ASIAN PAINTS

Asian Paints Limited was established way back on February 1,1942 and today stands
as Indias largest and Asias third largest paint company. Asian Paints operates in 17
countries and has 25 paint manufacturing facilities in the world servicing consumers in
over 65 countries.
The company manufactures paints in the category of Decorative, Automative and
Industrial segment. Apart from these the company also manufactures various
Acessories like, Wall Primar, Wood Primer, Putty and Stainers etc. Driven by its strong
consumerfocus and innovative spirit, the company has been the market leader in
paints since 1967.
Besides Asian Paints, the group operates around the world through its subsidiaries
Berger International, Apco Coatings, SCIB Paints and Taubmans, Berger International,
SCIB PaintsEgypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints operates
in 5 regions across the world viz. South Asia, South East Asia, South Pacific, Middle
East and Caribbean region through the five corporate brands viz. Asian Paints, Berger
International, SCIB Paints, Apco Coatings and Taubmans. In 10 markets, it operates
through its subsidiary, Berger International Limited; in Egypt through SCIB Paints; in 5
markets in the South Pacific it operates through Apco Coatings and in Fiji and Samoa it
also operates through Taubmans.
The company is having its strategically located Indian plants at Bhandup (Maharashtra),
Kasna (Uttar Pradesh) and Sriperumbudur (Tamil Nadu), Ankleshwar (Gujarat),
Patancheru (Andhra Pradesh) and the newly built plant at Rohtak (Haryana). Asian
Paints operates in 17 countries and has 25 paint manufacturing facilities in the world
servicing consumers in over 65 countries. The company is having stateoftheart
supply chain system using cutting edge technology to integrate all its plants, regional
distribution centres, outside processing centres and branches in India. All the
companys paints plants in India, two chemical plants, 18 processing centres, 350 raw
material and intermediate goods suppliers, 140 packing material vendors, 6 regional
distribution centres, 72 depots are integrated.
The company is having a big and experienced R&D team which has successfully
managed to develop Highend exterior finished and wood finishes inhouse, which was
earlier imported into the country. These products are currently marketed under Asian
Paints Elastomeric HiStretch Exterior paint and Asian Paints PU wood finish
respectively.
The company is having three subsidiaries viz, Apco Coatings it is a subsidiary of
Asian Paints in the South Pacific islands. The company operates in Australia, Fiji,
Tonga, Solomon Islands and Vanuatu under the brand name of Apco Coatings.
The other subsidiary of the company is Asian Paints Industrial Coatings Limited which
has been set up to cater to the powder coatings market which is one of the fastest
growing segments in the industrial coatings market.
 Berger International Limited in November 2002, became a part of the Asian Paints
Group. Today, the name of Berger is synonymous with quality and innovation. BIL has
presence across three regions viz. Middle East, Caribbean and South East Asia.Asian
Paints participates in the Industrial Coatings segment directly, through a 50:50 JV with
PPG Inc. of US as well as through a 100% subsidiary
On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself
into Growth, Decorative and International business units and has adopted SCM and
ERP technology. Asian Paints aims to become the 5th largest decorative paint company
in the world
Product range of the company includes:
Automotive Paints
Decorative Paints
Industrial Paints
Ancillaries Range of ancillaries like primers, fillers stainers, and a lot more.
In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall
Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also introduced many
innovative concepts in the Indian paint industry like Colour Worlds (Dealer Tinting
Systems), Home Solutions (painting solutions Service), Kids World (painting solutions
for kids room), Colour Next (Prediction of Colour Trends through indepth research)
and Royale Play Special Effect Paints etc.
Milestones:
2014 Asian Paints (International) Ltd (APIL), a whollyowned subsidiary of Indias
largest paints company Asian Paints Ltd, hiked its stake in Berger International Ltd
(BIL), to around 96.7 per cent. later BIL was delisted from the Singapore Exchange
(SGX).
2011 Asian Paints' informs that two plants of the company's subsidiary, SCIB
Chemicals SAE, Egypt which were shut due to prolonged curfew have restarted the
operations partially with effect from February 06, 2011.
2010 Asian Paints announced the commencement of commercial production at its new
paint manufacturing facility in Rohtak, Haryana.
2008 The company performs Bhoomi Pooja at its proposed paint plant site at Rohtak
in Haryana.
2007 Asian Paints enter into a share purchase agreement for the sale of its stake in
Asian Paints Queensland.
2006 Asian Paint Consolidated TurnOver Crosses Rs. 3000 crore.
2005 Four Asian Paints Plants Conferred With Sword of Honour By the British Safety
Council.
2004 Asian Paints is the only Paint Company in the World to be awarded the Forbes
Best under a Billion companies in the world.
2003 Asian Paints (India) awarded the 9.2% stake after emerging the highest bidder at
a bid price of Rs 205 per share for a total value of Rs 77.09 crore.
2003 Berger International (BIL) the Singapore based subsidiary of Asian Paints, Asia s
fourth largest paint company, has entered into a technical consultancy and advice
arrangement with Berger Paints Pakistan Limited, the second largest paint company in
Pakistan.
 1957 66 The familyowned company makes the transition to a professionally
managed organisation. British company Balmer Lawrie rejects the products of a giant
British paint company in favour of Asian Paints. Asian Paints embarks on an ambitious
grassroots marketing campaign, partnering with thousands of dealers in small towns all
over India.
1967 Asian Paints emerges as India's leading paint company ahead of any
international competition.
1945 Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing
strategy 'to reach consumers in the remotest corners of the country with small
packs.' 1954 Asian Paints mascot, Gattu, the mischievous kid, is born.
1st February, 1942 Armed with little knowledge and great determination, Champaklal
H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to
manufacture paint in a garage on Foras Road, Bombay. They name their company 'The
Asian Oil & Paint Company', a name that they picked randomly from a telephone
directory.
Achievements/ recognition:
Asian Paints was included in Forbes Magazine's Asia's Fab 50 List of companies in
2011, 2012 and 2013.
Asian Paints was ranked 13th amongst the top paint companies in the world by
Coatings World Top Companies Report 2013 (July 2013 Issue).
In March 2012, Asian Paints was presented the Asian Centre for Corporate
Governance & Sustainability Award for the Best Governed Company in 2011.
Mr. P M Murty, the then MD & CEO, Asian Paints received the 'CEO of the Year'
award from Business Standard, one of India's leading business dailies (March 2011).
Asian Paints receives the Best Audit Committee Award from the Asian Centre for
Corporate Governance & Sustainability (Feb 2011)
Asian Paints is the 10th largest decorative paint company in the world.
Awarded the 'Sword of Honour' by the British Safety Council for all the paint plants in
India. This award is considered as the pinnacle of achievement in safety across the
world.
Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small
Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion
Firms' of Asia in 2005.
Ranked 24th amongst the top paint companies in the world by Coatings World Top
Companies Report 2006.
The Asset one of Asia's leading financial magazine ranked Asian Paints amongst
the leading Indian companies in Corporate Governance in 2002 and 2005.
Received the Ernst & Young '

Asian Paints Ltd is Indias largest paint company and Asias third largest paint
company. The company, along with their subsidiaries, has operations in 22 countries
globally with 27 paint manufacturing facilities servicing consumers in 65 countries
through Berger International, SCIB Paints, Apco Coatings and Taubmans. The
products of the company include ancilliaries, automotive, decorative paints, industrial
paints. The company has manufacturing plants in Maharashtra, Gujarat, Andhra
Pradesh, Uttar Pradesh, Tamil Nadu and Haryana.
 In Decorative paints, the company is present in all the four segments, namely Interior
Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. They have also
introduced many innovative concepts in the Indian paint industry like Colour Worlds
(Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World
(painting solutions for kids room), Colour Next (Prediction of Colour Trends through
in-depth research) and Royale Play Special Effect Paints, just to name a few.
Asian Paints Ltd was incorporated in the year 1945. In the year 1965, the name of the
company was changed to Asian Paints (India) Pvt Ltd. In the year 1973, the company
was converted into a public limited company. In the year 1972, they undertook a major
modernization programme to streamline the paint production facilities by improving
the layout of machines, addition to balancing equipment and replacement of old
machinery to meet the demand.
In the year 1985, the Company had set up a third paint unit at Patancheru, a notified
backward area near Hyderabad, for the manufacture of 15,000 MT of paints and
enamels. Also, they entered into a collaboration agreement with Nippon Paints
Company Ltd, Japan, to obtain technical know-how to manufacture powder coating
and coil coatings. In the year 1987, the company commissioned a plant for the
manufacture of synthetic rubbers lattices with a capacity of 1,200 tonnes per annum.
Also, the company in association with Tamil Nadu Industrial Development
Corporation (TIDCO) promoted a joint sector company under the name of Pentasia
Chemicals Ltd (PCL), for the purpose of manufacture 3,000 TPA of pentaerythritol
and 1,800 TPA of sodium formate.
In the year 1990, the company promoted two joint venture companies, namely Asian
Paints (South Pacific) Ltd, in Fiji and Asian Paints (Tonga) Ltd. Apart from this, the
company formulated two more joint ventures under the names and styles of Asian
Paints (Nepal) Pvt Ltd and Asian Paints (S.I.) Ltd. In May 1991, the company acquired
19,10,000 equity shares of Pentasia Chemicals Ltd from TIDCO and thus PCL became
a subsidiary of the company.
During the year 1992-93, the company installed and commissioned the manufacturing
facilities for the powder coatings with a capacity of 300 MT at Kasna plant. In the year
1993, they set up a joint venture unit along with their overseas subsidiaries, in Queens
land, Australia for manufacture of paints, enamels and varnishes. In the year 1994,
Pentasia Chemicals Ltd was amalgamated with the company with effect from October
1, 1994. In the year 1995, the company set up a joint venture unit for the manufacture
of paints, enamels and varnishes in the Republic of Mauritius.
In the year 1996, the company and PPG Industries, Inc. of USA set up a joint venture
company namely Asian PPG Industries Pvt Ltd to market and/or manufacture
automotive paints and certain Industrial products. In the year 1998, they introduced
three new products, NC range of wood finishes, ACE Exterior Emulsion and Asian
wall putty. Also, they launched a new marketing thrust with the introduction of a one-
stop Colour shop for paints complete with software for consumers to choose and select
their different shade combinations. They launched their first exclusive showroom in
Mumbai.
 In the year 1999, the company acquired 76 % of equity stake in Sri Lanka-based
Delmege Forsyth & Co (Paints) Ltd. In the year 2000, they launched two variants in
polyurethane (PU) wood finish under the brand name Opal. They opened a
manufacturing plant in Oman in partnership with a local company. Also, they acquired
the entire paints business of Pacific Paints Company based in Australia for over of Rs
1 crore. In the year 2001, the company introduced Utsav Enamel for the festival
season.
In 2002, the company revamped their international operations and transferred shares in
their subsidiaries in Fiji, Tonga, Solomon Island, Vanuata, Australia and the Sultanate
of Oman to the Mauritius based subsidiary Asian Paints International. Also, they
acquired controlling stake of 50.1% in Berger International, Singapore, for the
consideration of Rs 58 crore. In the year 2003, the company through their Singapore-
based subsidiary, Berger International, signed a technology and brand licensing
agreement with PT Abadi Coatings Solusi, an Indonesian paint company. Also, they
acquired Taubmans Paints (Fiji) Ltd through their subsidiary, Asian Paints (South
Pacific) Ltd in Fiji.
During the year 2003-04, Pentasia Investments Ltd, a wholly owned subsidiary of the
company was amalgamated with the company. In the year 2004, the company launched
paint solutions for kids. In January 2005, they set up a new paint plant at
Sriperumbudur, in Tamil Nadu and commenced commercial production. In the year
2006, the company commissioned a manufacturing facility for powder coatings at
Baddi, Himachal Pradesh. In September 2007, the company tailored their first
exclusive industrial coatings manufacturing facility at Taloja in Maharashtra, with an
installed capacity of 14,000 KL per annum. During the year 2007-08, the company
commissioned the polymer plant in Sriperumbudur. Also, they commenced expansion
of the Sriperumbudur plant. Also, Asian Paints (International) Ltd, the companys
direct subsidiary divested their entire stake in Asian Paints (Queensland) Pty Ltd,
Australia.
During the year 2008-09, the company made a tie up with Dupont USA to co-brand the
Royale range of Emulsions with Teflon, the product synonymous with toughness and
durability. The company commenced introducing a new chain of Colour ideas where
retail outlets have been modified to offer slice of the Signature Store thereby providing
the same inspiration to consumers in process of designing their homes. The first two
stores have been inaugurated at Hyderabad and Chennai.
During the year, the company increased the capacity of the Sriperumbudur Plant to
100,000 KL per annum. Also, they commissioned the Distribution Centres at Kasna
Plant and Ankleshwar Plant. Asian Paints (International) Ltd, the companys direct
subsidiary, purchased the balance 49% stake in Asian Paints (Tonga) Ltd for a
consideration of TOP 646,800 (approx. USD 314,000) making it a wholly owned
subsidiary.
During the year 2009-10, the company increased the capacity of Sriperumbudur Plant
in Tamil Nadu to 140,000 KL per annum. They procured land for setting up a
manufacturing facility for Decorative Paint in Kesurdi, Maharashtra. As per the
scheme of amalgamation, Technical Instruments Manufacturers (India) Ltd (TIM), a
 100% subsidiary of the company was amalgamated with the company with effect from
April 1, 2009. In April 12, 2010, the company commissioned the first phase of sixth
Decorative paint plat at Rohtak, Haryana as a cost of approx. Rs 500 crore with an
initial capacity of 150,000 KL per annum.
During the year 2010-11, the company augmented the synthetic resins and polymer
capacity by 50,000 MT. The company launched a number of new products. Water
based wood finishes launched in North India would be launched across the country in a
phased manner. New textured finishes for the exteriors - Duracast Pebbletex and
Crosstex were launched and met with good response from builders/ contractors for
large projects.
During the year, the company approved the plans to enhance its 14 year relationship
with PPG Industries Inc. (PPG), to accelerate growth of their non-decorative coatings
businesses in India. As part of this arrangement, the company and PPG will expand
their existing non-decorative coatings presence in India by expanding their current 50-
50 joint venture relationship, Asian PPG Industries Ltd (APPG), and also establish a
second 50-50 joint venture.
The company decides to increase the installed capacity at the Rohtak Plant from
150,000 KL per annum to 200,000 KL per annum. The company commenced the
construction at Khandala near Pune (in Maharashtra) for the seventh Decorative Paints
plant with an initial capacity of 300,000 KL per annum of paints with an investment of
around Rs 1000 crore. The plant will be commissioned sometime around the last
quarter of FY 2012-13. The Khandala plant can be expanded to 400,000 KL per annum
later.
The construction of the Distribution Centre at Patancheru Plant is also underway and
by the second half-year of FY 2011-12, all Plants would have an operating
Distribution Centre allowing complete migration to the new Distribution Model which
would facilitate higher service levels at lower levels of inventory.