Zulfareena Abdul Ghafur EBX0032

BUSINESS PLAN FORMAT (INC. COVER PAGE)

(1) UNIMAS COVER PAGE
a. (see attached example)

(2) BUSINESS PLAN COVER PAGE

a. Logo of your business
b. Name of the business and business address (UNIMAS)
c. Name of the writers (Your group members)
d. Date of submission

(3) TABLE OF CONTENTS

a. The list of your headings, sub-headings, tables, references (if you have one)
and appendices according to the page numbers

(4) EXECUTIVE SUMMARY

a. This is where you summarize your whole business plan in one page. Highlight
components of the plan such as the product/service being offered (what is your
business), market potential (who is/are your target market/s), project
management, cost and expected returns.

(5) MAIN BODY OF THE BUSINESS PLAN

a. Introduction
(Explain your business here. What is the name of your business/company? Your
nature of business? Location of your business? Date of the business
commencement? Factors in selecting the proposed business? Future prospects
of the business?)

b. Objectives/Purposes
(What are the objectives/purposes of your business plan?)
e.g. The purpose of having this business plan is to analyze and evaluate the
viability of the proposed business venture.
e.g. The purpose of having this business plan is to provide guidance in
managing the business

c. Administrative Plan
i. Introduction to the Organization
(briefly describe your organizations mission, vision and objectives.
Your short term/long term goals (if you are still running the business))

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Companys mission: statement of purpose or reason for the business

existence, the business products/services, the customers, the
marketing aspects etc. It is written expression of how the company
will reflect the owners values, beliefs and visions)
e.g. To open new branches all over Malaysia in 10-15 years time in
order to become a recognized brand

Companys vision: a clearly defined vision provides direction,

determines decisions, and motivates staff
e.g. to become the leader in child care and learning and a recognized
brand name in Malaysia

Companys objectives: Your objectives must support the business

vision and mission. Business objectives involve a shorter time period
and have a definite time frame.
e.g. to provide basic informal learning for children to better prepare
them for a happier adjustment into the school environment
to provide basic technological knowledge for children to prepare
them for the challenging globalization and technological era

(so, whats your business mission, vision and objectives?)

ii. Organizational Chart

(Create an organizational chart with your name and your positions in
the company)

iii. Manpower Planning

(List the personnel (your members) tasks and responsibilities in the
running of the business)

d. Marketing Plan
i. Describe your products/services in detail here. Explain the product
features, benefits, and why people will want to buy the
products/services from you. Tell me your product differentiation
compared to your competitors.
ii. Identify your target market (and if possible target segmentation as
well so you can break them in more details)
iii. Competitors List at least two competitors that you are competing
now in Unimas
iv. SWOT Analysis
v. Marketing Strategies
(Here, write and explain your 4Ps
)

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 Zulfareena Abdul Ghafur EBX0032

e. Operations Plan
i. (for the operations plan, just provide an activity/flow chart/table
showing the sequence of activities involved in the production of your
goods/services)

f. Financial Plan
(Here, provide a description of how the business will be financed, the total
cost that is needed to run the business, estimation of profit within the
business timeframe)
g. Conclusion
(This section concludes and justifies the purpose of preparing the business
plan. It should highlight the viability and potential of the proposed
project/business.)

(6) REFERENCES
a. If you have information being written on the business plan from other sources
such as the Internet, books, journals, newspaper etc., please cite and do proper
referencing

(7) APPENDICES
a. If you have any additional charts, graphs, tables, pictures etc., do put them
here.

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 Zulfareena Abdul Ghafur EBX0032

FOUNDATION OF ENTREPRENEURSHIP CULTIVATION

EBX0032

BUSINESS PLAN

SUBMITTED BY:

NO NAME METRIC SIGNATURE

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SUBMITTED TO: ZULFAREENA

ABDUL GHAFUR DATE OF

SUBMISSION: DD/MM/YYYY

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