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1. Brevity
It is bad manners to waste [the reader's] time. Therefore brevity first, then, clarity.
2. Clarity
It is bad manners to give [readers] needless trouble. Therefore clarity. . . . And how is
clarity to be achieved? Mainly by taking trouble and by writing to serve people rather
than to impress them.
3. Communication
The social purpose of language is communication--to inform, misinform, or otherwise
influence our fellows. . . . Communication [is] more difficult than we may think. We are
all serving life sentences of solitary confinement within our bodies; like prisoners, we
have, as it were, to tap in awkward code to our fellow men in their neighboring cells. . . .
In some modern literature there has appeared a tendency to replace communication by a
private maundering to oneself which shall inspire one's audience to maunder privately to
themselves--rather as if the author handed round a box of drugged cigarettes.
4. Emphasis
Just as the art of war largely consists of deploying the strongest forces at the most
important points, so the art of writing depends a good deal on putting the strongest words
in the most important places. . . . One of the most important things, to my mind, in
English style is word-order. For us, the most emphatic place in a clause or sentence is the
end. This is the climax; and, during the momentary pause that follows, that last word
continues, as it were, to reverberate in the readers mind. It has, in fact, the last word.
5. Honesty
As the police put it; anything you say may be used as evidence against you. If
handwriting reveals character, writing reveals it still more. You cannot fool all your
judges all the time. . . . Most style is not honest enough. Easy to say, but hard to practice.
A writer may take to long words, as young men to beards--to impress. But long words,
like long beards, are often the badge of charlatans. Or a writer may cultivate the obscure,
to seem profound. But even carefully muddied puddles are soon fathomed. Or he may
cultivate eccentricity, to seem original. But really original people do not have to think
about being original--they can no more help it than they can help breathing. They do not
need to dye their hair green.
6. Passion and Control
This, indeed, is one of the eternal paradoxes of both life and literature--that without
passion little gets done; yet, without control of that passion, its effects are largely ill or
null.
7. Reading
One learns to write by reading good books, as one learns to talk by hearing good talkers.
8. Revision
Every author's fairy godmother should provide him not only with a pen but also with a
blue pencil.
TYPES OF COMPOSITION
a. Narrative: A narrative essay is a kind of writing where you talk about what happened to
you or what you witnessed. It is like telling a story. A narrative essay also talks about a main
idea or a lesson learned. You may consider the following in writing a narrative essay.
Identify the experience that you want to write about. For example, your experience could
be on My First Day in School
b. Descriptive: this is a kind of essay where you explain the physical appearance of
somebody, something, or a place. One reason for writing a descriptive essay is so that your
reader can identify what you have described once he or she sees it. For example, imagine that
you want to write a descriptive essay about your father. This means you have chosen to write
about your father's physical appearance and the way he interacts with people.
In a descriptive essay, you use a lot of adjectives. So you may describe how your father looks,
and does things that makes you love him.
When writing a descriptive essay, the best way to create a good and clear experience for your
reader is to focus on the five senses.
sight
sound
smell
touch
taste
You can consider the following point when writing a descriptive essay:
iv. What sights, sounds, smells, tastes, and textures are important for your description?
v. What can you include to ensure that your readers gain the same thought as you?
c. Argumentative: this is the kind of essay where you have to make your reader to believe
you and support your idea or point of view. Focusing on this purpose will help you to write a
good argument.
The following are important steps to consider when writing an argumentative essay:
i. Identify your main idea or point of view. Your purpose will be to make your reader to
accept this idea or point of view.
ii. Identify your reader. To write a good argument, try to understand your readers mind. For
example, would your readers like about your opinion? Or would your readers be angry at your
point of view?
iii. Considering your readers, identify the strongest supporting points for your argument.
iv. Identify the most important opposing view. Explaining and strongly disagreeing with the
opposing view will make your reader to believe you more and give you support.
d. Expository: this is the kind of essay where you explain something with correct information
that you have, and not what you think about it.
The function of the expository essay is to explain, or inform your readers with knowledge. By
explaining a topic to the reader, you are demonstrating your own knowledge.
When writing an expository essay, we use words such as first, after, next, then and last usually
shows that one idea follows the other in an orderly manner. We also use the second-person
pronoun you.
i. Essays that described how to do something (cooking your best food, making a mouse trap,
etc.)
iii. Essays that describe a process (how the engine boat works).
Vernon C. Legler
Ryan Heintz
General Manager,
Realtek Solutions,
United States
I am writing this letter to inform you that I am in need of leave of absence from office for three
days starting from 26th June 2009. Since, I have a personal problem to be solved with my family,
I am unable to mention the exact reason for my absence from office.
I have transferred the work that I was dealing at the moment to Clara Samuel and she was
already in my team and she can handle that well. I am available via phone anytime.
I kindly request you to grant me leave on the above mentioned days and help me to solve my
family issues.
Thanking You,
Yours Sincerely,
Vernon C. Legler
ANOTHER EXAMPLE
From:
Jonathan Price
27th lane,
House #8,
Park Avenue,
California
To:
Head Master,
California
Due to my wife being sick and with a small child to attend to, it is becoming difficult for me to
devote time at school and home. As you are well aware that my wife was not keeping well for
the past one month, so she had to be hospitalized.
It was with your cooperation and support that I was able to manage school and home. Now she
has come home I am finding it difficult to manage all the things together as she is still not able to
move about and need complete time and care. Though I have requested my mother-in-law to help
us out and she will be arriving within a week yet it is important to take care of her and the little
baby.
I, therefore, request you to kindly grant me leave for 6 days .i.e. from 22nd of June to 27th of June
2010. I have made arrangements for the substitute teacher to take the classes regularly and have
coached her on the work to be done with the students in my absence.
Thanking You,
Yours sincerely,
Jonathan Price
MEMORANDUM (MEMO)
A short message or record used for internal communication in a business.
Once the primary form of internal written communication, memorandums (or memos) have
declined in use since the introduction of email and other forms of electronic messaging.
Because many activities are competing for their time, readers expect information to be
related as quickly and clearly as possibly. Yet be sure not to sacrifice tact and sensitivity
as you strive to achieve conciseness."
(William Sanborn Pfeiffer, Technical Writing: A Practical Approach. Prentice Hall,
2003)
How to Organize a Memo
"The following guidelines will help you structure a memo:
Purpose of Memos
"Memos are used within organizations to report results, instruct employees, announce
policies, disseminate information, and delegate responsibilities. Whether sent on paper, as
emails, or as attachments to emails, memos provide a record of decisions made and
actions taken. They also can play a key role in the management of many organizations
because managers use memos to inform and motivate employees. . . .
"Adequate development of your thoughts is crucial to the clarity of your message, as the
following example indicates:
o ABRUPT Be more careful on the loading dock.
Although the abrupt version is concise, it is not as clear and specific as the developed
version. Do not assume your readers will know what you mean. Readers who are in a
hurry may misinterpret a vague memo."
(Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu, Handbook of Technical Writing,
8th ed., Bedford/St. Martin's, 2006)
Example of memo
MEMO
I have appreciated very much my four years working for the company. The
training has been excellent and I have gained valuable experience working within
an efficient and professional team environment. In particular, I have appreciated
your personal guidance during these first years of my career.
I feel now that it is time to further develop my knowledge and skills base in a
different environment.
Interoffice Memo
To : Office Manager
From : Zahirul Islam, Purchase Officer
Reference : 216/BM
As desired, the order for the supply of 500 office chairs has been placed
with Navana Furniture Mart, 16 Jatrabari, Dhaka 1204. The chairs will be
supplied in two lots of 250 each on 26 and 30 August, 2014.
Renata Food Products Ltd.
32, Kalabagan, Dhaka 1217
Interoffice Memo
To : Marketing Officer
From : Hasan Mahmud, General Manager
Reference : 116/BC
So, I request you to contact our agents quickly and let me know
the estimates by the end of September.
Interoffice Memo
We came to know that the relief goods sent from the Prime Minister's Emergency
Fund are not being distributed properly. Instead of the real flood victims, the relief
goods are going to the influential who are not at all flood-affected.
We hope that you will direct the authority concerned to investigate into the matter
and ensure proper distribution of the relief goods.