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The social learning theory explains how learning can occur via
observation, imitation and modeling. Firstly, Observational learning is
where people watch what others do and copy their actions, learning
new behaviors. Observational learning includes: 1. The behavior is
modeled by a role model (this person could be a parent peer or
celebrity) who will always have some significance in the eyes of the
observer. 2. The observer identifies with the role model 3. The behavior
is observed and noticed 4. The behavior is learned and imitated.
Bandura investigated this and showed young children a film on adults
behaving aggressively towards an inflatable doll. These dolls are based
on the image of Bozo the clown and always bounce back when
knocked down. The model rewarded and the control group showed
equal level of aggression whereas the model punished condition
showed less aggressiveness as in this condition the aggressor was
punished for his actions. Therefore, due to the fact that they saw the
aggressor being punished and scolded for what he did. The kids chose
not to do it as they knew it was wrong and did not want to get
punished. This investigation was very effective as cause and effect
could be determined which meant that the researcher knew what the
effects of things that were caused were. However, it could be sen as
being unethical as kids in the model rewarded condition might start to
behave aggressively since they saw the aggressor being rewarded for
his aggressive actions.