I want two case studies in two different files

Starbucks Mohammed Ibrahim

General Motors Hassan ali

Case Study 2
Objective:

The aim of this case is to have an understanding of some companies

problems encountered in the sales, services, or marketing activities and
how the management overcomes such problems by adopting a strategy
to implement one of the Customer Relationship Management (CRM)
technologies available in the market. You will investigate the
implementation of the selected tool in one of the listed companies of
your choice

You will work individually to complete the case. The deadline for
submitting the assignment is mentioned above.

Submission:

Produce a neatly written report using MS Word. Include your name, ID

number, and college name. Submit the report to your instructor as
mentioned in the cover sheet. The report should be submitted on 9th of
October 2016. Please note that there is not strict rule on the number of
words the report should contain.
Suggested companies:

Carrefour
Lulu Hyper Market
TESCO Supermarket,
Sainsbury Supermarket,
Any other Supermarkets,
Mercedes-Benz Car Manufacturer,
BMW Car Manufacture,
Any Other product manufacturer,
Local, Regional, or International Banks.
. Etc.

Please note that students in the same class are required to select
different companies. If you wish to search the internet for other
companies, please let me know in advance.

Report

The CRM report should include at least the following:

Cover page
Table of Content
Overview
The Company
Overview
The problems that the company faced in the sales, services or
marketing.
The purpose of using the CRM tool.
How long have they been implementing the CRM tool?
The companys feedback.
Conclusion
References

You may include other related topics to your report.

St. Name:

Article Summary Components

Item Length Mark

Overview 1/2- 1 page 5

Define the workplace, challenges and the solution

1-2 Pages 10
The problems that the company faced in the sales, services or
marketing.

The purpose of using the CRM tool. 1/2- 1 page 5

How long have they been implementing the CRM tool? 1/2- 1 page 5

The companys feedback. 1/2- 1 page 5

Conclusion 1/2- 1 page 5

References and format 1 page 5

Total 40
 ARTICLE SUMMARY RUBRIC

Criteria Target (4-5) Acceptable (2-3) Unacceptable (0-1)

All main points of Some main points Most of the main
the article are are summarized. points are not
Main Points summarized Contains a few addressed. Contains
accurately and inaccuracies or many inaccuracies.
thoroughly. omissions.
Idea Central idea is States a central idea, Does not have a
clearly but may have minor clear central idea.
communicated. lapses in Central idea may be
Understands and development. too vague or
critically evaluates Begins to obvious to be
sources, acknowledge the developed
appropriately limits complexity of the effectively. Paper
and defines terms. central idea. Shows may misunderstand
careful reading of sources.
sources, but may not
evaluate them
critically.
Summary contains A few sentences are There is little, if
Restatement of and few sentences pulled verbatim any, restatement of
Expansion of Ideas pulled verbatim from the article but ideas.
from the article and there is little
expansion is expansion.
evident.
Summary Uses a Shows a logical May have random
Organization logical structure progression of ideas organization,
appropriate to and uses fairly lacking internal
paper's subject, sophisticated paragraph coherence
purpose, and transitional devices. and using few or
disciplinary field. Some logical links inappropriate
Sophisticated may be faulty, but transitions.
transitional each paragraph Paragraphs may
sentences often clearly relates to lack topic sentences
develop one idea paper's central idea. or main ideas, or
from the previous may be too general
one or identify or too specific to be
effective.
Paragraphs may not
all relate to paper's
thesis.
FORMAT AND QUALITY OF PAPER 10 %
Criteria Target Acceptable Unacceptable
Title, author, and Title and author are One of the
Title, Author, and papers, and complete. Journal is following is not
Journal references specifics cited but specifics included: title,
are included. are not complete author, or journal
specifics.

(1 mark) (.75 Mark) (.5 Marks)

Spelling No spelling errors One or two spelling More than two
errors spelling errors
2 marks 1.25 Marks 1 Mark
Grammar No grammatical One or two More than two
(sentence errors grammatical errors grammatical errors
structure, 2 marks 1.25 Marks 1 Mark
punctuation)
The writing style is The writing style is The writing style is
Writing Style crisp, fluent, and clear and functional. sometimes
precise. awkward, vague,
3 marks 2 marks and/or choppy.
1 Mark

Paper is typed and Paper is typed but Bad formatting

Format formatted correctly typical formatting is
not followed
2 marks 1.25 Marks 1 Mark