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By Alyssa Gregory
Updated March 24, 2017
Many successful small business owners are continuously looking to expand their
customer base and grow their businesses. Business growth can be a difficult and
long-term process, though. One of the foundational elements of growing a business
is having access to a steady stream of sales leads. A lead is a person, or business
if you have a company that sells to other businesses (B2B), that has an interest in
the products or services you are selling.

Here are some tips for creating a system that will help you identify leads in your
small business, and hopefully turn them into customers.

1. Identify Your Target Audience

The first step of lead generation is identifying your target audience. You can't
successfully reach and sell to your ideal customer if you don't know exactly who
that is, so it's important to research your audience and come up with a clear
picture of who they are, where they live, what they like to do, how much money they
make, what their lifestyle and personality is like, etc.

If you don't already have one, you should also create a comprehensive marketing
plan as part of this step.

2. Pick Your Promotional Methods Wisely

In order to generate leads, you need a promotional plan that will get your products
and services in front of members of your target audience. There are a number of
ways you can promote your business, and again, you will want to use your marketing
plan to identify the most effective methods for your business.

Some ideas include an informational website, a blog, social media, speaking

engagements, industry events, current customer referrals, pay per click (PPC)
advertising, and traditional advertising. For more, review this list of 101
marketing ideas.

3. Create a Sales Funnel

Once you know who you are targeting and have determined how best to reach them, you
need to have a plan for collecting contact information.

The first part of the process involves funneling all prospects to a standard form
or landing page that encourages them to share their contact information, generally
in return for a free gift, a coupon, a sample or some other value-added incentive.

At this point, it is vital to have a customer relationship management (CRM)

database that will help you keep track of potential customers through the process.

4. Use an Email Newsletter to Build Relationships

Now that you're in contact with prospects, it's time to cultivate those
relationships so you can take them from the lead stage through a sale (and
eventually a repeat sale!). One of the best ways to create consistent communication
with your prospects is through an email newsletter. This article on email marketing
provides a number of tips to get you started. Make sure you are aware of and follow
regulations that are a part of the CAN-SPAM Act.

5. Leverage Social Media to Connect and Engage

Social media provides a number of opportunities for small businesses to create
conversations with prospective customers and generate new leads. You can create a
Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a
YouTube page to attract and engage your audience, then funnel them through your
process to become leads.

Plus, once you have leads in the system, you can use social media to talk to them
and find out more about what they need and want. The more positive touch points a
customer has with your business over time, the more likely he or she will be to
trust your brand and eventually purchase from you.

For more on this, review this guide to using social media in your small business.

Lead generation should be thought of as a long-term and continuous process. If you

get an efficient system in place using the tips above, you can streamline the lead
generation process and increase your opportunities for business growth.

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Advertising Production Houses in Mumbai
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Description: List of advertising production houses in Mumbai & it's producers
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Sr NoProduction HouseMember name
130 Seconds of FameSunil Shetty, Producer27 Films/Opticus FilmsLyod3Opticus
IncSanjay Shetty, Producer4ADFILM VALASKunal Kapoor PRODUCER/DIRECTORPrabhakar
Shetty EXECUTIVE PRODUCER5Apocalypso Filmworks Pvt LtdRachita6ApostropheHamesh,
Producer7Asylum FilmsAnju Vaswani8Bang Bang FilmsRoopak Saluja, Producer9Boot
Polish Ashit, Producer10Chrome PicturesHemant Bhandari11Coconut FilmsTushar Raut,
Producer12Code Red FilmsSubrat ray, ProducerGiriraj rao, Producer13Corcoise
FilmsCyrus Pagadiwala14Cutting edgeBilloo Sandhu, Producer15Curious FilmsVivek
kakkad, Director Shahzad Bhagwagar, Producer 16Dream CatchersKirk jacob,
Producer17Equinox Films Pvt LtdManoj Shroff, ProducerArya, Producer18Film Farm /
IbisHarsh Dave, Producer19Finger Print filmsPeter Manus, Director20Flirting vision
FilmsAnuj Mehta21Flying SaucerPushpendar22FootcandlesSwadha Kulkarni,
Producer23Future EastPriyanka Bangia, Producer24GobsmackHuzefa Alibhai,
ProducerRavi Desai, Producer25Goodmorning FilmsVikram, Producer26JamicNikhil Rao,
ProducerMekhala Krishna Swamy, ProducerAkshay Uchil, Producer27Kaleido FilmsNeeta
Ratwani28Little LambBoddhayan, ProducerVishal, Producer29Lemon Yellow SunVinod,
Producer30Love and FaithMilond Dhaimade, Producer31MAD FilmsSunil Manchanda,
Producer

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32Mind FilmsDharmendra Singh33NativeShirsha Guha Thakurta, DirectorPrithvi Raj

Luthra, ProducerNilesh Mehta34Nirvana FilmsManjeet Bawa, Producer35Nomad
FilmsAmitabh, ProducerJunaid Memon, Producer36Old School FilmsShiven Surendranath,
ProducerPiyush Ragani, ProducerAnnie, Producer37PUMPKIN MEDIA PVT LTDPrashant
Bhardwaj, FounderMeenakshi Bhardwaj, Producer38Purple VishnuSainath, Producer39QED
Films Pvt LtdArindam, Producer40Ramesh Deo ProductionAburba, Producer41Ravi Udyawar
FilmsKalpana Udyawar, Producer42Red Ice FilmsGary Grewal, Producer43Rising
SunRonnie, ProducerShoojit, Producer44Soda FilmsRajesh, ProducerManjula,
ProducerAmeya, Producer45Still waters FilmsPreeti Machat, Producer46Story
TellersArun, ProducerRana, Producer47STUDIO EEKSAURUS PRODUCTIO Suresh Eriyat,
Director48Tubelight FilmsPrashant Issar, ProducerRadhika, ProducerPrashant Sippy,
Director49WHACKY FILMS PVT LTDVijay Pereira50WhodunitSujay Shetty,
Producer51Highlight Films Ltd.NP Prakash52Offroad FilmsKhalil Bachooali

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