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Abstract
The article Factors of influence and changes in the tourism consumer behavior was published on in 2011 in
Bulletin of the Transylvania University of Brasov. The main purpose of this research is to identify the genesis
of consumers attitude in their buying behavior, and therefore the specific factors that contribute to their influence.
This research focuses mainly on authenticity that a product expresses, and what impact it has on the consumers.
Technically, it determines its role in influencing the consumer behavior.
The main topic the article addresses, represent a high relevancy aspect, because the individuality and authenticity
of the product are the mainly the factors that illustrate the perception of the product and its recognition.
The structure of this article mainly uses a narrative structure combined with the hourglass structure. The
Hourglass structure implies discussing the main effects regarding a particular topic, in our case the consumers
perceptions of the brands. As mentioned above, the author also focuses on the narrative structure by sharing
details regarding this topic, and comes up with more and more examples of researches and implications that
sustain his point of view before drawing final conclusion.
Introduction
Being genuine represents one of the most crucial and essential attribute of a product or trademark, for which the
person who buys the merchandise or even services to proceed their purchase decision.
Besides that, authenticity induce the customers dependability towards a product. Speaking about consumers
ability to make decisions, we can say that they are influenced by some factors depending mainly on its age, values
and the expectancies regarding a product or brand. In addition to that, an important idea that sustains the main
interpretation concluded in this text, and that should be cited is Authenticity is far easier to pull off when your
product has some real-world qualities that its competitors lack (Authenticity is being peddled as a cure for
drooping brands, The Economist, November 14th 2015).
Moreover, nowadays consumers share opinions about products not only by the information that the company
provides about the specific product, but by the information that they can find additionally, including reviews,
which can make their purchase decision fluctuate between products that share specific attributes, accordingly to
their needs and judgment.
SWOT ANALYSIS
CONCLUSIONS.