Fitness Equipment Business Plan

Executive Summary

Circuit Fitness Importing is a start-up business that has been formed as an organization.
The company has been formed to become the exclusive importer of the Club Corporation's
innovative Fitness club(Exercise Standing) fitness equipment. Circuit Fitness Importing is poised
to receive the exclusive license to sell this patented equipment that is already very popular in
Abbottabad.

The Market

The Abbottabad fitness market, a smaller subset of the sporting goods industry has sales of
Rupees 5.8 billion. The last 10 years has seen significant spikes in membership and usage of this
equipment, on a societal level are beginning to realize that their unhealthy eating habits and lack
of physical activity can have a profound impact on their lives. Consequently, fitness participation
is booming. Circuit Fitness Importing has identified three customer segments that are particularly
attractive:

Distributors This distribution layer accounts for 60% of the sales of fitness equipment.
These sales occur primarily to independent fitness clubs.
Health Clubs This is another huge customer segment that is expected to have Rupees
565 million in sales for Year 1.
Vertical Markets These non-fitness industry facilities have over 30,000 facilities.

The Product

Fitness club, Club Corporation's flagship fitness equipment is a patented technology applicable
to strength fitness equipment. All other strength fitness equipment manufacturers have users
placed in a seated position when performing the exercises. Fitness club, instead, has the user
stand. This is advantageous for several reasons. First, this strengthens lower body muscles that
hold the body upright. It also strengthens central motor skills needed to maintain an upright
position relative to the offsetting forces generated from the weight lifting. Fitness club is
protected patented technology which provides Circuit Fitness Importing a competitive edge.
Additionally, Fitness club is built on casters allowing the units to be moved as necessary.

Management
Circuit Fitness Importing will be led by me. I have achieved numerous accomplishments that
will provide him with the necessary skill set to execute on this well researched business model:

Project manager for civilian and military projects in excess of Rupees 100 million.
Accomplished sales manager, boosting sales of a design firm 10-fold in two years.
Fluent in Italian and English.
Successful importer of Italian goods into the Abbottabad.
The combination of a exceptional products, the exclusive license to import the patented
technology and an experienced sales and project manager will allow Circuit Fitness Importing to
quickly gain market share. Revenue for years two and three have been forecasted to
reach Rupees 1.0 million and Rupees 1.2 million respectively. For the same years net profit will
be 6.0% and 6.98%.

1.1 Mission

Circuit Fitness Importing's mission is to offer the finest, most innovative fitness equipment to the
ABBOTTABAD market. Circuit Fitness Importing will ensure all of their customer's
expectations are exceeded. By only offering the highest quality product with premium support,
Circuit Fitness Importing will become the premier fitness equipment importer.

1.2 Keys to Success

Provide value to customers with the best, most innovative product.

Develop strong relationships with distributors, anticipating their needs.
Employ strict financial controls to ensure profitability.

1.3 Objectives

To become the sole PAKISTAN importer of the revolutionary new Fitness clubexercise
system.
To generate revenue of Rupees1 million within two years.
Achieve profitability within the first year.

Company Summary

Circuit Fitness Importing has been formed as an Oregon LLC with the express purpose of
importing the finest fitness equipment from Italy into the PAKISTAN. The company was
founded by me on January of this year.

2.1 Start-up Summary

Circuit Fitness Importing is in the process of opening an office in anticipation of receiving an

exclusive importing contract from Club regarding their innovative Fitness clubexercise
equipment. The office is located in Portland and requires the following equipment and service
provider expenses:

Three computer workstations with the following equipment:

o three Microsoft Office licenses
o broadband Internet connection
o two laser printers
o Peachtree Accounting
Fax machine
 Copier
Three sets of office furniture
Large desk and chairs for meeting room
Two line phone system
Mobile phone
Attorney fees for contract generation and LLC formation
Accountant fees for accounting system set up
Website development set up fees
Brochure creation and printing

Start-up Funding
Start-up Expenses to Fund Rupees17,900
Start-up Assets to Fund Rupees182,100
Total Funding Required Rupees200,000
Assets
Non-cash Assets from Start-up Rupees15,000
Cash Requirements from Start-up Rupees167,100
Additional Cash Raised Rupees0
Cash Balance on Starting Date Rupees167,100
Total Assets Rupees182,100
Liabilities and Capital
Liabilities
Current Borrowing Rupees0
Long-term Liabilities Rupees85,000
Accounts Payable (Outstanding Bills) Rupees0
Other Current Liabilities (interest-free) Rupees0
Total Liabilities Rupees85,000
Capital
Planned Investment
Ummad Perrugio Rupees40,000
Family and Friends Rupees75,000
Other Rupees0
Additional Investment Requirement Rupees0
Total Planned Investment Rupees115,000
Loss at Start-up (Start-up Expenses) (Rupees17,900)
Total Capital Rupees97,100
Total Capital and Liabilities Rupees182,100
Total Funding Rupees200,000

Start-up
Requirements
Start-up Expenses
 Legal Rupees2,000
Accountant fees Rupees2,000
Brochures Rupees750
Website Rupees4,000
development
Insurance Rupees150
Rent Rupees1,000
Research and Rupees0
Development
Expensed Rupees8,000
Equipment
Other Rupees0
Total Start-up Rupees17,900
Expenses
Start-up Assets
Cash Required Rupees167,100
Start-up Inventory Rupees0
Other Current Rupees0
Assets
Long-term Assets Rupees15,000
Total Assets Rupees182,100
Total Rupees200,000
Requirements

2.2 Company Ownership

Mohsin Ummad is the sole owner of Circuit Fitness Importing. To finance operations, I have
invested Rupees40,000 in the business, and has received money from friends and family as well
as taken on bank debt.

Products

Fitness club is a new and unique type of strength training fitness equipment. Unlike all other
strength fitness equipment where you sit when you are doing your exercise, Fitness
club(Exercise Standing), as the name implies, has the user stand. Standing while doing exercises
has many advantages.

Develops a proper equilibrium with the central nervous system. This is accomplished
because in addition to the user having to develop force to move the specific weight
exercise, a standing posture must be maintained while exerting the force.
In addition to working the specific muscle group, the lower body is being
strengthened by having to use muscles to stand.
Fitness club replicates natural movements which are made throughout our daily life.
 Forcing the user to stand to perform the strength exercise enters the component of
cardio into the workout.

All of the Fitness club machines are commercial quality, crafted in Italy of the highest grade
steels. In addition to being made to handle constant use, they have casters, allowing them to be
easily moved anywhere in the club. Fitness club has machines for a wide variety of body zones
and muscle groups including:

chest press offers a choice of vertical or horizontal hand positions while the user
performs forward extensions.
tractions the handgrips of the station are brought down to shoulder height just in front
of the shoulders.
shoulders vertical lifts.
legs distances may vary between the feet. This station can perform squats, abductions,
kicking motions and flexions of the hip.
gluteus while resting on the elbows and the arms, the user places the instep of one
foot on the bar and pushes backwards.
rowing all of the muscles in the upper back are testing while avoiding the overloading
that is is often associated with free movement.
triceps a variety of hand positions are possible to find the most natural movement.
arm curl arm muscles flex upwards while the legs are positioned one in front of the
other.

Fitness club is organized into a circuit of machines. Within a 45 minute period, a user can
efficiently and effectively use all of the machines in a circuit for a complete workout.

Club has received multiple international patents on their unique Fitness club system of standing
while performing strength exercise. Fitness club is currently distributed in Europe and the
manufacturer is interested in distribution into the PAKISTAN fitness market. Club has requested
a importation proposal in the form of a business plan to choose a sole PAKISTAN distributor.

Market Analysis Summary

Circuit Fitness Importing has identified three distinct customer segments that will be targeted for
sale of the fitness equipment:

Distributors
Fitness Clubs
Vertical Markets

The following section provides detail regarding each respective segment as well as background
information regarding the industry, a large growing industry. The competition that Circuit
Fitness faces is also provided.
4.1 Market Segmentation

Fitness equipment is distributed in the PAKISTAN through distributors or direct from the
manufacturer/importer. The majority of sales are done through distributors. Distributors
typically carry one (sometimes a couple of) vendor for each type of equipment (strength,
cardiovascular, etc.) and this explains the large number of distributors in the PAKISTAN.
Manufacturers will typically provide an exclusive geographic area for each distributor to sell the
products.

Large corporations (whether fitness clubs, franchises, corporations, etc.) that have significant
buying power are often able to sidestep the distributor layer of the distribution channel by buying
direct from the manufacturer. This means that Circuit Fitness Importing will have distributors as
well as end consumers as target customers.

Distributors
As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding
distributors because the various industry associations (the primary association being IHRSA
[International Health, Racquet and Sports club Association]) serve manufacturers more than
distributors. The key information is that 60% of the fitness club market is composed of
independent clubs, all of which purchase their equipment through distributors. The remaining
40% is composed of chains, franchises, etc., some of which purchase from distributors, some of
which exert their superior buying power and purchase direct from the manufacturers.

Health Clubs

Health clubs are the second largest market of fitness equipment behind home fitness equipment
(of a lower grade and price point relative to commercial equipment). The 1990s saw a significant
increase in health club membership, 76% or 30.6 million people from 2000 to 2017.

In addition to significant increases in membership, health clubs have seen a shift in their
customer demographics.

Hotels

6,000 hotel fitness centers

68% of luxury hotels have fitness facilities
Business travelers often use the existence of a fitness center as one of the key variables
for hotel selection

Senior Living and Apartment Complexes

8,500 fitness centers within the complexes

Proof of the shifting demographic to an older crowd using fitness equipment

Corporate Wellness
As a cost saving measure and a source of employee fringe benefits, corporations have been
installing fitness centers within their offices. In a recently published study in the Journal of
Occupational and Environmental Health, workers who participated in Xerox's health-risk
appraisal program which included active participation with the company's fitness facilities, there
was a 37% reduction in worker compensation claims and a 31% decrease in costs per injury.
This provided Xerox over a two-year period with a 5 to 1 return on investment (ROI).

For Johnson & Johnson who studied the impact of a large-scale corporate health and wellness
program, employees who participated within the program each saved the company Rupees225
annually. The savings were generated from reduced hospital admissions, mental health visits and
outpatient service. The bulk of the savings occurred between years three and four. When Johnson
& Johnson evaluated medical expenditures for five years before the program and four years after
the start of the program, the company saved Rupees8.5 million annually. Both the Xerox and
Johnson & Johnson studies provide solid quantifiable evidence that corporate wellness programs
can have significant financial gains for the company.

There are 4,000 corporate wellness fitness centers in the PAKISTAN.

On average companies realize a 20% reduction in health care costs by implementing a
corporate fitness and wellness program.
The actual increase in productivity is in the process of being measured but will provide
even greater data supporting corporate wellness and fitness centers.

Hospital Fitness Centers

In 2000 there was 1,219 hospitals with fitness centers, ranging in size from 1,500 8,500
square meters

Other Non-health Club Markets

10,500 additional facilities, including airports, country clubs, and shopping malls
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Distributors 3% 1,200 1,236 1,273 1,311 1,350 2.99%
Health clubs 5% 12,545 13,172 13,831 14,523 15,249 5.00%
Vertical markets 6% 30,000 31,800 33,708 35,730 37,874 6.00%
Total 5.64% 43,745 46,208 48,812 51,564 54,473 5.64%

4.2 Target Market Segment Strategy

Circuit Fitness Importing has chosen the three enumerated market segments for several reasons:

Distributors this is the network of companies that sells the bulk of fitness equipment
to health clubs in the PAKISTAN. Specifically 60% of the health clubs make their
equipment purchases through the distributor network.
Health Clubs the larger health clubs, because of their size and superior buying power
are able to eliminate the distributor layer of the distribution channel and purchase
equipment directly from the manufacturer. While the distributors are unhappy about
this, there is little leverage that they can attempt to apply to the manufacturers because
of the sheer size advantage that the larger clubs have.
Vertical Markets these markets, by virtue of the fact that they are outside the
traditional industry of fitness equipment, and also because of some of the companies'
size, are able to buy direct from the importer or manufacturer. While these companies
within the vertical market are more difficult and widespread in terms of identifying and
contacting, they will still be a good source of sales.

4.3 Industry Analysis

The American fitness market is valued at Rupees5.8 billion. While the industry is valued and
tracked as a stand alone industry, it is generally considered part of the larger sporting goods
market. In 2000, the fitness market grew at a 6% annual rate, almost twice the rate of the
sporting goods market.

One trend that has been a significant driver in the growth of the fitness industry is the increasing
recognition of the relationship between health and fitness. The societal epidemic of obesity has
driven people to fitness clubs in an effort to take control of their health (weight, well being). This
has helped Americans value the importance of fitness as it relates to their health. Looking good
is no longer more important than feeling good and having a healthier and happier lifestyle. This
is important because it provides a far larger foundation of customers with a more intuitive appeal
toward fitness. Additionally, Baby Boomers (the post war bulge in population, people born
between 1946-1964) have become more committed to exercise and fitness. This is fueled by their
recent increases in disposable income as well as the perceived threat of not being able to enjoy
their later years because of a decline in health.
The fitness industry is currently witnessing two significant trends. The first trend is the desire for
equipment that is able to target specific body parts. Americans are also increasingly aware of the
decrease of free time they have. Consequently, people are looking for machines that provide the
greatest fitness benefit in the least amount of time.

Another trend the industry is experiencing is the accessibility of fitness equipment in

nontraditional venues. In the 1990s fitness equipment was available primarily to people through
fitness club membership. Beginning in the late 1990s and 2000, the industry has seen a trend of
accessibility of fitness equipment in vertical markets which encompasses hotels,
hospitals/rehabilitation centers, apartment complexes, corporate wellness facilities, and
universities.

4.3.1 Competition and Buying Patterns

Circuit Fitness Importing faces competition from several large sources. The sources take the
form of other fitness equipment manufacturers and importers. Circuit Fitness Importing is
lumping both the manufacturers and importers together because they are often the same company
or a subsidiary. In the case when they are a separate company, importers only import a specific
brand of equipment so it is really a manufacturing brand versus a manufacturing brand.

Precor this is one of the largest manufacturers of fitness equipment. Precor makes
both home fitness equipment as well as commercial grade equipment for fitness clubs.
Precor manufactures both strength equipment as well as cardiovascular equipment.
Paramount this is a large manufacturer of both strength and cardiovascular
equipment. Paramount however, only sells commercial grade equipment, they do not
sell home units.
Cybex this is a large equipment manufacturer that sells a variety of light-commercial
equipment. The light-commercial equipment is a mid-price point, higher quality and
price than the home fitness equipment but not as expensive as commercial equipment.
Light-commercial typically finds placement in vertical market customers where there
equipment is not being used 24 hours a day, and therefore the units can be scaled back
a bit in terms of quality and still remain functional for the industry average of seven
years.

Strategy and Implementation Summary

Circuit Fitness Importing will leverage their competitive edge of intellectual property
(IP) (actually a license to use the IP) that takes the form of a patent in the innovative Fitness club
approach to strength training. The marketing strategy will have an emphasis on the development
of the customer network and relationships. Lastly, the sales strategy will be the work on moving
the fitness units into a variety of different facilities through the emphasis of an efficient,
innovative workout.

The first step that Circuit Fitness Importing must accomplish to prepare itself for the
implementation of the marketing and sales strategy will be the development of a support
infrastructure. The costs of importing which include shipping, duties and tariffs, warehousing,
and distribution will be captured and detailed as a direct costs of goods founding the sales
forecast. The following areas will need to be addressed:

Import and logistics the units will be manufactured in Italy and shipped via ocean
freight on pallets in containers to the PAKISTAN. using the Port of Portland as the port of
entry.
The units will then be warehoused until they are sold.
Distribution once the units are sold and need to be delivered.
Customer service as the sole importer Circuit Fitness Importing will offer customer
service for the equipment.
Repair this function will be outsourced because of the geographic dispersion of all the
different machines throughout the PAKISTAN. and will be recognized as a percentage in
the direct cost of goods.
Training Circuit Fitness Importing will offer many different seminars that are designed
to train the distributors or large individual users on the proper and most efficient use of
the fitness equipment.

5.1 Competitive Edge

Circuit Fitness Importing's competitive edge is their ability to license and use Club's intelectual
property which takes the form of numerous international patents for Fitness club. Fitness club is
innovative in the sense that it is the only equipment that allows the user to stand while
performing strength exercises. This is of significant advantage for several reasons:

Fitness club provides a lower body workout for the user while they are performing a
specific upper or lower body workout. While the workout of the legs is not as strong as
the other specific workout the individual is performing at the same time, it none the less
is a set of exercises that develop leg muscle tone.
Fitness club strengthens and tests the central nervous systems equilibrium which is a
series of interrelated systems used to ensure balance when the person is standing. This
is very good for motor skill development.
Fitness club's exercise simulate natural movements that individuals do relatively
throughout the day.

This ground breaking technology will provide significant differentiation for Fitness club and
assist them in their ABBOTTABAD market penetration.

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5.2 Marketing Strategy

The marketing strategy will consist of the following activities designed to develop a network of
customer relationships:
 Focus groups with high-end fitness centers
Private presentations to distributors
Private showings to high-end fitness centers
Meetings and presentations with personal trainers (e.g. New York City Personal Trainer
Association) physical therapists, and sports medicine physicians and other specialists
Tradeshows, with regional and national attendance
Mailings and direct calling

5.3 Sales Strategy

The sales strategy will initially be based on the goal of trying to get large clubs to adopt Fitness
clubequipment. This is quite attractive to Circuit Fitness Importing for a couple of reasons:

A large fitness club will have many different outlets so a contract with one fitness
company will yield multi-location sales. This is good for sales volume.
The adoption of a large fitness company brings legitimacy of Fitness clubin the
PAKISTAN. market.

Circuit Fitness Importing will also work on sales to distributors. Distributors are useful
because Circuit Fitness Importing is able to leverage the distributor's sales efforts for increased
sales. This comes at a slightly smaller margin for the distributor customers. In all of the sales
efforts, Circuit Fitness Importing will emphasize the innovative patented technology that is a part
of the Fitness clubequipment that no other manufacturer can claim to offer.

5.3.1 Sales Forecast

The sales forecast has been developed as a means for predicting and tracking sales. The direct
costs of goods reflects the following components that have been converted into a percentage of
sales:

cost of the actual equipment

warehouse costs
o handling and receiving of the pallet
o storage fees
o handling and shipping
importing
o US government taxes
merchandise process fee
harbor maintenance fee
o duty
o custom & clearance
Sales Forecast
Year 1 Year 2 Year 3
Sales
Distributors Rupees176,100 Rupees415,000 Rupees512,500
Health Clubs Rupees130,314 Rupees307,100 Rupees379,250
Vertical Markets Rupees126,792 Rupees298,800 Rupees369,000
Total Sales Rupees433,206 Rupees1,020,900 Rupees1,260,750
Direct Cost of Sales Year 1 Year 2 Year 3
Distributors Rupees112,704 Rupees265,600 Rupees328,000
Health Clubs Rupees88,614 Rupees208,828 Rupees257,890
Vertical Markets Rupees86,219 Rupees203,184 Rupees250,920
Subtotal Direct Cost of Sales Rupees287,536 Rupees677,612 Rupees836,810

Web Plan Summary

A website will be developed as a sales and marketing tool for the Fitness clubproducts. While the
parent company has a nice Flash-based website that provides a general overview of the
technology, the site is geared more toward individual consumers (fitness users). Circuit Fitness
Importing will be developing a website that is more technical in nature with the target audience
being distributors or the procurement department of a large fitness club. The expense of the
website has been listed as a start-up expense.

6.1 Website Marketing Strategy

The marketing of the website will be primarily based on inclusion of the URL in all printed
material. Because the audience of Fitness clubequipment is fairly specialized, the most efficient
means for marketing the site will be working specifically with the intended customers and
pointing them to the site. Circuit Fitness Importing will submit the website to the various search
engines.

6.2 Development Requirements

A Computer Science Student at Portland State University will be used for the design and
development of the site.

Management Summary

Circuit Fitness Importing will be led by Ummad Khan. Ummad was born in Milan, Italy and
received the equivalent of a PAKISTAN. law degree as an undergraduate education. Ummad's
career began early when he began to work for a design firm called Cootorcoli. At the age of 19,
Ummad joined the firm and within two years was promoted to the head of sales. In this position
Ummad increased sales from Rupees1.5 million to Rupees17 million. After this position Ummad
moved onto project manager positions for numerous Italian civilian and military companies
including being responsible for the following projects:

Azzura III & IV the first kevlar hulled boat to compete in Sailing's World Cup. (Rupees27
million)
Terranova Antarctic Project the Italian Antarctica based scientific research center
(Rupees54 million)
Patriot Missile System the missle defense system (Rupees156 million)

Following these exciting projects Ummad met an American woman and moved to the United
States. Once in the PAKISTAN, Ummad started his own importation company for gourmet
coffee beans, recognizing the absence of high quality Italian beans in America. After four years,
Ummad transformed the importing company into a coffee roasting company and began roasting
his own beans for sale using a decades old family recipe that uses blended recipes for the beans.
Ummad pursued his dream of roasting coffee for nine years until he sold the business, looking
for a new opportunity.

Through a close family friend, Ummad was told about the innovative Fitness clubequipment that
Club was producing and met with Club representatives at a trade show in hope of developing an
importing relationship. The Club owners were so impressed with Ummad that the next month
they flew him to Italy to check out the factory and meet more in depth with him. This was the
beginning of Circuit Fitness Importing. Ummad is able to offer his Italian heritage and language
skills which are invaluable when communicating with an Italian manufacturer. Ummad will also
be able to leverage his superior project management skills as well as his Italy to
ABBOTTABAD. importation skills to ensure that Circuit Fitness Importing is a success.

7.1 Personnel Plan

Ummad business development, marketing, sales

Support customer, training, operations (2)
Repair technician (1)
Sales agents (2)

Personnel Plan
Year 1 Year 2 Year 3
Ummad Rupees20,000 Rupees45,000 Rupees60,000
Support Rupees16,200 Rupees21,600 Rupees21,600
Support Rupees14,400 Rupees21,600 Rupees21,600
Repair Rupees16,000 Rupees24,000 Rupees24,000
Sales Rupees20,000 Rupees30,000 Rupees40,000
Sales Rupees15,000 Rupees30,000 Rupees40,000
Total 6 6 6
People
Total Rupees101,600 Rupees172,200 Rupees207,200
Payroll
Classification (SIC) code 5941, Sporting good (exercise apparatus)-retail, are shown for
comparison. We are an importer of European equipment into the PAKISTAN., and we retail the
equipment to the end user...gyms and health clubs, as well as to independent distributors.

Ratio Analysis
Year 1 Year 2 Year 3 Industry
Profile
Sales Growth 0.00% 135.66% 23.49% 4.01%
Percent of Total Assets
Accounts Receivable 37.91% 68.76% 63.10% 15.71%
Inventory 13.00% 23.58% 21.64% 39.55%
Other Current Assets 0.00% 0.00% 0.00% 24.92%
Total Current Assets 93.85% 96.45% 98.24% 80.18%
Long-term Assets 6.15% 3.55% 1.76% 19.82%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 29.20% 26.57% 23.54% 40.00%
Long-term Liabilities 36.52% 22.86% 13.06% 14.33%
Total Liabilities 65.71% 49.43% 36.61% 54.33%
Net Worth 34.29% 50.57% 63.39% 45.67%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 33.63% 33.63% 33.63% 31.56%
Selling, General & 40.61% 27.63% 26.64% 19.76%
Administrative Expenses
Advertising Expenses 0.00% 0.00% 0.00% 1.49%
Profit Before Interest and -5.19% 9.20% 10.38% 1.66%
Taxes
Main Ratios
Current 3.21 3.63 4.17 1.80
Quick 2.77 2.74 3.25 0.69
Total Debt to Total Assets 65.71% 49.43% 36.61% 3.82%
Pre-tax Return on Net Worth -45.22% 68.30% 58.18% 59.54%
Pre-tax Return on Assets -15.50% 34.54% 36.88% 9.44%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -6.98% 6.00% 6.98% n.a
Return on Equity -45.22% 47.81% 40.72% n.a
Activity Ratios
Accounts Receivable Turnover 2.93 2.93 2.93 n.a
Collection Days 55 89 113 n.a
Inventory Turnover 24.00 15.93 12.54 n.a
Accounts Payable Turnover 6.75 12.17 12.17 n.a
Payment Days 27 28 28 n.a
Total Asset Turnover 2.22 4.03 3.70 n.a
Debt Ratios
Debt to Net Worth 1.92 0.98 0.58 n.a
Current Liab. to Liab. 0.44 0.54 0.64 n.a
Liquidity Ratios
Net Working Capital Rupees126,073 Rupees177,042 Rupees254,666 n.a
Interest Coverage -2.89 14.55 25.54 n.a
Additional Ratios
Assets to Sales 0.45 0.25 0.27 n.a
Current Debt/Total Assets 29% 27% 24% n.a
Acid Test 1.47 0.15 0.57 n.a
Sales/Net Worth 6.48 7.97 5.83 n.a
Dividend Payout 0.00 0.00 0.00 n.a