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Pantone Color of the Year 2017

Proper Usage of Campaign Assets


Proper Use of the Logo Lockup

The Pantone Color of the Year 2017 logo lockup should only be used in three colors:
knock out (white), black, or 65% black (gray).

Knock out (white) preferred usage Black 65% black (gray)


Proper Use of the Logo Lockup

When placing the logo lockup over a color background or graphics, the area that shows
through the square portion should be a clear representation of PANTONE 15-0343 Greenery.

Appropriate placement of the Do not place the logo lockup over any The placement of the logo should Do not fill in just the square portion
logo lockup other color make it unquestionable as to which of the logo with color
color is being referenced
Core Campaign Image 1
Suggested Crops
Core Campaign Image 2
Suggested Crops

PANTONE and other Pantone trademarks are the property of Pantone LLC. PANTONE Colors may not match PANTONE-identified standards. Consult current PANTONE Color Publications for accurate color. Pantone LLC is a wholly
owned subsidiary of X-Rite, Incorporated. Pantone LLC, 2016. All rights reserved.