterparts getting support from their governments.
08
They have foundations or departments that support and
push forward thinkers. We lack that support. There have
been a few but none has proven successful so far. Ive seen
changes though. Previously, the youth wanted nothing
to do with the government but now more and more of them
want to be involved so hopefully things will improve in the
near future.
Another challenge were currently facing is the lack
of technical skills. People may have ideas but as long
as they are not invested in learning about the technical
details, theyre limited in terms of what they can do and
they cant achieve the quality. Of course part of it is also
due to our lack of infrastructure. The key to success is the
ability to evolve, and produce quality goods in an efficient
and sustainable manner.
What do you think of the Made in Indonesia brand image?
How is it now and how is it supposed to be?
In my opinion, the Made in Indonesia brand can be any-
thing as long as it is initiated by an Indonesian mind and ca-
tered primarily toward the Indonesian market. The design
industry is still young. Were still exploring our identity.
Ismaya for example, is an Indonesian-made brand.
We may mix influences but we were the first to instill the
importance of good design to the Indonesian market.
When we started, no one cared about good design in the
Food & Beverage industry. It was underappreciated. Most F&B industry in Indonesia is actually extremely vibrant,
of the other players only cared about profit but once you not to mention as good as the rest of the world. Its just un-
introduce change, once people become more appreciative derappreciated by international media.
of good design, the trail continues.
Any optimistic or pessimistic feeling towards where
Could you share a little about your recent project that Indonesia is going?
amassed a large social impact? Im an entrepreneur so Im always optimistic. We hope for
One of our goals has always been to push Indonesian- a stable government who wants to make the country better.
made brands overseas. Djakarta Warehouse Project, is a We hope for more stable business policies. We hope there
good example. People were skeptical when we first pro- will be more support for youth entrepreneurship. We think
posed the idea. They would think of Singapores ZoukOut that middle class will continue to grow, which is better for
and immediately assume that Indonesia would never pull everybody. Ive been quite pleased with what the private
it off but we proved them wrong. Indonesia can definitely sector has achieved but to grow bigger, our government
do better if you put passion into it. Djakarta Warehouse needs to be more involved.
Project has grown beyond our expectations. It drew over
35,000 people in one day; 15,000 were from outside Java
and 8000 came from overseas.
Ismaya is also expanding globally. We have franchis-
es in the UAE and Thailand to name a few. Were quite
proud to see our concepts do well overseas.
How has the public responded to your ideas / projects /
products?
Thankfully, we have loyal supporters who continue to
support our new concepts. So far weve never not do well.
I have to thank my team and my customers for that. The
09
Interviews | Whiteboard Journal
The Whiteboard Journal
Independent Digital Media
Max Suriaganda
What are your thoughts on modern Indonesian culture?
I think that what is happening in Indonesia is nothing short
of amazing. Were seeing immense productivity in the cre-
ative sector. Obviously, the youth is behind this movement.
We are still adapting foreign influences, contextualizing
them within local contexts but thats how anything begins.
Gradually, a new consciousness will emerge because what
we have here in our own backyard is equally inspiring.
But first, we must have volume to beget quality. It is The
Whiteboard Journals aim to document all this. Our jour-
nalists are also creative individuals who feel strongly about
the pieces they produce. That is how we maintain our rele-
vance. It is important for a generation to have a local media
representation that views things from a native perspective.
In your opinion, what sorts of challenges are standing in the
way of the development of Indonesian culture?
Accessibility is certainly an issue. Indonesia is a vast and
diverse country. People used to always look to the cities.
Now, the trend is changing. Urban life has become so dis-
tracting. More and more creative people are finding inspi-
ration in smaller towns. For example, now it only takes us
10
a few hours to travel from Jakarta to say, Bandung. Once
we have better access to the artisans in remote parts, it will
become much easier and more economical for us to devel-
op our national treasures.
What do you think of the Made in Indonesia brand image?
How is it now and how is it supposed to be?
The Made in Indonesia brand needs to be developed on a
much larger scale. The government needs to be involved.
Australia, Japan and the United States for example have
developed a very strong brand identity. The United States
for example, has their Crafted with Pride in U.S.A slogan.
This identity needs to be promoted, marketed and com-
municated. Indonesia is known for our beautiful furniture.
Theres history behind it. We also have our traditional tex-
tiles, the history of which goes even deeper. That needs to
be brought to the surface.
Of course, we cannot compare Indonesia with other
countries. Japan for example, is easily recognized for its in-
novative technology. Indonesia is an archipelago, made of
thousands of islands, each with its own distinct culture. It
may be more difficult for us to synthesize a singular identi-
ty but thats because were a culturally rich nation. We just
have not managed to package our culture within an inter-
esting narrative.
Could you share a little about your recent project that
amassed a large social impact?
Weve had the Head of the Department of Design from
a university invite us to share our views to members
of their department. The fact that they felt there was
something they could learn from us is rewarding.
This means that they recognize our relevance as the
mouthpiece of our generation.
How has the public responded to your ideas/ projects/
products?
Within the first two years, we received a lot of response
from Indonesians living overseas. Theyre typically nation-
alistic but they dont know much about their own country.
They found in us a bridge that links them back, as if some-
one was speaking on their behalf. Many of them responded
positively and even offered to contribute.
Any optimistic or pessimistic feeling towards where
Indonesia is going?
Im optimistic about the latent potential within our small-
er towns. There are plenty of resources that are infinitely
more interesting. They should be considered a destination
because theres more to explore in Indonesia beyond the
capital city.
11
Process

Perfectly
Imperfect

Without craftsmanship, inspiration is a mere reed shaken in the wind.

Johannes Brahms

Design might form the central element of our work, yet the integral role that craftsman-
ship plays cannot be ignored. To fully understand the intricate work that goes into the
making of alvinT products, it is imperative to fully appreciate the high level of crafts-
manship that goes behind it.
Realizing the importance of properly utilizing Indonesias strength in its abun-
dance of skilled and talented craftsmen, alvinT makes a point of working together with
local manufacturers and appropriates local products in producing high-grade hand
crafted furniture that are painstakingly yet caringly assembled by the skilled hands of
our craftsmen, thus reflecting Indonesias artisanal heritage. Even though this method
of manufacturing may be more time-consuming in the long run, we feel that it is crucial
in order to maintain the local identity as well as preserve that special hand made feel
that provides added value as well as increasing the overall appreciation of our work.
While alvinT strives to uphold this traditional method of manufacturing where
each product goes through a long yet rewarding process, we still have our eyes fixed on
the present day through our use of contemporary designs that are firmly placed in the
here and now. Imperfections, something that invariably occurs when using this process-
also lends its own characteristic element that adds depth to the original design, setting
these products apart from mass-produced goods. In essence, we are passionate to up-
grade and refine the image of local furniture design industry.

13
Process | Perfectly Imperfect

01 03

01 Lola dining chair in its final

sanding process.
02 Stock of natural rattan core mostly
from Borneo and Sumatra.
03 Each rattan core is manually
bent by hand.
04 Mr. Enggan head of product
development at the factory.

02 04
15
 05
16 17
06 | Perfectly Imperfect

06 08

05 Malya oversize in welding process.

06 Rolling rattan on the jig.
07 Burning the rattan slightly provides
flexibility to form.
07 08 An unfinishied Amarta chair. 09
18 09 Welcome to the future of rattan. 19
THE HOT LIST
The Hot List
New Items
Weve always had a penchant for producing
simple, beautiful and functional products that
would fit snugly into any modern abode, yet
this season were taking things a step further.
While our previous collection displays more
stand alone products, our new collection
displays a stronger humane side and en-
dorses practicality. Still strongly infused with
alvinTs fundamental idealism of utilizing
local materials and craftsmanship, weve also
employed high importance on function and
ergonomics.
The year 2014 also brings forth a new
batch of items that have been produced and
developed through years of devotion that is
categorized into three lines.
AlvinT Editions
The alvinT Editions feature stand-alone
pieces that are the epitome of alvinTs ideal-
ism, representing the breath of what modern
contemporary Indonesian design should be.
The products are produced in small quan-
tities and individually handmade through an
intensive production process.
AlvinT
The alvinT line forms the backbone of the
brands collection. The designs featured in
the line display a sense of playfulness through
its organic shapes, and is visually striking
while simultaneously retaining its functional-
ity as everyday furniture.
Everyday by AlvinT
The Everyday by alvinT line acts as the entry
level to alvinT furniture products.
The line is aimed at individuals yearning for
a modern, well designed and superbly crafted
furniture set at a an accessible price.
21
Outdoor Items

Outdoor
Wants In

One thing that Indonesia offers in abundance is the year-round experience of natural
beauty in the form of the great outdoors. The tropics natural surroundings offer sights,
smells and sounds that prove to be an inspiration to anyone from any walk of life, let
alone designers. The breath of fresh air, the glint and warmth of the morning sun and
the acoustic pleasures of the varied flora and fauna provides ample joys that cannot be
found within the confined spaces of indoor living. Taking advantage of these outdoor
surroundings is what we all should aspire to, be it for improving our quality of life in
general or by taking inspiration from what nature offers us to create our own art.
Our surrounding environment has heavily inspired us throughout the design pro-
cess. Organic and floral like shape illustrates the delightful sense of being outdoors,
pleasing warm climate inspire us to draw slim proportion and breathable textures to
maximize air circulation while modern proportion and size caters to the contemporary
lifestyle and comfort. All products is made using high quality outdoor materials that
fits for both residential and commercial environments. Ultimately we aim to create a
special and rather unorthodox encounter from your typical outdoor experience with a
character and style that is unique.

23
Outdoor Items | Outdoor Wants In

02

01 Details of Malya high back.

02 The outdoor family, Sala lounge chair,
Malya oversize bench, Lala Sofa, and
Malya highback.

01
25
Collection Ambience

Tropical
Charm

Inspired by the tropical ambience, our collection takes smooth and refined tones and
textures to reveal a modernized interpretation of traditional Indonesian design where
de-saturated colours compliment the contrasting elaborate designs.
Treading the fine line between disparate colours, monochromatic tones and clean
& simple design, this sense of balance between the cool Nordic outlook and tropical
Indonesian sensation hints at an intricate balance of moods between equatorial and
Scandinavian that forms the essence of our new collection.
A journey of rediscovering the tropical charm, savoring its hay day in the 60s and
70s, rattan and teak has been close to the hearts of the eastern culture. Now redefined
with fresh sleek lines and stark shape proves that a wood dominant interior doesnt have
to be boring. Through a collection of chairs, table and storage, theres resurgence of the
nostalgic warmth and charisma of these once fashionable natural materials.

27
Collection Ambience | Tropical Charm

28 29
Collection Ambience | Tropical Charm

30 31
Collection Ambience | Tropical Charm

32 33
 Product Highlights | Amarta

The humble origins of the Windsor chair might lay closer to the English
Channel than the Straits of Malacca, but nonetheless were taking liberties in
drawing inspiration from its timeless sense of class. The Amarta features an el-
egant chair influenced by this classic piece of furniture. This reinterpretation
takes the basic cues of the iconic Windsor chair while utilizing durable local
material, rattan. Rattans flexibility accommodates the curvature of the prod-
uct, which in turn lends an air of playfulness to the chair, making it a perfect
fit for modern tastes. We aim to elevate the classic image of the rattan from
a material used solely for traditional crafts to one that is easily integrated into
modern contemporary designs.
Product Highlights | Amarta
 Product Highlights | SAlAA

A day spent off duty enjoying movies alone seems like a momentary escape ev-
eryone can enjoy. Sneak out from the busy week, get lost in an adventure of dra-
matic scenes accompanied with a warm blanket and air filled by the fragrance
of caramelized popcorn. Stretched out and submerged into one comfortable
chair, its sleek design and clean finish lends a relaxing ambience perfect for
those tranquil times spent alone.
Profile

About Alvin

Indonesian-born product designer Alvin Tjitrowirjo has built a solid and respectable
career over the last couple of years. He has distinguished himself from the rest by re-
maining truthful to the place from whence he came. His choice of materials and his in-
volvement in the preservation of local heritage reflect his love and respect toward the
Indonesian tradition. Beyond that, his breadth of work shows that design is more than
mere ornamentation; that it can be an integral, interactive part of peoples lives.
Graduated from RMIT University in Australia, Alvin has always had a penchant
for art and design, stretching back to his primary school years. Upon returning from
Australia, his Bell Chair was selected and exhibited at Salone Satelitte in Milan (2005).
After relocating back to Indonesia in 2006, Alvin soon garnered respect from local
design audience, by staging collaborations with local & international brands as well as
Indonesian leading design figures. Alvin then continued his studies at the IED Instituto
Europeo di Design, Madrid with a masters degree in Product Design. Soon after his
time in Europe, which included a stint at celebrated Dutch designer Marcel Wanders in
Amsterdam, Alvin established his brand alvinT in Jakarta, Indonesia. In 2010 and 2011
Alvins products were exhibited in Harrods, London supported by the Indonesian min-
istry of trade. Placing a strong importance on creating a distinct brand of Indonesian
design that draws from the countrys centuries old love of art and by utilizing local
artisans and craftsmen, Alvin has since continued to spread his influence on the local
design scene. Alvin is now firmly based in Jakarta, continuously building and expanding
his furniture brand alvinT and leading his design firm alvinT Studio that now focuses
creating authentic environment in hospitality, residential, and commercial sector.

55
Profile | About Alvin

The Showroom
AlvinTs brand new showroom opened its doors to the
public in the summer of 2014, coinciding with the launch
of the brands 2014/2015 collection. The showroom
is located on the second floor of the Goodrich Building
in the Senopati thoroughfare, a stylish neighborhood in
south Jakarta, filled with a plethora of exciting restaurants
and cafes, as well as being a stones throw away from the
Central Business District. The showroom displays the
brands ever-growing product collection along with collab-
orative products with other brands and artists.
Refurbished from an 80s house, the concept of the
showroom is consistent with its design that speaks of a
simple, clean and lofty ambience, with a strong hint of
Indonesian substance. Alvin desires to create a home-
like feel that provides customers with an idea of how they
can furnish their homes with alvinT products. Moreover,
the alvinT Studio also resides in the same building as the
showroom.

Alvin T Showroom
Jl. Suryo no. 11a, 2nd Floor
Kebayoran Baru, Jakarta Selatan 12810
Indonesia
T. +62 21 711 48551
F. +62 21 769 4371
info@alvin-t.com
The Team www.alvin-t.com

The alvinT team consists of skilled, talented, unique and

creative characters who constantly push the brand into
exciting new territories. The teams love for this industry,
combined with the freedom granted to explore his or her
individual creativity, has driven these exciting individ-
uals to learn and grow together to create a solid founda-
tion for the alvinT brand as well as to modernize the face
of Indonesian design with a fresh, original and refined
version.

56 57
Projects

Our Projects

At alvinT Studio we believe that fresh ideas encased with a strong visual character is
an indispensable investment Whether its a restaurant, hotel, furniture or a collection
of sanitary ware. Good design creates the right atmosphere for customers. It communi-
cates and consolidates the right brand identity. It also sets one apart from the rest and
helps promote leadership.
We carefully study the needs of our clients. Our team evaluates their brand position-
ing and target customers, the services and products offered as well as the environment
where they will compete. We strive to push design boundaries with the aim of producing
original work while still keeping an eye on the economics and functionality of the space.
We had just completed a Modern Sushi restaurant owned by Food and Beverage
Mogul ISMAYA Group. At present time our team is working on a complete Interior for a
boutique Hotel in Bali, a restaurant off in an island south east of Singapore, a house for a
young couple in Central Java while continuously expanding the alvinT as a commercial
brand. Over the following pages you will see various numbers of projects that outline
our character and style.
To date we are still looking forward on working on design Hotels, Retail outlets,
public transportation from interior of trains to aircraft cabin as well as to collaborate
with manufacturers of various products and materials.

59
Projects | CIAWI RESIDENCE

CIAWI RESIDENCE
Located in the heart of South Jakarta, this lovely medium
sized house displays the work of alvinT Studio. Filled
with a palette of teak, concrete, white and teal, the house
lends the sense of calmness, comfort and spaciousness.
AlvinT tapped the sensibilities of elegant residential in-
terior design with a Spartan feel while mixing modern
Indonesian furniture with a touch of traditional dcor,
giving an intriguing mix of ethnic chic served on a modern
dish that is both humble and original.

01
60
Projects | CIAWI RESIDENCE

02 03 04

01 The Spartan dining room and

living room.
02 Tessa sideboard.
03 Bespoke bench created especially
for this project.
04 Jeremy Fry and Tessa Fry, with their
beloved dogs.
05 Laser engraved front door.
06 Spacious bathroom connects
to the open wardrobe.

05 06
62
Projects | Le Caf Gourmand

Le Caf Gourmand
We are very proud at our esteemed relationship with Le
Cafe Gourmand, a stylish and up market cafe serving pas-
tries, homemade ice cream and pedigree coffee, ideally lo-
cated on the ever-increasingly popular culinary mile Jalan
Gunawarman in South Jakarta. alvinT Studio were given
the task to accentuate the design elements of the cafe,
taking inspiration from the colours and textures of Le Caf
Gourmands exquisite cakes and pastries and reinterpret-
ing them as furniture and interior design. This resulted in
colourful, playful and refined furniture, made from visual-
ly pleasing materials and finishing, such as marble, wood
and copper. This project was also made possible by a few
notable artists who created artwork for the interior of Le
Caf Gourmand.

01
64
02 | Our Projects

02 03

01 Dramatic mural creates an intriguing

ambience.
02 Kirana pendants and Tello stool in
the setting.
03 Central coffee bar accompanied
Khalana chairs.
04 Anta Barstools.
05 Khalana Chair.
06 Private room furnished with Malya
chairs and bespoke pendants.

04 06

05
66 67
Projects | Sushi Groove Market

Sushi Groove Market

Collaborated with the Indonesian successful conceptual
food and beverage company, Ismaya. AlvinT Studio de-
signed the newly rebranded Sushi Groove Market Located
at Kota Kasablanka Shopping Mall, South Jakarta. AlvinT
Studio delivered a unique contemporary reinterpretation
of a Japanese fish market ambience. The idea was to bring
a mixture of Japanese fish market atmosphere amalgam-
ated with modern visual graphics inspired by traditional
Japanese Ukiyo-e. AlvinT Studio created distinctive envi-
ronment that highlighted a great deal of details, which is
apparent in its furniture, facade, tiles, and the wall decor.
Emphasizing the details while preserving the Japanese
ambience of the restaurant, alvinT Studio took Fish quite
literally as the main feature of the space, exploring and
translating it into the bar - kitchen, and a room divider for a
dining area. With strong details and play of scale, the space
created a characteristic experience towards the customers.

01
68
Projects | Sushi Groove Market

02 03

01 Mural painting on brick wall.

02 Oversize fish body as private dining area.
03 Sushigroove market in Kota Kasablanka.
04 Bespoke dining chairs especially
designed for Sushigroove market.
05 Sake drums as prominent decorative
element.

05

04
70 71
Projects | Dapoer & 100 Bar

Dapoer & 100 Bar

Dapoer & 100 Bars concept is constructed around the
mystical and flavourful history of Indonesian culture and
cuisine, not only the local varieties and specialties but
also the social rituals and hospitality surrounding food in
Indonesia.
The interior showcases rich diversity and cultural
heritage through a mixture of texture, colors and mate-
rials that are typical Indonesian, re-interpreted through
a contemporary approach that results is an exciting and
vibrant modern version of Indonesia. The restaurant and
bar consists of a main dining area and 4 private rooms that
were individually designed to reflect different moods. A
great deal of effort was put into designing the details of this
restaurant; from the patterns of the flooring, the faade of
the bar, to the patterned ceiling on the main dining area
and to the suspended terracotta potted plant-pendants.
The 100 BAR, is a stylish terrace-bar in a newly built
annex of the existing building. The 100 Bar displays an
open-plan dining area with high ceilings. The wooden
deck combined with outdoor furniture creates a mixed at-
mosphere of bringing the outdoor indoors.

01
72
02 | Our Projects

01 100 Bar terrace.

02 Awu Buthek wallpaper compliments
the dining area.
03 Long table caters for large groups.
02 04 Private dining area. 03
05 Main dining area with patterned ceiling.

04 05
Projects | Cening Kids Club

Cening Kids Club

Located in Grand Aston hotel Tanjung Benoa in Bali
Cening is a kids club that facilitates as a play and rest
center as well as day care for visitors of the hotel. Cening
means children derived from Balinese Language dis-
plays a rather unorthodox visual appearance of a typical
kidsclub. AlvinT Studio created a stand-alone structure
using lightweight metal construction, covered in glass and
layered with woven rattan held together with patterned
metal frame. As sunlight easily comes in, there is always
an intriguing shadow play for the kids and parents to enjoy.
Two-oversized cocoon was specially designed for children
to lounge as which in fact it was often also enjoyed by the
parents.

01
76
02 | Our Projects

02 03

01 Two outdoor lounge cocoons.

02 Childrens play corner.
03 Malya pendants in sky blue color.
04 Geometric pattern inspired by
traditional Balinese woven textile.
05 Bespoke design outdoor cocoon.

04 05
78 79
Projects | Toto Toja Series

TOTO TOJA Series

TOTO TOJA is an exclusive sanitary collection designed by
alvinT Studio. For too long the toilet bowl has assumed the
same amorphous shape, alvinT Studio wanted to try creat-
ing something fresh and out of the ordinary. After ample
research, alvinT worked closely with TOTOs engineering
team in order to better understand the design limitations
as well as technical specifications behind what goes into
making a handsome yet functional toilet unit.
AlvinT Studio started with the chamfer box shape,
which was later tapered to give it a sleek, modern and dy-
namic outlook. This element is repeated throughout the
whole seriesfrom the toilet, the faucet, washbasin/sink,
and showerhead. AlvinT Studio also designed the display
to represent the whole concept of a modern bathroom, to
showcase that a modern toilet unit is no longer seen as
something unsanitary, but a work of art that homeowners
will proudly show off and display in their homes.

01
80
02 | Our Projects

01 Concept bathroom for

Toja Sanitary Collection.
02 Single lever lavatory faucet TX 115 LT.
03 Single lever bath TX 471 ST.
02 04 Counter Lavatory. 03
05 Shower head.

04 05
Projects | Chrysalis

Chrysalis
The notion of a new design character always develops
with time from its infancy towards maturity. This art in-
stallation is a representation of a stage of transformation
between infancy and maturity within the contemporary
Indonesian design world. There has been a surge of mod-
ernism penetrating our daily lifestyles and Influences have
come from all parts of the world, which indirectly shape
the visually what modern design is within the local soci-
ety. Chrysalis is a development of understanding towards
modernism within Indonesia. Its shape conceived from a
frozen movement of an organism blossoming towards a
direction yet to be known.
Made out of Rattan, a material that is common to the
local eyes but hasnt secured its proper respect, the instal-
lation is mounted on top of a stage to be represented as
work-in-process and also a milestone for this development
of understanding what what contemporary Indonesian
design can be in the near future.

01
84
02 | Our Projects

02

01 Interior view of the art installation.

02 Chrysalis on display at Jakartas
National Gallery.
03 Handmade frame in natural
Manau Rattan.

03
86
Projects | Ongoing Projects

Ongoing Projects
At alvinT Studio, we are always enthusiastic in exploring
different types of projects. We explore the clients potential
from the space and interior point of view to the products
and decor creating a unique identity and additional added
value.
Currently we are working on a new boutique hotel
brand in Bali where we are responsible for the complete
interior and furniture design. We are also working on the
second outlet of successful cake shop Colette & Lola in a
popular shopping mall that has a daring yet playful design
concept but still perpetuates its brand identity, a restaurant
in a high end private residential tower and a faade of a
boutique shopping center in west Java.

01
88
Projects | Ongoing Projects

02 03

04 05 08

06 07

01 Restaurant in South Jakarta

02 Hotel restaurant
03 Hotel bathroom
04 Hotel room
05 Hotel lobby
06 Colette & Lola at Mall Kelapa Gading
07 Colette & Lola interior view
08 Boutique shopping center in west Java

90 91
 Product Index

Our Collections

At AlvinT our inspiration is led by our love of materials and

traditional craftsmanship. We shape our products based on the
character of the material we use, providing it a distinctive and
honest personality that we always love.
We are always inspired with natural texture, weaving tech-
niques, and natural tones and colors. For the past short 5 years
we constantly develop our ever-growing product collection
maximizing the usage of local materials, exploring traditional
beauty and reinterpret them into everyday modern furniture.
Ultimately we desire to create products that tell a story, for
them to create a warm joyful livable surrounding that many
people can revel in.
PRODUCT INDEX | SEATING W=White B=Black G=Grey DG=Dark Grey NV=Navy O=Olive OB=Oxblood
TN=Teak Natural N=Natural M=Mustard R=Red T=Teal DB=Dark Brown BG=Beige

Amarta Anta Bar Stool Anta Dining Chair Linger Small Linger Medium Linger Large

A modern Indonesian interpretation of the A utilitarian counter stool made out of solid A utilitarian dining chair made out of solid A small version of Linger bench made A medium version of Linger bench made A large version of Linger bench made
classic Windsor chair. Made out of solid wood, with woven rattan backrest. wood, with woven rattan backrest. entirely out of natural rattan entirely out of natural rattan entirely out of natural rattan
mahogany and rattan.
D i m ensions D i m ensions D i m ensions D i m ensions D i m ensions
D i m ensions 500 x 1025 x 505 mm 430 x 805 x 500 mm 2580 x 560 x 850 mm 2000 x 535 x 1475 mm 3600 x 750 x 1150 mm
630 x 1037 x 570 mm
C olors C olors C olors C olors C olors
C olors
TN NV O OB TN NV O OB W B N W B N W B N
G DG NV TN OB

Gedhe Khalana Lala Series Loft Bench Loft Dining Chair Lola

A modern approach of the classical A dining chair that combines natural A range of outdoor sofa with three colours A simple bench made out of solid wood. A dining chair made out of solid wood A dinning chair with unique details on its
Javanese lounge chair. Made out of solid material with a classic touch. Made out of woven pattern, made out of alumunium composed of detailed profiles combined rounded lines. Made out of bended rattan.
wood, with woven rattan backrest. natural rattan bound with paper loom and frame with synthetic rattan and outdoor D i m ensions
seamlessly.
metal frame. fabric. 1400 x 405 x 400 mm D i m ensions
D i m ensions D i m ensions 550 x 885 x 460 mm
730 x 800 x 665 mm C olors
D i m ensions D i m ensions 606 x 704 x 610 mm
C olors
610 x 850 x 550 mm Daybed 1585 x 655 x 780 mm TN
C olors C olors
One Seater 870 x 830 x 780 mm B N
B ody C olors
TN Two Seater 1630 x 830 x 780 mm B TN
B TN DB
C olors

Metal C olors B M

W B

94 95
Lyan Mingle Petal Salaa Sanna Sila

A dining chair that beautifully balanced An outdoor sculptural bench for three A lounge chair that depicts the form of An outdoor lounge chair with generous A relaxing armchair with ottoman that A dining chair with criss-cross frame.
by three distinctive materials, the leather people made out of wrought iron frame segments of corolla of a flower made proportion and sleek outline. Made out of calls to mind the modernist understated Made out of solid teak.
binds a rattan core as its backrest with with synthetic rattan. entirely out of natural rattan bound with outdoor textile and an aluminum frame. luxury view of a tropical home. Made out of
D i m ensions
solid wooden legs. leather. slender solid teak.
D i m ensions D i m ensions 460 x 800 x 547 mm
D i m ensions 1600 x 380 mm D i m ensions 858 x 820 x 705 mm D i m ensions
C olors
535 x 770 x 585 mm 870 x 1100 x 800 mm Seat 687 x 845 x 880 mm
C olors B ody C olors Footrest 520 x 390 x 520 mm TN
backrest C olors C olors
W B N T DB BG
C olors
B M W B N
Metal C olors DB
c h air base & leg C olors
W B
B M

Malya Dining Chair Malya Highback Malya Oversized Snug Tello Tello with Cushion

A dining chair that gently curves its corolla An outdoor lounge chair with high back A oversized outdoor bench that generously A retro modern chair that can fit in different A triangular three-legged stool made out of A cushioned version of Tello, made out of
to act as an armrest. Made out of natural made out of alumunium frame bound with seats three people. Made out of alumunium environments. Made out of fiberglass and solid teak made into a plectrum-like shape. solid wood.
rattan. synthetic rattan. frame bound with synthetic rattan. super premium Italian leather. Made out of solid wood.
D i m ensions
D i m ensions D i m ensions D i m ensions D i m ensions D i m ensions 400 x 435 mm
780 x 850 x 590 mm 850 x 1600 x 800 mm 1720 x 1960 x 1560 mm 1500 x 1400 x 470 mm 400 x 435 mm
C olors
C olors C olors C olors C olors C olors
TN
W B G N W B G N W B N W B TN

96 97
PRODUCT INDEX | SEATING

PRODUCT INDEX | TABLES

Parlay Series Estenewa Kawong Coffee Table Loft Table

1 4

A modern-day sofa: welcoming, casual yet 3 5 A dining table that is an expression of local A coffee table unit that laser cut with batik A dining table composed of detailed
sophisticated. A modular system made out culture from East Borneo. Made out of solid pattern. Made out of laser cut mild steel/ profiles combined seamlessly. Made out of
of solid wood and fabric upholstery marble inlaid with different types of marble aluminum with powdercoat finish. reclaimed wood and it is individually hand
and Granite. carved.
D i m ensions D i m ensions
Module 1 900 x 850 mm D i m ensions 1200 x 330 x 800 mm D i m ensions
Module 2 1600 x 850 mm 2400 x 700 x 1200 mm Round 900 x 680 mm
C olors
Module 5 2100 x 850 mm Medium 2000 x 900 x 750 mm
Module 4 2850 x 2100 mm W Large 2400 x 1200 x 750 mm
Module 5 2850 x 2000 mm
C olors
Two Seater 1760 x 880 mm
B TN
C olors

G DG NV

Salira Table Saji Sena

All in table with an innovative storage tray A straight forward three legs all-around A set of simple table without any
compartment solutions. Made out of solid table. Made out of solid wood. complicated details.
natural or stained sungkai wood. Made out of solid wood.
D i m ensions
D i m ensions 485 x 500 mm D i m ensions
Small 1500 x 745 x 720 mm Medium 450 x 300 mm
C olors
Large 2400 x 745 x 1200 mm Large 600 x 350 mm
TN
C olors C olors

B N DB N

98 99
PRODUCT INDEX | LIGHTING PRODUCT INDEX | ACCESSORIES

Andra Kirana Lampu Janur Biasa Tak Biasa Cemara Jemari

A floor lamp that diffuses warm light and A set of pendants, which was developed A pendant inspired by the shape of janur, Something generic combined with A functional standing mirror with a built in A practical clothes stand, which hooks
gives comforting ambience. Made out of out of traditional spinning-tops, called a traditional decorative handicraft that something unique. A modular shelfing tray and hook. Made out of solid teak. resemble fingers. Made out of solid teak.
solid wood. gasing. Made out of turned solid teak. is normally used to decorate traditional system made out of solid teak and
D i m ensions D i m ensions
ceremonies. Made out of plywood. plywood.
D i m ensions D i m ensions 580 x 1687 x 430 mm 275 x 1600 mm
500 x 1500 mm 100 x 145 mm D i m ensions D i m ensions
C olors C olors
115 x 145 mm 813mm x 466mm Module 1 (base) 1250 x 130 x 400 mm
B ody C olors 100 x 145 mm Module 2 250 x 350 x 400 mm TN TN
C olors Module 3 300 x 350 x 500 mm
W B TN 120 x 145 mm
TN
C olors C olors
Metal C olors
TN DB TN
B

Raina Rananta Rananta Large Kawong Shelves Lelaine Tessa

A table lamp that gives both light and A 21st century representation of the disco A larger version of Rananta. Made out of Modular shelf unit that laser cut with batik Series of candle holders for all types of A sideboard composed of different sizes of
character on your table. Made out of lamp. Made out of steel. steel. pattern. Made out of laser cut mild steel/ candles. Each candleholder is beautifully compartments, covered with varying kinds
wrought iro frame and wooden base. aluminum with powdercoat finish. handcrafted in solid teak with wax finish. of solid wooden doors.
D i m ensions D i m ensions
D i m ensions 520 x 263 mm 700 x 275 mm D i m ensions D i m ensions D i m ensions
200 x 310 mm 500 x 400 x 300 mm (each module) Small 70 x 160 mm Small 845 x 630 x 870 mm
C olors C olors Medium 70 x 220 mm Medium 1545 x 630 x 870 mm
C olors C olors
W B W B Large 2400 x 630 x 870 mm
C olors
W R W
TN

100 101
PRODUCT INDEX | WALLCOVERING

Gapura Isuk Gapura Awan Gunungan Abang Puspa Seta Puspa Wuluh Wangsa Ireng

Printed on special textured paper. Printed on special textured paper. Printed on special textured paper. Printed on special textured paper. Printed on special textured paper. Printed on special textured paper.
Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm

Module D i m ensions Module D i m ensions Module D i m ensions Module D i m ensions Module D i m ensions Module D i m ensions
150 x 70 mm 150 x 70 mm 150 x 150 mm 85 x 75 mm 85 x 75 mm 150 x 150 mm

C olors C olors C olors C olors C olors C olors

C67 M45 Y87 K39 C8 M7 Y56 K0 C7 M1 Y56 K0 C14 M10 Y13 K0 C7 M1 Y32 K0 C75 M68 Y67 K90
C33 M13
C21 Y100 K0 C53 M91
C14 Y100 K4 C56 M97
C26 Y100 K25 C29 M61
C66 Y61 K49 C56 M34
C11 Y93 K0 C3 M2 Y2 K0
M55 Y100 K18 M66 Y81 K65 M66 Y78 K69 M23 Y25 K0 M31 Y71 K9

Gunungan Banyu Endrawila Mahitala Wangsa Muda Dropadi Trate

Printed on special textured paper. Printed on special textured paper. Printed on special textured paper. Printed on special textured paper. Printed on special textured paper. Printed on special textured paper.
Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm

Module D i m ensions Module D i m ensions Module D i m ensions Module D i m ensions Module D i m ensions Module D i m ensions
150 x 150 mm 165 x 170 mm 100 x 65 mm 150 x 150 mm 165 x 165 mm 165 x 165 mm

C olors C olors C olors C olors C olors C olors

C7 M1 Y56 K0 C12 M8 Y22 K0 C16 M12 Y13 K0 C12 M9 Y9 K0 C10 M8 Y28 K0 C54 M54 Y70 K36
C26 M97 Y100 K25 C86 M71 Y43 K33 C39 M62 Y100 K33 C17 M13 Y13 K0 C23 M25 Y98 K1 C73 M47 Y95 K49
C68 M61 Y57 K43 C50 M49 Y100 K30 C65 M57 Y56 K35 C28 M56 Y100 K12 C49 M51 Y100 K32 M36 Y87 K22
C67

102 103
Baris Ireng Baris Lemah Anyam Akasa

Printed on special textured paper. Printed on special textured paper. Printed on special textured paper.
Shown as 500 x 500 mm Shown as 500 x 500 mm Shown as 500 x 500 mm

Module D i m ensions Module D i m ensions Module D i m ensions

150 x 70 mm 150 x 70 mm 150 x 150 mm

C olors C olors C olors

C75 M68 Y67 K90 C31 M58 Y100 K16 C72 M63 Y51 K38
M57 Y100 K29
C41 C18 M59
C35 Y100 K23 C12 M38
C34 Y66 K5
M19 Y35 K0 M9 Y10 K0

Anyam Wata

Printed on special textured paper.

Shown as 500 x 500 mm

Module D i m ensions
150 x 150 mm

C olors

C68 M40 Y38 K6

C70 M43 Y40 K9

104 105
Colophon

Copywriting
Drews Chandra
Alvin Tjitrowirjo
Jo Elaine

Design & Art Direction

Artnivora www.artnivora.net

Photography
Hilarius Jason
Martin westlake

Special thanks
Carpet & wallcovering produced by:
Goodrich www.goodrichglobal.com

AlvinT Showroom is photographed

by Melanie Tanusetiawan & styled
by Lianggono Susanto for Style&Decor
August 2014 Issue.

2014 alvint
All Rights Reserved.
No part of this publication may be reproduced,
stored in a retrieval system, or transmitted
in any form of by any means, graphic, electron-
ic or mechanical, including photocopying and
recording, or otherwise, without prior permis-
sion in writing from the publisher.

Printed in Indonesia.
107