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DOCUMENTO A COMPANY PRODUCT

ANDRES FELIPE TORRES DONCEL

TECNOLOGO EN GESTION LOGISTICA

TUTORA

NIDIA CORTES CUBILLOS

CENTRO DE APRENDIZAJE
SENA
AO 2017
PLANNING

At this stage we will define our product as we want it to be the creation of an ice
cream factory called HELADOS PRODUCTOS RICURA that has coconut, cheese,
mani and maracuya ice cream that will be a contribution for society and for the
interested community since our ice creams are very good quality in nutrients and
have an excellent taste to feed the palate of consumers.

The Ice creams:


To begin with we will say that ice cream is a frozen product and is emphasized
within a satisfaction to lovers of and balanced, initially for the properties and benefits
it possesses. Nowadays it is characterized by being one of the most consumed ice
cream in the city of Cali, reason for which has been denominated like a company to
take into account in the national competition. In addition, they are highly profitable
and can generate much more employment, as is the case of cheese ice cream, an
exquisite ice cream and quite charming for the consumer's palate.

Not only does ice cream have slow absorption complex carbohydrates that provide
long-term energy, it is also a great source of fruit-derived protein that conserves
essential micronutrients in the diet of anyone who wants to have a healthy life. It is
worth mentioning that it is rich in unsaturated fats, with high antioxidant and anti-
inflammatory properties, which also protect muscles and joints from possible injury
and discomfort.The wheat:

Milk is one of the most important ingredients and spreads almost everywhere.

It is liked by almost all humans and we can find it as part of many foods. Possibly
the most common way to taste a delicious ice cream in food is in fruit salads, but it
is also used in the manufacture of cookies, cocktail, cakes, etc.

However, many times we do not enjoy all the benefits that ice cream can bring to
our palate because we use products that do not generate many refined calories
that have been stripped of most of their nutrients.

It is very important that we take 100% of good quality ice cream products because
in this way we will take advantage of all its properties and enjoy the many benefits
that ice cream has to satisfy your ancestors.

The cheese:

is a solid food made from curdled milk of cow, goat, sheep, buffalo, camel or
other ruminant mammals. Milk is induced to curdle using a combination of
rennet (or some substitute) and acidification. The beneficial bacteria are
responsible for acidifying milk, and also play an important role in defining the
texture and taste of most cheeses. Some also contain molds, both on the
outside and inside surfaces. With it we generate the best ice cream of our
factory.We can conclude that the cereals used in our cookies have endless
nutrients that contribute vitamins to the human body and what better way to
consume them in a delicious cookie.

ORGANIZATION

This stage shows the resources and activities necessary to achieve the
objectives of the project, is the design and structuring of a good logistics
network.

Logistics is essential for commerce. Logistics activities make a system that is


the link between production and markets are separated by time and distance.
With the growing market and looking for competitiveness and the globalization
of business excellence, they have developed different schools or approaches in
business administration occupying the market a dependent role of the lens
through which we observe. Has observed in the whole world and in our country
specifically an increasing intellectual, academic and business attention around
the logistic processes; A low level of real-time information exchange, poor or
insufficient use of technologies (including ICT), arguments for outsourcing
services, the importance of traceability and the new and growing health and
health. Environmental regulations applied by the opening of new markets,
among others, recognized in the integrated management of the supply chain as
a source of competitive advantage.

Characteristics of our ice creams:

Creamy

Frozen Foods

high in sugar

vegetal fat

Sweet taste

Number of nutrients

Be careful to consider:

Keep in the freezer

Time of life

6 months

to our customers.
Product packaging

COMPETITION IN THE MARKET

Our product stands out for being a homemade recipe, reason why when
consuming the ice cream profits are obtained that the client is satisfied and
assimilates easily. We believe that this product can innovate for different
people, either because some do not know it or because they have it, but they
are not satisfied when consuming it.

Depending on the physical appearance


of our ice cream we could say that the maximum consumption
that would generate a person would be up to 1 ice cream in the
day.
The quantity of product that we
elaborate would be in agreement with the amount necessary, to
avoid that unnecessary losses in our business occur, since as
time goes on the sale of the product will be realized within the
region, as much to rural level as to urban level, since it is a
product that can be easily distributed from one place to another
and, therefore, allows and facilitates access to consumers to
make it easier to consume it.

Also to publicize the product in cultural


fairs, parties or other activities that are carried out in different
places to provide a good service to the client and thus to be able
to show a good image and provide an excellent quality in our
product.

Our direct competition in the market is


the big industries that produce ice cream more nationally and
internationally such as COLOMBINA and CREM ICE CREAM,
which is a great challenge for our company to make us known in
the market and position ourselves in a region.

SELECTION OF SUPPLIERS
Technical aspects:

Quality of the product or service supplied and degree of adaptation to our needs.

Technical capacity of the supplier and his staff.

Accredited quality (ISO certificates and similar).

Adaptability

Flexibility.

Delivery times.

Commercial and economic aspects:

Prices.

Form and terms of payment.

After sales service.

Guarantee.

Business Aspects:

Stability: future supplier permanence.


Proximity: Physical proximity

Ease of understanding.

Importance as a customer we have for them.

Third-party references.

Currently the suppliers of the raw material and inputs in the case is a company
called COLANTA, LA RECETTA who were the ones who offered the milk,
brownie, necessary fruit and supplies for the manufacture of ice cream at a better
price and with transport included to the production plant that saves us
transportation costs.

PROVIDER INFORMATION:

DIAGRAM INTERNAL COMMUNICATIONS COMPANY

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