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OUTCOME

HEALTH STATEMENT
10.12.17

Outcome Health exists to activate the best health outcome possible for every person in the
world. We are proud of the company we have built, helping doctors and patients make
more informed decisions while having high rates of meeting our clients performance goals.
We have rigorous policies and practices that deliver on contractual terms with
transparency to our customers when campaigns experience issues.

When we have a shortfall in media delivery, we strive to identify the issue as quickly as
possible and address it with our client through make-goods or bonus media provisions,
such as extending a campaign or increasing the number of doctors offices we reach for that
campaign.

We would also note that incidents that the Wall Street Journal identified occurred between
2014 and 2016. The company also strongly denies having a practice of misreporting
campaign information to customers. The company's policy has always been to accurately
report information to every customer on every program. If there was any misconduct by
any employee, we will deal with it very strongly and take appropriate action.

We have taken the following steps to ensure our clients success:

(1) We retained McKinsey to recommend improvements and adopted their
recommendations, including increasing reporting and transparency to our clients;

(2) We have adopted the most rigorous campaign audit standards in the industry to
verify contract delivery. Moreover, every client now has the option of having BPA
Worldwide verify their campaigns delivery as a term in its contract. BPA is a non-
profit that is a leading, independent auditor of media audience claims and a certifier
of compliance with established standards;

(3) BPA has reviewed our operations and certified our compliance with BPAs rules for
audience qualification and with the Internet Advertising Bureaus guidelines for
impression measurement. This review entailed certifying Outcome Health in the
following 15 areas: Platform Architecture, Device Installation, Inventory
Management, Advertising Delivery Process, Impression Measurement, Click
Measurement, Data Filtering Procedures, Invalid Traffic Filtering, Reporting, System
Monitoring, Hardware Controls, Software Development, Access Control,
Documentation Standards and Disclosures and Definitions;

(4) We are increasing transparency on all current programs through enhanced


platform-level reporting; and

(5) We retained Winston & Strawn Executive Chairman Dan Webb in the past month to
review allegations about certain employees' conduct that have been raised
internally.
In addition to the foregoing, we want to make the following clear:

List-matching is a process to identify the offices and devices in which a campaign
will run during the campaigns proposed period. The client provides us a list of
practitioner offices the client wants to reach and we either match our network
practitioners to that list or, upon agreement with the client, include offices into
which the network may grow. We have implemented policies and practices for list-
matching to ensure our clients fully understand our current network and the
doctors offices targeted for growth;

ROI, or return on investment, is a calculation that measures the impact campaigns
have on the sales of our clients products. Industry-leading research firm
QuintilesIMS (or another third-party firm agreed upon with our client)
independently calculates ROIs using data it independently obtains. We do not
calculate the ROI as we dont have the data for the calculation. The research
methodologies used by IMS to measure our ROI have been industry-standard for
decades and are used by pharmaceutical companies to measure the effectiveness of
their own sales forces;

Outcome Health uses third-party vendors to conduct surveys when clients request
that the surveys be performed by field interviews of patients. In those instances, we
collaborate with our clients and the third-party research company to finalize the
methodology and survey questions to ensure all study objectives will be met. The
research vendor performs the field work, compiles a report, and sends the report to
Outcome Health upon completion. Often, the third-party research firm delivers the
report directly to the client. Our policy has always been to accurately report survey
results to clients.