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100000 10 10000 0 1

Elite
Ballplayer Elite Entertain
Little Summer s (Print Ballplayer ment
Leaguers Sluggers Ad) s (Party) Seekers 1 2
Contact Co 1,000 1,500 300 12,500 50 Year 1 Year 2
Response 10.0% 15.0% 0.5% 25.0% 2.5% Little Leaguers
Acquisition 10,000 10,000 60,000 50,000 2,000 Hourly Rev 6,500 6,500
Hourly Cos 6,000 6,000
Workers N 2 1 1 1 2 Hourly Mar 500 500
Worker Lab 1,500 1,500 1,500 1,500 1,500 # of Annua 10 10
Instructor 1 0 1 1 0 Annual Mar 5,000 5,000
Instructor 3,000 0 4,500 4,500 0 Survival Ra 100.0% 75.0%
Total Cost 6,000 1,500 6,000 6,000 3,000 Customer A 10,000 0
Annual Prof (5,000) 3,750
Hourly Pri 6,500 3,000 7,500 7,500 4,000 NPV of Ann (5,000) 3,409
Hourly Mar 500 1,500 1,500 1,500 1,000 Cumulative (5,000) (1,250)
Hourly Mar 8% 100% 25% 25% 33% NPV of Cum (5,000) (1,591)
Annual Ho 10.0 4.0 20.0 20.0 1.5
Annual Mar 5,000 6,000 30,000 30,000 1,500 Year 1 Year 2
Summer Sluggers
Retention 75.0% 50.0% 60.0% 60.0% 35.0% Hourly Rev 3,000 3,000
Interest Ra 10.0% Hourly Cos 1,500 1,500
Hourly Mar 1,500 1,500
# of Annua 4 4
Question 1 - Acq cost Annual Mar 6,000 6,000
Little Leag 10,000 Survival Ra 100.0% 50.0%
Summer Sl 10,000 Customer A 10,000 0
Elite Ballpl 60,000 Annual Prof (4,000) 3,000
Elite Ballpl 50,000 NPV of Ann (4,000) 2,727
Entertainm 2,000 Cumulative (4,000) (1,000)
NPV of Cum (4,000) (1,273)
Question 2 - break even yr
Little Leag Year 3 Year 1 Year 2
Summer SlYear 3 Elite Ballplayers (Print Ad)
Elite BallplYear 4 Hourly Rev 7,500 7,500
Elite BallplYear 3 Hourly Cos 6,000 6,000
EntertainmYear 2 Hourly Mar 1,500 1,500
# of Annua 20 20
Question 3 - lifetime value Annual Mar 30,000 30,000
Little Leag 5,556 Survival Ra 100.0% 60.0%
Summer Sl 956 Customer A 60,000 0
Elite Ballpl 5,916 Annual Prof(30,000) 18,000
Elite Ballpl 15,916 NPV of Ann(30,000) 16,364
Entertainm 177 Cumulative(30,000) (12,000)
NPV of Cum(30,000) (13,636)
Question 4 - Most attractive
Year 1 Year 2
Elite Ballplayers (Party)
Hourly Rev 7,500 7,500
Hourly Cos 6,000 6,000
Hourly Mar 1,500 1,500
# of Annua 20 20
Annual Mar 30,000 30,000
Question 5 - Sponsoring Chioda Survival Ra 100.0% 60.0%
LL - LL -
Minato Chioda Customer A 50,000 0
Contact Co 1,000 600 Annual Prof(20,000) 18,000
Response 10.0% 8.0% NPV of Ann(20,000) 16,364
Acquisition 10,000 7,500 Cumulative(20,000) (2,000)
NPV of Cum(20,000) (3,636)
Workers N 2 2
Worker Lab 1,500 1,500 Year 1 Year 2
Instructor 1 1 Entertainment Seekers
Instructor 3,000 3,000 Hourly Rev 4,000 4,000
Total Cost 6,000 6,000 Hourly Cos 3,000 3,000
Hourly Mar 1,000 1,000
Hourly Pri 6,500 6,500 # of Annua 2 2
Hourly Mar 500 500 Annual Mar 1,500 1,500
Hourly Mar 8% 8% Survival Ra 100.0% 35.0%
Annual Ho 10.0 10.0 Customer A 2,000 0
Annual Mar 5,000 5,000 Annual Prof (500) 525
NPV of Ann (500) 477
Retention 75.0% 65.0% Cumulative (500) 25
Interest Ra 10.0% 10.0% NPV of Cum (500) (23)
VOC 5,556 4,615
Year PV$< 12 9 Year 1 Year 2
LL - Chioda
Question Regular Discount Hourly Rev 6,500 6,500
EB - Print EB - Party EB - Print EB - Party Hourly Cos 6,000 6,000
Contact Co 300 12,500 300 12,500 Hourly Mar 500 500
Response 0.5% 25.0% 0.5% 25.0% # of Annua 10 10
Acquisition 60,000 50,000 60,000 50,000 Annual Mar 5,000 5,000
Survival Ra 100.0% 65.0%
Workers N 1 1 1 1 Customer A 7,500 0
Worker Lab 1,500 1,500 1,500 1,500 Annual Prof (2,500) 3,250
Instructor 1 1 1 1 NPV of Ann (2,500) 2,955
Instructor 4,500 4,500 4,500 4,500 Cumulative (2,500) 750
Total Cost 6,000 6,000 6,000 6,000 NPV of Cum (2,500) 455

Hourly Pri 7,500 7,500 7,000 7,000 Year 1 Year 2


Hourly Mar 1,500 1,500 1,000 1,000 EB - Print Discount
Hourly Mar 25% 25% 17% 17% Hourly Rev 7,000 7,000
Annual Ho 20.0 20.0 20.0 20.0 Hourly Cos 6,000 6,000
Annual Mar30,000 30,000 20,000 20,000 Hourly Mar 1,000 1,000
# of Annua 20 20
Retention 60.0% 60.0% 75.0% 75.0% Annual Mar 20,000 20,000
Interest Rate Survival Ra 100.0% 75.0%
VOC 5,916 15,916 2,656 12,656 Customer A 60,000 0
Year PV$< 11 11 15 15 Annual Prof(40,000) 15,000
NPV of Ann(40,000) 13,636
Cumulative(40,000) (25,000)
NPV of Cum(40,000) (26,364)

Year 1 Year 2
EB - Party Discount
Hourly Rev 7,000 7,000
Hourly Cos 6,000 6,000
Hourly Mar 1,000 1,000
# of Annua 20 20
Annual Mar 20,000 20,000
Survival Ra 100.0% 75.0%
Customer A 50,000 0
Annual Prof(30,000) 15,000
NPV of Ann(30,000) 13,636
Cumulative(30,000) (15,000)
NPV of Cum(30,000) (16,364)
2 3 4 5 6 7 8 9 10 11

3 4 5 6 7 8 9 10 11 12
Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
500 500 500 500 500 500 500 500 500 500
10 10 10 10 10 10 10 10 10 10
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
56.3% 42.2% 31.6% 23.7% 17.8% 13.3% 10.0% 7.5% 5.6% 4.2%
0 0 0 0 0 0 0 0 0 0
2,813 2,109 1,582 1,187 890 667 501 375 282 211
2,324 1,585 1,081 737 502 342 234 159 109 74
1,563 3,672 5,254 6,440 7,330 7,998 8,498 8,874 9,155 9,366
733 2,318 3,399 4,136 4,638 4,980 5,214 5,373 5,482 5,556

Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
4 4 4 4 4 4 4 4 4 4
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
25.0% 12.5% 6.3% 3.1% 1.6% 0.8% 0.4% 0.2% 0.1% 0.0%
0 0 0 0 0 0 0 0 0 0
1,500 750 375 188 94 47 23 12 6 3
1,240 563 256 116 53 24 11 5 2 1
500 1,250 1,625 1,813 1,906 1,953 1,977 1,988 1,994 1,997
(33) 530 787 903 956 980 991 996 998 999

Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
20 20 20 20 20 20 20 20 20 20
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
36.0% 21.6% 13.0% 7.8% 4.7% 2.8% 1.7% 1.0% 0.6% 0.4%
0 0 0 0 0 0 0 0 0 0
10,800 6,480 3,888 2,333 1,400 840 504 302 181 109
8,926 4,869 2,656 1,448 790 431 235 128 70 38
(1,200) 5,280 9,168 11,501 12,900 13,740 14,244 14,547 14,728 14,837
(4,711) 158 2,813 4,262 5,052 5,483 5,718 5,846 5,916 5,954
Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
20 20 20 20 20 20 20 20 20 20
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
36.0% 21.6% 13.0% 7.8% 4.7% 2.8% 1.7% 1.0% 0.6% 0.4%

0 0 0 0 0 0 0 0 0 0
10,800 6,480 3,888 2,333 1,400 840 504 302 181 109
8,926 4,869 2,656 1,448 790 431 235 128 70 38
8,800 15,280 19,168 21,501 22,900 23,740 24,244 24,547 24,728 24,837
5,289 10,158 12,813 14,262 15,052 15,483 15,718 15,846 15,916 15,954

Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
2 2 2 2 2 2 2 2 2 2
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
12.3% 4.3% 1.5% 0.5% 0.2% 0.1% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0
184 64 23 8 3 1 0 0 0 0
152 48 15 5 2 0 0 0 0 0
209 273 296 303 306 307 308 308 308 308
129 177 193 198 199 200 200 200 200 200

Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
500 500 500 500 500 500 500 500 500 500
10 10 10 10 10 10 10 10 10 10
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
42.3% 27.5% 17.9% 11.6% 7.5% 4.9% 3.2% 2.1% 1.3% 0.9%
0 0 0 0 0 0 0 0 0 0
2,113 1,373 893 580 377 245 159 104 67 44
1,746 1,032 610 360 213 126 74 44 26 15
2,863 4,236 5,128 5,708 6,085 6,331 6,490 6,593 6,661 6,704
2,200 3,232 3,842 4,202 4,415 4,541 4,615 4,659 4,685 4,700

Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
20 20 20 20 20 20 20 20 20 20
20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
56.3% 42.2% 31.6% 23.7% 17.8% 13.3% 10.0% 7.5% 5.6% 4.2%
0 0 0 0 0 0 0 0 0 0
11,250 8,438 6,328 4,746 3,560 2,670 2,002 1,502 1,126 845
9,298 6,339 4,322 2,947 2,009 1,370 934 637 434 296
(13,750) (5,313) 1,016 5,762 9,321 11,991 13,993 15,495 16,621 17,466
(17,066) (10,727) (6,405) (3,458) (1,448) (79) 856 1,492 1,927 2,223

Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
20 20 20 20 20 20 20 20 20 20
20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
56.3% 42.2% 31.6% 23.7% 17.8% 13.3% 10.0% 7.5% 5.6% 4.2%
0 0 0 0 0 0 0 0 0 0
11,250 8,438 6,328 4,746 3,560 2,670 2,002 1,502 1,126 845
9,298 6,339 4,322 2,947 2,009 1,370 934 637 434 296
(3,750) 4,688 11,016 15,762 19,321 21,991 23,993 25,495 26,621 27,466
(7,066) (727) 3,595 6,542 8,552 9,921 10,856 11,492 11,927 12,223
12 13 14 15 16 17 18 19 20 21

13 14 15 16 17 18 19 20 21 22
Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
500 500 500 500 500 500 500 500 500 500
10 10 10 10 10 10 10 10 10 10
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
3.2% 2.4% 1.8% 1.3% 1.0% 0.8% 0.6% 0.4% 0.3% 0.2%
0 0 0 0 0 0 0 0 0 0
158 119 89 67 50 38 28 21 16 12
50 34 23 16 11 7 5 3 2 2
9,525 9,644 9,733 9,800 9,850 9,887 9,915 9,937 9,952 9,964
5,606 5,641 5,664 5,680 5,691 5,698 5,703 5,707 5,709 5,711

Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
4 4 4 4 4 4 4 4 4 4
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0
1 1 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
1,999 1,999 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
20 20 20 20 20 20 20 20 20 20
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
0.2% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0
65 39 24 14 8 5 3 2 1 1
21 11 6 3 2 1 1 0 0 0
14,902 14,941 14,965 14,979 14,987 14,992 14,995 14,997 14,998 14,999
5,975 5,986 5,993 5,996 5,998 5,999 5,999 6,000 6,000 6,000
Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
20 20 20 20 20 20 20 20 20 20
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
0.2% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0 0 0 0 0 0 0 0 0 0
65 39 24 14 8 5 3 2 1 1
21 11 6 3 2 1 1 0 0 0
24,902 24,941 24,965 24,979 24,987 24,992 24,995 24,997 24,998 24,999
15,975 15,986 15,993 15,996 15,998 15,999 15,999 16,000 16,000 16,000

Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
2 2 2 2 2 2 2 2 2 2
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
308 308 308 308 308 308 308 308 308 308
200 200 200 200 200 200 200 200 200 200

Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6,500
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
500 500 500 500 500 500 500 500 500 500
10 10 10 10 10 10 10 10 10 10
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
0.6% 0.4% 0.2% 0.2% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
0 0 0 0 0 0 0 0 0 0
28 18 12 8 5 3 2 1 1 1
9 5 3 2 1 1 0 0 0 0
6,733 6,751 6,763 6,771 6,776 6,780 6,782 6,783 6,784 6,785
4,709 4,714 4,718 4,720 4,721 4,721 4,722 4,722 4,722 4,722

Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
20 20 20 20 20 20 20 20 20 20
20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
3.2% 2.4% 1.8% 1.3% 1.0% 0.8% 0.6% 0.4% 0.3% 0.2%
0 0 0 0 0 0 0 0 0 0
634 475 356 267 200 150 113 85 63 48
202 138 94 64 44 30 20 14 9 6
18,099 18,575 18,931 19,198 19,399 19,549 19,662 19,746 19,810 19,857
2,425 2,562 2,656 2,720 2,764 2,793 2,814 2,828 2,837 2,843

Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Year 21 Year 22

7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
20 20 20 20 20 20 20 20 20 20
20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
3.2% 2.4% 1.8% 1.3% 1.0% 0.8% 0.6% 0.4% 0.3% 0.2%
0 0 0 0 0 0 0 0 0 0
634 475 356 267 200 150 113 85 63 48
202 138 94 64 44 30 20 14 9 6
28,099 28,575 28,931 29,198 29,399 29,549 29,662 29,746 29,810 29,857
12,425 12,562 12,656 12,720 12,764 12,793 12,814 12,828 12,837 12,843
22

23
Year 23

6,500
6,000
500
10
5,000
0.2%
0
9
1
9,973
5,712

Year 23

3,000
1,500
1,500
4
6,000
0.0%
0
0
0
2,000
1,000

Year 23

7,500
6,000
1,500
20
30,000
0.0%
0
0
0
14,999
6,000
Year 23

7,500
6,000
1,500
20
30,000
0.0%

0
0
0
24,999
16,000

Year 23

4,000
3,000
1,000
2
1,500
0.0%
0
0
0
308
200

Year 23

6,500
6,000
500
10
5,000
0.0%
0
0
0
6,785
4,722

Year 23

7,000
6,000
1,000
20
20,000
0.2%
0
36
4
19,893
2,848

Year 23

7,000
6,000
1,000
20
20,000
0.2%
0
36
4
29,893
12,848