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Facebook has 1.55
50 billion connected billion users
devices by 2020 More than 1.75 billion
Every minute, 1/3 of Every minute: 278.000 consumers have
world population tweets,, 72 hours video smartphones
interact through the uploaded to Youtube,
internet Users spend ~130
47.000 apps minutes on-line
downloaded
T H E W O R L D H A S C H A N G E D .
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THE COST OF KEY TECHNOLOGIES TIME TO REACH $1B VALUATION OR MORE
HAS FALLEN RAPIDLY
ASTONISHING
PACE OF CHANGE
INTERFACE REVOLUTIONS
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WHY ?
CLOUD/QUANTUM COMPUTING
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WHY ?
ARTIFICIAL INTELLIGENCE
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YOUR INDUSTRY IS ALSO
CHANGING
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WE LIVE IN A GLOBAL VILLAGE
People travel more and more Your visitors expects more!
65% of all guests are likely to re-book hotels where theyve had a great experience1
of travelers prefer to purchase and reserve hotel guest services using mobile devices rather than
+60% face-to-face2
19,1M international visitors in Portugal (2016) 2,35 overnights per visitor5 .Expected 10% growth for 2017
2,3 places for Lisbon and Porto Cities with more tourism growth in Europe for 20178
4. Hospitality & Hotel Technology, Samsung Insights - 2016
1. PwC US Consumer Experience Radar: Hospitality - 2015 5. INE
2. 4 Majority of Consumers Prefer to Purchase and Reserve Hotel Services Using Mobile Devices Oct 2014 6. Phocuswrights European Consumer Travel Report Sixth Edition; Phocuswright's U.S. Consumer Travel Report Eighth Edition
3. Social Media, Smartphones & Tablets Now Essential Travel Tools for U.S. Travelers Oct 2014
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specific permission of Microsoft is strictly prohibited
YOUR INDUSTRY HAS BEING REDIFINED
New consumption patterns , competition, threats, opportunities
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Every visitor is a visitor
Technology, content consumption pattern, price
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TRADITIONAL PLAYERS PLAY
THE UGLY PART
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OTHERS PLAY THE "COOL"
PART
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material without
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is strictly prohibited
prohibited
YOUR VISITORS
EXPECT YOU TO KNOW THEM
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DIGITAL PLAYERS THINK IN TERMS OF
EXPERIENCES, NOT transactions!
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How to go DIGITAL?
IN THE DIGITAL WORLD, SUCCESS COMES FROM
FINDING ENTIRELY DIFFERENT WAYS TO INCREASE THE
VALUE OF EVERY CUSTOMER EXPERIENCE AND
BUSINESS INTERACTION
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BUILDING UNIQUE EXPERIENCES:
THE DIGITAL TRANSFORMATION JOURNEY FRAMEWORK
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DIGITAL EXPERIENCES means CONNECTED EXPERIENCES
Data used as a knowledge for every experience
Cards Web Activities
Contact Center
Profile and Services Loyalty
Relationship
Online Products
Purchases
Social Network
Activities
App
Activities
Partner transactions
Visitors Journey
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DIGITAL EXPERIENCES: EXTENDING YOUR ASSETS
with Microsoft Hololens
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DIGITAL Workplace:
Automate Your
Channels/services with
Intelligence:
24x7
global
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MICROSOFT PARTNERSHIP WITH YOU:
GAME-CHANGING TECHNOLOGIES ARE EMERGING IN THE TOURISM SPACE
WITH THE POTENTIAL TO DISRUPT THE INDUSTRY ITSELF
Platform Services
LAND OF
IRRELEVANCE
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Imagine. Realize. Experience.
| digital