Krispy Kreme

Mill, Kate, Genie

Address a problem
Children in the orphanage often get food donated but there are only sometimes that
a sweet like donut have donated. However, every people wants some dessert or
sweet things specifically in children.

This is a chance for them to make them a joy and happiness when they received a
donut like the slogan of krispy kreme Make Today Special .
Target customers
- Children age between 5-16 yrs. who likes to eat sweet donuts.
- Woman age between 17-30 yrs, who want to donate donut to Children.
- People who is nadechs fanclub.
Short term outcomes
-Children get more happiness

- Customer satisfaction.

- Children at orphange have donut to eat.

- Customers can relax by doing donation.

- Nadej become more famous and has more good image for Krispykreme lover and
others people.
Long term outcomes
- The krispykreme brand become more famous.
- Known by Nadej fanclub.
- Krispy Kream get more profit.
- The orphanage will be more famous.
- Good image of the company. ( customer will have positive attitude to the brand)
The program activities
- Limited donut collection design by nadech.
- Chance to go the orphanage with Nadech if the customer buy donut more than
a dozen (They will get a lucky draw).
- Buy three give one donut to children in Orphanage.
The resources that are available
-Famous person (Nadech)

-Special ingredient. (customer will get more and different taste of krispy kreme
donuts)