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Carlos Campos, Digital Lead

carlosc@microsoft.com
https://www.linkedin.com/in/cscampos/
Facebook has 1.55
50 billion connected billion users
devices by 2020 More than 1.75 billion
Every minute, 1/3 of Every minute: 278.000 consumers have
world population tweets,, 72 hours video smartphones
interact through the uploaded to Youtube,
internet Users spend ~130
47.000 apps minutes on-line
downloaded

T H E W O R L D H A S C H A N G E D .

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THE COST OF KEY TECHNOLOGIES TIME TO REACH $1B VALUATION OR MORE
HAS FALLEN RAPIDLY

ASTONISHING
PACE OF CHANGE

Source: World Economic Forum


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The world
will change
more in the
next 20
years than
in the 300
years before
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EXPONENTIAL
CHANGE IS COMING
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WHY ?

INTERFACE REVOLUTIONS
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WHY ?

CLOUD/QUANTUM COMPUTING
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WHY ?

HYPER CONNECTIVITY & IoT


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WHY ?

ARTIFICIAL INTELLIGENCE
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YOUR INDUSTRY IS ALSO
CHANGING

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WE LIVE IN A GLOBAL VILLAGE
People travel more and more Your visitors expects more!

65% of all guests are likely to re-book hotels where theyve had a great experience1

of travelers prefer to purchase and reserve hotel guest services using mobile devices rather than
+60% face-to-face2

87% of travelers use smartphone while travelling3

47% of hotels planning to use personal devices to check-in4

40% 2 in 5 travelers in US and Europe are Millennials6

19,1M international visitors in Portugal (2016) 2,35 overnights per visitor5 .Expected 10% growth for 2017

2,3 places for Lisbon and Porto Cities with more tourism growth in Europe for 20178
4. Hospitality & Hotel Technology, Samsung Insights - 2016
1. PwC US Consumer Experience Radar: Hospitality - 2015 5. INE
2. 4 Majority of Consumers Prefer to Purchase and Reserve Hotel Services Using Mobile Devices Oct 2014 6. Phocuswrights European Consumer Travel Report Sixth Edition; Phocuswright's U.S. Consumer Travel Report Eighth Edition
3. Social Media, Smartphones & Tablets Now Essential Travel Tools for U.S. Travelers Oct 2014
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specific permission of Microsoft is strictly prohibited
YOUR INDUSTRY HAS BEING REDIFINED
New consumption patterns , competition, threats, opportunities

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Every visitor is a visitor
Technology, content consumption pattern, price

Source: Eventbrite, How to Grow Your Millennial Arts Audience

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TRADITIONAL PLAYERS PLAY
THE UGLY PART

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OTHERS PLAY THE "COOL"
PART

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material without
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prohibited
YOUR VISITORS
EXPECT YOU TO KNOW THEM

EXPECT YOU TO DO MAGIC

COMPARE YOU WITH OTHER INDUSTRIES NOT YOUR COMPETITION

ARE MORE LOYAL TO EXPERIENCES THAN TO YOUR PRODUCTS

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DIGITAL PLAYERS THINK IN TERMS OF
EXPERIENCES, NOT transactions!

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How to go DIGITAL?
IN THE DIGITAL WORLD, SUCCESS COMES FROM
FINDING ENTIRELY DIFFERENT WAYS TO INCREASE THE
VALUE OF EVERY CUSTOMER EXPERIENCE AND
BUSINESS INTERACTION

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BUILDING UNIQUE EXPERIENCES:
THE DIGITAL TRANSFORMATION JOURNEY FRAMEWORK

Digital Experiences Digital Operation Digital Workplace Digital Business


Delight your Visitors in Modernizing Your process Empower your Employees Transform Your business with
every interaction and platforms productivity with a data-driven new Product & Services
culture

DIGITAL LEADERSHIP & CULTURAL CHANGE MANAGEMENT

CONTENT & SECURITY

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DIGITAL EXPERIENCES means CONNECTED EXPERIENCES
Data used as a knowledge for every experience
Cards Web Activities
Contact Center
Profile and Services Loyalty
Relationship

Online Products
Purchases

Social Network
Activities
App
Activities

Partner transactions

Information will transformed in knowledge for


The information of the personalized campaigns, relevant
different actions executed content(web, app), custom offers, pricing
by the visitors will be discounts more engaged Visitors
stored for its analysis

Visitors Journey
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DIGITAL EXPERIENCES: EXTENDING YOUR ASSETS
with Microsoft Hololens

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DIGITAL Workplace:
Automate Your
Channels/services with
Intelligence:
24x7
global

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MICROSOFT PARTNERSHIP WITH YOU:
GAME-CHANGING TECHNOLOGIES ARE EMERGING IN THE TOURISM SPACE
WITH THE POTENTIAL TO DISRUPT THE INDUSTRY ITSELF
Platform Services

Azure Cloud (Iaas, PaaS,SaaS) Cognitive Services


Cortana Intelligence Suite Machines, Content Management, Vision, Speech, Language,
Data Lake, Data factory, Media Services, Knowledge, Search
Machine Learning, Database, Office 365 BOTs
Power BI Productivity, Collaboration,
IoT Suite Enterprise Social
device management, telemetry, Dynamics 365 (CRM, ERP)
realtime events analysis
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THE FUTURE...

Anything that can be digitized or automated, will be

anything that cannot be digitized or automated,


will become much more valuable

LAND OF
IRRELEVANCE

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Imagine. Realize. Experience.
| digital

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