La Fruta Pastillas

A. Product

La Fruta Pastillas contains unique characteristics that the other products dont

have. The product contains nutritions ingredients that help our customers to be

ready to their daily living. La Fruta Pastillas contains fruits which gave nutrients to

help our body healthy .Also has milk a source of calcium for strong bones and

teeth. La fruta pastillas introduce the new taste of pastillas in the market within

new ingredients and appearance that guarantees customers that the products

delicious , affordable and satisfying product to the customers wants.

B.TARGET MARKET

The target market of the product LA FRUTA PASTILASS are the Faculty and

Staff, Students and ever those Passers that are living in Crossing Libona

Bukidnon . It is very much appreciate to sell our products on the said institutions

because a cover a large population that could surely affordable to buy our

products It also a place we can encourage people to come, see and buy our

product.
C.PLACE

The company has decided to locate some of the product at the canteen of Puerto

Zone6, Cagayan De Oro College. Considering That There are many Students

,Faculties and Staff the said School. Also the others half of the Product, The

company has decide to sell it out through distribution.

D.DISTRIBUTION

The distribution of the product would be in Puerto Zone6 ,Cagayan De Oro

College. Base on the survey there are many students who will patronize the

product.

E.CUSTOMERS

The customers would be employees ,College Students down to the young and

those non-workers around Crossing Libona Bukidnon .And even those market

vendors that would like to try the product.

F.COMPETITORS

The consider competitors of the companys product will be the target vendors

who sell and products sweet delicious, the recognized companies. Like Rebisco

,Monde And M.Y san who are selling very well-known products.
G.RULES AND REGULATIONS

The workers must wear apron, hairnet and gloves while cooking on their working

area.

The worker must not wear nail polish.

The ladies must pony their hair and wear a hairnet.

Men must have their proper haircut and wear a hairnet.

The workers must wear T-shirt and must be neat and clean.

The workers must clean their working area all the time to maintain sanitation.

The workers must not wear any kind of jewelries.

The workers must always be on time.

The workers are not allowed to talk on their duties time.

The workers must always wear a mask.

The workers are not allowed to absent 3 times without invalid reason.

The workers must be polite

II. ASSESMENT

A .STRENGTH

The unique of the product because it contains fruits that has vitamins and minerals

The taste of the product and the affordability of the price

B.WEAKNESSES

Customers who are breath conscious when it comes of eating street foods and

those people who have diabetes.

The shelf life of the product is short.

C.OPPURTUNITIES

The product has a different taste compare from ordinary candy.

The product has some ingredients that will make people to say that

hmmmmm yummy hahaha ansharap