Do you want to build your personal reputation on social media?

Social media
for leadership Do you understand the threat it poses to your business?
Are you using social media strategically to build your brand?
2 & 3 AUGUST

Over the last decade, the emergence and explosion of social media technologies and trends has changed the face of
business forever. Entire industries have been disrupted, and the course of politics and publishing changed forever.
2 AUGUST Building a theoretical base for
As a business leader, you are faced with unprecedented challenges and opportunities, but lack the time (and sometimes social leadership
the inclination) to know where and how social media fits into your organisation, and specifically in your day-to-day
Session 1: Narrowing the gap: The social media and social

DAY 01
commitments. This course will accelerate your understanding of the broader context, and provide you with practical
business landscape
tools to improve how you use social media personally, and how your organisation uses social media at large, to engage
Session 2: Platform overview
customers and employees more effectively.
Session 3: Risk and reward

OUTCOMES OUR PRESENTER Session 4: Framework for engagement and collaboration

Transform your leadership understanding and capability 3 AUGUST Practical steps to revolutionary leadership
MIKE STOPFORTH
through the lens of disruptive technology

DAY 02
Gain a solid understanding of the technologies and trends An expert on the intersection between social media Session 1: Leadership case studies setting the social
driving social media disruption communication, leadership and business growth. media example

An understanding of the risks and rewards inherent to social
media communication
A toolkit for risk-free social media communication
Case studies and practical exercises to advance your social
leadership skills
WHO IS THIS WORKSHOP FOR?
Ideal for senior level execs, entrepreneurs, and business
leaders who are grappling with the challenge of technology
and social medias impact on business success.
The 2-day workshop is the perfect way for leaders to
understand and harness the power of their own thought-
leadership potential to positively impact personal and
business reputation.
ABOUT THE SERIES
Recognising that the world is rapidly being changed by intelligent technology, Red & Yellow
introduces a series of 2-day intensive workshops to help senior executives and progressive leaders
stay ahead of the curve.
Session 2: Your content matrix
He is best known as the Founder and CEO of Cerebra,
an agency that was acquired by Wunderman in 2013. Session 3: The sh*t has hit the fan (practical exercise)
In 2014 he published Brand Schizo a business book Session 4: Take outs
designed to help brands navigate the opportunities
and challenges of the social era of business.
Mike is a sought-after public speaker, having
appeared at over 300 industry conferences worldwide WORKSHOP R 9 750.00 in Cape Town
and is a regular industry commentator in the media. He was
named one of South Africas 300 Young South Africans to take Including lunch, drinks & dinner with the presenters.
to lunch by the Mail & Guardian newspaper, as well as one of 35
men of influence under 35 years of age by GQ magazine, and an Ex. PE, JHB, DBN: An additional R 4 950.00
exceptional industry guru in Destiny Man magazine. gets you
When hes not working, hes golfing, drumming, fishing, running, Return flights
cycling, or with family and friends. Seldom at the same time though. Accommodation for 1 night BOOK
www.mikestopforth.com | Twitter @mikestopforth | LinkedIn.com/mikestopforth
and airport transfers NOW
20 places only, so dont delay.
info@redandyellow.co.za | +27 21 462 1946
www.redandyellow.co.za

Weve partnered with best-in-class industry practitioners across a variety of topics that focus on
human skills and creative business thinking.

21&22 JUNE 19&20 JULY 2 & 3 AUGUST 16&17 AUGUST 30&31 AUGUST 11&12 OCTOBER
The art of Software Social Mindful The Art of Strategic
presenting robotics media for leadership Creating High decision
data for better leadership in action Performing making
business Teams