Escolar Documentos
Profissional Documentos
Cultura Documentos
&
Management
SAGE India
SAGE Response
2012
OUR RECENT PUBLICATIONS: Table of Contents
Forthcoming! Forthcoming!
Academic Tools 53
Advertisement 45-47
Business Law 49
CSR 27
Entrepreneurship 32
Governance 29
Industry 32-33
International Business 33
Leadership 30-31
Management 1-2
Operation Management 7
Project Management 3
Training 23-24
Index 55-56
Management
1
Management
2
Project Management | Innovation Management
SEConD EDITIon!
INTERNATIONAL PROJECT MANAGEMENT MANAGEMENT OF TECHNOLOGY AND
Kathrin Koster Heilbronn University, Germany
INNOVATION
International Project Management does just that, systematically linking
the key elements of cross-cultural management and the particularities Competing through Technological Excellence
of an international context, with the tools and techniques of project P N Rastogi Adjunct Professor at Indian Institute of Management, Lucknow
management. With full pedagogical support including: a wide variety of
examples and illustrations, including an in-depth, end-of-chapter case Management of Technology and Innovation: Competing through
study with questions; student exercises and review questions; detailed Technological Excellence provides a synoptic account of the diverse
further reading; a companion website, featuring PowerPoint slides, extra dimensions of technology management, from incremental innovation and
cases and indicative answers. integration of design and manufacture to technological innovation, and
creation of hybrid technologies. It provides an outline of the rationale of
CONTENTS the strategic evaluation of investments in technology, and brings about
Preface / Introduction to International Project Management / The Context of its contrast with the conventional accounting framework of net present
International Projects in Terms of Organizational Strategy and Culture / Defining value (NPV) and discount cash flow (DCF) analyses. It also discusses
the International Project / Managing Risk and Uncertainty in an International the national technological/industrial policies of USA and Japan.
Project / Planning the International Project in Terms of Time, Cost and Quality /
Organizing the International Project / Implementing and Controlling International SAGE RESponSE
Projects / Leading International Projects / Communicating in International 2009 388 pages Paperback: ` 450.00 (978-81-321-0083-6)
Projects / Co-Operating in International Projects / Learning in and Learning from
International Projects / Glossary / Reference / Index
SAGE SOuTH ASIA
2010 392 pages Paperback: ` 450.00 (978-81-321-0446-9)
3
Innovation Management | Strategic Management
4
Strategic Management
5
Strategic Management
6
Operations Management | Total Quality Management
CONTENTS
Preface / Introduction to Operations Management and Productivity / MANAGEMENT
AND STRATEGY / Productivity and Process Analysis / Operations Strategy /
Managing the Operations Workforce / The Balanced Scorecard Approach to
100 METHODS FOR TOTAL QUALITY
Operations / Total Quality Management / Sustainable Operations / PLANNING /
Forecasting and Aggregate Planning / Scheduling for Operations / Facility Location
MANAGEMENT
/ Facility Layout and Waiting Lines / INVENTORY, LOGISITICS, AND SUPPLY Gopal K Kanji Sheffield Hallam University, UK and Mike Asher
CHAIN MANAGEMENT / Supply Chain Management / Inventory Management and Independent Consultant
Purchasing / Resource Planning / Project Management / Appendix / Index
SAGE SOuTH ASIA Structured simply, the book specifies the purpose of each
method, when it is to be used, how it is to be applied and the
2009 456 pages Paperback: ` 495.00 (978-81-321-0243-4)
benefits of the method, followed by a practical example. A well
Originally priced at $ 69.95 (Paperback). designed reference list stating the purpose of each method is
Sales rights restricted to South Asia only! placed right at the beginning of the book.
The Hindu
UNDERSTANDING EMERGING MARKETS 100 Methods for Total Quality Management is a succinct and very
accessible reference to the 100 most frequently adopted methods for
Building Business BRIC by Brick implementing total quality management (TQM) in organizations. Ranging
from the technique of brainstorming to the Deming Wheel, the spread
Stefano pelle Vice President, Business Unit Russia and South Asia,
of the methods is deliberately wide and inclusive to reflect the range of
Perfetti Van Melle Group, and Chairman, Perfetti Van Melle India
processes involved.
understanding Emerging Markets blends experience
CONTENTS
with theory and data while offering practical insights and
Preface / Understanding Total Quality Management / The Role of TQM Methods
perspectives invaluable to business leaders. A must read for / List of Methods (by Category) / Purpose of Methods (Alphabetical List) /
gaining the knowledge advantage for leaders, executives and Management Methods / Analytical Methods / Idea Generation / Data Collection,
students alike. Analysis and Display / References / Index
The Financial Express SAGE RESponSE
1996 244 pages Paperback: ` 495.00 (978-81-703-6571-6)
understanding Emerging Markets provides an overall perspective of
Originally priced at 25.99 (Paperback).
the rising power of emerging economies. It focuses on Brazil, Russia,
Sales rights restricted to South Asia only!
India and China (the BRIC countries) in order to understand market
opportunities and issues relevant to doing business in such emerging
economies. The book defines an emerging market, analyses the operative
environment of emerging countries and points out some common
difficulties and mistakes. The author focuses on some important issues:
Cultural Gaps and extensive dependence on expatriates; The main
characteristics of the workforce; External factors influencing business;
Red tape and corruption; Corporate social responsibility; Sustainability
of economic development
SAGE RESponSE
2007 256 pages Paperback: ` 450.00 (978-0-7619-3557-5)
7
Health & Hospital Management | Finance & Banking
SEConD EDITIon!
PENSION REFORM IN INDIA
MANAGING A MODERN HOSPITAL The unfinished Agenda
Edited by A V Srinivasan Corporate Planner-Indian Network, Hira Sadhak Advisor (Market and Industry), PriceWaterhouseCoopers
Hyderabad (PwC) Pvt. Ltd
The revised and updated Second Edition of Managing a Modern The basic objective of this book is to disseminate information on
Hospital is a fitting response to the compelling need for incorporating emerging challenges of population ageing and recently initiated pension
professionalism and better resource management in hospital reform through NPS in India. To understand Indian reforms and probable
administration to ensure quality and cost-effectiveness in health care gaps it was thought, that experience of some emerging economies
in India. It spans a wide range of issues in modern hospital management, would shed light on the gaps and shortcomings of Indian reforms
including: and provide further inputs for improvement and strengthening the
Waste management Indian reform. It is a comprehensive work on the topic of pensions. The
Financial management coverage is excellent since it has discussed domestic and international
experiences on the topic of pensions both under the pension sector and
Maintaining medical records under the insurance sector. It has discussed not only the current NPS
Medical audits structure extensively and almost up to date but also the alternative old
Managing human resources age financial security schemes available in the country.
Quality certification
CONTENTS
CONTENTS Foreword / Preface / SOCIAL SECURITY AND PENSION REFORM : A GLOBAL
PERSPECTIVE / Social Security and Pension Reforms: Genesis and Challenges / A
Foreword by Dr Prathap C Reddy / Introduction / Health Care in India Brief Review of Pension Reforms in Selected Emerging Market Countries / Pension
Profile and the Future A V Srinivasan / Planning a Modern Hospital ReformsStructural Change, Challenges and Impact / SOCIAL SECURITY
K B Subba Rao / Hospital Organisation Structure S F Chandra Sekhar AND PENSION REFORMS IN INDIA: NPS IN A CHANGING SOCIO-ECONOMIC
/ Financial Management for Hospitals P Jangaiah / Human Resource ENVIRONMENT / Changing Trend in Economy, Demography and Ageing in India /
Management in Hospitals S F Chandra Sekhar / Hospital Materials Social Security and Retirement Savings System in India / Critical Challenges and
Management V Venkat Reddy / Hospital Stores Organisation and Pension Reform Initiatives in India / The Structure, Architecture and Administration
of National Pension System (NPS) / NPS Lite: A Low Cost Pension Scheme for
Pharmacy A V Srinivasan / Selective Systems of Materials Management
the Economically Disadvantaged / NPS, Performance So Far and Structural and
in a HospitalCase Illustration A V Srinivasan / MBASIC System Regulatory Constraints / PENSION REFORMS IN INDIA: SOME CRITICAL ISSUES
for Effective Drug Management K p Kumar / Customer Experience AND UNFINISHED AGENDAS / Pension Pay-outs, Mandatory Annuitization and
ManagementA Marketing Initiative Pooja Elizabeth George / Medical State of Annuity Market in India / Pension Products, Default Option and Public
Records Mamta Edwards / Operations Research in Hospitals K n Gaur Policy / Investment, Risk Management, Corporate Governance and State of Capital
/ Computer Aided DiagnosisExpert Systems Jeet patwari / Hospital Market / Pension Fund Regulation and SupervisionIssues and Challenges /
Waste Management Homi Mehta / Patient Relations in Hospitals u V Financial LiteracyPromoting Awareness and Protecting Interest of Investors /
Summary and Some Suggestions / Pension Fund Terminology / Index
n Das / Medical Audit and its Administration n Rajaram and Swati
pandey / Hospitals and ISO 9002 Certification K Prabakar / ISO 9002 SAGE RESponSE
Certification for a HospitalAn Illustrative Case A V Srinivasan / Index 2012 452 pages Hardback: ` 995.00 (978-81-321-0979-2)
SAGE RESponSE
2008 390 pages Paperback: ` 650.00 (978-0-7619-3629-9)
LIFE INSURANCE IN INDIA
Opportunities, Challenges and Strategic Perspective
STRATEGIC ISSUES AND CHALLENGES Hira Sadhak Advisor (Market and Industry), PriceWaterhouseCoopers
IN HEALTH MANAGEMENT (PwC) Pvt. Ltd
Edited by K V Ramani, Dileep Mavalankar and Dipti Govil Dr Sadhaks work Life Insurance in India: Opportunities,
all at Indian Institute of Management, Ahmedabad, India Challenges and Strategic Perspective is a comprehensive
treatise on Life Insurance industry in India. The book is unique
The title is sure to be an invitation for public health scholars in that it spans both breadth and depth of knowledge. It
and health management professionals. The issues on which the provides powerful insight with a historical perspective into the
volume is foregrounded include complexities and uniqueness life insurance sector. It is a great book in terms of lucidity of
of India`s healthcare system fast-evolving technology and presentation of a complex subject.
mechanism of health financing in a globalizing world. The
Pritam Singh, Professor of Eminence, Management
editors have done well to show the directions for the future.
Development Institute, Gurgaon; Former Director, Indian,
The Book Review Institute of Management, Lucknow
8
Finance & Banking
9
Finance & Banking
THIRD EDITION!
ISLAMIC FINANCE
MANAGING INDIAN BANKS Writings of V Sundararajan
The Challenges Ahead Edited by Jaseem Ahmed Islamic Financial Services Board (IFSB)
Vasant C Joshi Financial Consultant and Vinay V Joshi Medstream Kuala Lumpur, Malaysia and Harinder S Kohli Emerging Markets
Pharmaceuticals Forum and Centennial Group International, Washington DC
[The authors] have come out with a compact volume, which Islamic Finance is a collection of Dr. Venkataraman
aims to lay bare the impact of the current economic crisis on Sundararajan`s writings on Islamic Finance. It is an example of
Indian banksthe reader is served with the challenges faced his intellectual strength, his analytic rigor and flair to put complex
by the countrys banking system and of course suggestions to professional materials in a language that non-experts can
deal with those challenges. The book is divided into more than readily understand, and his unique ability to give policy advice
a dozen chapters and they cover almost every aspect related to both technocrats and top decision makers.
to banking, be it banking regulation, marketing, e-banking of Dr P R Narvekar, Former Deputy Managing Director,
course risk management. International Monetary Fund
The Financial Express
Spanning more than a decade of V Sundararajans thoughts on Islamic
Managing Indian Banks focuses on: Major technological changes in the finance, this book provides both basic and advanced knowledge on the
banking sector; Risk management; Integrating click and brick banking field. The book define Islamic finance, outline its many complexities,
services; and Problems and solutions with regard to banks balance and provide practical recommendations that can help it in becoming
sheet, corporate planning, corporate personnel and e-banking. an important global financial intermediary.
CONTENTS CONTENTS
Foreword / In Memoriam / Introduction / Current Developments and Key Issues
Introduction / The State We are in: Impact of the Reform Process / The Problems
in Islamic Finance / Monetary Operations and Government Debt Management
Ahead: Macro Economic and Micro Management / Banks Balance Sheets: An Under Islamic Banking / Islamic Financial Institutions and Products in the Global
Approach to Evaluation Techniques / Corporate Planning, the Drivers Seat: A New Financial System: Key Issues in Risk Management and Challenges Ahead / Risk
Road Map / Technology Developments in Banking: Impact Assessment / Cyber Measurement and Disclosure in Islamic Finance and the Implications of Profit
Laws: The IT Act 2000 and the Difficulties in Enforcement / Risk Management: Risk Sharing Investment Accounts / A Note on Strengthening Liquidity Management
Perceptions and Techniques for Assessment and Management / Bank Investments: of Institutions Offering Islamic Financial Services: The Development of Islamic
An Overview / Investment Risk Management / Analysing Treasuries: A Brief Review Money Markets / Issues in Managing Profit Equalization Reserves and Investment
of Techniques / Asset and Liability Management: It is an Elementary Requirement Risk Reserves in Islamic Banks / Towards Developing a Template to Assess
/ Marketing the Complexities of Brick and Click Marketing / Managing Human Islamic Financial Services Industry (IFSI) in the World Bank-IMF Financial Sector
Resources: It is a Different Ball Game / Regulating Banking and E-finance Activities Assessment Program (FSAP) / Supervisory, Regulatory, and Capital Adequacy
Implications of Profit-Sharing Investment Accounts in Islamic Finance
SAGE RESponSE
2009 364 pages Paperback: ` 450.00 (978-81-782-9852-8) 2011 320 pages Hardback: ` 750.00 (978-81-321-0706-4)
10
Finance & Banking
11
Finance & Banking
12
Finance & Banking | Merger & Acquisition
Evolution of Capitalism
R R Suresh Formerly at University of Delhi
The book discusses elaborately the ever changing face of
capitalism by ascertaining different stages in its evolution in
terms of its causes, characteristics and its implications, with
a focus on developing countries. This is primarily a textbook
covering the syllabus of the papers on economy, state and
society for Indian universities. The book is well-structured,
deeply analysed and discusses the implications of changing
phase of capitalism comprehensively economics students http://facebook.com/SAGEPublicationsIndiaPvtLtd
will gain substantially by reading this book.
Current Science
CONTENTS
Introduction / The Study of Economy, State and Society / Modes of Production Follow us on Twitter
/ Transition from Feudalism to Capitalism / Capitalism: Features and Regime / http://twitter.com/SAGE_India
Evolving Structure of Capitalism: Fordism and Before / Monopoly Capitalism: The
Post-Fordist Phase / The Functioning of the Capitalist Economic System / Crises
Tendencies Under Capitalism / Capitalism in the Global Context / Imperialism/
Model Questions / Bibliography / Index
SAGE TExTS
2010 332 pages Paperback: ` 395.00 (978-81-321-0404-9)
13
Change Management
THIRD EDITION!
IN SEARCH OF CHANGE MAESTROS
ORGANIZATION CHANGE Pritam Singh Director General, International Management Institute,
New Delhi and former Director, Management Development Institute
Theory and Practice
and Asha Bhandarker Management Development Institute, Gurgaon
W Warner Burke Teachers College, Columbia University, USA
In Search of Change Maestros attempts at chronicling the
This bestselling text shows how effective organization change is functioning of seven business leaders in the last decade and
grounded in sound knowledge about human behavior in the workplace. a half. The book is not a search as the title says, but a careful
Author W. Warner Burke reviews various models and cases to aggregation of milestones and events, based on the somewhat
demonstrate how to diagnose change issues in organizations. The unusual approach of combining qualitative research and
book integrates theory and research with application for insight into all interviews with employees and juniors. A book like Change
aspects of organization change. Maestros is a useful addition to bookshelves, particularly if
you want to look back at the bare facts about how some of
CONTENTS India`s most successful corporations and business groups
Preface / Sources for Understanding Organization Change / Rethinking Organization have evolved.
Change / A Brief History of Organization Change / Theoretical Foundations of
Organizations and Organization Change / The Nature of Organization Change / Business Standard
Levels of Organization Change: Individual, Group, and Larger System / Organization
Change: Research and Theory / Conceptual Models for Understanding Organization Gandhi said, Be the change you want to see in the world. In Search of
Change / Integrated Models for Understanding Organizations and for Leading and Change Maestros is a book about leaders who chose to be that change.
Managing Change / The Burke-Litwin Causal Model of Organization Performance
and Change / Organizational Culture Change / Transformational Leadership / In Search of Change Maestros documents the contributions of seven
Leading Organization Change / Organization Change: Integration and Future great Indian wealth creators and institution builders who thought out
Needs / Appendix: Annotated Bibliography / References / Index / About the Author of the box and had the vision and fortitude to create world-class Indian
corporations that have set global benchmarks. The compilation includes
SAGE SOuTH ASIA
case studies of Kumar Mangalam Birla, M. Damodaran, Sajjan Jindal,
2012 384 pages Paperback: ` 395.00 (978-81-321-1014-9) K.V. Kamath, Sunil Bharti Mittal, A.M. Naik, and Kiran Mazumdar Shaw.
Originally priced at $ 67.00 (Paperback). This book highlights: The personae and leadership styles of the seven
Sales rights restricted to South Asia only! maestros; The growth story and best practices of their corporations;
And, the essential difference that makes the maestros contribution and
legacy different from others.
14
Change Management
15
Change Management
SEConD EDITIon!
MANAGING IN CHANGING TIMES
ORGANIZATIONAL CHANGE A Guide for the Perplexed Manager
An Action-Oriented Toolkit Edited by Sid Lowe Kingston University Business School, London
Tupper F Cawsey and Gene Deszca both at Wilfrid Laurier Managing in Changing Times: A Guide for the Perplexed Manager
University and Cynthia Ingols Simmons College, Boston shows the manager that there are no easy, quick-fix, off the shelf
Plan, implement, and evaluate organizational change solutions to complex problems. Solutions require thinking and action
With the growing influence of the external environment on internal with multiple perspectives and require considerable effort to master.
operations, organizations need to be able to adapt and change. Managers This imparts the book a global appeal as it speaks to every manager.
at all levels must diagnose organizational issues, develop a compelling The initial chapters present the ideas of Schumacher and Capra which,
vision, engage others in this collective journey, and bring change to the author shows, could be used as catalysts to evolve a post-scientific
fruition. This book helps leaders, managers, and students do just that. global management era.
Key Features: CONTENTS
Takes a pragmatic, action-oriented approach: Frameworks are given Preface by Sid Lowe / Notes on Editor and Contirbutors / PERPLEXITY,
to help readers understand, plan, implement, and evaluate change. MANAGEMENT AND ORGANIZATION THEORY: Schumachers Hierarchy Sid
Lowe / Capras Kite Sid Lowe / Perplexity, Process and Practice Kathryn
Emphasizes the measurement of change: Students will learn that
Pavlovich and Robert Chia / Perplexity: Preparing for the Happenings of Change
measurement is crucial not only to determine the progress of change John Shotter / Perplexity, Ecology and Technology John Richard Ennals /
plans but also that measurement itself is a change tool. Perplexity and Ethics Ian Steers / Perplexing Images: Relational Identities in
Demonstrates principles and applications: Engaging, real-world Cultural Tempospaces Slawomir Jan Magala / Perplexity and Strategy: Moving
examples, Toolkit exercises, and cases illustrate theory and concepts. Towards an Enrolment Advantage Paradigm Jonathan Gander / PERPLEXITIES
IN SELECTIVE INTERNATIONAL CONTEXTS: Perplexity and Indigenous
CONTENTS Leadership Karl-Erik Sveiby / Perplexity, Management and Business in India
Preface / Changing Organizations in Our Complex World / Change Frameworks Balakrishnan Muniapan / Perplexity in Southeast Asia: De-Perplexing the Expat
for Organizational Diagnosis HOW to Change / Change Frameworks for Astrid Kainzbauer / Perplexity and Oikomorphosis; Managing Transformation
Organizational Diagnosis WHAT to Change? / Building and Energizing the Ronnie Lessem, Alexander Schieffer and Sudhanshu Palsule / Epilogue by
Need for Change / Navigating Change through Formal Structures and Systems / Sid Lowe / Index
Navigating the Informal Organization: Power and Culture / Managing Recipients of
Change and Influencing Internal Stakeholders / Becoming a Master Change Agent This book is a part of SAGE Value PackFor the STRATEGIC THINKER
/ Action Planning and Implementation / Measuring Change: Designing Effective The books in this set includes
Control Systems / Summary Thoughts on Organization Change Connecting Inner Power with Global Change by Pravir Malik
Managing in Changing Times by Sid Lowe
SAGE SOuTH ASIA
Business Transformation Strategies by Oswald A J Mascarenhas
2011 508 pages Paperback: ` 495.00 (978-81-321-0873-3) Winning Strategies for Business by Rajat Kanti Baisya
Originally priced at $ 59.95 ( Paperback). 2011 1620 pages Paperback: ` 1,495.00 (978-81-321-0871-9)
Sales rights restricted to South Asia only!
16
Organizational Development
SEConD EDITIon!
DARE TO LEAD
ORGANIZATION DEVELOPMENT The Transformation of Bank of Baroda
Accelerating Learning and Transformation Anil K Khandelwal Ex-Chairman and Managing Director of Bank of
Edited by S Ramnarayan Indian School of Business, Hyderabad, India Baroda
and T V Rao Chairman, T V Rao Learning Systems, Ahmedabad, India Its often said that the experience of reaching a destination is
Elucidated with examples and real life cases, this timely volume more interesting than the destination itself. The same holds true
covers practically every aspect of the OD experience in the for this book It`s a must read for human resource managers
Indian context. the book broadly deals with challenges that a leader faces
while bringing about changes in a large corporation. There are
The Economic Times a number of things to learn from them. I found the recounting of
the journey to reach the top more interesting. On the whole, the
S Ramnarayan and T V Rao build on the foundation of their extensive book has innumerable pearls of wisdom for a reader.
research and work with organizations over several decades to answer
some of the most critical questions in Organization Development Outlook Money
(OD) today: How do you alter mindsets of organizational members at
different levels to tackle new challenges posed by the environment? Dare to Lead is the fascinating story of how Anil K Khandelwal
How do you overcome silo thinking and build collaborations? transformed Bank of Baroda (BOB) from being just another public sector
bank into one of the most valuable brands in Indian banking. This is the
How do you make mergers or acquisitions work? story of the leadership challenges, management solutions and personal
How do you bring about cultural change? and professional excitement the author experienced in transforming the
How do you build managerial and organizational capability to 97-year-old bank into a modern, tech-savvy, customer-centric bank.
effectively tap the opportunities available in the new environment?
CONTENTS
CONTENTS Foreword peter Cappelli / Prologue / Public Sector Banks: An Overview /
Preface / OD CONCEPTS, ISSUES, AND THEORETICAL FOUNDATIONS / The Beginning of a Long Journey / Seed Time / A Jobless Job / An Affair with
Introduction to Organization Development S Ramnarayan and Neha Gupta / Operations / Walking on Fire / Travails of Co-Leadership / Dena Bank: My First
OD as Planned Change: Checklist for Practitioners S Ramnarayan / Rethinking Brush with Leadership / Return of the Native / First 100 Days / Rowing Together
Resistance to Change S Ramnarayan and Christian Harpelund / Person- / Crafting the Future / Communication for Action / Engine of Growth: Building
focused OD Interventions udai Pareek / Role-focused OD Interventions Udai Human Capital / Engaging the Foot Soldiers / Dealing with Unions / Rebranding:
Pareek / Process Consultation: An Effective Approach to Change S Ramnarayan From Plastic Surgery to DNA Change / Innovating for Customers / Connecting
and Neha Gupta / Survey Feedback as OD Intervention: Some Experiences T V with Customers / Romancing with Retail / Technology on Roller Coaster / Back
Rao / HRD Audit as an OD Intervention T V RAO / Action Research Approach to to Basics / Creating Indias International Bank / Reshaping the Roots / Rebirth
OD S Ramnarayan, Neha Gupta and K N Rekha / Role of Power and Politics in of a Branch / Working with the Board / Celebrating the Glory / Last 100 Days
OD udai Pareek, S Ramnarayan, and Neha Gupta / Four Leadership Roles for / Farewell / My Leadership Code / Epilogue / Khandelwals Leadership: An
OD S Ramnarayan / A Systemic Approach to OD Christine Wawra and niranjan Academic Perspective PRADIP KHANDWALLA / Annexures / Bibliography / Index
Janardhanan / OD and the Quality Movement Jagdeep S Chhokar / Eight OD SAGE RESponSE
Myths That Keep Consultants from Doing Their Best Work Marvin Weisbord
and Sandra Janoff / Organization Development: Now and Beyond Roland 2011 444 pages Hardback: ` 795.00 (978-81-321-0628-9)
Sullivan, Sandhy, A Gopalkrishna, and William J Rothwell / CASES AND
LEARNING RESOURCES / Participation: Considerations for Designing Process S
Ramnarayan / Diagnosing Organizational Issues through Training Workshops S
Ramnarayan and V Nilakant / What Makes People Perceive and Own Problems? INSTITUTIONS, CONSULTANTS
S Ramnarayan / Enhancing Capability for Improving Performance S Ramnarayan
/ The Five Execution Necessities William C Byham / Future Search: Collaborating
for Change Marvin Weisbord / Reflections on Whole System Change Santhosh
AND TRANSFORMATION
Babu / Is Your Organization Ready for Change? S Ramnarayan / Leadership Case Studies from the Development Sector
Style Inventory S Ramnarayan and Neha Gupta / Transformation of Mawana
Sugars: Power of Appreciation and Involvement Anil Sachdev / Articulating a Edited by Lalitha Iyer Thinksoft Consultants Pvt Ltd, Hyderabad
New Vision for SBI Rajesh Chakrabarti / Changing Mindsets: Indian Railways and Shaibal Guharoy Writer for Children and Young Adults
Experience V Nilakant and S Ramnarayan / Leadership Development at WIPRO
Mrityunjay Kumar Srivastava / Unified Seeds G Rajkumar / Keeping Up with The book might be particularly useful for development
Times: Proactive Interventions at a Multinational Gopal P Mahapatra / Tata practitioners. It has made important contributions on the role
/ Chemicals: Fostering Learning Journey B Sudhakar and V N Kantharao of consultants in institutional transformation with a special focus
/ HCL Technologies: Enhancing Employee Engagement K N Rekha and
on development sectorThe book can have significant impact
Srinivasa Reddy Gurram / OD Intervention in an NGO: An Experience Udai
Pareek and Somnath Chattopadhyay / INTERVIEWS / OD in Perspective: A in understanding the limitation and strength of an organization
Conversation with W Warner Burke John R Schermerhorn, Jr and Amy Taylor- through appropriate and OD intervention.
Bianco / Building Future Readiness at GMR: A Conversation with P M Kumar S The Journal of Entrepreneurship
Ramnarayan / Choice Points in OD Journey at L&T: A Conversation with Yogi
Sriram S Ramnarayan / Change and OD in Aditya Birla Group: A Conversation
with Santrupt Misra S Ramnarayan / Fostering Growth, Change and Leadership: CONTENTS
A Conversation with S Chandrasekhar S Ramnarayan / Epilogue / Index Foreword by Rolf P Lynton / Organisational Change and Institution Building in the
Social SectorSome Reflections Lalitha Iyer / C-POD II Shaibal Guharoy / Case
SAGE RESponSE I Ekta: Swimming with the Tide / Case II Chaturya: An Experiment in Collective
2011 488 pages Paperback: ` 495.00 (978-81-321-0739-2) Leadership / Case III Prakruti: Gender Mainstreaming and Organizational
Development / Case IV Triveni: A Journey of Inclusion / Case V Panchim: A
Story of Renewal / Techniques in Intervention and Design Lalitha Iyer / Index
SAGE RESponSE
2009 240 pages Paperback: ` 350.00 (978-81-782-9867-2)
17
Organizational Development | Human Resource Management
18
Human Resource Management
THIRD EDITION!
HUMAN RESOURCE DEVELOPMENT
INTERNATIONAL HUMAN RESOURCE Theory and Practice
MANAGEMENT David Mcguire Queen Margaret University, Edinburgh and Kenneth
Molbjerg Jorgensen Aalborg University
Edited by Anne-Wil Harzing University of Melbourne, Australia and
Ashly H Pinnington The British University, Dubai The field of Human Resource Development has emerged as one of the
most dynamic and multifaceted areas of business and management in
The features which make the book uniquely helpful to readers
recent years.
are, an overview of learning objectives, chapter outline, further
reading, internet resources, case studies, self-assessment Human Resource Development aims to encourage students and
questions and companion website. It goes to the credit academics out of their comfort zones by offering the first comprehensive
overview that encompasses all the constituent components of HRD,
of Harzing and Pinnington that the text at no place appears
allowing the reader to clearly separate concepts within the field and
disjointed, although the book has contributions from a large provide a meaningful basis for detailed discussion and debate.
number of authors. The book has a solid research base. It is
very comprehensive with a broad and global coverage and CONTENTS
provides a detailed overview of main ways that IHRM has been Preface / Foundations of Human Resource Development David McGuire /
conceptualised and evolved over the years. This book has been Assessing the Effectiveness of Training Solutions David McGuire / Evaluating
very well received by teachers and students the world over. Training Outcomes David McGuire / Performance Management and HRD
David McGuire / Human Resource Accounting peter Cleary / Creativity and
The Tribune HRD Robin S Grenier and DAVID MCGuIRE / Adult Learning Theories David
Mcguire / Workplace Learning and HRD ulla Thgersen and Kenneth Mlbjerg
Jrgensen / Organisational Learning and HRD Kenneth Mlbjerg Jrgensen
ABRIDGED CONTENTS / Organisational Development and HRD Lars Bo Henriksen, Dorte Sveistrup
STRATEGIC, COMPARATIVE AND ORGANIZATIONAL PERSPECTIVES ON and Hanne T Andersen / Identity and HRD Kenneth Mlbjerg Jrgensen and
IHRM: Strategic Management and IHRM Ashly H Pinnington / INTERNATIONAL Lars Bo Henriksen / Futures and Strategic Learning Strategy Narrative and
ASSIGNMENTS AND EMPLOYMENT PRACTICES: International Assignments Storytelling Kenneth Mlbjerg Jrgensen / Leadership Development David
B Sebastian Reiche and Anne-Wil Harzing / IHRM PRACTICES: Managing McGuire / Diversity and HRD David McGuire / International HRD David McGuire
Knowledge in Multinational Firms Ingmar Bjorkman, paul Evans and Vladimir / Reflections on HRD David McGuire / Reference / Index
Pucik / DEVELOPMENTS IN IHRM POLICY AND PRACTICE: Women Leading
and Managing Worldwide nancy Adler / Index SAGE SOuTH ASIA
2011 260 pages Paperback: ` 395.00 (978-81-321-0745-3)
SAGE SOuTH ASIA
2011 672 pages Paperback: ` 595.00 (978-81-321-0647-0) Originally priced at 85.00 (Hardback) and 29.99 (Paperback).
Sales rights restricted to South Asia only!
Originally priced at 90.00 (Hardback) 32.99 (Paperback).
Sales rights restricted to South Asia only!
Barry Gerhart University of Wisconsin and Sara L Rynes University The book is eminently suited to serve as a text for graduates
of Iowa and post-graduate courses on human resource management
and public administration in business schools. The book offers
The authors artfully synthesize complex scholarly articles from management students an in-depth, and hands-on experiential
economics, psychology, and sociology. The organization of learning applications to help them develop the skills they will
the book is exceptionally transparent...Compensation should need as human resource professionals who deals with people
be accessible to a wide range of readers who appreciate in diverse settings and situations.
a multidisciplinary perspective on organizational issues... I
Management & Change
cannot emphasize enough how effectively Gerhart and Rynes
discuss compensation thoughout this book. As an experienced
academic researcher, I have already benefited tremendously CONTENTS
from my first reading of the book. Preface / Introduction to the Management of Human Resources / Equal
Employment Opportunity / Job Analysis / Recruitment and Socialization / Selection
Industrial and Labor Relations Review / Performance Appraisal / Training and Developing Employees / Compensation
and Benefits / Occupational Safety and Health / Employee Relations and Labor-
Compensation provides a comprehensive, research-based review of Management Relations / Organizational Change and Development / International
both the determinants and effects of compensation. Combining theory HRM
and research from a variety of disciplines, authors Barry Gerhart and SAGE SOuTH ASIA
Sara L Rynes examine the three major compensation decisionspay
2011 432 pages Paperback: ` 475.00 (978-81-321-0625-8)
level, pay structure, and pay delivery systems.
Originally priced at $ 116.00 (Hardback) and $ 55.95 (Paperback).
SAGE SOuTH ASIA
Sales rights restricted to South Asia only!
2008 320 pages Paperback: ` 375.00 (978-81-7829-920-4)
19
Human Resource Management
T V Rao Chairman, T V Rao Learning Systems, Ahmedabad, India A commendable aspect of the book is the attention drawn to
subtle issues involved in measuring HRD which the author has
The book is well illustrated with examples. The language is skillfully brought out. The strength of the book lies in its clarity.
lucid. No corporate manager worth his salt can ignore this The book will equip the top executives and HR professionals of
tome. the company with concepts of HRD audit in an integrated manner
The Tribune which would help them to make remedial and timely interventions.
South Asian Journal of Management
Performance Management and Appraisal Systems explores the
many facets of performance management and how it works as well SAGE RESponSE
as extends it to encompass individuals, dyads and teams. It focuses 2008 304 pages Paperback: ` 495.00 (978-81-782-9836-8)
on how organisations can enhance performance through building
competency, commitment and support. The author demonstrates that
a good performance management system has an inherent motivational SEConD EDITIon!
value since it facilitates learning and brings about role claritywhich
helps people focus on performance development. THE HANDBOOK OF COMPETENCY
SAGE RESponSE
2004 344 pages Paperback: ` 495.00 (978-0-7619-9847-1)
MAPPING
understanding, Designing and Implementing
Competency Models in Organizations
HUMAN RESOURCES DEVELOPMENT Seema Sanghi Styrax Consultancy Pvt Ltd
Experiences, Interventions, Strategies The Second Edition of this bestselling book is designed to help human
resource managers and professionals understand, develop, manage
T V Rao Chairman, T V Rao Learning Systems, Ahmedabad, India and map competencies within their organizations. This reader-friendly
book focuses on key issues that include:
One cannot but applaud Prof Raos work.... This book reaches
out primarily to management scholars, policy makers and Understanding and developing competencies
development professionals. For this audience the book is a Integrating the competency framework within the HR system of an
must-read.... This book is unusual and innovative because it organization
takes a giant leap from the traditional corporate scope of HRD Implementing and mapping competencies in an assessment centre
to a wide international canvas.... This book in terms of concepts, Reviewing the plethora of application-based experiences and existing
scope, relevance and research is like champagne. models
Effectively managing consequent changes in the organization
Business Line
SAGE RESponSE
1996 392 pages Paperback: ` 650.00 (978-0-8039-9274-0) 2007 248 pages Paperback: ` 425.00 (978-0-7619-3598-8)
20
Human Resource Management
SAGE RESponSE
2000 240 pages Paperback: ` 395.00 (978-0-7619-3676-3)
21
Human Resource Management
22
Training
23
Training | Self Help
SEConD EDITIon!
COPING WITH LIFE STRESS
The Indian Experience
THE COACHING MANAGER Meena Hariharan University of Hyderabad, Hyderabad and
Developing Top Talent in Business Radhanath Rath Utkal University, Bhubaneswar
James M Hunt and Joseph R Weintraub both at Babson College In this book, the authors have not only provided the theoretical
underpinning of the phenomenon of stress and coping with it,
The Coaching Manager is a timely and valuable resource
but through their analysis of several case-reports drive home
for leaders interested in fostering a culture of coaching in
the fact that there cannot be any single unitary global
contemporary organizations. Evidence-based strategies and
explanation, as the perception of stress and modalities of coping
real-world exemplars are provided for cultivating talent today
with it vary across cultures and societies. Their insights into the
and inspiring success for the future.
Indian experience are valuable and highly rewarding.
Patricia A Hickey, Vice President, Cardiovascular and
Current Science
Critical Care Services, Childrens Hospital Boston
Coping with Life Stress provides a new perspective to the theories of
A tested approach to developing top performers in business
stress and coping. A holistic treatment to these topics, using Indian case
CONTENTS reports and analyses, makes this book unique. Coping with Life Stress
Preface / Introduction: The Coaching Manager / An Overview of Developmental provides several useful theoretical and practical inputs on effective
Coaching / Defining Success as a Coaching Manager / Creating a Coaching- coping under varying internal and external conditions. The Indian cases
Friendly Context / The Development of a Coaching Manager and the Coaching and their pedagogical analysis with contrasts drawn with the western
Mind-set / The Coachable Learner / Stopping the Action and Starting a culture describe the significance of the contribution of culture in coping
Coaching Dialogue / The Coaching Mirror / Providing Balanced and Helpful strategy.
Feedback / What Does It All Mean? Collaboratively Interpreting Learning Needs
/ Goal Setting and Follow-Up: Making Change Happen / Coaching and Career 2008 288 pages Hardback: ` 450.00 (978-0-7619-3655-8)
Development / Developmental Coaching and Performance Problems / Using
Coaching to Leverage the Investment in the Classroom / Epilogue: The Coaching
Manager / Appendix / References / Index
SAGE SOuTH ASIA
2010 328 pages Paperback: ` 395.00 (978-81-321-0569-5)
24
Self Help
THIRD EDITION!
SEConD EDITIon!
EMOTIONAL INTELLIGENCE AT WORK
TOWARDS PERSONAL EXCELLENCE A professional Guide
Psychometric Tests and Self-Improvement Techniques
Dalip Singh Joint Secretary, Ministry of Steel, Government of India
for Managers
A timely contribution to our understanding of the value of
Seema Sanghi STYRAX Consultancy Pvt Ltd
emotional intelligence especially in its application to the
The second edition of this enormously successful book is packed with professional workplace.
more ways to maximize your potential with added sections on self- The Pioneer
evaluation. This edition contains more mirror image questionnaires
covering a wider scope of multiple managerial competencies, including
creativity and innovation. The book contains six pilot-tested modules Emotional Intelligence or Emotional Quotient (EQ) is increasingly being
each with a cluster of skills and a self-assessment questionnaire (with recognized as a key determinant to professional success in todays
response sheets), which enables the reader/user to record individual high-stress environment.
strengths and weaknesses to keep track of the process of learning. The The unique features of the third edition include:
author covers the following areas: New knowledge assimilated after extensive empirical research
Managerial Skills Practical solutions through real-life case studies
Communication Skills Practical exercises on how to develop
Group Dynamics Skills Recommendations on how to manage emotional upsets, control
Environment Management Skills anger, develop high self-esteem and empathise with others.
Self-enhancement Powers SAGE RESponSE
Career Planning 2006 236 pages Paperback: ` 425.00 (978-0-7619-3532-2)
SAGE RESponSE
2007 296 pages Paperback: ` 495.00 (978-0-7619-3504-9)
25
Self Help | Organizational Behaviour
26
Organizational Behaviour | CSR
SAGE India offers special discounts 2011 1200 pages Paperback: ` 1495.00 (978-81-321-0869-6)
27
Business Ethics
SAGE RESponSE
2002 312 pages Paperback: ` 450.00 (978-0-7619-9718-4)
28
Business Ethics | Governance
CONTENTS
Foreword: Inspiring People to Engage in Social Entrepreneurship Jugnu Jain, Raj
Melville and Rakesh Pandey / Preface by Vanita Shastri / From Corporate Social CORPORATE GOVERNANCE IN INDIA
Responsibility to Global Social Entrepreneurship Vanita Shastri and preeta
M Banerjee / Defining metrics for Social impact Gururaj Desh Deshpande, Jayati Sarkar and Subrata Sarkar Indira Gandhi Institute for
Meenakshi Verma Agrawal, Nishith Acharya, and Naveen Jha / Selecting and Development Research, Mumbai, India
Setting Corporate Sustainability Measurements Duncan White / Lessons from
working with the Government of India: The Story of Pratham Leona Christy and Corporate Governance in India is an authoritative discourse on
Vikas Taneja / Social Entrepreneurship across National Boundaries Behzad the current state of corporate governance in India. Beginning with an
J Larry, Azad Oommen, Venkatesh Venky Raghavendra / The Evolution analysis of its evolution, the authors discuss the effectiveness and
of Ubuntu at Work: Helping Women Micro Entrepreneurs Escape the Poverty applicability of corporate governance mechanisms in the context of the
Trap Vibha Pingle / Social Entrepreneurship in a Traditionally Profit-centered institutional structure within which Indian companies operate.
Industry Steven F Young / Environmental SustainabilityManaging Stakeholders
through Education Vithal V Deshpande / The Clean Technology Industry: Social In this volume, the authors take the readers through an in-depth coverage
Entrepreneurship and Sustainability Daniel Wengrovitz and Preeta M Banerjee of six important corporate governance mechanisms:
/ Greening the Built Environment Ameeta Soni / Developing Green Innovation: Ownership structure
DeCopier Paper Cleaning Products Sushil Bhatia / New Beginnings in Age-old
Philosophies Preeta M Banerjee and Vanita Shastri / Index Board of directors
Executive compensation
This book is a part of SAGE Value PackETHICS & RESPONSIBILITY
The books in this set includes
Auditor and the audit committee
The Other India by Rajesh Chakrabarti Market for corporate control
Restoring Values by E Sreedharan Disclosure and enforcement
Social Responsibility and Environmental Sustainability in Business by Preeta M Banerjee
CONTENTS
Strategic Corporate Social Responsibility(2e) by William B Werther (sales rights
restricted to South Asia only!) Foreword Stijn Claessens / Preface / Overview of Corporate Governance /
The Corporate Governance Framework in India / Agency Problems in Indian
2011 1200 pages Paperback: ` 1,495.00 (978-81-321-0869-6) Corporations / The Role of Large Shareholders / The Board of Directors / Executive
Compensation / Auditor and Audit Committee / Market for Corporate Control /
Disclosures and Enforcement / Units and Currency Conversions / Legalese /
Bibliography / Index
2012 600 pages Hardback: ` 795.00 (978-81-321-0723-1)
29
Leadership
30
Leadership
SEConD EDITIon!
THE ART OF BUSINESS LEADERSHIP
THEORY AND PRACTICE Indian Experiences
OF LEADERSHIP S Balasubramanian GRG School of Management Studies, Coimbatore
Roger Gill Durham Business School, Durham University The Art of Business Leadership is a good attempt by Professor
If you are looking for a more holistic and critical take on the field of Balasubramanian to map leadership styles in paradigm. While
leadership, look no further! The second edition of this engaging and many of the leaders have been interviewed, profiled, written
highly-respected text offers an exploration of leadership in a variety of about exhaustively in the various pink papers and business
contexts, both profit-orientated and non-profit. magazines, and now in business channels, this may be the rare
New to this edition: occasion their views have been featured in a book. The selection
of companies is an interesting mix of the public and private
Refined to capture and delineate the essential theories more clearly,
with broader coverage taking in the latest developments in areas such sector and also the leaders from a cross-section of the industry
as change, politics, assessment and development of leadership, and from engineering to pharmaceuticals, telecom and services.
multiple intelligences; Further development of a new integrative model The book is a mix of the pedantic theory and interesting real
of core leadership themes and practices; Abundant examples and life business.
illustrations, together with detailed explanations of how they apply in The Financial Express
practice; A companion website with an Instructor`s Manual, PowerPoint
slides, links to additional case studies and full-text journal articles.
This engaging book proposes a new look at the complex world and
Theory and Practice of Leadership will prove a highly-stimulating read characteristics of Indian business leadership. It is based on the authors
for undergraduate and postgraduate students of leadership and related
personal interaction and painstaking research on some of Indias leading
subjects as well as management consultants and practising managers.
businessmen and businesswomen. Presenting a unique perception and
Visit the Theory and Practice of Leadership companion website http:/
vision of business leadership in India, the book explores this complex
www.sagepub.co.uk/gill to take advantage of additional resources for
students and lecturers. subject and its dynamics in todays challenging global business
environment. In addition to exploring some of the fundamental and
CONTENTS contemporary theories and concepts of leadership, it also provides:
Introduction / The Nature and Importance of Leadership / Sectoral Similarities and An understanding of personality differences using the Myers-Briggs
Differences in Leadership / Leadership Theory / A Critical Review, Synthesis and Type Indicator (MBTI)
Redefinition / Leadership and Vision / Leadership and Purpose / Leadership and
Values / Leadership and Strategy / Leadership and Empowerment / Leadership An overview of Indian culture and the unique characteristics of Indian
and Engagement / Multiple Intelligences of Leadership / The Assessment and business
Development of Leadership / Leadership Brand / Sustaining Leadership Excellence An in-depth analysis of Indian business leadership
SAGE SOuTH ASIA The concept of service leadership
2012 552 pages Paperback: ` 545.00 (978-81-321-1085-9) Transcripts of interviews with key business leaders in India
Lessons for future research and proposed models of leadership
Originally priced at 90.00 (Hardback) and 34.99
(Paperback). Sales rights restricted to South Asia only! This book is a part of SAGE Value PackFor the VISIONARIES
The books in this set includes
The Acrobatics of Change by Moid Siddiqui
Leading with Wisdom by Peter Pruzan (sales rights restricted to South Asia only!)
LEADING WITH WISDOM The Art of Business Leadership by S Balasubramanian
2011 1012 pages Paperback: ` 995.00 (978-81-321-0866-5)
Spiritual-based Leadership in Business
Peter Pruzan Professor Emeritus, Dr. Polit. & Ph.D, Copenhagen
Business School, Denmark and Kirsten Pruzan Mikkelsen Journalist
and former Newspaper Editor, Denmark
Leading with Wisdom is a fascinating attempt to capture the
essence of the timeless in the tapestry of our times. The authors
bring together very credible voices in corporate story telling.
The book will take the reader on a voyage of self-discovery
in space and time. It may just as well provide a fundamental
shift in the way we look at the very puirpose of business. This
book is a trend setter and a refreshing contrast to conventional
success literature.
Debashis Chatterjee,Professor and Head,
Leadership Centre, IIM, Lucknow
31
Entrepreneurship | Industry
32
Industry | International Business
33
Marketing & Sales
AESTHETICS IN MARKETING
Rajat K Baisya Indian Institute of Technology, Delhi and
G Ganesh Das North Delhi Power Limited, Delhi
This is a book for designers and brand marketers and deals
with understanding aesthetics beyond visual association and
making it relevant to product designing strategies. Through
real-life case studies, interviews, and company and consumer
surveys the authors have brought to the fore the importance of
aesthetics and business. For assistance in ordering!
Mail Today Write today to marketing@sagepub.in
34
Marketing & Sales
35
Marketing & Sales
36
Marketing & Sales
SEConD EDITIon!
INTERNATIONAL MARKETING
SALES FORECASTING MANAGEMENT MANAGEMENT
A Demand Management Approach
Text and Cases
John T Mentzer and Mark A Moon both at University of Tennessee,
u C Mathur Integrated Academy of Management and Technology,
Knoxville
Ghaziabad
The Second Edition of Sales Forecasting Management provides
International Marketing Management attempts to make learning the
comprehensive coverage of the techniques and applications of sales
nuances of the subject easy from the students` viewpoint.
forecasting analysis, combined with a managerial focus to give managers
and users of the sales forecasting function a clear understanding of the Some of its key features are: An analysis of international trade, economic
forecasting needs of all business functions. Bringing together 25 years of free trade zones, embargoes on exports, and the tariff and non-tariff
sales forecasting management research with more than 400 companies, barriers that companies face; The role of international organisations
this is the first text to truly integrate the theory and practice of sales under the aegis of the United Nations in international marketing; The
forecasting management. systems and the forms used in international marketing in India; A focus
on the importance of stakeholders of a company for corporate survival;
Highlights of this new edition are:
Highly developed and class-tested management games
New insights on the critical area of qualitative forecasting
SAGE TExTS
Includes results of additional surveys done since the publication of the
2008 582 pages Paperback: ` 525.00 (978-0-7619-3640-4)
first edition
The discussion of the four dimensions of forecasting management has
been significantly enhanced
SEConD EDITIon!
Significant reorganization and updating has been done to strengthen
and improve the material for the second edition RURAL MARKETING
The authors well-regarded Multicaster software system demo, which
Targeting the Non-urban Consumer
has been updated and is now available for download from the authors
Web site Sanal Kumar Velayudhan Indian Institute of Management, Kozhikode
SAGE RESponSE This highly practical and informative book provides unique insights into
2005 364 pages Paperback: ` 495.00 (978-81-782-9505-3) the essential features of rural markets in India as well as challenges
posed by the rural consumer. Retaining the managerial perspective of
Originally priced at $ 74.95 (Paperback).
Sales rights restricted to South Asia only!
the first edition, this second edition has been thoroughly revised and
expanded, and examines in greater detail the concept of rural markets
and rural marketing. It also contains numerous short cases to illustrate
how social and cultural habits influence rural consumer behaviour.
SUPPLY CHAIN MANAGEMENT The book contains comprehensive insights into: The nature and patterns
of rural behaviour; A detailed profile of the rural market; The opportunities
Edited by John T Mentzer University of Tennessee, Knoxville available in rural markets and new methods used to access the rural
John Mentzer draws on in-depth, real world interviews with the top consumer; Strategic decisions for new product development; Promotion,
supply chain executives in twenty companies, and a thorough review distribution, communication, and channel servicing decisions; the
of supply chain management research to present a comprehensive importance of rural market institutions such as haats and melas;
model of supply chain management. The contributors are all supply Emerging channels to access rural market
chain experts with real world experience. They: SAGE RESponSE
clearly define supply chain management 2007 250 pages Paperback: ` 395.00 (978-0-7619-3588-9)
identify those factors that contribute to effective supply chain
management
suggest how the adoption of a supply chain management approach
can affect business strategy and corporate performance
HANDBOOK OF RELATIONSHIP MARKETING
provide practical guidelines on how companies can manage supply Edited by Jagdish N Sheth and Atul parvatiyar both at Emory
chains University, Atlanta
address the role of all the traditional business functions in supply
The book is exhaustive and certainly an important source
chain management
of reference to any scholar interested in understanding
SAGE RESponSE the theoretical underpinnings that led to the emergence of
2001 524 pages Paperback: ` 550 (978-81-782-9842-9) relationship marketing as a specialised body of knowledge.
Originally priced at $ 128.00 (Hardback). Global Business Review
Sales rights restricted to South Asia only!
SAGE RESponSE
2002 670 pages Paperback: ` 1,100.00 (978-81-782-9104-8)
37
Marketing & Sales
LEGENDS IN MARKETING
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred
years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other
scholars and experts about their work.
The series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series,
consisting of 9 volumes, is a tribute to Naresh K Malhotra. Known as a consistently outstanding researcher, refreshingly innovative teacher, and
truly pioneering author, Professor Malhotra is listed in Marquis Whos Who in America continuously since the 51st edition, 1997, and in Whos Who
in the World since 2000.
JAGDISH N SHETH
8 Volume Set
Edited by Balaji C Krishnan, Massey University, New Zealand
ABRIDGED CONTENTS
VOLuME 1: CONSUMER BEHAVIOR: CONCEPTUAL FOUNDATIONS / Set Introduction by Balaji C Krishnan / Volume Introduction:
Overview of Dr Jagdish N Sheths Contributions to Consumer Behavior Theory by Richard J Lutz / Literature Reviews and Critiques
/ Comprehensive Theories / Perspectives of Other Scholars / Richard J Lutz Interviews Jagdish N Sheth
VOLuME 2: CONSUMER BEHAVIOR: EMPIRICAL RESEARCH / Set Introduction by Balaji C Krishnan / Volume Introduction: Professor
Jagdish N. Sheths Contributions to Consumer Behavior Research by C Whan Park / Attitude and Intentions / Consumer Research
in Brands / Risk of Information Processing / Applied Consumer Research Perspectives of Other Scholars / C Whan Park Interviews
Jagdish N Sheth
VOLuME 3: VISIONING THE FUTURE / Set Introduction by Balaji C Krishnan / Volume Introduction by Balaji C Krishnan / Visions
of the Future / Critique of the Marketing Discipline / Demographics, Outsourcing, and Customer Centric Marketing / Perspectives of
Other Scholars / Balaji C Krishnan Interviews Jagdish N Sheth
VOLuME 4: INTERNATIONAL MARKETING / Set Introduction by Balaji C Krishnan / Volume Introduction: Jagdish N Sheth on International Marketing by Abdolreza
Eshghi / Marketing Mix / Cross-Cultural Consumer Behavior / Export Marketing /Marketing Strategy /Globalization / Perspectives of Other Scholars / Abdolreza
Eshghi Interviews Jagdish N Sheth
VOLuME 5: MANAGERIAL MARKETING: THE EARLY YEARS / Set Introduction by Balaji C Krishnan / Volume Introduction: On the Relevance and Contributions of
Jagdish N Sheths Early Writings on Marketing ManagementA Retrospect and Personal Tribute by Can Uslay / Articles on Innovation / Articles on Marketing Mix /
Strategic Marketing / Political Marketing / Perspectives of Other Scholars / Can Uslay Interviews Jagdish N Sheth
VOLuME 6: MANAGERIAL MARKETING: CURRENT THOUGHT / Set Introduction by Balaji C Krishnan / Volume Introduction: Managerial Marketing1990 and
Beyond by Rajendra S Sisodia / Commentaries on Marketing / Marketing Strategies / Macromarketing / Perspectives of Other Scholars / Rajendra S Sisodia Interviews
Jagdish N Sheth
VOLuME 7: ORGANIZATIONAL BUYER BEHAVIOR / Set Introduction by Balaji C Krishnan / Volume Introduction: The Contribution of Jagdish N Sheth in the Business-
to-Business Marketing Domain by Arun Sharma / Industrial Markets and Buying Behavior / Organizational Buying Behavior / Buyer-Seller Relationships / Perspectives
of Other Scholars / Arun Sharma Interviews Jagdish N Sheth
VOLuME 8: RELATIONSHIP MARKETING / Set Introduction by Balaji C Krishnan / Volume Introduction: The Journey on Relationship Marketing with Professor
Jagdish N ShethReflections of a Colleague and a Shishya by Atul parvatiyar / Conceptual and Theoretical Foundations / The Evolution of Relationship Marketing
with Atul parvatiyar / Relationship Marketing Practice / Perspectives of Other Scholars / Atul Parvatiyar Interviews Jagdish N Sheth
LEGENDS IN MARKETING, VOLuME 1
2010 2140 pages Hardback ` 38,000.00 (978-81-321-0300-4)
38
Marketing & Sales
39
Marketing & Sales
40
Marketing & Sales
Robert Spekman) / A Three-Part Plan for Upgrading Your Marketing Department Vacations: The Booming Market for Designed Experiences / How to Set the
for New Challenges / Ending the War between Sales and Marketing (with neil Hospitals Marketing Budget / Broadening the Concept of Marketing Still Further:
Rackham and Suj Krishnaswamy) / What CEOs Need to Know and Do about The Megamarketing Concept / The Marketing of Parochial School Modeled as an
Marketing (with John C Westman) / Marketing: The Unappreciated Workhorse Exchange Process (with Bruce Wrenn) / What Does It Mean for Pastors to Adopt a
/ Rethinking the Chain: Make Marketing Leaner, Faster and Better (with Robert Market Orientation (with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) /
Shaw) / Perspectives of Other Scholars / Kotler, Marketing, and Me Patrick How the Arts Can Prosper through Strategic Collaborations (with Joanne Scheff) /
Barwise / Philip Is Everywhere Hugh Davidson / Philip Kotler: The Great Marketing Crisis in the Arts: The Marketing Response (with Joanne Scheff) / The Marketing of
Generalist Winston Fletcher / About the Editors and Contributors Leadership / Political Marketing: Generating Effective Candidates, Campaigns, and
VOLUME 5: STRATEGIC MARKETING / Volume Introduction: Kotler on Strategic Causes (with neil Kotler) / Can Museums Be All Things to All People?: Missions,
Marketing Glen urban, John Roberts, Alvin Silk, and Jerry Wind / Marketing Goals, and Marketings Role (with neil Kotler) / Alleviating Poverty: A Macro/
during Periods of Shortage / Strategic Remarketing: The Preferred Response Micro Marketing Perspective (with ned Roberto and Tony Leisner) / Marketing
to Shortages and Inflation (with V Balachandran) / Strategies for High Market- in the Public Sector: The Final Frontier (with Nancy R Lee) / Being Known or Being
Share Companies (with Paul N Bloom) / Market Challenger Strategies / Marketing One of Many: The Need for Brand Management for Business-to-Business (B2B)
Warfare in the 1980s (with Ravi Singh) / Being Known or Being One of Many: The Companies (with Waldemar Pfoertsch) / Perspectives of Other Scholars / Philip
Need for Brand Management for Business-to-Business (B2B) Companies (with Kotler as Provocateur, Agent, and Champion Alan R Andreasen / Social Marketing:
Waldemar Pfoertsch) / Perspectives of Other Scholars / On a Personal Note Some Social and Marketing Reflections Gerald Zaltman / Philip Kotler, My Friend
Glen urban / The Externalities and Second-Order Effects of Kotler in Marketing and Colleague Sidney J Levy / Reflections by Philip Kotler / Thte Role Played
Strategies John Roberts / Reflections Alvin Silk / A Personal Note Jerry Wind / by the Broadening of Marketing Movement in the History of Marketing Thought /
About the Editors and Contributors About the Editors and Contributors
VOLUME 6: GLOBALIZATION AND INTERNATIONAL MARKETING COMPETITION VOLUME 9: MARKETING: ITS SOCIAL AND ETHICAL SIDE / Volume Introduction:
/ Volume Introduction: Why International Marketers Need to Read Kotler Michael R Philip Kotlers Perspective on Marketings Social and Ethical Side Paul N Bloom
Czinkota and Charles J Skuba / The Worlds Champion Marketers: The Japanese / The Elements of Social Action / Social Marketing: An Approach to Planned
(with Liam Fahey) / Japanese Strategic Marketing: An Overview (with Liam Social Change (with Gerald Zaltman) / What Consumerism Means to Marketers /
Fahey) / Strategic Global Marketing: Lessons from the Japanese (with Somkid Advertising in the Nonprofit Sector / A Marketing Approach to Energy Conservation
Jatusripitak and Liam Fahey) / Global StandardizationCourting Danger / Global (with Arthur Sterngold) / Strategies for Introducing Marketing into Nonprofit
Marketing Strategies / Semiotics of Person and Nation Marketing / The Potential Organizations / The Marketing of Social Causes: The First 10 Years (with Karen F
Contributions of Marketing Thinking to Economic Development / Ending Global A Fox) / Reducing Cigarette Smoking: An Opportunity for Social Marketing? (with
Stagnation: Linking the Fortunes of the Industrial and Developing Countries (with Karen F A Fox) / Strategic Marketing for Non-Profit Organizations (with Alan R
Nikhilesh Dholakia) / GlobalizationRealities and Strategies / Theres No Place Andreasen) / Not-for-Profit Marketing (with Alan R Andreasen) / Competitiveness
Like Our Place! The Marketing of Cities, Regions, and Nations (with Donald Haider and Civic Character / Best of Breed (with Nancy Lee) / Wrestling with Ethics:
and Irving Rein) / The Asian Apocalypse: Crisis Marketing for Consumers and Is Marketing Ethics an Oxymoron? / Ethical Lapses of Marketers / Alleviating
Businesses (with Swee Hoon Ang and Siew Meng Leong) / Only the Sustainable Poverty: A Macro/Micro Marketing Perspective (with Ned Roberto and Tony
Succeed: Lessons from Asian Survivors (with Hermawan Kartajaya) / Country Leisner) / Marketing in the Public Sector: The Final Frontier (with Nancy R Lee)
as Brand, Product, and Beyond: A Place Marketing and Brand Management / Perspectives of Other Scholars / A Reflective Commentary on Philip Kotler
Perspective (with David Gertner) / How Can a Place Correct a Negative Image Sonya A Grier / Social Action Work Kash Rangan / The Contributions of Philip
(with David Gertner) / Perspectives of Other Scholars / Kotler and International Kotler to CSR and Marketing Ethics Patrick E Murphy / About the Editors and
Marketing: An Analysis of Contribution, Foresight, and Shaping of the field Michael Contributors
R Czinkota and Charles J Skuba / An Academic Perspective: Philip Kotlers LEGENDS IN MARKETING, VOLuME 5
International Orientation and Its Long-Term Impact on the Marketing Discipline
A Coskun Samli / Kotler and Marketing in Europe: Texts, Thoughts, Talks, and 2012 2448 pages Hardback: ` 49,900.00 (978-81-321-0519-0)
Towns Douglas West and Isabelle Szmigin / About the Editors and Contributors
VOLUME 7: MARKETING IN THE NEW ECONOMY / Volume Introduction: The
Visionary Contributions of Philip Kotler Patrick J Duparcq / Prosumers: A New
Type of Consumer / Role of the Marketing Department in the Organization of the
Future / Mapping the Future Marketplace / Managing Direct and Online Marketing
/ Marketing in the Network Economy (with Ravi S Achrol) / Marketing in the Age
of Information Democracy (with Mohanbir Sawhney) / Nine Major Shifts in the
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Scholars / The Future with a Baseline Ward Hanson / The Impact of Web 2.0 on
Business-to-Business Marketing Thomas Steenburgh and Das narayandas
/ The Converging of Disparate Fields Edward C Malthouse / Technology and
Marketing: Not an Entirely New Story Patrick J Duparcq / Patrick J Duparcq
Interviews Philip Kotler / Impact of Technology on Marketing: An Interview with
Philip Kotler / About the Editors and Contributors
VOLUME 8: BROADENING THE CONCEPT AND APPLICATIONS OF MARKETING
/ Volume Introduction: Broadening the Concept and Application of Marketing:
Background and Overview William L Wilkie / Broadening the Concept of Marketing
(with Sidney J Levy) / Marketing Education for the 1970s / Beyond Marketing: The
Furthering Concept (with Sidney J Levy) / Education Problems and Marketing
(with Bernard Dubois) / Third Sector ManagementThe Role of Marketing (with
Michael Murray) / Applying Marketing Theory to College Admissions / The Market
for Personal Growth Services (with Lenore Borzak) / Educational Packagers: A
Modest Proposal / Marketing and Public Relations: Should They Be Partners or
Rivals? (with William Mindak) / Marketing: A Definition for Community Colleges
(with Leslie A Goldgehn) / Strategic Planning for Higher Education (with Patrick E
Murphy) / Business Marketing for Political Candidates (with neil Kotler) / Dream
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Research: What We Know and What Needs to Be Known (with Jaishankar Ganesh) a Customer Lifetime Value Management FrameworkThe IBM-Case (with
/ Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates Rajkumar Venkatesan and Bharath Rajan) / The Power of CLV: Managing
in Consumer, Industrial, and Service Markets (with Siva K. Balasubramanian) Customer Lifetime Value at IBM (with Rajkumar Venkatesan, Tim Bohling,
/ Perspectives of Other Scholars / A Road Map for Understanding V. Kumars and Denise Beckmann) / Balancing Acquisition and Retention Resources to
Contributions to Marketing Strategy Alexander Krasnikov / V. Kumar: A Lifetime Maximize Profitability (with Werner Reinartz and Jacquelyn S. Thomas) /
of Contributions to Marketing Strategy Shankar Ganesan / Comments and Who Are the Multichannel Shoppers and How Do They Perform?: Correlates of
Reflections on V. Kumars Contribution to the Field of Marketing Strategy Girish Multichannel Shopping Behavior (with Rajkumar Venkatesan) / Antecedents
Ramani / Raji Srinivasan Interviews V. Kumar / My Passion to Discover New Things and Consequences of Relationship Intention: Implications for Transaction and
Keeps Me Going / About the Editors and Contributors Relationship Marketing (with Timothy R. Bohling and Rajendra N. Ladda) / The
Volume 8: Marketing Strategy: Customer / Volume Introduction: A Review of V. Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Kumars Pioneering Contributions to Marketing Strategy at the Customer Level (with Werner J. Reinartz) / The Mismanagement of Customer Loyalty (with
Rajkumar Venkatesan / Profitable Customer Management: Measuring and Werner Reinartz) / Perspectives of Other Scholars / V. Kumars (VK) Role in the
Maximizing Customer Lifetime Value (with Bharath Rajan) / How Valuable is Field of B2B Marketing: Commentary and Observations Jean L. Johnson / VKs
Word of Mouth? (with J. Andrew Petersen and Robert P. Leone) / Multichannel Contributions to B2B Marketing: An Assistant Professors Perspective Mahima
Shopping: Causes and Consequences (with Rajkumar Venkatesan and nalini Hada / Assessment of V. Kumars Contributions to B2B Marketing William T. Ross,
Ravishanker) / Measuring and Maximizing Customer Equity: A Critical Analysis Jr. / Rajdeep Grewal Interviews V. Kumar / Our B2B Research Has a Desired
(with Morris George) / Knowing What to Sell, When, and to Whom (with Rajkumar Impact on the Business World / About the Editors and Contributors
Venkatesan and Werner Reinartz) / Using a Customer-Level Marketing Strategy Volume 10: Customer Relationship Management / Volume Introduction: Advancing
to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence the Domain of CRM Denish Shah / Can Product Returns Make you Money? (with
(with J. Andrew petersen) / A Customer Lifetime Value Framework for Customer J. Andrew Petersen) / Driving Profitability by Encouraging Customer Referrals:
Selection and Resource Allocation Strategy (with Rajkumar Venkatesan) / Who, When and How (with J. Andrew Petersen and R. Leone) / A Customer
Customer Lifetime Value Approaches and Best Practice Applications (with Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia
Girish Ramani and Timothy Bohling) / The Impact of Customer Relationship Retailing Environment / Undervalued or Overvalued Customers: Capturing Total
Characteristics on Profitable Lifetime Duration (with Werner J. Reinartz) / The Customer Engagement Value (with Lerzan Aksoy, Bas Donkers, Thorsten
Mismanagement of Customer Loyalty (with Werner Reinartz) / On the Profitability Wiesel, Rajkumar Venkatesan and Sebastian Tillmanns) / Nurturing the Right
of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation Customers (with Bharath Rajan) / Profitable Relationships / CLV: The Databased
and Implications for Marketing (with Werner J. Reinartz) / perspectives of Approach / Managing Customers for Value: An Overview and Research Agenda
Other Scholars / Putting Customer Value Firmly in Focus Satish Jayachandran (with Katherine N. Lemon and A. Parasuraman) / Leveraging Superior Marketing
/ An Appreciation of Dr V. Kumars Contributions to the Marketing Field Joseph Tools to Maximise Profits / Marketing Actions and the Value of Customer Assets:
pancras / Driven by Passion and Excellence Anita Luo / Rajkumar Venkatesan A Framework for Customer Asset Management (with Paul D. Berger, Ruth N.
Interviews V. Kumar / I Have Been Fortunate to Have Multiple Mentors at Different Bolton, Douglas Bowman, Elten Briggs, A. Parasuraman, and Creed Terry) /
Stages in Life / About the Editors and Contributors Perspectives of Other Scholars / Dr V. Kumar: The Influential, Inspirational, and
Volume 9: Business-to-Business / Volume Introduction: V. Kumars Customer- Generous Scholar Lerzan Aksoy / Professor V. Kumar: A Man Worthy of Legend
centric Approach towards Understanding Business-to-Business Marketing Timothy Keiningham / VKs Contributions to Customer Relationship Management
Rajdeep Grewal / Calculating, Creating, and Claiming Value in Business Morten Holm / Denish Shah Interviews V. Kumar / Making Real-Time Decisions
Markets: Status and Research Agenda (with Gary L. Lilien, Doug Bowman, is a Challenge in the Emerging Markets / About the Editors and Contributors
Min Ding, Rajdeep Grewal, Abbie Griffin, Das Narayandas, Renana Peres, LEGENDS IN MARKETING, VOLuME 6
and Raji Srinivasan) / Expanding the Role of Marketing: From Customer Equity
to Market Capitalization (with Denish Shah) / Implementing Profitability through 2012 3028 pages Hardback: ` 45,000.00 (978-81-321-0903-7)
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Index
55
Index
Legends in Marketing: V Kumar ............................................. 42 Paton, Robert A ....................................................................... 15 Spangle, Michael L .................................................................. 48
Lewis, Hedwig ......................................................................... 24 Patra, Michael Debabrata ....................................................... 11 Sreedharan, E .......................................................................... 28
Life Insurance in India ............................................................... 8 Pawar, Badrinarayan Shankar........................................... 52, 53 Srinivasan, A V ........................................................................... 8
Lim, Ming ................................................................................. 34 Pelle, Stefano............................................................................. 7 Srivastava, Pramila .................................................................... 1
Lings, Ian ................................................................................. 52 Pension Reform in India ............................................................ 8 Srivastava, U K .......................................................................... 1
Little Book of Big Customer Satisfaction Measurement, The.... 36 Performance Management And Appraisal Systems ............. 20 Statistical Methods for Practice and Research ..................... 52
Lowe, s id .................................................................................. 16 Pinnington, Ashly H ................................................................. 19 Statistics for Research ............................................................ 50
Lynton, Rolf P .......................................................................... 23 Pitt, Martyn R............................................................................. 4 Strategic Brand Management for B2b Markets ....................... 4
Planning for Power Advertising .............................................. 46 Strategic Corporate Social Responsibility ............................. 27
M Planning, Monitoring and Evaluation in Development Strategic Human Resource Management .............................. 21
Mahajan, Gautam ..............................................................44, 4 5 Organisations ....................................................................... 18 Strategic Human Resource Technologies.............................. 22
Maital, Shlomo....................................................................... 3,6 Polonsky, Michael Jay ............................................................. 52 Strategic Issues and Challenges in Health Management ....... 8
Malik, Pravir ......................................................................... 6, 10 Porath, Amiram ........................................................................ 53 Strategic Thinking ..................................................................... 5
Management Accounting ........................................................ 11 Power of 360 Degree Feedback, The ..................................... 20 Strategy ..................................................................................... 4
Management Consulting in India .............................................. 1 Power of Humor at the Workplace, The ................................. 26 Supply Chain Management .................................................... 37
Management for Social Enterprise ......................................... 32 Prasad, G B R K ....................................................................... 13 Suresh, R R .............................................................................. 13
Management of Organizational Change ................................ 14 Pruzan, Peter ........................................................................... 31 Swanborn, Peter ...................................................................... 50
Management of Technology and Innovation ............................ 3 Public Economics ...................................................................... 9 Systems Analysis & Design Fundamentals ............................ 14
Managing a Modern Hospital ................................................... 8 Public Relations in India .......................................................... 45
Managing in Changing Times ................................................. 16 T
Managing Indian Banks........................................................... 10 Q Tadajewski, Mark ..................................................................... 34
Managing Organisational Change .......................................... 15 Qualitative Research ............................................................... 51 Theory and Practice of Leadership ........................................ 31
Managing People at Work ....................................................... 22 Quest for Exceptional Leadership .......................................... 30 Theory Building for Hypothesis Specification in
Managing People in Organisations ........................................ 21 Quintanilla, Kelly M .................................................................. 48 Organizational Studies ........................................................ 52
Managing Your Sales Force .................................................... 36 Thinking Creatively at Work .................................................... 26
Manimala, Mathew J ............................................................... 32
R Thite, Mohan ...................................................................... 18, 22
Raeside, Robert....................................................................... 51 Torkzadeh, Gholamreza ............................................................ 3
Marketing Channel Management ........................................... 36
Rai, Sumita .............................................................................. 26 Total Customer Value Management ....................................... 45
Marketing Communications Industry ..................................... 32
Rakshit, Mihir ............................................................................. 9 Total Management by Ratios .................................................... 9
Marketing Management .......................................................... 36
Ramani, K V ............................................................................... 8 Total Quality Management in Education .................................. 7
Marketing ................................................................................. 34
Ramnarayan, S .................................................................. 15, 17 Tourism Development Revisited ............................................. 33
Marriott,P ru............................................................................... 9
Rao,A jit.................................................................................... 36 Towards Financial Inclusion in India ....................................... 11
Mascarenhas, Oswald A J ........................................................ 5
Rao, M Govinda ......................................................................... 9 Towards Personal Excellence ................................................. 25
Mason, Chris............................................................................ 32
Rao, Purba Halady .................................................................... 1 Towards the Next Orbit ............................................................. 2
Mathur, U C .............................................................................. 37
Rao, Raju.................................................................................. 20 Training for Development ........................................................ 23
Mavalankar, Dileep .................................................................... 8
Rao, T V ...............................................................................17, 20 Training for Organizational Transformation............................ 23
Mccalman, James ................................................................... 15
Rastogi, P N ............................................................................... 3
Mcdowell, Raymond................................................................ 34
Mcguire, David......................................................................... 19
Rath, Radhanath...................................................................... 24 U
Ratnam, C S Venkata .............................................................. 21 Understanding Emerging Markets............................................ 7
Meehan, John .......................................................................... 32
Ray, Partha .............................................................................. 11 Unleashing your Entrepreneurial Potential............................. 32
Meehan, Karon ........................................................................ 32
Redesigning the Stock Market ............................................... 10 Using SPSS ............................................................................. 49
Mellett, H J................................................................................. 9
Research Methods for Graduate Business and Social Science Uslay, Can ................................................................................ 33
Menipaz, A mit .......................................................................... 33
Students ............................................................................... 51
Menipaz, Ehud ......................................................................... 33
Restoring Values...................................................................... 28 V
Menor, Larry J.......................................................................... 54 Value Engineering Mastermind ................................................. 2
Rotheroe, Neil .......................................................................... 32
Mentzer, John T ....................................................................... 37 Vanhuele, Marc ........................................................................ 35
Rowe, W Glenn ........................................................................ 54
Mergers and Acquisitions ....................................................... 54 Varghese, A K .......................................................................... 45
Royce, Maureen ...................................................................... 32
Mergers, Acquisitions and Corporate Restructuring ............ 13 Velayudhan, Sanal Kumar ....................................................... 37
Rural Marketing ....................................................................... 37
Microeconomics for Business .................................................. 2 Venugopal, Pingali ................................................................... 36
Russell, Bob............................................................................. 22
Microfinance in India ............................................................... 11 Verghese, Aniisu K .................................................................. 47
Rynes, Sara L .......................................................................... 19
Mikkelsen, Kirsten Pruzan ...................................................... 31 Verma, Harsh V ........................................................................ 47
Millennials and the Workplace ................................................ 26 S Verma, Subir .......................................................................... 1, 2
Mishra, Sitikantha.................................................................... 33 S, Sutheeshna Babu................................................................ 33 Vieira, Walter......................................................................44, 45
Mitchell, Ronald K ................................................................... 54 Sadhak, Hira .............................................................................. 8 Vilanilam, J V ........................................................................... 45
Mitra, Jay ................................................................................. 32 Saha, Biswatosh ........................................................................ 5 Virmani, B R ......................................................................... 4, 21
Mohapatra, N P ....................................................................... 11 Saini, Debi S ............................................................................ 22 Vishwanath, S R................................................................... 9, 13
Molbjerg, Kenneth ................................................................... 19 Saini, Sunil ............................................................................... 25
Money Matters......................................................................... 10 Sales and Distribution Management ...................................... 36 W
Monippally, Mathukutty M ...................................................... 53 Sales Forcasting Management ............................................... 37 Wahl, Shawn T ......................................................................... 48
Moon, Mark A .......................................................................... 37 Sanghi, Seema ........................................................................ 20 Wakhlu, Bharat ........................................................................ 28
Morse, Eric A ........................................................................... 54 Sanghi, Seema ........................................................................ 25 Waller, David S......................................................................... 52
Mukherjee, Jayant ................................................................... 21 Saren, Michael ......................................................................... 34 Warren, Myra ........................................................................... 48
Mukhopadhyay, Marmar ........................................................... 8 Sarin, Sharad ............................................................................. 4 Weintraub, Joseph R ............................................................... 24
Mukhopadhyaya, Anil Kumar .................................................... 2 Sarkar, Jayati ........................................................................... 29 Werther, William B ................................................................... 27
Sarkar, Subrata........................................................................ 29 Wheelan, Susan A ................................................................... 30
n SAS2 ........................................................................................ 50 White, David I ........................................................................... 51
Nandan, Raghu ........................................................................ 32 Sathyanarayana, K .................................................................. 26 Who Will Bell the Cat? ............................................................... 6
Negotiated Change ................................................................. 21 Schweitzer, Jochen ................................................................... 4 Wilson, Jonathan ..................................................................... 53
Negotiation .............................................................................. 48 Seijts, Gerard H ....................................................................... 54 Wilton, Nick.............................................................................. 21
New Product Planning ............................................................ 44 Sekhar, R C .............................................................................. 28 Winning Strategies for Business............................................... 6
New Professional Salesman, The ........................................... 44 Sen,A njana.............................................................................. 25 Wright, Malcolm ...................................................................... 35
New Sales Manager, The ........................................................ 45 Sengupta, Shombit ................................................................. 15
Next Available Operator, The .................................................. 22 Services Marketing and Management ................................... 35
Y
Nilakant, V ................................................................................ 15 York, Kenneth M ...................................................................... 19
Seshadri, D V R...................................................................... 3, 6
Niyogi, Shil ............................................................................... 18 Young, Scott T ........................................................................... 7
Shaping Business Leaders ..................................................... 29
Noronha, Ernesto .................................................................... 27 Sharan, Vyuptakesh ................................................................ 12
Northouse, Peter G ................................................................. 30 Sharma, Anuradha .................................................................. 21
o Shastri, Vanita.......................................................................... 29
Oleary, Zina ............................................................................. 49 Shen, Jie ............................................................................ 18, 22
Organization Change .............................................................. 14 Sheth, Jagdish N ............................................. 33, 37, 39, 40, 42
Organization Development ..................................................... 17 Siddiqui, Moid ..................................................................... 6, 16
Organizational Change ........................................................... 16 Silverman, David...................................................................... 51
Organizational Schizophrenia ................................................... 1 Singh, Dalip.............................................................................. 25
Organizing and Managing in the Era of Globalization ............. 1 Singh, Pritam ................................................................. 1, 14, 26
Singh, Varsha........................................................................... 32
p Sinha, Jai B P........................................................................... 26
Pareek, Udai ............................................................................ 23 Social Marketing...................................................................... 35
Parida, Bivraj Bhusan .............................................................. 33 Social Responsibility and Environmental Sustainability
Parvatiyar, Atul......................................................................... 37 in Business ........................................................................... 29
56
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