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Advertisement: Definition, Purpose, Types, Characteristics, Generic Structure, and for

example in English

Functional texts can cover everything of how- to instruction on website do-it-yourself manual
product for refrigerator You. Example other including brochures, menu, assurance, directory,
form for filling, signs, recipes, and even transport schedule. Sala one functional text that often
we teui is Advertisement (Advertising). On this occasion IBI will discuss Advertisement
(Advertising), let's look together.

1. Definition of Advertisement (Advertising)

Advertisement (Advertising) is a text that has the purpose to announce a something that
appeals to many people and to be a famous-added products in all the public in the form of a
means of communication with the users of the product or service. Ad paid for by those who
sent them and are intended to advise or influence those who received the message.

Advertisement is always present, even though people may not be aware of it. In today's
world, advertising using any media that may be to pass the message. It is through television,
print (newspapers, magazines, journals, etc.), radio, broadcast, internet, direct sales,
hoardings, mailer, contests, links, posters, clothing, event, color, sound, visuals and even
people (endorsements ).

2. The purpose of Advertisement (Advertising)

To invite the listener or reader to buy or use the goods or services offered in the ad.
to announce / advertise about a case or a product to the public
Communicant sensitize and provide information about a product (can be goods,
services, ideas, etc.).
Attempting to cause a feeling like yourself communicant on the advertised product by
giving preferences will-preferences will.
Konumikan convince the truth of these products so that they berusahaan to own or use
the product.
From the standpoint of the consumer, consumers become aware of information about
these products, good prices, specifications, functions, etc.

3. Type of Advertisement (Advertising)

Based on the type of media used, the ad can be classified as follows:

1. Print Ads
Print ads are the types of ads that are published using print media such as newspapers,
magazines, tabloids, and others. based on the space used in the media of newspapers,
magazines, tabloids, known ads in two forms, namely: Classifieds and Advertising Column
2. Advertorial
Ad advertorial is a type of advertising that is packaged as news.

3. Display Ads
Judging from the shape, display advertising is greater than the advertising columns. In this
ad, display images and text larger.

4. Electronic Advertising
Electronic ad is an ad published in the electronic media. Electronic advertising can be
classified into: radio ads, television ads, Internet advertising, advertising, public service
announcements.

4. Characteristics of Advertisement (Advertising)

Advertisement advertisement has characteristics of language as follows:

Choice of words used menonjolakan information necessitated

Choice of words used indicate the target
Interesting choice of words used, precise, logical, and courteous.
Choice of words used have a suggestion for the audience.

5. Generic Structure Advertisement (Advertising)

Purpose (Destination)

What that aim from author for write text ad?

Name of product (Name Product)

this is about name and brand. What product, Service or event for sell?

User (user)

That need products? arrest What product and service to?