10 COOL THINGS:

10 Cool Pizzeria Design Concepts

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 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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10: Bringing the Outside In
What do you do with an edgy location? If youre
a pizzeria named Dough, you pull the edge
inside. Dough establishes itself as a well-worn
part of its urban community with exposed brick
walls, concrete floors and pasted-up posters. The
result? Raw. Simple. Relaxed.

Place reference
images here

Interesting tidbit:
The wooden Dough wall art is the top of the interior
designers workbench. Paint bled through an
attempted screen print onto the bench, and a sign
was born.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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9: Shiver Me Timbers
The UK city of Plymouth is home to the Royal
Navy. Its also home to Pizza Express, which has
doffed its hat in the form of a maritime theme.
Here, youll find wavy walls, shiver-me-timbers
timber, and a large rose tattooed right on the
woodwork.

Place reference
images here

Interesting tidbit:
A local tattoo artist tattooed perforations on the
wood panel to form the rose.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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8: Dark and Eclectic Comfort
Right smack in the heart of Shanghai youll find
Matto Bar and Pizzeria, a mash-up of the
organic and the industrial, the dark and the
playful. The idea? Create an environment as
surprising and comfortable as the food.

Place reference
images here

Interesting tidbit:
Mattos Italian chef insisted the wood-burning pizza
oven be brought over from Naples and then put
together on-site in Shanghai.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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7: Sophisticated Whimsy
Subtle colors and lacey chandeliers create quiet
sophistication at the Dutch pizzeria Fabbrica.
But this place doesnt take itself too seriously.
Ladders up to personal tree-house-like pods bring
unmistakable whimsy.

Place reference
images here

Interesting tidbit:
An artist from Milan painted old Neapolitan poems
on Fabbricas walls. They are both odes to pizza.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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6: Dont Mind if We Watch
If they see it, they will come. Thats the logic
behind the Dominos Pizza restaurant revamp.
New store design plans include a viewing area in
which pizza lovers can see the art of the dough,
first hand.

Place reference
images here

Interesting tidbit:
After 15 years, Dominos has made the switch to a
new single tile wordless logo.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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5: A Fresh Perspective
Another way to freshen up a look: freshen up
the menu. San Franciscos Patxis Pizzeria
recently added unexpected new small plates
including a pickled pepperoncini chop salad.

Place reference
images here

Interesting tidbit:
Recently back at Patxis by popular demand: the
cornmeal pan pizza.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
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4: The Big Splash
If youre known for your adventurous signature
pizzas, a 50 foot whimsical mural by a local
Florida artist becomes part your new pizzeria
prototype. The Loop Pizza Grill also boasts huge
windows, big beams, and 4000 square feet of
warehouse space.

Place reference
images here

Interesting tidbit:
Another signature item from the Loop Pizza Grill?
Hand-dipped milkshakes.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
1 9 8 7 6 5 4 3 2 1
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3: Eau deDough?
Want your guests to remember the unmistakable
aroma of your freshly baking dough long after
theyve gone home? Take a cue from this
Canadian pizzeria: offer Eau de Pizza Hut.

Place reference
images here

Interesting tidbit:
Only 110 bottles of Eau de Pizza Hut were produced,
offered to Pizza Hut Canadas Facebook fans.

10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
1 9 8 7 6 5 4 3 2 1
0
2: Work as Art
Enter Australias Pizza Farro, and youll see a
ceiling of vintage wooden rolling pins. Hundreds
of them. The effect is homey and unstudied,
rustic, warm and sentimental. Which is exactly
what the stylists intended.

Place reference
images here

Interesting tidbit:
All those rolling pins came from the owners rolling-pin
collecting wife.

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10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 10 COOL THINGS: Pizza Restaurant Designs & Ideas
1 9 8 7 6 5 4 3 2 1
0
1: Outside the Pizza Box
A no-nonsense, ready-to-feed-you vibe starts with
the tomato sauce can walls at Shumis Pizzeria in
Israel. Its a funky visual aesthetic that gives new
life to the term pizza joint.

Place reference
images here

Interesting tidbit:
In another part of this pizza palace, neon wall signs
pronounce flat, round and tasty in the colors of
the Italian flag.

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10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING
 www.aaronallen.com

United States
390 North Orange Ave
Suite 2300
Orlando, Florida 32801
Central Europe
1051 Budapest
Oktber 6. utca 17,
Budapest, Hungary

407-936-1010 (US)
(866) 436-4002 (US fax)
+36-1-798-3578 (Europe)
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10 COOL THINGS
2012, Aaron Allen www.aaronallen.com
AARONALLEN & associates
GLOBAL RESTAURANT CONSULTING