Live Project Titles —Business Research Methods

# Title of Live Project Chapter

Prepare a questionnaire in order to know the consumer

satisfaction about LG products and collect information from 50
1. Questionnaire design
customers, who are using LG products. Present the data using
graphs and charts.

Visit any two banks in your town and collect the business
Business research
2. research design used by them for personal finance in order to
design
promote retail banking.

Analyze the sampling designs used by any bank for

3. Sampling designs
establishing ATM centers.

Design a questionnaire to find out to what extent the M.B.A.

4. program helps the working executives in developing their Questionnaire design
skills. Collect the information and then tabulate the findings.

Consult an HR manager of a company and record various Measurement

5. scales used by him to measure the performance of his concept in business
employees. research

Conduct a survey on the impact of SMS advertisement on

6. consumer buying decision with special reference to mobile Sampling design
services.

Prepare a questionnaire to get the details of demand of 6

newspapers. Visit 100 houses in your city and collect the data.
7. Questionnaire design
Tabulate and represent the data graphically and interpret the
results.

Visit a financial institution or a bank in your city which offers

home loans to individual consumers and examine how the Multivariate
8.
institution or bank determines the creditworthiness of new loan Analysis
applicants using discriminate analysis.

Visit the most popular readymade garments showroom in your

Data preparation and
9. city and collect the data on number of pieces of different items
preliminary analysis.
being sold during the month. Present the data using diagrams.

Collect the details of 50 credit card customers and ask each one
to rate his preference for ICICI credit card. Also ask to rate his
preference for various other credit cards issued by other banks. Multivariate
10.
Use Factor Analysis to extract the factors from the data and Analysis
explain the relative preferences of customers for various credit
cards.

Select a suitable sample to conduct a survey on commuter

preference for public services over private services of Business Research
11.
transportation and collect the data. Present the data using Reports
visual aids.

Visit an office of a stationery manufacturing company.

Multivariate
12. Examine the cluster analysis to group the customers according
Analysis
to their buying behavior for market segmentation.
Instructions to the students

i. Students should substantiate their findings/conclusions with appropriate data. The

data should be verifiable in all respects and should not be ambiguous in nature.

ii. Students should study the institution properly so as ascertain the availability of data
before commencement of the project.

Instructions to Faculty Members

i. Faculty members are allowed to modify the live projects so as to suit the
requirement of the company keeping the focus of the live project and without
changing the category of the institution under study.

ii. Faculty members should ensure that the company selected by the student for live
project is capable of providing the relevant information that is required to complete
the live project.

iii. Faculty member should ensure that the live project conducted in pre-mid semester
and the live project conducted during the post-mid semester do not deal with the
same topic and are related to different concepts.

Particulars Signature Date

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