MARKETING PLAN

PRODUCT

We all know that many people want to eat because many foods are delicious

especially the foods of the Philippines like street foods and fast foods. Nowadays, Aside

from usual breakfast, lunch, and dinner, we have morning snacks and mid-afternoon

snacks. We offer food business since many Filipinos like foods to eat especially the

teenagers nowadays. Our products are Goto, fishballs, kwek-kwek, kikiam, and

squidballs. Costumers will buy this because this is delicious and affordable by the

students. The benefits that will costumers get is they will become full until they go home.

PLACE

Since our business is food business everywhere we place that kind of business

will be successful. School is one of the best places when it comes to business since the

school is many students and they are teenagers which is always hungry. We have a

booth or stand wherein all of our products are there and the costumers will go there to

buy. Since the costumers are the students and that school is a private and more on the

population are the high school students we dont have a wi-fi access.

PRICE

The target customers are the students, teachers and the staff of a school and the

appropriate price is ranges from 1 peso to 25 pesos. Fishball would be sold at cost 1

pesos per 2 pieces, the squidball is 4 pieces for 10 pesos, the kwek-kwek is 3 pieces for
10 pesos, Goto is 20 pesos to 25 pesos depended to the topping that they want. And

the Kikiam is 2 pesos each. We use the different pricing strategies; one of the pricing

that we used is the bundling pricing strategies. We believe that we have product quality

and feature advantages, encouraging the use of a price slightly exceeding Swatch. This

pricing strategy, coupled with our efficient production methods, aids in achieving our

relatively high market share for a new product entry.

PROMOTION

The most effective advertisement is to having a promo. Our promo is when they

purchase one kind of our product they have a free small drink and when they came

back 3 times they have a free small thing from us. Like candies, chocolates or one

product from us is free.

PEOPLE

Most people will hold jobs with a variety of employers and move across different

employment sectors through their working life.We all need to be flexible in our working

patterns and be prepared to change jobs and/or sectors if we believe there are better

opportunities elsewhere. The type of people that we need to hired is a hardworking

person, has a respect to each person, approachable person or easy to rely on, and

he/she must know how to solve a problem and handle a pressure and emotions.

PACKAGING
 PROCESSING

APPENDICES

PROJECTED INCOME FOR 5 YEARS

Our first year in this business we got 455,155.00 sales in 1 year.

Projected Income Growth In a

yearly year
2 years 455,155.00 pesos 3% 13,654.65 pesos 468,809.65 pesos
3 years 468,809.65 pesos 7% 32,816.6755 pesos 501,626.3255
pesos
4 years 501,626.3255 12% 60,195.15906 pesos 561,821.4846
pesos pesos
5 years 561,821.4846 15% 84,273.22268 pesos 646,094.7073
pesos pesos
Projected 646,094.7073 pesos
Income for 5
years

Sample Projected Annual Gross Revenues

Year 1 Year 2 Year 3 Year 4 Year 5
455,155.00 pesos 468,809.65 pesos 501,626.3255 pesos 561,821.4846 pesos 646,094.7073 pesos

Price List of resources from the suppliers

PRODUCT/INGREDIENTS ORIGINAL PER PIECES/PER QUANTITY PLACE

PRICE KILOGRAMS
Fishballs 50 1 kilo/pack 2 packs Super Market Silang
Kikiams 23 kilo/pack 4 packs Super Market Silang
Squidballs 27 kilo/pack 4 packs Super Market Silang
GOTO
Egg 6 1 piece 1 dozen Super Market Silang
Sticky Rice 80 1 kilo 3 kilo Super Market Silang
Chicken 150 1 kilo 2 kilo Super Market Silang
KWEK-KWEK
Flour 20 kilo 1 kilo Super Market Silang
Big Egg 6 1 piece 2 dozen Super Market Silang
Small Egg 150 1 box 1 box Super Market Silang
Food Color 20 1 pack 1 pack Super Market Silang
garlic 5 1 piece 10 pieces Buho Amadeo Cavite
Onion 5 1 piece 5 pieces Buho Amadeo Cavite
Cooking Oil 80 1 Liter 2 liters Super Market Silang
Anato Powder 15 1 pack 1 pack
Paper Cups
Paper Bowls
Plastic Cups
Gulaman Powder
Plastic spoon and fork
Bamboo skewer

*MARKET RESEARCH DATA*

*RESUME/CURRICULUM VITAE*