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Treatment
Sedative-Hypnotics Herbal/ Jamu
Excessive use cause toxin Huge Potential in Indonesia
accumulation & drug resistance Back to Nature
Nerve Stress &
Herbal Treatment
Theoritical Study
Nerve Stress
Stress is a form of tension on the physical, psychological, emotional
and mental. The form of this tension affect the performance of one's
daily life.
It is because of pressure from within or from outside ourselves that
can interfere with their operations.
Nervous tension may cause the muscles or tendons in the body does
not function normally.
Nervous tension generally causes dizziness, headache, stiff neck, back
pain, stress, and even insomnia (difficulty with sleeping).
List of Herbs
Ginger show antioxidant activity The antimicrobial activities & antiviral Nutmeg contains volatile oils are thought
and prevent the damage of activity of clove have been proved to be metabolized to amphetamine-
macromolecules. It is also shows against several bacteria and fungal related compounds. Nutmeg also has
vital role on anti-inflammatory, strains. The voltage dependant effects of effects: antispasmodic, antioxidant,
antitumor, & anti microbial eugenol also contributed to the hypotensive, emetic, antibacterial,
processes analgesic effect of clove. antifungal and larvicidal effects.
The flowers of chamomile contain It has proved that of lavender Fennel was known as excellent source of
alpha-bisabolol, matricin which significantly increased rotarod activity natural antioxidants and contributed to
possess anti-inflammatory and and enhanced dopamine receptors the daily antioxidant diet.
antiphlogistic properties.
CUSTOMER
NEEDS
Methods of Need Identification
Identification of Needs
Subtopic 1 Subtopic 2
Retailing
11 Herbal medicine which available in any local
stores
13 Herbal medicine which is affordable
A : Product that contains active compounds that can treat the illness.
B : Product that is used as stress treatment caused by neural disorder.
C : Product that contains herbal active compunds.
New Ideas
New Ideas
The method we use to generate concepts of new anti nerve
stress herbal product is by combining concepts of anti nerve
stress herbal products parts.
23 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
16 Anti nerve stress herbal which contains ginger, clove, and nutmeg as
ingredients, with brown sugar as natural sweetener and mint as natural flavor in the
main ingredients in the form of tablet.
form of drink water.
17 Anti nerve stress herbal which contains ginger, clove, and nutmeg as
24 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
main ingredients in the form of capsule. ingredients, with honey as natural sweetener and lemon as natural flavor in the
18 Anti nerve stress herbal which contains ginger, clove, and nutmeg as form of concentrate liquid.
main ingredients, with brown sugar as natural sweetener and screwpine 25 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
as natural flavor in the form of powder. ingredients, with honey as natural sweetener and mint as natural flavor in the form
19 Anti nerve stress herbal which contains ginger, clove, and nutmeg as of concentrate liquid.
26 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
main ingredients, with brown sugar as natural sweetener and lemon as
ingredients, with honey as natural sweetener and screwpine as natural flavor in
natural flavor in the form of powder.
the form of concentrate liquid.
20 Anti nerve stress herbal which contains ginger, clove, and nutmeg as
27 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
main ingredients, with honey as natural sweetener and lemon as natural
ingredients, with brown sugar as natural sweetener and lemon as natural flavor in
flavor in the form of drink water. the form of concentrate liquid.
21 Anti nerve stress herbal which contains ginger, clove, and nutmeg as 28 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
main ingredients, with honey as natural sweetener and mint as natural ingredients, with brown sugar as natural sweetener and mint as natural flavor in
flavor in the form of drink water. the form of concentrate liquid.
22 Anti nerve stress herbal which contains ginger, clove, and nutmeg as 29 Anti nerve stress herbal which contains ginger, clove, and nutmeg as main
main ingredients, with brown sugar as natural sweetener and lemon as ingredients, with brown sugar as natural sweetener and screwpine as natural
Concept Generation
Concept generation, which is when a product development team
comes up with the ideas, is the most critical step in the engineering
design process without it, there is no design.
78%
Concept of
ANTI NERVE STRESS HERBAL
fits with the prospective of customers needs.
Result It means that this product will be able to
compete with other existing anti nerve stress
Interpretation herbal products which are already available in
the market.
Final Specification
Final Specification
Main Material Additional Material
Main
Compo
Honey und
Lemon
MINIMUM SIDE
EFFECTS
Not harmful
Final Specification
Relieving
Increasig Sleep
Nerve Relaxing
Pain
Quality Product
Gingerol
V Performances
(Ginger)
Eugenol
V V
(Clove)
Mysticin &
Macelignan V V
Additional Function Ginger Clove Lemon
(Nutmeg)
removing odor v v
anti-oxidant v
role as vitamin v
relaxing minds v
Product Composition
Ingredient(s) Amount (gr) Compositon (% Total Amount)
Syzygium
aromaticum (cloves 0,50 1,98
extract)
Myristicia fragrans
0,75 2,98
(nutmeg extract)
Zingiber officinale
0,75 2,98
(ginger extract)
Citrus limon L.
2,50 9,92
(lemonade extract)
Total 24 100
Products Usage
GE: stands for gelisah which has the meaning of a feeling of worry,
nervousness, or unease about something with an uncertain outcome.
GA: stands for galau which it is a feeling of uncertainty about what is
happening, intended, or required
NA: stands for merana which means languish or a feeling of suffer from
being forced to remain in an unpleasant place or situation.
Products Prototype
Primary packaging : Sachet with 10,5 cm x 6,5 cm
dimension. It consists of 20 ml. The sachet will be made of
alumunium and coated by polyethylene (PET) extrusion
laminate.
Alumunium can hold the herbs fragrance from the product.
Alumunium coated by PET is a non-toxic and will not
influence the taste of the product. The side of the sachet will
be sealed by warm pressing.
Products Prototype
95+
85-89
75-79
65-69
Age
55-59 Man
45-49 Women
35-39
25-29 From the graphics, it can be seen that
15-19 the average population of people with
0 10000000 20000000 30000000 age over than 15 years old are around
Population (in million) 8.8%.
Figure 2.1. Indonesian Population Graphics Based on Ages
(Source: Badan Pusat Statistik Indonesia, 2010)
Market Opportunity
Table 2.2 The estimated Indonesia population projection (in million)
Indonesian
Years Population Population Over 5
years
2010 238518.80 215835.7
2015 255461.70 231167.3
2020 271066.40 245288
2025 284829.00 257741.8
2030 296405.10 268217
2035 305652.40 276584.9
Average 275322.23 249139.1
(Source: Badan Pusat Statistik Indonesia, 2010)
Based on that data, writer retrieved the assumption that market opportunity of
our product is approximately 90.5% of the total Indonesian population.
Production Capacity
The first thing to do in determining the production capacity of our anti-nerve
stress herbal is projecting our products demand in market. Based on figure above,
we can make projection of growth of herbal medicine consumption in Indonesia
until year 2018
Table 2.3 Herbal medicine consumption (in Kg)
Herbal Consumption 25000000
Year
(kg)
2011 15,504,572
10000000
2012 20,818,639
2013 26,697,002
5000000
2014 33,727,986
2015 41,734,632
0
2016 50,716,940
2007 2008 2009 2010 2011 2012 2013
2017 60,674,910 Year
2018 71,608,542
(Source: Capricorn Indonesia Consult, 2013) Figure 2.3 Graphic the growth of herbal consumption (in Kg) in Indonesia from 2008-2012
Production Capacity
The herbal medicine consumption in Indonesia for year 2018 will approximately be 71,608,542 kg.
According to literature study, 60% of Indonesian herbal medicine consumers were coming from Java
Island in year 2007 (GP JAMU & BPOM, 2008).
By making assumption that this value does not change too large until year 2018, then the herbal
medicine consumption in Java Island, as our target market, will approximately be
60% x 71,608,542 kg = 42,965,125.2 kg.
According to Supriyantoro (2011) in Kompas, September 29th 2011, there are 11.6 % of Java
populations that experience periodic neurological stress disorder. So, we can roughly presume that the
demand of anti-nerve stress herbal medicine in Java Island for year 2018 is
12% x 42,965,125.2 kg/year = 5,155,815.024 kg/year.
Table 2.5 Calculation for determining the supply of anti-nerve stress type herbal medicine in Java for year 2018
Based on the results of the previous calculations, we get the difference of supply and demand is
5,155,815.024 kg/year 2,784,140.113 kg/year = 2,371,674.911 kg/year.
Production Capacity Planning
Cooling and
Boiling (With
Filtration Evaporation Mixing (+Lemon
Water)
and Honey)
Filling to the
Pasteurization Packaging
sachet
Process Description
Energi Consumption Balance
Energy
Electric Equipment Capacity Total Energy Energy
Supplie
No. Equipment Power Operation Requirement Loss
d
(kW/h) Value Unit Time (h) (kW) (15%)
(kW)
Cooling, Mixing,
4. 40.5 1000 L 0.72 29.16 4.374 33.534
and Pasteurization
This production have one cycle of batch process happens in 7.47 hours in 335 operating day
per year (30 days for maintenance).
In this plant, there are 3 shifts for workers in the plant. Morning shift starts from 6.00 AM to
2.00 PM, evening shift starts from 2.00 PM to 10.00 PM, and night shift starts from 10.00
PM to 6.00 AM
This shift arrangement is to ensure the plant can run for 24 hours a day.
Plant Grant Chart
day day
h 8 h
Complet e Recipe
P-1 in WSH-101
WASH-1 WASH-1 (1.00 h)
P-2 in GR-101
GRIND-1 GRIND-1 (0.33 h)
P-3 in R-101
PULL-IN-1 PULL-IN-1 (0.22 h)
CHARGE-1 CHARGE-1 (0.22 h)
AGIT AT E-1 AGITATE-1 (1.50 h)
REACT -1 REACT-1 (1.50 h)
T RANSFER-OUT -1 TRANSFER-OUT-1 (0.25 h)
P-4 in UF-101
CONCENT RAT E-1 CONCENTRATE-1 (0.50 h)
P-5 in V-101
FLASH-1 FLASH-1 (0.50 h)
P-6 in HX-101
COOL-1 COOL-1 (0.33 h)
P-8 in V-102
PULL-IN-1 PULL-IN-1 (0.08 h)
PULL-IN-2 PULL-IN-2 (0.08 h)
PULL-IN-3 PULL-IN-3 (0.08 h)
T RANSFER-IN-1 TRANSFER-IN-1 (0.08 h)
AGIT AT E-1 AGITATE-1 (0.25 h)
T RANSFER-OUT -1 TRANSFER-OUT-1 (0.08 h)
P-7 in PZ-101
PAST EURIZE-1 PASTEURIZE-1 (0.50 h)
P-9 in FL-101
FILL-1 FILL-1 (2.00 h)
P-10 in BX-101
PACK-1 PACK-1 (2.00 h)
P-11 in BX-102
PACK-1 PACK-1 (2.00 h)
Plants Location &
Layout
Plant Location
1. This location is very close to herbal raw material
suppliers in Surakarta (30 min), Sukoharjo (50
min), and Wonogiri (1h 7 min).
Djoyo Market, Jalan Jeruk No 28 Perumnas Palur, Gerai Jamu Herbal Widya Sari, Jln. Gajahan No. 7, RT 01
Myristica fragrans 36
Ngringo, Jaten, Kabupaten Karanganyar, Jawa Tengah RW 03, Kel. Gajahan, Kec. Pasar Kliwon (Solo)
Djoyo Market, Jalan Jeruk No 28 Perumnas Palur, Gerai Jamu Herbal Widya Sari, Jln. Gajahan No. 7, RT 01
Zingiber officinale 36
Ngringo, Jaten, Kabupaten Karanganyar, Jawa Tengah RW 03, Kel. Gajahan, Kec. Pasar Kliwon (Solo)
Supplier for Packaging
Sum of Material Needs per Day
Material Name 1st Priority Supplier 2nd Priority Supplier
(Units)
PD Gemilang Solo JL.BRIGJEN KATAMSO Grosir barang Ruko Tambak Mas
Foil Bag 29500
NO:102, SOLO 57217 Yogyakarta 55182
YUDHISTIRA Carton Box Jl. Nusa Indah 77
Devgo Design, Jalan Arjuna 2 RT 02/04,
Carton Box 2950 Perumnas Palur, Ngringo, Jaten, Karanganyar,
Serengan, Solo, Jawa Tengah
Jawa Tengah.
Amaly Grafika, Jalan Papagan, Tunggul Sari, YUDHISTIRA Carton Box Jl. Nusa Indah 77
Dozen 47 RT 04 RW 06, Pajang Laweyan, Solo, Jawa Perumnas Palur, Ngringo, Jaten, Karanganyar,
Tengah Jawa Tengah.
Order Capacity
No Material Cost (Rp)
Ordering
Syzygium aromaticum
Receipt
Ordering
Myristica fragrans
Receipt
Ordering
Zingiber officinale
Receipt
Ordering
Honey
Receipt
Ordering
Lemon
Receipt
Ordering
Sodium Benzoate
Receipt
Ordering
Foil Bag
Receipt
Ordering
Carton Box
Receipt
Ordering
Dozen
Receipt
Inventory Schedule
Juli Agustus September Oktober November Desember
Raw Material Schedule
1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4
Syzygium Ordering
aromaticum Receipt
Ordering
Myristica fragrans
Receipt
Ordering
Zingiber officinale
Receipt
Ordering
Honey
Receipt
Ordering
Lemon
Receipt
Ordering
Sodium Benzoate
Receipt
Ordering
Foil Bag
Receipt
Ordering
Carton Box
Receipt
Ordering
Dozen
Receipt
Inventory Schedule
Juli Agustus September Oktober November Desember
Raw Material Schedule
1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4
Syzygium Ordering
aromaticum Receipt
Ordering
Myristica fragrans
Receipt
Ordering
Zingiber officinale
Receipt
Ordering
Honey
Receipt
Ordering
Lemon
Receipt
Ordering
Sodium Benzoate
Receipt
Ordering
Foil Bag
Receipt
Ordering
Carton Box
Receipt
Ordering
Dozen
Receipt
CAPEX & OPEX
Equipment Cost
Total Equipment Bare-Module Cost
Average Module
Boiling Tank 1 27.482.756,45 2,2795 62.646.943,33
Factor
Filter Tank 1 5.496.551,29 Filters 2,32 12.751.998,99
Total 1.152.885.599,46
Land & Building Cost
Printer and Scanner PANTUM Printer [M6000] 2 1.400.000,00 2.800.000,00 Weighing Scale 2 2.600.000,00 5.200.000,00
Washing Sink 3 877.000,00 2.631.000,00
Panasonic Single Line
Telephones 10 120.000,00 1.200.000,00 Fruit Container Maspion 40 63.000,00 2.520.000,00
KX-TS500 Telephone
Stainless Kettle 4 179.500,00 718.000,00
Toilet Sets Vitara VTR.70A 4 2.000.000,00 8.000.000,00 TOTAL 542.975.000,00
Service Fasilities Cost
Equipment Brand Qty Price (Rp) Total Price (Rp)
Total Price
Equipment Brand Qty Price (Rp) Toiletries Aveda Toiletries Packages 4 400.000,00 1.600.000,00
(Rp)
Toyota Dyna Elf NKR71
Samsung 25.000.000,0 Truck 1 129.500.000,00 129.500.000,00
Air Conditioners 10 2.500.000,00 125ps
AR10HVSDBWKN 0
Water Installation PAM 1 2.500.000,00 2.500.000,00
NP Gasoline Generator 14.000.000,0
Back Up Generator 2 7.000.000,00 Hydrant and Fire Alarm
[NP7800 / 5500W] 0 1 10.000.000,00 10.000.000,00
Installation
CCTV Infinity CCTV (DS-330) 10 600.000,00 6.000.000,00 Communication Installation Telkom 1 500.000,00 500.000,00
Printer and Scanner PANTUM Printer [M6000] 2 1.400.000,00 2.800.000,00 Weighing Scale 2 2.600.000,00 5.200.000,00
Washing Sink 3 877.000,00 2.631.000,00
Panasonic Single Line
Telephones 10 120.000,00 1.200.000,00 Fruit Container Maspion 40 63.000,00 2.520.000,00
KX-TS500 Telephone
Stainless Kettle 4 179.500,00 718.000,00
Toilet Sets Vitara VTR.70A 4 2.000.000,00 8.000.000,00 TOTAL 542.975.000,00
Direct Cost Item Total Price (Rp)
Equipment FOB 1.152.855.599,46
Building 1.930.943.497,50
Percentage of
Item Total Price (Rp) Land 1.620.744.222,60
TCI
Service facilities 542.975.000,00
Equipment
10% 201.334.701,89 Equipment install 201.334.701,89
Installation
Instrumentation 100.667.350,94
Instrumentation 5% 100.667.350,94
Piping 201.334.701,89
Piping 10% 201.334.701,89
Electrical 100.667.350,94
Electrical 5% 100.667.350,94
Yard improvement 60.400.410,57
Yard improvement 3% 60.400.410,57
Total 5.911.922.835,80
Cost
Construction expense 4% 46.114.223,98
Contractor's fee 2% 23.057.111,99
Contingency 5% 57.642.779,97
TOTAL 172.928.339,92
Total CAPEX
We can achieve the Total Capital Investment (TCI) by using the Guthrie
methods.
TCI is broken down into two, which are Fixed Capital and Working Capital.
Total Capital Investment can be calculated by:
= +
Therefore, the total capital investment which is the sum of the fixed capital
investment and working capital investment is Rp 6.389.093.735,00.
Total Operational Cost
Type Price (Rp)
Raw Material 8,436,607,469.52
Direct Labor 633,600,000
Indirect Labor 1,446,720,000
Utility 346,337,773.3
Insurance 78,445,979.97
Distribution 564,589,250
Marketing 162,000,000
Maintenance 30,837,990.97
Operating Supplies 65,760,000
1 Rp 57.928.304,93 Rp 1.873.015.192,58
2 Rp 56.190.455,78 Rp 1.816.824.736,80
3 Rp 54.504.742,10 Rp 1.762.319.994,69
4 Rp 52.869.599,84 Rp 1.709.450.394,85
5 Rp 51.283.511,85 Rp 1.658.166.883,01
1 Building Rp 1.930.943.497,50
6 Rp 49.745.006,49 Rp 1.608.421.876,52
7 Rp 48.252.656,30 Rp 1.560.169.220,22
8 Rp 46.805.076,61 Rp 1.513.364.143,62
9 Rp 45.400.924,31 Rp 1.467.963.219,31
10 Rp 44.038.896,58 Rp 1.423.924.322,73
Annual Expenses
Rp3.000.000.000
Rp2.500.000.000
Rp2.000.000.000
Rp1.500.000.000
Rp1.000.000.000
Rp500.000.000
Rp-
1 2 3 4 5 6 7 8 9 10 11
Rp8.000.000.000
Rp6.000.000.000
Rp4.000.000.000
Rp2.000.000.000
Income
Rp-
0 1 2 3 4 5 6 7 8 9 10
Rp(2.000.000.000)
Rp(4.000.000.000)
Rp(6.000.000.000)
Rp(8.000.000.000)
Year
Cost Breakdown
4.71%
Cost Breakdown
1.35% 2.09% 0.55%
0.65%
2.89%
12.07%
5.29%
70.39%
Year 7 Rp 1,312,724,489 the net present value (NPV) of our plant is:
Year 8 Rp 1,317,907,766
Year 9 Rp 1,322,648,713 NPVo = Rp 10,057,286,165 Rp 6,997,578,852
NPVo = Rp 3,059,707,313
Year 10 Rp 1,326,989,284
Break Even Point
The mathematical formula to calculate the break-even point is: