ANALYTICS BENCHMARK DASHBOARD

2015 - Based on 15M total visits (fictitious data)

EXECUTIVE SUMMARY

MAIN INSIGHTS

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ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Median Traffic Evolution

Source: WorldWatchReportTM
Industry Linear (Industry)
350

300

250
Traffic (K)

200

150

100

50

MAIN INSIGHTS Share of Advertising Traffic

Source: WorldWatchReportTM
Industry Linear (Industry)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut 70%
labore: et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco Share of Advertising 60%
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate 50%
velit esse cillum dolore eu fugiat nulla pariatur.
40%
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id 30%
est laborum. 20%
10%
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laudantium: totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto 0%
beatae vitae dicta sunt explicabo.

Share of Store Locator Traffic OPPORTUNITIES: TOP HIGHLIGHTS

Source: WorldWatchReportTM
Industry Linear (Industry)
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labore: et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
Share of Store Locator

20%
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15% velit esse cillum dolore eu fugiat nulla pariatur.

10% Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum.
5%
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0% laudantium: totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo.

CHALLENGES: TOP HIGHLIGHTS Time on Site

Source: WorldWatchReportTM
Industry Linear (Industry)
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labore: et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
00:02:53
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Time on Site

velit esse cillum dolore eu fugiat nulla pariatur. 00:02:10

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id 00:01:26
est laborum.
00:00:43
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laudantium: totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto 00:00:00
beatae vitae dicta sunt explicabo.

2/3 Digital Luxury Group, DLG SA

 ANALYTICS BENCHMARK DASHBOARD
2015 - Based on 15M total visits (fictitious data)
OVERVIEEW

Traffic & Quality Behavior Mobile Organic & Advertising

MEDIAN TRAFFIC TIME ON SITE BOUNCE RATE % COLLECTION % STORE LOCATOR % MOBILE % ADVERTISING % ORGANIC

2'000'000 00:02:30 40% 50% 20% 50% 30% 55%

Y/Y [+5.0%] [-5.0%] [0.0%] [+10.0%] [+20.0%] [+30.0%] [+18.0%] [-12.0%]
TRAFFIC SOURCES

ADVERTISING + SOCIAL
Traffic & Store Locator Visits Per Traffic Source Traffic & Store Locator Visits Per Traffic Source
Source: WorldWatchReportTM Source: WorldWatchReportTM

60% 30% 20% 35%

18%
50% 25% 30%
16%
Share of Total Traffic

Share of Total Traffic

14% 25%
40% 20%

% Store Visits

% Store Visits
12% 20%
30% 15% 10%
8% 15%
20% 10%
6% 10%
4%
10% 5% 5%
2%
0% 0% 0% 0%
Organic Direct Referral Advertising CPC Display BrandZone Email Social
Traffic Y/Y [-12.0%] [+12.0%] [-10.0%] [+18.0%] Traffic Y/Y [+8.0%] [-3.0%] [+20.0%] [0.0%] 0.24
Time on Site 00:01:47 00:01:21 00:02:52 00:02:13 Time on Site 00:02:51 00:02:30 00:03:10 00:01:46 0.00206
GEOGRAPHICAL BENCHMARK

Market KPIs
Source: WorldWatchReportTM
Y/Y Share of Total Traffic % Mobile % Advertising % Store Locator
traffic 0% 5% 10% 15% 20% 25% 30% 0% 50% 100% 0% 20% 40% 60% 0% 20% 40%

United States [-1.0%] 24.7% 51% 44% 16%

Japan [-8.0%] 17.1% 42% 43% 17%

China [+15.0%] 14.4% 60% 43% 21%

United Kingdom [+23.0%] 7.2% 40% 37% 14%

Russia [+20.0%] 5.4% 46% 29% 13%

France [+24.0%] 4.5% 59% 36% 27%

Spain [+20.0%] 3.6% 55% 22% 10%

Hong Kong [+1.0%] 2.7% 45% 22% 23%

Taiwan [-4.0%] 1.8% 60% 42% 12%

Switzerland [+22.0%] 1.7% 47% 29% 27%

Italy [+20.0%] 1.6% 51% 9% 14%

Germany [+5.0%] 1.5% 47% 44% 24%

India [+4.0%] 1.4% 58% 27% 17%

Canada [+23.0%] 1.4% 51% 12% 12%

South Korea [-1.0%] 1.3% 59% 2% 16%

Australia [+12.0%] 1.2% 43% 33% 30%

Brazil [+18.0%] 1.1% 57% 5% 17%

Saudi Arabia [-1.0%] 1.0% 56% 40% 26%

Singapore [+9.0%] 0.9% 53% 7% 16%

3/3 Digital Luxury Group, DLG SA