Name 2017 Ranking (Rentals) 2016 Ranking (Rentals) 1 Canon 24-70mm f/2.

8L II
Canon 24-70mm f/2.8L II 1 1 2 Canon 70-200mm f/2.8L IS II
Canon 70-200mm f/2.8L IS II 2 2 3 Canon 24-105mm f/4L IS
Canon 24-105mm f/4L IS 3 3 4 Canon 70-200mm f/2.8L
Canon 70-200mm f/2.8L 4 4 5 Canon 16-35mm f/2.8L II
Sony FE 24-70mm f/2.8 GM 5 - 6 Canon 100mm f/2.8L IS Macro
Canon 50mm f/1.2L 6 9 7 Canon 85mm f/1.2L II
Canon 100mm f/2.8L IS Macro 7 6 8 Nikon 70-200mm f/2.8G AF-S VR II
Canon 100-400mm f/4.5-5.6L IS II 8 10 9 Canon 50mm f/1.2L
Canon 85mm f/1.2L II 9 7 10 Canon 100-400mm f/4.5-5.6L IS II
Canon 16-35mm f/2.8L II 10 5 11 Nikon 24-70mm f/2.8G ED AF-S
Nikon 70-200mm f/2.8G AF-S VR II 11 8 12 Canon 35mm f/1.4L
Canon 16-35mm f/2.8L III 12 - 13 Canon 135mm f/2L
Canon 35mm f/1.4L II 13 21 14 Sony FE 70-200mm f/4 G OSS
Sigma 35mm f/1.4 DG HSM Art for Canon 14 15 15 Sigma 35mm f/1.4 DG HSM Art for Canon
Sony FE 70-200mm f/2.8 GM OSS 15 - 16 Sony FE 16-35mm f/4 ZA OSS
Sigma 18-35mm f/1.8 DC HSM Art for Canon 16 18 17 Canon 24-70mm f/4L IS
Nikon 24-70mm f/2.8G ED AF-S 17 11 18 Sigma 18-35mm f/1.8 DC HSM Art for Canon
Sony FE 16-35mm f/4 ZA OSS 18 16 19 Nikon 200-500mm f/5.6E ED AF-S VR
Canon 135mm f/2L 19 13 20 Sony FE 24-70mm f/4 ZA OSS
Canon 24-70mm f/4L IS 20 17 21 Canon 35mm f/1.4L II
Sony FE 70-200mm f/4 G OSS 21 14 22 Canon 85mm f/1.8
Nikon 200-500mm f/5.6E ED AF-S VR 22 19 23 Canon 24mm f/1.4L II
Nikon 24-70mm f/2.8E ED AF-S VR 23 - 24 Canon 50mm f/1.4
Canon 35mm f/1.4L 24 12 25 Canon 100-400mm f/4.5-5.6L IS
Zeiss Batis 18mm f/2.8 for Sony E 25 -
Sony FE 24-70mm f/4 ZA OSS - 20
Canon 85mm f/1.8 22
Canon 24mm f/1.4L II 23
Canon 50mm f/1.4 24
Canon 100-400mm f/4.5-5.6L IS 25