External Environment

Opportunities Threats

T1. High competition in the

O1. Fully-advanced IT
SWOT Matrix services
O2. There are potential clients
(unserved market?)
industry
T2. Loss of sales
T3. Loss of trust from clients

O3. Company expansion T4. Piracy of employees by

other companies

S1. Top and middle

management
S expertise
t
r S2. IT resources
S1-T4. Conduct inter-department
e
to clarify confusions and to
n S3. Fast-paced
prevent loss of expert employees
g services using IT
t
h S4. Defined chains
s of command and
areas of
Internal responsibility
Environment
W1. Poor
W organizational
e structure
a
k W2. Undefined
n responsibilities and
e functions
s
s W3. Unrefined IT
e services
s
W4. Disharmonious
inter-department
relationship