Evolution of Marketing

At the beginning of the 19th century, social life was mostly local. It was followed by a
period in which commodities were produced on a mass scale. Consumer Marketing
operated on mass marketing principles and business primarily concerned itself with how to
build the best sales force. At the end of the century, there is an emerging global culture.
The major driver of these changes is technology. Technological change has moved steadily
back focusing on the individual. These changes shape the possibility and conduct of
business. Marketing is especially tied to communication and transportation revolution. As
the tools and reach of marketing increase, the job and responsibilities of marketers have
evolved with them.

Kotler formalized this evolution with his book "Marketing Management." His key stages
are production, sales and brand management. Each of these is strongly motivated by
technological opportunities, which permit new methods and new opportunities. A fourth
stage, a focus on the individual customer, is also important. As the new technology of the
Internet develops, it reinforces the new marketing emphasis which in many ways is a return
to business at the turn of the century.

In todays technology driven world, a new fast paced digital economy is emerging. In the
near future, it wouldnt be surprising to see that there are companies that exist only inside
computer networks. Most business transactions will be made electronically, directly from
the producer to the consumer, bypassing the supply chain. In the digital marketing
environment, the consumer becomes an integral player in the development of the product.
In fact, a consumer might build the product himself from a wide array of parts provided by
the company. It is e-commerce that is changing the way products and services are
conceived, manufactured, promoted, priced, distributed and sold. The reason being that it
is much cheaper; it allows vast coverage and helps in serving the customer better.

1|Page
 Growth Of Internet Usage Globally and India
According to the research report of Goldman Sachs, India has emerged as the second largest
Internet market in Asia after China with 100 million users in 2005. It estimated that Indian
Internet Users will increase by 130% compounded annual growth rate (CAGR) from 0.5
million users recorded at end of 1998. Also the figures of the number of Internet Service
Providers (ISPs) increased by leaps and bounds and March 2006 saw 30 private
international gateways. As per preliminary findings of the NASSCOM survey, the total
volume of E-commerce transactions in India was about Rs.131 crore in the year 1998-99.
Out of this volume, about Rs.12 crore were contributed by retail Internet or Business-to-
Consumer transactions, and about Rs.119 crore were contributed by Business-to-Business
transactions. The survey also revealed that E-Business transactions in India are expected to
exceed to $ 100 billion i.e. around Rs.4500 billion by end of 2008 which includes both b2b
and b2c transactions. However, Business to business deals constitutes the majority of e-
commerce transactions in India.

The Figure below gives us a fairer idea of the current world internet usage.

2|Page
3|Page
 WHAT DO PEOPLE DO ON THE INTERNET?

A unique platform that connects people worldwide and at the same time brings truck loads
of information on almost anything you can imagine. Internet is the new age tool for
marketers to optimize their businesses. People can interact with each other, see videos,
share stuff, read news, research, play games, shop, search jobs, banking and a lot other
activities. Internet is a new world altogether.

However, if we go by statistics most of the people use the internet for purposes like emailing
and search information and news. However, now with the growth of internet usage among
age group of 16-34 and also social media coming into the picture with sites like facebook,
twitter and whatsapp, social networking and IM on the internet has also grown. But people
just dont stick to one task at a time, they do multi-tasking.

Effectiveness of the Internet in Reaching Out to the Masses

The reach of Internet may not yet be as wide as that of other mass media, but given the
increasing number of internet users in the world and its unique advantages it is undoubtedly
the communication medium of the future. Marketers around the world have from time to
time tried to reach their target audiences through various media. Scientific and
technological advances have and will continue to create newer media to improve
communication, and marketers will try to use the same to effectively address their
audiences. Internet is one of the latest to join the list of such media inventions

4|Page
Overview of the Indian Internet Users.

5|Page
With 462 million Internet users India is at the 2nd place globally in internet usage. The
statistic is for Internet users and not for Internet connections. When it comes to broadband
connections India feature in the top 10. Which means, the users are possibly using Internet
centres or office to access the Internet.

Internet subscribers in India are 13.5 million and broadband subscribers are 5 million. US
has about 73 million broadband users, which is about 15x of Indias broadband users in
2008, which is less than 10% penetration of the internet population compared to the US
broadband penetration of the internet users, which is 30%. An estimated 4.6 million Indian
Internet users are Banking Online today. Only 37% of Indian Internet users come from Top
10 cities. 51% of users accessed dating / friendship sites. Most popular search engine is
Google and major activities are social networking & IM, job search, online banking and
shopping, matrimonial search, watching videos and downloading songs etc.

Male online users increased in absolute numbers but dipped from 72% (2004-05) to 68%
(2005-06) .Women numbers increased from 28% in 2004-05 to 32% in 2005-06 [12.32
million]. The estimate for the male female ratio in the next 2 years is that it will be closer
to the 60:40.
According to industry estimates, there will be 80 million (already crossed that figure)
Internet users in India by 2010 and 100 million by 2012. Mobile Internet Browsing is said
expected to grow to 400 million (a figure that I strongly doubt) as 3G is set to come up in
the next year and mobile usage.

6|Page
 Current Media usage habits of the Indian audiences

TV, print and cinema have penetrated the most in India. Internet in the media terms has
made an impact and shown its true calibre but its still not taken as a serious medium of
Marketing in India.

Does that mean that Internet is not an effective tool for reaching out to people? Or is it
likely to work very well under certain conditions?

To understand this better, let us compare Internet and other traditional media, first from the
customers point of view. Current media options serve two broad benefits to the customer:

1. Information

2. Entertainment

The reach or popularity of any media is related to:

1. The extent of benefits perceived to be delivered

2. The cost of acquisition of the media itself

In short, the reach is related to the net value perceived by the customer about that particular
medium.

On the basis of the above clarification, Internet appears to have a comparatively higher cost
of acquisition. However, Internet has brought with it a very high degree of control to the
media user. Not only are there a plethora of sites catering to every imaginable need, there
is also a high degree of flexibility in what the user is able to do. All of this makes Internet
a highly interactive media but also an inexpensive one.

If the internet is treated and used exactly like any other medium, it is unlikely to yield major
benefits to the marketer. Its effectiveness is dependent not only on the target audience one

7|Page
is talking to, but also largely on the ability of the marketer to make use of the real advantages
of the Net like interactivity, flexibility, ability to monitor and the like.

Next, one can also evaluate Internet as a media from the marketers point of view by
way of a similar classification. If evaluation as per the above classification is done, the
Internet does not appear as advantageous as the other option either in terms of reach or
in terms of reach or cost-effectiveness. But Internet has various other advantages over
the traditional media which cannot be neglected. These stem mainly from the ability of
this medium to allow a far more focused targeting as compared to other media. To
quickly summarize the advantages of the Internet as seen from the point of view of the
user as well as the marketer:

8|Page
 7 P's of Marketing on the Internet

The four P's - Product, Price, Place and Promotion have long been associated with
marketing, but things have changed on the Internet. So along with a change in the nature of
the four Ps there are three new Ps which are relevant to the internet marketer.

1. The Product on the Internet usually changes form online, and the user experiences it
electronically, in the form of text, images and multimedia. Physical goods are usually
presented in the form of a detailed online catalogue that the customer can browse through.
Technology allows the user to virtually touch and feel the product on the Internet - rotate
it, zoom in or zoom out and even visualize the product in different configurations and
combination. The example of the above can be seen at dell.com where the company offers
the user to virtually feel every aspect of their product before they go into a buy decision.
Content and software are two avatars of digitized products that can be even distributed over
the Internet. Infact Information is one of the biggest product on the internet as people search
and read a lot of news and information on the internet. On the Internet, E-marketing will be
based more on the product qualities rather than on the price. Every company will be able to
bring down the cost of its products and hence competition will not be on price. It will rather
be on the uniqueness of the product. To be able to attract the customers and retain them, the
company will have to provide nouvelle and distinct products that forces the net users to
purchase and come back for more.

2. The Price has been drastically changed over the Internet. It lets the buyer decides the price.
Also it gives the buyers information about multiple sellers selling the same product. It leads
to best possible deal for the buyers in terms of price. A website named cleartrip.com is
extremely popular as its compares the price of many airlines and offers the least price to
the buyer. The very famous bazee.com now known as eBay. in follows the same principles
and it is one of the biggest online shopping websites in the world. Pricing is dynamic over
the Internet.

9|Page
3. The Place revolves around setting up of a marketing channel to reach the customer. Internet
serves as a direct marketing channel that allows the producer to reach the customer directly.
The elimination of the intermediate channel allows the producer to pass the reduced
distribution cost to the customer in the form of discounts. For example, Dell Computers
used this strategy very effectively and hence they have been able to reduce their prices of
their laptops drastically and reaped huge profits.

4. Promotion is extremely necessary to entice the customer to its website, as there are
currently more than 18 billion web pages. Promoting a website includes both online and
offline strategies. Online strategies include search engine optimization, banner ads, multiple
points of entry, social media marketing, strategic partnership and affiliate marketing.
Presently, the cyberspace is already cluttered with thousands of sites probably selling
similar products. For the customers to know of the Companys existence and to garner
information on the kind of products or services that the company is offering, promotion has
to be carried out. There can be traded links or banner advertisements for the same. Also the
traditional mediums like print, outdoor advertising and television can be used to spread
awareness. Email campaigns and spamming the Chat rooms on almost every server has
been exploited to the maximum for the cause of promoting their website.

5. Presentation The presentation of the online business/ website needs to have an easy to use
navigation and a pleasant and neat look. The look and the feel of the web site should be
based on corporate logos and standards. About 80% of the people read only 20% of the web
page. Therefore, the web page should not be cluttered with a lot of information. Also,
simple but powerful navigational aids on all web pages like search engines make it easy for
customer to find their way around. The principle of K.I.S.S (Keep it simple stupid) is the
most important factor that has to be considered while presenting the online business

6. Processes Customer supports needs to be integrated into the online web site. A sales service
that will be able to answer the questions of their customers fast and in a reliable manner is
necessary. To further enhance after sales service, customers must be able to find out about
their order status after the sale has been made. For e.g. FedEx (www.fedex.com), the
overnight Courier Company allows its customers to keep track of the parcel and they are
10 | P a g e
 well informed about the present whereabouts of their package. Similar variants have been
used by the Govt of India for its Speed post and Registered Ad services where you can keep
a track of your post by entering the code that has been issued to you.

7. Personalization Using the latest software from Broad-Vision and others, it is possible to
customize the entire web site for every single user, without any additional costs. The mass
customization allows the company to create web pages products and services that suit the
requirement of the user. A customized web page does not only include the preferred layout
of the customer but also a pre selection of goods the customer may be interested in. For e.g.
Yahoo! (www.yahoo.co.in) entered the Indian cyberspace and started its personalized
services. A registered user of Yahoo can now personalize the front page with all the
information he needs. He can read the news of the world, add a tax calculator, see the
weather forecasts of his city and listen to his favourite songs and all this simultaneously.

11 | P a g e
 TRADEINIDA

2.1PROFILE OF THE COMPANY

Launched in the year 1996 to offer the Indian Business community a platform to promote
themselves globally tradeindia.com has created a niche as India's largest B2B marketplace,
offering comprehensive business solutions to the Domestic and Global Business
Community through its wide array of online services, directory services and facilitation of
trade promotional events. Our portal is an ideal forum for buyers and sellers across the
globe to interact and conduct business smoothly and effectively.

With an unmatched expertize in data acquisition and online promotion, Tradeindia

subsumes a huge number of company profiles and product catalogs under 2,256 different
product categories and sub-categories. It is well promoted on all major search engines and
receives an average of 20.5 million hits per month.

Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today we have

reached a database of 40,46,798 registered users, and the company is growing on a titanic
scale with a considerable amount of new users joining/registering everyday, under the
innovative vision and guidance of Mr. Bikky Khosla, CEO.

12 | P a g e
The company has published Exporters Yellow Pages since 1990 and in 1996 started the
web portal tradeindia.com to provide online directory services to the global export-
importcommunity.

ABOUT THE PORTAL

The portal provides information about Indian and global sellers and buyers with over
1,2000 product categories and sub-categories. The main products and services offered by
the portal include online business catalogs, DialB2B, Trade Alerts, Call Me Free
Service, credit reports and trade leads. The portal has a separate section on trade shows and
the company regularly participates in global and domestic trade shows. The portal also has
a special mobile-optimised version for mobile phone users.

In 2009, the company launched two vertical portals to cater to the business requirements
of SMEs one a news-based portal called SMETtimes and the other a separate
section showcasing suppliers from China. The portal claims to be the first Indian B2B
portal to have more than 3 million registered users, of which over 2 million are SMEs.

13 | P a g e
Tradeindia Launches First of its Kind DIALB2B Service

Tradeindia.com, India's largest B2B Marketplace, in its endeavor to help buyers and sellers
to cut down on the time needed to identify a business partner and subsequently carry out
business transactions, has launched a new service, DIALB2B.

With internet playing a key role in shrinking global boundaries by connecting the world on
a click of a mouse, Tradeindia now has combined the power of the net with that of a simple
telephone call to help find useful B2B specific information with utmost ease.
DIALB2B will offer its users freedom to find the details of suppliers of their choice on
SMS. No net connection, no searches. Just call up and get the right information on your
B2B suppliers delivered to you on your phone as SMS or as an email in your mail box.
This is tradeindia's step towards helping buyers and SMEs save time on searching for the
required information. They can now just call up DIALB2B number 011-43117272 to
connect with our service agents, ask for the required information and in minutes get top 5
suppliers of required products/ services.

On the launch of this service, Mr. Bikky Khosla, CEO, tradeindia.com said, "Tradeindia in
its objective to give users maximum ease to source products always strives to offer new
and innovative services. DIALB2B is part of the same process of making things even easier
for users to source the right information."

"All services which tradeindia.com launches are designed based on customer surveys and
requirements to facilitate smooth flow of information as per the comfort and requirements
of users anywhere during the working hours."

"With the launch of this service, Tradeindia has done another first by becoming the only
company to offer B2B Specific information on phone. So now, no business is away...just
dial 011-43117272 and get what you are looking for instantly," Mr Khosla added.

14 | P a g e
 Tradeindia.Com launches Credit Report

Tradeindia.com, India's largest B2B e-marketplace, has introduced a new cost effective
online service- Credit Report, that gives detailed credit and financial information about a
business entity.

The credit report helps buyers and sellers across the globe identify the right business
partners, by providing them with very important and useful information like registration,
incorporation, capital, net worth, no. of employees, background, chief executive, payments,
banking reputation, auditor, bankers, shareholders, financial information etc.

Available exclusively to the members of Tradeindia.com, these reports are generated only
after complete research work and verification regarding the profile of another company.

According to the CEO of Tradeindia.com, Bikky Khosla, " These reports are like an
information booth, that outline a company's credit history, along with there current
standing and financial stability in the market".

..

15 | P a g e
 A healthy work environment means a happy
you

Work spaces are areas where a majority of us spend a large part of our time everyday. In
fact it would suffice to state that workplaces are like second home for us and whatever
happens there does affect us in a particular way. So its imperative that our workplaces are
designed to make us feel happy and energetic. Making some certain changes in workplace
design can go a long way in making the place much more healthier for employees. To be
fair, a large number of organizations across the world have realized this and have
subsequently made changes in the design of their offices and the accessories used there.

16 | P a g e
Many offices today have gyms, de-stressing areas and source foods from caterers that serve
healthy food. Also, many organizations provide rejuvenating therapies that helps
employees in their holistic well being. Organizations across sectors are constantly
reinventing and bringing out new work approaches for their employees to keep stress levels
at a low.

Comfortable seating

Various studies have indicated that back pain still remains one of the major causes of
absenteeism amongst employees of many organizations. Office chairs are where an
employee spends a large part of his/her working hours. This makes it necessary that the
office chairs are designed in such a way that they are comfortable for the employees.
Nowadays, ergonomically designed chairs are available that support a persons sitting
posture and working posture, making sure he/she feels comfortable and doesnt suffer from
back pain. All organizations hoping to make their workplaces more healthier need to adopt
this approach.

Ergonomically designed work equipments

Office chairs are not the only thing that need to have an ergonomic design. Equipments
used for work such as keyboards, mouse or any other also need to be ergonomically
designed. Cases of employees suffering from repetitive strain injury are increasing with
each passing day. Repetitive strain injury is caused to the repeated movement of a body
part in a particular way, such as repeated clicks on a mouse. This can be prevented by
replacing all such office equipments by ergonomically designed ones. Many organizations
across the world have taken the initiative and are using such equipments.

Office lighting

17 | P a g e
Unfortunately office lighting is an often ignored part of making workplaces more healthier
for employees. Most organization fail to realize the fact that a well done office lighting
system is sure to make employees more energetic, thus increasing overall productivity. The
major problem in this aspect today is that most offices have lighting that are either in front
of employee desks or right overhead them. This is known to increase fatigue amongst
employees. The ideal place for office lighting is behind employee desks. This way the light
is neither too bright nor too sober.

Promote wellness amongst employees

In many organizations, it has been observed that in spite of having facilities such as
gymnasiums, de-stressing rooms etc. available, not all employees avail them. This might
be due to the fact that a particular employee might be doing exercises after working hours
or he/she might not be interested. In case employees are not interested, organizations
should educate them about optimum health and nudge them towards joining various
wellness sessions that are undertaken at the workplace. One thing that all organizations
should keep in mind is that promoting wellness is a long drawn approach, it should be done
using a pre determined method and with a clear target in mind.

18 | P a g e
 Intelligent personal assistant

In the constantly changing world of technology, IPAs or intelligent personal assistants

have been touted by many as the next revolutionary technology that will change the way
how we live our day to day lives. This is perhaps also the reason why global technology
behemoths such as Apple, Microsoft, Google etc. are spending massively in research to
keep improving their existing intelligent personal assistants. To the uninitiated, an
intelligent personal assistant is simply a software that can perform diverse tasks such as
providing relevant information to queries, health monitoring, giving reminders of
scheduled meetings etc. Almost all of us would be aware of and perhaps would be currently
using Siri, Cortana, Google Now etc. These are only some examples from a whole host of
intelligent personal assistants that are available today.

19 | P a g e
Siri

Originally released with the Iphone 4S in the year 2011, Siri quickly became a rage
amongst Iphone users. Today Siri is available on every device that runs on IOS. Although
widely appreciated for its ability to provide relevant information, it has also been
previously criticized by a lot of people for its failure to understand certain English and
other accents. Initially thought of as a revolutionary technology, as of today Siri is facing
stiff competition from other intelligent personal assistants.

Pros Right from writing text messages to posting status updates on social media sites,
Siri comes packed with features. Moreover, Siri can also solve simple to complex
mathematical problems. Other features include booking movie tickets and also making
reservations at your favorite restaurant. Siri these days comes with a hands free mode, it
can be activated by just saying Hey Siri.

Cons Siri periodically has listening problems and in spite of some pretty effective
updates, it still sometimes has trouble understanding certain English and other accents.
Other letdowns are, Siri works a lot more better when your device is connected to Wi fi
than on a mobile network and limited access to 3rd party apps.

Google Now

Google Now was first released on July 9,2012. It was included in the Android 4.1 ( also
known as Jelly Bean), with the first compatible phone being the Galaxy Nexus smartphone.
Initially only compatible with android devices, Google released Google Now for IOS
devices on April 9, 2013. Owing to the open source nature of Android and the plethora of
Android devices, Google Now is perhaps the most widely used intelligent personal
assistant today.

20 | P a g e
Pros Easy and sleek interface, can also be used on personal computers with the chrome
browser . Moreover Google Now has unrivaled predictive powers and provides accurate
information almost all the time. It understands different accents much better as compared
to Siri

Cons Takes up too much device battery, geared more towards android devices,
specifically the new ones. Moreover, Google Now doesnt have a personality or real life
like feel which Siri has.

Microsoft Cortana

Cortana was initially released by Microsoft on April 2, 2014. Afterwards in January 2015,
Cortana was made available for desktop and mobile devices with Windows 10. Later in the
year, Cortana was released for devices running with Android and IOS platforms also.

Pros Very predictive, anticipates questions and provides relevant information without
the user having to ask further. Provides both summarized as well as detailed information
on almost every topic. Can be used to make reservations, book cabs, tweak your living and
working spaces as per requirement etc. Also, Cortana is able to connect to much more
devices as compared with Siri.

Cons Cortana lacks the conversational knowledge and has difficulty understanding
informal language. Moreover, sometimes its very slow as compared to Siri and Google
Now.

21 | P a g e
Amazon Alexa

Alexa is an intelligent personal assistant developed by Amazon. Initially released in

November 2014, its available for both IOS and Android devices. Despite having been
released later, Alexa is today giving very tough competition to Siri and Google Now. This
is primarily because of its versatility and the wide range of services it offers.

Pros Apart from voice interaction, Alexa is also capable of making to do lists, music
playback, streaming podcast and providing information on weather & traffic. Alexa can
further be used as a home automation system and can control several devices. It can also
play music from phone, tablets or even from various music streaming services like Apple
music, Google play music etc.

Cons Sometimes it requires a query to be asked a pre-specified way only to give the
correct answer. Moreover, many times the commands need to be repeated again and again
for Alexa to provide the correct answer. One more issue that has come to light is that
devices on which Alexa runs ( such as Amazon echo, ivee, Triby smart speaker etc. ) tend
to have performance issues occasionally.

22 | P a g e
2.2 STATEMENT OF PROBLEM:-

Employee satisfaction research is an important communication tool because it stresses

that:

Employee satisfaction is important.

Employees are valued.

As frontline deliverers of the brand, employees views are vital and

integral to the development of the organization.

The bank is listening and employee suggestions for improvement will be

considered.

The bank recognizes the need for improvement

Employee satisfaction survey is designed to measure

organizational present satisfaction level for various parameters. It also helps to
analyse success of various HR activities as satisfaction is direct result of these
activities. The result of employee satisfaction survey shows the strong and weak
areas in overall atmosphere in organization. This gives the inputs for action plan
needed for improving the satisfaction in organization. The more satisfied
employees improve the productivity resulting in higher revenues. It also helps to
check attrition and cost associated with new recruitment.

The employee satisfaction survey is not an isolated event, but rather the beginning of a
continual improvement cycle. Employee satisfaction survey process provides one of the
quickest and actionable feedbacks.

23 | P a g e
2.3 MANAGERIAL USEFULNESS OF THE STUDY:-

To help the management of the bank to know about the actions to be taken
to increase the level of satisfaction of the employees.

The study helps in finding the weaknesses, if any in the organization and
the steps taken to avoid them.

The suggestions from the employees will help management to make changes in the
desired field.

24 | P a g e
 3.1 6 Main Objectives of Internet Marketing

1. Increase revenue

The primary goal of any marketing strategy is ultimately to increase revenue, and Internet
marketing is no exception. Thankfully, the Internet provides plenty of opportunities for
every business to improve their bottom line.

By combining search engine optimization, or SEO, with pay-per-click ads, or PPC, your
company can improve the chances that potential customers find you online. And with
strategies like content marketing and social media marketing, you can position yourself as
an expert in your field who also cares about your clients.

2. Build a brand

Internet marketing objectives often include building a brand. This means not only
establishing your logo and company name in the minds of consumers, but also what your
company stands for.

Well-known brands are typically trusted more by customers, especially when paired with
positive associations. The Internet is a great tool for building that trust, because it has a
wide reach and allows you to directly connect with individuals.

Social media is particularly useful when building a brand, because it allows companies to
create and post with a more personal feel. Organizations have discovered that this kind of
brand-building can be fostered by the use of social media channels such as Facebook,
Twitter, Instagram and Pinterest. In addition to organic posts on these sites, companies can
build brand recognition by paying for advertisements and placements. This takes patience
on the part of the organizational leaders, because trust and loyalty are developed over many
months, and sometimes years. The key is to stay focused on the results.

25 | P a g e
 3. Improve local SEO

Many small businesses, as well as companies focused on increasing sales in specific

geographic region, focus much of their marketing efforts on improving their local SEO.
This means optimizing various elements on their sites in order to attract local customers
who are looking for the services they provide.

Although the number of searches that include both your industry and your town or city is
undoubtedly lower than those that just specify a product or business type, those searches
tend to generate much more qualified traffic. If a user is already looking for businesses
where you are, chances are high that theyll be willing to come to your physical location.

4. Increase qualified traffic

Every business owner wants to see numbers rise in terms of visitors to their site and landing
pages. However, those numbers are meaningless if they arent the right kinds of traffic.

Not every visitor to your site is going to make a purchase. Thats just the way of the
Internet, and should be accepted. However, if noneof your site visitors make purchases (or
contact you), you are likely attracting unqualified traffic, or visitors who have no intent
of becoming a customer.

By targeting your marketing to specific personas and aiming to attract specific, qualified
people, you can increase the ROI of your marketing effortsas well as your bottom line.

5. Manage online reputation

In an age when anyone with a computer or smartphone can post their opinions about
companies, products, and services for the whole world to see, its important for businesses
to maintain a solid online reputation. This means monitoring your companys name,
maintaining social profiles, and responding to bad reviews accordingly.

26 | P a g e
One bad review doesnt mean that your companys reputation is shot, but one bad reaction
to a bad review might. The way you publicly respond to customer complaints will show
them (and all other current and potential customers) how much you care about their
opinions. But as intimidating as that may sound, all it takes is a bit of respect and concern
for your customer base.

6. Become an influencer in your field

Every industry has a few well-known individuals or companies that others look to as
thought leaders. They stay at the forefront of new technologies and ideas, and are often the
first to share new information.

Unfortunately, every industry only has a particular amount of room at the top. The people
who become experts and influencers are those who strategically position themselves to
give out great advice and information, often without much obvious monetary gain.

27 | P a g e
3.2 RESEARCH METHODOLOGY OF THE STUDY

SOURCES OF DATA COLLECTION

Primary sources

Looking into the objectives and information needed, I have chosen following two methods

as per the response of the subject:-

Schedules

Personal Interview.

Scheduler Method

Schedules will be fill in by the respondents.

Personal Interview Method

To take personal interview wherever it will be essential.

Secondary sources

Information was collected from secondary sources such as Magazines, newspapers, books,

Internet etc.

Sample size:

The sample size shorted out from the population (universe set) is 100 nos. to draw the

conclusion of the study.

Sample Area: New Delhi

28 | P a g e
Sampling Technique

Sampling techniques can be broadly classified in to two types:

Probability Sampling (here the every item in the universe have the equal chance of

inclusion in the sample)

Non Probability Sampling (Here the item in the sample are deliberately selected by

the researcher)

This project will be based on the non-probability, purposive, quota sampling.

TYPES OF RESEARCH

Research are mostly categorized in to four major categories:

First is descriptive & Analytical

Second Applied & Fundamental

Third Quantitative & Qualitative

Fourth Conceptual & Empirical

The project will be based on

Descriptive Research type As it includes survey and fact finding enquiries of different

kinds of quantitative figures like sales and number of prescription generation are taken as

the most important feature for the analysis.

29 | P a g e
Tools for analysis

Bar chart

Pie-chart

As the datas will be of various types such as comparing based on value as well as the

relative comparison, hence both the tools are to be use for the proper analysis of the datas.

30 | P a g e
TABLE - I

ANALYSIS BASED ON AGE OF THE PEOPLE :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 BELOW 20 8 8%
YEARS
2 21 - 30 YEARS 28 28 %
3 31 - 40 YEARS 24 24 %
4 41 - 50 YEARS 36 36 %
ABOVE 50
5 4 4%
YEARS
TOTAL 100 100 %

INTERPRETATION :My study has covered different group of people having

different ages. 8% respondents are below 20 years, 28% respondents are 21 - 30
years, 24% respondents are 31 - 40 years, 36% respondents are 41 -50 years and
remaining 4% respondents are above 50 years

31 | P a g e
TABLE - II

ANALYSIS BASED ON MONTHLY INCOME OF THE PERSON

S.No. OPTIONS No. OF PERCENTAGE

RESPONDENTS
1 BELOW 5,000 10 10 %
2 5,000 - 10,000 65 65 %
3 10,000 - 20,000 25 25 %
TOTAL 100 100 %

INTERPRETATION :My study has covered different group of people having

different incomes. 10% respondents are below Rs. 5000/-, 65% respondents are Rs.
5000 - 10,000/-, 25% respondents are Rs 10,000 - 20,000/-.

32 | P a g e
ANALYSIS BASED ON MONTHLY INCOME OF THE PEOPLE

10%
25%

65%

BELOW Rs. 5000/

Rs. 5000 - 10,000/
Rs. 10,000 - 20,000/

33 | P a g e
TABLE - III

ANALYSIS BASED ON KNOWNING ABOUT B2B MARKETING :

S.No. OPTIONS No. OF PERCENTAGE

RESPONDENTS
1 FRIENDS 44 44 %
2 ADVERTISEMENT 32 32 %
3 OWN DECISION 12 12 %
4 RELATIVES 12 12
TOTAL 100 100 %

INTERPRETATION :After obtaining the information of influencing

by 44% customers were influenced by friends, 32% of customers were
influenced through advertisement, 12% of customers were influenced
by there own decision, 12% of customers were influenced by relatives.

34 | P a g e
TABLE - IV

ANALYSIS BASED ON FACTORS INFLUENCED TO PURCHASE

PRODUCT IN B2B MARKETING :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 PRICE 41.6 41.6 %

2 QUALITY 36.2 36.2 %

3 SERVICE 11.1 11.1 %

4 RECIEVING 11.1 11.1 %

TOTAL 100 100 %

INTERPRETATION :After obtaining the information of influencing

by 41.6% customers were influenced by Price, 36.2% of customers were
influenced by quality, 11.1% of customers were influenced by service,
11.1 % of customers were influenced by recieving.

35 | P a g e
TABLE V

ANALYSIS BASED ON PRODUCT PURCHASED IN B2B

MARKETING :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 TELEVISIONS 55.5 55.5 %

2 REFRIGIRATORS 18.5 18.5 %

3 WASHING MACHINES 3.7 3.7 %
4 OTHERS 22.3 22.3 %
TOTAL 100 100 %

INTERPRETATION :Out of 100 respondents 55.5% of respondents

were purchased Televisions, 18.5% of respondents were purchased
Refrigirators, 3.7% of respondents were purchased Washing Machines
and remaining 22.2% of respondents were purchased other products.

36 | P a g e
TABLE VI

ANALYSIS BASED ON BRAND PREFERED IN B2B MARKETING :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 SONY 42.3 42.3 %
2 LG 15.3 15.3 %
3 SAMSUNG 3.8 3.8 %
4 ONIDA 3.8 3.8 %
5 OTHERS 34.8 34.8 %
TOTAL 100 100 %

INTERPRETATION :The above table show out of 100 respondents

42.3% of respondents are using Sony, 15.3% of respondents are using LG,
3.8 % of respondents are using Samsung 3.8% of respondents are using
Onida and remaining 34.8% of respondents are using Other brands.

37 | P a g e
TABLE - VII

ANALYSIS BASED ON SATISFACTION IN B2B MARKETING :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 EXCELLENT 20 20 %
2 GOOD 68 68 %
3 AVERAGE 12 12 %
TOTAL 100 100 %

INTERPRETATION :Above table interpretes that the satisfaction with

digital shoppy, 20% of respondents opting that excellent, 68% of
respondents opting that good, and remaining 12% of respondents opting
that average.

38 | P a g e
TABLE VIII

ANALYSIS BASED ON OPINION ABOUT PRICE IN B2B

MARKETING :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 REASONABLE 92 92 %
2 HIGH 8 8%
TOTAL 100 100 %

INTERPRETATION :Price is influecing factor for any product majority

of its respondents opinion that the digital shoppy products value is
reasonable. only 8% feel that price is high.

39 | P a g e
TABLE - IX

ANALYSIS BASED ON MODE OF PURCHASING IN B2B

MARKETING :

S.No. OPTIONS No. OF PERCENTAGE

RESPONDENTS
1 IMMEDIATE CASH 64 64 %
PAYMENT
2 INSTALMENT 20 20 %
3 BANK FINANCE 16 16 %
TOTAL 100 100 %

INTERPRETATION :Customers are being punching the digital shoppy

through immediate cash payment are 64% and through instalment 20%
and those who are taking the bank finance are 16%.

40 | P a g e
TABLE - X

ANALYSIS BASED ON PERFORMANCE OF B2B MARKETING :

S.No. OPTIONS No. OF RESPONDENTS PERCENTAGE

1 EXCELLENT 12 12 %
2 SATSIFIED 68 68 %
3 AVERAGE 20 20 %
TOTAL 100 100 %

INTERPRETATION :The above table reveals that the majority of the

customers that is 12% of respondents were liking its performances, 68%
of respondents were satsified and remaining 20% of respondents were average
about its preformance.

41 | P a g e
ANALYSIS BASED ON PERFORMANCE OF
DIGITAL SHOPPY

12%
20%

68%

EXCELLENT
SATISFIED
AVERAGE

42 | P a g e
5.1FINDINGS:-

An employee's job satisfaction depends as much on the positive mental, spiritual,

physical, and emotional resources the employee brings to the workplace, according to
data gathered from 30 working employees on a three-year study of personal energy
management and work-life balance.

Human Performance Institute describes following ways employers can create a satisfying
work environment:

1. There is a need of attention to find out that why employees are satisfied with
their jobs.

2. About 81% employees believe that nature of their present job gives
satisfaction to them.

3. Most of the employees believe that one-day is sufficient to do the work

allotted to them.

4. 74% employees believe that job satisfaction provides the career

opportunities.

5. As far as job security is concerned. 83 % employees feel secured.

43 | P a g e
5.2SUGGESTIONS

1. Maximum respondents come to know about B2B Marketing through

advertisement hence try to make the advertisements more affective.

2. It suggested that the manager need to provide prompt service when

ever customer required.

3. Many agencies is coming in competition with B2B Marketing hence

bring more new models in B2B Marketing as compared to other
Agencies.

4. It is suggested to manager when ever he provides fair services to

customer it influence to develop sales and brand image.

5. In developing towns like Khammam most of the people of middle class

so it is advised to the manager to provide many schemes like finance
facilities, coupons, gift offers, etc.

6. Sales people should maintain cardial friendly relation with the customer

7. It is time to B2B Marketing concentrate more on the market as the competition

are so active in the local market now

44 | P a g e
 CONCLUSION

It is concluded that there is a priority to specific income group to purchase

products in B2B Marketng. General income group people can purchase

products.

Out of 100 respondents all are known about digital shoppy. It shows

popularity of the B2B Marketng.

Maximum number of respondents were influenced by advertisement and their

family members.

Majority of the respondents feel that the price of product is reasonable.

The product users are considering quality and considering price in purchase

of products in B2B Marketng. Some people considering both.

Televisions are acting as an important media in acknowledgement of and

followed by magazines.

Maximum respondents felt the rate of performance of B2B Marketng

products. Among the counter products is moderate some people felt the rate

performance is maximum.

45 | P a g e
 Maximum respondents opinion is that Telengana Agencies is coming in

competition with B2B Marketng.

Maximum respondents feeling that B2B Marketng is satisfactory.

Maximum respondents are satisfied with after sale services.
The most of the respondents of the study is from the income group of Rs. 5,000
to 20,000 followed by below 5,000 and 20,000.

46 | P a g e
 BIBLIOGRAPHY

J.C. GANDHI Marketing Management, Tata McGraw Hill, Publications Ltd., New Delhi, 1997.

PHILIP KOTLER Marketing Management, Prentice Hall of India Pvt. Ltd., New Delhi, 2000.

SHIFFMAN & KANUK Consumer Behaviour, Prentice Hall of India Pvt. Ltd., New Delhi, 1995

S.A. CHUNA WALLA Consumer Behaviour, Himalaya Publishing House, Mumbai, 2000.

WEBSITE:-
www.google.com

www.tradeinida.com

47 | P a g e
 QUESTIONNAIRE
1. Name :

2. Age :

3. Gender : Male Female

4. Occupation :

5. Monthly Income [ ]

A) Below 5,000 B) 5,000 - 10,000 C) 10,000 - 20,000 D) Above 20,000

6. How do you know about D igital shoppy ? [ ]
A) Friends B) Advertisement C) Own Decision D) Relatives

7. What factors influenced you to purchase product in D igital shoppy ?{[ ]

A) Price B) Quality C) Service D) Receiving

8. Which product you have purchased in D igital shoppy ? [ ]

A) Television (TV) B) Refrigirators C) Washing Machines D) Other

9. Which brand do you preferer in D igital shoppy ? [ ]

A) SONY B) LG C) SAMSUNG D) ONIDA E) Other
10. Are you satisfied in D igital shoppy ? [ ]
A) Excellent B) Good C) Average

48 | P a g e
11. What is your opinion about the price in D igital shoppy ? [ ]
A) Low B) Reasonable C) High D) Very High

12. What is the mode of purchasing in D igital shoppy ? [ ]

A) Immediate Cash Payment B) Instalment C) Bank Finance D) Other

13. Your opinion about D igital shoppy performance ? [ ]

A) Excellent B) Satisfied C) Average D) Poor

14. Do you want any changes regarding ? [ ]

A) Price B) Service C) Advertisement D) Models

15. D igital shoppy to be placed which position inthe market ? [ ]

A) 1stB) 2nd C) 3rd D) 4th

16. Your opinion about D igital shoppy [ ]

A) Good B) Poor

If Good give reason _______________________________________

17. Why D igital shoppy crowned so popularily ?

_________________________________________________________

49 | P a g e
18. How do you rate the performance of D igital shoppy among other shops ?

_________________________________________________________

19. Do you offer any suggestions to capture lion-share in the market ?

Suggestion :.................................................................................................

.....................................................................................................................

50 | P a g e