Name : CLAUDIA BERNARD

Matrix no. : 2009194939

Class : BMD2C1
LECTURER’S NAME : MR.FRANKLIN HAZLEY
LAI
SUBJECT : MARKETING
 TABLE OF CONTENTS

Introduction

Name and Range of products

Product item

Product lines

Product mix

Conclusion

Recognition

Introduction

Now I present to you

products. This brand offers various range of

products which includes Baby Care, Hair

and Skin care, Wound Care and Topicals,

Oral Health Care, Women’s Health, Over-

the-Counter Medicines, Nutritionals and

Vision Care.These variety products has

improve the quality of our everyday life.

Johnson & Johnson vision is “BRINGING

SCIENCE TO THE ART OF HEALTHY

LIVING”
 Variety Range of Products
Baby Care
Products for the ones you love.

 JOHNSON’S®
 JOHNSON’S® BEDTIME™
 JOHNSON’S® SOOTHING NATURALS™
 PRIM’AGE®
 BABY.com
 DESITIN®
 JOHNSON’S® HEAD-TO-TOE® FRAGRANCE FREE BABY LOTION
 BABYCENTER®.com
 PENATEN®
 NATUSAN®

Skin & Hair Care

Care for your skin and hair.

 BEBE®
 CLEAN & CLEAR®
 PURPOSE®
 ROC®
 UPLIV ™ Stress Management Program
 NEUTROGENA®
 JOHNSON’S®
 SHOWER TO SHOWER®
 skin ID™
 VENDOME®
 AVEENO®
 LUBRIDERM®
 AMBI® SKINCARE
 PIZ BUIN®
Wound Care & Topicals
Care for cuts, scrapes, rashes and itching.

 BAND-AID® Brand Adhesive Bandages

 BENGAY®
 CALADRYL®
 PURELL®
 NEOSPORIN®
 CORTAID®
 SAVLON®
 COMPEED®
 TUCKS® Hemorrhoidal Ointment
 DAKTARIN®

Oral Health Care

Care for your whole mouth.

 LISTERINE®
 REMBRANDT®
 LISTERINE® WHITENING®
 REACH®

Women's Health
Products for women’s health care needs.

 STAYFREE®
 MONISTAT®
 CAREFREE®
 e.p.t.®
 K-Y®
 O.B.®

Over-the-Counter Medicines
Relief for pain, colds, coughs, allergies and more.
 TYLENOL®
 SUDAFED®
 MYLANTA®
 ZYRTEC® and ZYRTEC-D®12-HOUR®
 MOTRIN®
 IMODIUM®
 PEPCID®
 NICORETTE®
 BENADRYL®
 ROLAIDS®
 DOLORMIN®

Nutritionals
Products for a healthier diet.

 SPLENDA®
 LACTAID®
 BENECOL®
 SUN CRYSTALS™
 VIACTIV®

Vision Care
Products for vision care.

 VISINE®
 ACUVUE® Brand Contact Lenses

Product Item
Product lines
Product Mix
 Conclusion
Overall, Johnson & Johnson product has helped their
customer by many ways. “Stories are told best by the
people who live them”. Each year, Johnson & Johnson
users share with Johnson & Johnson how their
companies’ products have made a difference in their lives.
They talk candidly about their pain, frustration,
challenges and victories. And Johnson & Johnson
employees share their stories, too — the joys and
disappointments they face in bringing new ideas, products
and services to the world. These stories from Johnson &
Johnson users and Johnson & Johnson employees are an
inspiration to all of the staff at Johnson & Johnson, and
they’re part of why they come to work every day.
Examples of Johnson & Johnson stories is “Caring
for Employees : Johnson & Johnson has a long history of
creating effective workplace health and wellness
programs that improve employee health and productivity
and achieve documented savings”. “Empowering Health
Care Providers Worldwide: Johnson & Johnson has more
than 25 professional education centers around the world,
including the Johnson & Johnson Diabetes Institute, LLC
and The Vision Care Institute™, LLC”. “Girlz Got Skillz
Summit Provides Life-changing HIV Education: In April
2010, three organizations worked together to launch a
five-day soccer summit in Cape Town for girls ages 14 to
19. Grassroot Soccer, the Academy for Educational
Development and Johnson & Johnson brought together
more than 40 girls from Namibia, South Africa and the
United States for Girlz Got Skillz: A Young Women’s
Summit on Health, Leadership & Empowerment. The
summit used the girls’ love of soccer to open up dialogue
about HIV, promote healthy decision-making, and build
confidence and self-esteem among participants”.  
As a conclusion, not only Johnson & Johnson plays
an important roles in producing good quality products that
cares for our health and beauty but their company also
serves for the community.

RECOGNITION

I would like to thank God for letting me finish this

assignment smoothly, my lecturer Mr.Franklin for
assigning me to do this folio and giving me marks, my
family for their support, and my friends for giving me
advice.
I’m glad to present my recognition quotes to all. ^_^
“ Gratitude is the best attitude ” 

~Author Unknown

“ I would maintain that thanks are the highest form of thought; and that
gratitude is happiness doubled by wonder ”

~G.K. Chesterton
Just a "thank you" is a mighty powerful prayer. Says it all.
-- Rosie Cash