Escolar Documentos
Profissional Documentos
Cultura Documentos
OF LIFEPLUS APLLIANCES
To
Batch (2016-2018)
CERTIFICATE
I Mrs. AAKANSHA TYAGI, Roll No. 03335103916 certify that the Project Report/Dissertation
APLLIANCES is done by me and it is an authentic work carried out by me at Veenu Tech India.
The matter embodied in this project work has not been submitted earlier for the award any degree
Date:
Designation:
Date
Countersigned
Every work involves efforts and inputs of various kinds and people. I am thankful to all those
people who have been helpful enough to me to the extent of their being instrumental in the
completion and accomplishment of the project
I would like to take the opportunity to thank and express my deep sense of gratitude to my
corporate mentors . I am greatly indebted to him for providing their valuable guidance at all stages
of the study, their advice, constructive suggestions, positive and supportive attitude and continuous
encouragement, without which, it would have not been possible to complete the project.
I would also like to thank leaders KL Purthi (Founder), Sanjeev Purthi (Chairman),
Aryan(Managing Director), who in spite of busy schedule has co-operated with me continuously
and indeed, his valuable contribution and guidance have been certainly indispensable for my
project work. I owe my wholehearted thanks and appreciation to our college faculties, who always
offer their cooperation and assistance during the course of my project.
Last but not the least I would like to express our heartiest gratitude to my family members and
friends. Their motivation, love and moral support boosted my confidence to work sincerely and in
an effective way. Thank you for being my guide and motivator throughout this difficult path.
I hope that I can build upon the experience and knowledge that I have gained and make a valuable
contribution towards this industry in coming future.
EXECUTIVE SUMMARY
Veenu Tech India is an assembling company which sells its product under the brand name LIFE
PLUS.
The founder Mr. K.L Pruthi of the company has started its business in year 2007 with small
assembling shop in Najafgarh, New Delhi. At the beginning he started with assembling of Ro
systems. The parts of the products were purchased from different manufacturing units working in
delhi and assembled together at one place under the brand name of life plus and hence sold to some
of the distributors in west delhi area only.
The modular kitchen market in India is expected to continue to record significant growth over the
forecast period. The growth is primarily attributed to an increase in the number of housing projects,
rising disposable incomes, changes in lifestyle and the emergence of nuclear families. Products are
also expected to become more affordable with a variety of pricing options, and growth in the
organized retail sector, changing perspectives on home aesthetics, increased incomes and a rise in
the number of working women are also expected to drive growth.
The company wants to analyze the present market share of Kitchen Appliances and analyze the
reason for this particular market share of itself and the competitor, so that, it can plan its future
strategies. It also wants to knows about the key reasons that prompt the customer to make a
purchase of Kitchen Appliances.
Index
S No Topic Page No
1 Certificate (s) -
2 Acknowledgements -
5 Executive Summary -
14 Appendices 52-53
15 Bibliography 54
Chapter-1:
Introduction
Introduction
KITCHEN APPLIANCES
functions, such as cooling/heating, cooking or cleaning. Home appliances can be classified into:
Small appliances
This division is also noticeable in the maintenance and repair of these kinds of products. Brown
goods usually require high technical knowledge and skills (which get more complex with time,
such as going from a soldering iron to a hot-air soldering station), while white goods may need
more practical skills and "brute force" to manipulate the devices and heavy tools required to
repair them.
While many appliances have existed for centuries, the self-contained electric or gas powered
appliances are a uniquely American innovation that emerged in the twentieth century. The
development of these appliances is tied the disappearance of full-time domestic servants and the
desire to reduce the time consuming activities in pursuit of more recreational time. In the early
1900s, electric and gas appliances included washing machines, water heaters, refrigerators and
sewing machines. The invention of Earl Richardson's small electric clothes iron in 1903 gave a
small initial boost to the home appliance industry. In the PostWorld War II economic
expansion, the domestic use of dishwashers, and clothes dryers were part of a shift for
convenience. Increasing discretionary income was reflected by a rise in miscellaneous home
appliances.
In America during the 1980s, the industry shipped $1.5 billion worth of goods each year and
employed over 14,000 workers, with revenues doubling between 1982 and 1990 to $3.3 billion.
Throughout this period companies merged and acquired one another to reduce research and
The United States Department of Energy reviews compliance with the National Appliance
Energy Conservation Act of 1987, which required manufacturers to reduce the energy
In the 1990s, the appliance industry was very consolidated, with over 90% of the products being
sold by just five companies. For example, in 1991, dishwasher manufacturing market share was
split between General Electric with 40% market share, Whirlpool with 31% market share,
Electrolux with 20% market share, Maytag with 7% market share and Thermador with just 2% of
market share.
According to a recently published report by TechSci Research India Kitchen Appliances Market
Forecast and Opportunities, 2019, the kitchen appliances market in India is projected to grow at
a CAGR of more than 25% during 2014-19. The demand for kitchen appliances in the country is
expected to continue growing on account of expanding base of middle class and affluent
consumers, increasing working population and improving consumer lifestyle. India has a large
base of young consumers who form majority of the workforce and hardly find time for traditional
cooking due to their busy schedules, thereby creating huge demand for western kitchen appliances
Rising per capita disposable income of consumers, especially upper and lower middle income
groups, continues to drive Indias kitchen appliances market. However, majority of Indian
consumers are price conscious, which poses a challenge for the manufacturers and suppliers as
even a small price variation hugely affects the consumer preference for a specific brand or product.
Consequently, the kitchen appliance companies are constantly focused on offering high-quality
Retail chains such as Big Bazar, Easyday, Croma, Relaince Digital, etc. are significantly
contributing towards increasing the product awareness among consumers, thereby boosting the
demand for kitchen appliances in India. However, such chains are not currently present in semi-
urban and rural pockets of the country. To overcome this issue, various retail majors are focusing
on expanding their reach in rural areas over the coming years, which is expected to drive the
kitchen appliances market until 2019. said Ms. Varsha Singh, Research Consultant with TechSci
Research, a research based global management consulting firm. Major players currently operating
in the Indian kitchen appliances market include Glen, TTK Prestige, Bajaj Electricals, LG,
India Kitchen Appliances Market Forecast and Opportunities, 2019 has evaluated the future
growth potential of Indias kitchen appliances market and provides statistics and information on
market structure, consumer behavior trends, market projections and demand forecasting. The
report is intended to provide cutting-edge market intelligence and help decision makers to take
sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in kitchen appliances market in India.
Established in 2007, Veenu Tech India, are one of the known manufacturer and wholesaler of Air
Coolers, Water Purifiers, RO Systems and many more. Our products are accredited for their
easy installation, longer service life, dimensional accuracy and rust resistance features.
products. The objective of our firm is to deliver flawless diversity of the products to the clientele,
Being a quality-conscious business enterprise, we give much importance to the excellence of each
product accessible by us. In this respect, we follow strict quality control guidelines to uphold
values of our products. All the products are designed and developed beneath the rigorous
supervision of our experts, who promise that the products are in agreement with the set industry
laid values. Thus, the only aim of our enterprise is to offer quality certain products to the customers
We work beneath the leadership of Mr. Akash Pruthi, thus, we have been able to meet the precise
demands of patrons in the most competent way. His rich industry indulgent and sharp business
A happy, healthy and safe environment for every family built on trust and lasting business
Our Mission
To deliver quality product & services of highest standard those reflect our passion for innovation,
quality benchmark and provide product value-for money. For us, bringing health care products is
not just business, it is a passion. We want every family drinking purified water which is very
essential as the water standard is deteriorating each day and not safe.
ISO Certification
Application Areas
As the requirement of our clients is rising rapidly, it has become more important for us to deliver
them products accordingly. Therefore we strive continuously hard in offering them desired and
qualitative range of products. With the assistance of our innovative technological options, we
fulfill the needs of numerous clients with our qualitative range of products. Further, these products
are widely being used in numerous applications because of their compact designs and pocket
Schools
Hostels
Universities
Railways
House Hold
Hotels
Restaurants
Corporate houses
Hospitals
In numerous industries
Team of Experts
Team is the main strength of our organization that enables us to manufacture and supply superior
quality range of water purifiers. They know each aspect of quality production and ensure that the
final products are in compliance with international quality standards. Moreover, they also work in
a close coordinated manner and carry out the hassle free manufacturing process. Their dedication
and commitment towards quality ensures complete client satisfaction and quality production. Their
in-depth knowledge and understanding regarding latest and advance sophisticated technology
based machines enables us to carry out quick, efficient, safe and prompt production process of our
water purifiers. Regular training sessions are conducted by us to keep them abreast of latest market
Quality inspectors
Design engineers
Administrative assistants
Production engineers
On site engineers
Civil engineers
Servicing staff
Procurement staff
Transparent and fair to constantly increase our customers and their satisfaction with trust on us.
Why Us
We have sustained a steady rate of manufacturing with a high rate of satisfaction. During this time
of our existence within the market, we have seen a notable rate of growth and positively molded
our working actions accordingly. Our expansive base of customers combined with our high-class
series of products is indication of our persistent success in satisfying the demand. Our customer-
centric nature and ethical business transactions make us an ideal firm for continued relations.
Causes that have helped us to attain an edge over other opponent firms are:
Brands We Deal In
Infrastructure
We are backed by robust infrastructure in our organization, which helps us in conducting our
business proceedings in a proper manner. Our infrastructure unit is segregated into the different
departments like research and development, quality control, warehousing and packaging and
manufacturing unit. Every unit is managed by a team of skilled personnel, which ensures that
production and other business practices are carried out properly. Each wing plays an important
role in the development of organization. Moreover we also ensure that coordination is maintained
between each unit so that an uninterrupted flow of information is maintained at each stage.
Our infrastructure is divided into the following:
Manufacturing unit
R&D unit
Procurement unit
Scientists
water purifiers throughout the production process with constant improvement. Our production
Ensuring professional standards and statutory and regulatory requirements are complied
with
Ensuring staff interact with clients for providing complete turnkey solutions and have
Implementation of a policy, which meets the ISO 9001:2000 Quality Management System
To achieve this, various stringent quality tests are conducted by us to ensure the quality of our
water purifiers as per the pre-defined industrial standards. We test the quality of the products
on the basis of their performance, long service life and adaptability. Further, we possess latest
and hi-tech facilities to conduct rigorous quality checks at each stage of production. Being one of
the trusted names engaged in manufacturing and supplying water purifiers, quality has always been
a matter of core concern for us. Our quality testing parameters are:
Performance
Service life
Functionality
Client Satisfaction
We consider client satisfaction as an important factor for our business. With the full support of our
robust infrastructure and experienced & devoted staff members, we have been able to muster
considerable clientele spread across the nation. With our acknowledged set of products, we have
ensured paramount level of client satisfaction that will always continue. Our ethical business
practices, easy payment modes and prompt deliveries of consignments are the plus points for our
Team of Experts
Team is the main strength of our organization that enables us to manufacture and supply superior
quality range of water purifiers. They know each aspect of quality production and ensure that the
final products are in compliance with international quality standards. Moreover, they also work in
a close coordinated manner and carry out the hassle free manufacturing process. Their dedication
and commitment towards quality ensures complete client satisfaction and quality production. Their
in-depth knowledge and understanding regarding latest and advance sophisticated technology
based machines enables us to carry out quick, efficient, safe and prompt production process of our
water purifiers. Regular training sessions are conducted by us to keep them abreast of latest market
Quality inspectors
Design engineers
Administrative assistants
Production engineers
On site engineers
Civil engineers
Servicing staff
Procurement staff
Organsition Structure
Name Designation
KL Purthi FOUNDER
objectives
OBJECTIVES OF RESEARCH
Scope of research
A) Geographical Scope
As of the geographical scope the research, the New Delhi territory has been selected
whereby Amravati city and Badnera of the territory would be undertaken for sample
collection
B) Functional Scope
The research will be considering the market potential and competition of White/Brown
Goods.
C) Operational Scope
For the research all the white/brown goods users and non users as well as dealers within
the city of Amravati and Badnera will only be considered.
Limitations of the research
All the dealers and customers could not be contacted due to the lack of time.
The individuals being observed might behave in a different way when they know they are
being observed and thus data collected may not be a true picture of the actual self.
Generally, respondents were busy in their work and were not interested in responding
correctly.
While every effort was made to get the questionnaire filled personally, even then some
elements of biasness might have crept in. Some respondents themselves were not clear
about their likings and choices.
In this research only Chimneys, RO system were considered.
Chapter-3: Porters
Model
PORTERS FIVE FORCES MODEL
Porter's Five Forces is a framework for industry analysis and business strategy development
formed by Michael E. Porter of Harvard Business School in 1979. It draws upon Industrial
Organization (IO) economics to derive five forces that determine the competitive intensity and
therefore attractiveness of a market. Attractiveness in this context refers to the overall industry
profitability. An "unattractive" industry is one in which the combination of these five forces acts
to drive down overall profitability. A very unattractive industry would be one approaching "pure
competition", in which available profits for all firms are driven down to zero.
2. Exit barriers
3. Power of buyers
4. Power of suppliers
Home appliance industry is mainly consisting of the following players Whirlpool, Maytag,
Electrolux Haier, General Electric (GE) and Bosch-Siemens. All these players produce wide range
of quality products. Vikings and Sub-Zero are niche players, each producing one exclusive
Porter's five forces model is a tool to analysis the industry framework. Two forces in this model
refer internal threats and other three forces refer to external sources of competition. These forces
determine the competitiveness of the overall industry which represents the attractiveness of the
in appliance market and industry is matured with intense competition, profitability is not lucrative
for the new entrants. Brand loyalty also plays an important role and big distribution network is
required. Due to the intense competition existing players will retaliate the new entrance. There are
many threats for new entrance to enter the home appliance industry.
Exit barriers
Because of the heavy investments in specialized fixed assets and sophisticated machinery, it is not
easy for any existing player to quit the industry. Each product require the special technology and
Power of buyers
Power of buyers is very high, not only final consumers drives the quality and innovation, also the
middle-men and builders can and do exercise pressure on the supplying firms to provide energy
efficient, environmentally safe and high quality products in low cost. Buyers want to place only
quality products and to follow JIT concepts. Manufacturers have the exclusive contracts and
According to the Porter's five forces analysis, US home appliance industry is moderately favorable
or attractive. New player can enter the market and enjoy profits.
Code of Conduct for LIFE PLUS APPLIANCES
They shall:
1. Use due care and diligence in performing their duties and in exercising their
powers.
2. Act honestly, in good faith and in the best interest of the Company.
3. Neither makes improper use of information nor takes improper advantage of their
4. Not allow personal interests to conflict with the interests of the Company.
as a whole but they should (where appropriate) have regard for the interests of all
stakeholders.
7. Take all reasonable steps and appropriate actions in consonance with all decisions
Director or member of the Core Management Team and may disclose if authorized
by the Company.
10. Ensure that the business practices of the Company would always be fair and
transparent.
Chapter-4:
LITERATURE
REVIEW
LITERATURE REVIEW
Kitchens appliances are based on functional practicality. The onset of kitchens appliances in the
Indian furniture market have spelt a consciousness that even kitchens can have a style statement
and at the same time be comfortable, efficient and elegant. Convenience, efficient use of space,
and lifestyle changes has increased the demand for modular kitchens today. Opportunities exist,
not only with domestic players but with international retailers as well.
Indian readymade kitchens currently sold at the rate of 10,000 units per month in the
country.
Modular kitchen market in India is still at a nascent stage but has tremendous growth
potential.
It is largely unorganized with the presence of local and small players. Unorganized market
includes carpenters making self-designed kitchens based upon the requirements of the
households.
Modular kitchens are customized based on the requirements of the consumer. Based on the
need of the consumer, it can be set up with various accessories like chimney, burner etc.
Kitchens account for 40% of the furniture and fittings industry. Products in this market are largely
Modular Kitchen is a term used for the modern kitchen furniture layout consisting of modules of
cabinets made of diversified materials which hold accessories inside, which can facilitate the
effective usage of the spaces in a kitchen. Normally the units which are kept on the floor are called
floor units or floor cabinets on which a kitchen worktop made of granite, marble, tile or wood
has been laid for creating spaces for varied activities in a kitchen.
The units which are held on the wall for storage purposes are termed as wall units or wall
cabinets. In small areas of kitchen in an apartment, even a tall storage unit is available for
effective storage.
Modular kitchen normally constitutes wooden cabinets, counter tops, internal accessories, electro
domestic gadgets like chimney, hob, built-in-oven, sink with or without drain board and in some
The designer normally designs the space using modules of standardized/customized sizes to suit
individual spaces.
They say cooking is an art. How about dressing up your culinary studio to bring out the best in
you? Kitchen solutions offer myriad ways to style this part of your home sweet home.
The kitchen has earned lot more character than the traditional rasoi today. It has become a multi-
functional area of a house, which apart from being the cooking space, doubles up as the showpiece
of the house, dining space, comfort zone or the special corner of your party. Needless to say, it
deserves special treatment when you are planning to redo your house or styling a new apartment.
A modular set-up and state-of-the-art appliances, is what makes a kitchen the special corner of the
house, lending it a multi-faceted character and reflecting the personality of the homemaker. With
the concept of an open kitchen becoming a norm in new constructions, kitchen solutions become
a basic requirement and a modular set-up, complete with a chimney and a hob, close to a necessity.
"Once a growing trend, it is now a much needed asset, if you want effective storage, convenience,
exquisiteness and comfort," says Sunaina Kamboj, a housewife who is all set to graduate to a
modular kitchen soon. "With a chimney for effective smoke exit, expediency of storage and usage
and proper space for vessels, cutlery and containers, a modular or a semi modular kitchen is all
about convenience, ease, handiness and luxury, of course within your budget. It is sure to save
"The utility and functionality a modular kitchen offers will make it a necessity in the times to
come", says Barkha S, a Mumbai-based interior decorator. "It is where the majority of money is
Ayesha Dodeja, a kitchen design consultant from a Mumbai suburb agrees. "Kitchen design
solutions range from Rs 50,000 to 20 lakhs. We get clients who want to redo their kitchens right
from the scratch - starting with getting a granite slab and chimney, to hobs, automated drawers and
plumbing. There are some who just want modular cupboards in their new kitchen." On an average,
people opting for a modular kitchen, invest anywhere between Rs 1-2.25 lakhs, while there are a
Depending on one's budget, space and lifestyle demands, one can choose from a variety of
innovative, eclectic and functional designs, imparting an unique character to one's kitchen and
adding to the personality of the house. "The ergonomically designed, touch-sensitive automated
drawers and over-head cabinets are the latest fad, which might be slightly heavy on the pocket but
completely worth a one-time investment," informs Dodeja, who is in the business of designing
kitchens.
Fresh and vibrant colours are in. "Lime green, black currant and berry branch are high-gloss
laminates," adds Dodeja. Depending on your budget, one gets to choose the outer material, ranging
from medium density fibre, marine ply, matte finish, high-gloss finish, texture or fabric finish. For
a luxurious look and feel, one can go in for the higher-range lacquered finish or the German acrylic
finish. The number and type of drawers, special cabinets and space-effective modules strictly
"Kitchen is truly the heart of the home and the wall between the living room and kitchen is breaking
with this concept," says Sanjeev Wadhwa, country manager, Fisher & Paykel. "The trend of
premium or luxury appliances is growing and is catching up fast, with global exposure and more
and more imported modular-kitchen brands coming to India. There is also a growing interest of
consumers who want a seamless 'living and cooking' space, making the kitchen more fun and
friendly. The focus is on functionality and ergonomics, and the main areas of development are
energy efficiency, green technology and sustainability, with a tinge of never-before used colours
REASEARCH
METHODOLOGY
REASEARCH METHODOLOGY
research as the manipulation of things, concepts or symbols for the purpose of generalizing to
extend, correct or verify knowledge , whether that knowledge aids in construction of theory or in the
practice of an art.
According to John W.Best Research is the systematic and objective analysis and
1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this
(studies with this object in view are known as descriptive research studies).
3. To determine the frequency with which something occurs or with which it is associated
with something else (studies with this object in view are known as diagnostic research
studies).
Types of research
Descriptive
Analytical
Applied
Fundamental
Quantitative
Qualitative
RESEARCH PROCESS
Chapter 1 - Introduction
dynamic iteration
Chapter 2 - Literature
review
Chapter 3
Cyclic and
Methodology
Chapter 4 - Data
analysis
Chapter 5- Discussion
Chapter 6- Conclusion
References
Appendix
The study incorporated a research to find out the various kinds of brands used by the various
modular kitchen companies, the delivery time and the average cost of the kitchen. This research
was preliminary and aimed to serve as a starting point for further marketing strategies to be pursued
by the company. The research was exploratory in nature with the objective to gain insights
regarding the main factors for further targeting their marketing campaigns.
The information contained in this report is based upon both primary and secondary sources.
Primary research included interviews with kitchen hoods manufacturers, channel partners, and
Field Work
The researcher visited the various stores of Modular kitchen in Gurgaon including all the major
players and local players of modular kitchen. This research helped the researcher to understand the
various types of brands being used for the different components of the modular kitchen such as
brands for type of wood being used, the hinges, the average cost of the kitchen, the warranty being
Limited Time:- All the dealers and retailers were not covered because of constraints of
time.
Biasness in the responses: The answers provided by the respondents suffer from biasness.
Limited Resources
Restricted Area
Chapter-6:
RANGE OF
PRODUCT
RANGE OF PRODUCT
Life+Plus Cooler
JETWIND
BOSS
TOUGHY
LYKA
Compact Design
KING
Inverter Operated
Life+Plus Chimneys
CLOUD 60
CLOUD 90
VENUS - B.K
Swan
RO+U.V.+U.F. Technology
Peacock
Cute Looking
RO+U.V.+U.F. Technology
sliver king
1.
The LG Corp is South Korea's second largest conglomerate that
produces electronics, chemicals, and telecommunications
products and operates subsidiaries like LG Electronics, LG
Display, LG Telecom and LG Chem in over 80 countries
Home appliances
The Home Appliances division makes products like refrigerators and washing machines. Its 2007
sales totaled KRW 11.8 trillion, accounting for 29% of the company's total revenue. The division's
profit was KRW 717.1 billion. About 35% of the company's home appliance revenue comes from
the North American market.It is also in to Mobile phones,Vacuum cleaners.
2.
Products of SAMSUNG-
3.
Videocon is an industrial conglomerate with interests
all over the world and based in India. The group has
17 manufacturing sites in India and plants in China,
Poland, Italy and Mexico. It is also the third largest
picture tube manufacturer in the world.
Consumer electronics
In India the group sells consumer products like Colour Televisions, Washing Machines, Air
Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them
through a Multi-Brand strategy with the largest sales and service network in India [4]. Videocon
Group brands include Akai, Electrolux, Hyundai, Kelvinator, Kenstar, Kenwood, Next, PlanetM,
Sansui, Toshibha, Philips (TV Products) etc
The Videocon group has an annual turnover of US$ 4.1 billion, making it one of the largest
consumer electronic and home appliance companies in India. Since 1998, it has expanded its
operations globally, especially in the Middle East.
Chapter-7:
DATA ANALYSIS
Dealer Survey
Comparison between various brands of Chimneys vis--vis LIFE PLUS
Sample size=40
3 5 5
4
2 3 3
1
0
Hindware Hawkins Kent Lifeplus Others
FLT at stores
So in sample size of 40 only 20 dealers have Front loading washing machine available in their
stores and remains 20 they dont put FLT.
Sales of different brands from various stores (Dealers-20)
Hindware 11 27%
Hawkins 9 21%
Kent 2 5%
Prestige 7 17%
Lifeplus 2 12%
Others 3 18%
Sales
Hindware Hawkins Kent Prestige Lifeplus Others
18%
27%
12%
17% 21%
5%
Demand of Chimneys
Demand
Semi
automatic
31%
Fully
automatic
69%
On the basis of the dealers response we can say that in the Chimneys market there is much
difference in the demand of Semi automatic and fully automatic Chimneys in New Delhi.
Hindware 14 35%
Hawkins 10 25%
Kent 4 10%
Lifeplus 4 10%
Prestige 8 20%
Margin
Hindware Hawkins Kent Lifeplus Prestige
20%
35%
10%
10%
25%
According to this graph we can clearly say that Hindware gives maximum margin to the dealers.
Hindware 12 29%
Hawkins 9 24%
Kent 7 17%
Prestige 8 19%
Lifeplus 4 11%
11%
29%
19%
17% 24%
According to the dealers Hindware provides the best after sales service to its customers
Promotional offers
Hindware 14 35%
Hawkins 8 21%
Kent 6 15%
Prestige 4 10%
Lifeplus 8 20%
Lifeplus,
20%
Hindware,
35%
Prestige, 10%
Kent,
15% Hawkins,
21%
Complaints from customers after sale for different brands
Hindware 8 19%
Hawkins 9 22%
Kent 14 36%
Prestige 8 21%
Lifeplus 1 2%
Complaints
Hindware Hawkins Kent Prestige Lifeplus
2%
19%
21%
22%
36%
Findings:-
While doing our survey for FLW we came across few facts:-
There are only few dealers who keep Chimneys ,as in this area mostly people for semi-
automatic Chimenys, but still Chimenys has a market because of the affluent classes.
Kent again has suffered as because of its poor after sales service and more complaints.
Only few Dealers who keep LIFE PLUSs Chineys due to because of the price of the
product and preferences of the customers.
QUESTIONAIRRE
Dealer Survey
Dear Dealer,
Name: .
Q3 Which type of Chimneys has maximum demand in your area & Why?
Fully Automatic ( ) Semi Automatic ( )
Q5. Which brand has maximum demand in this area? Please arrange in descending
order.
LG ( ) Hawkins ( ) Kent ( ) RO ( ) Lifeplus ( )
Q10. Do you give personal assurance for any brand while selling Chimneys?
http://articles.economictimes.indiatimes.com/2012-02-25/news/31099855_1_kitchen-
appliances-modular-kitchen-cabinets
https://www.merar.com/meeting-place/india/construction-engineering-
architecture/seeking-investors-for-modular-kitchen-business-in-india/
http://www.free-press-release.com/news-indian-modular-kitchen-market-witnessing-
enormous-growth-1391682142.html
http://www.franchiseindia.com/magazine/2008/april/Advent-of-modular-kitchens_38-2-
2/
http://www.thehindubusinessline.com/industry-and-economy/real-estate/modular-
kitchens-make-a-statement/article5379653.ece
http://www.hindu.com/pp/2005/09/11/stories/2005091100140300.htm