11/09/17 FZMR04 Understanding and influencing consumer behaviour | University of

Reading

FZMR04 Understanding and influencing View Online

consumer behaviour

20 items

Click on the 'Online Resource' button next to each item to read these books and articles.

If you have any problems accessing items on this list please contact Jackie Skinner, Food
and Nutritional Sciences Liaison Librarian. Email jackie.skinner@reading.ac.uk

Suggested Pre-course reading on Introduction to consumer behaviour

(3 items)
Read either of the following books.

Key texts (2 items)

Read either of the following books.

Consumer behavior: buying, having, and being - Michael R. Solomon, 2015

Book | Recommended

Consumer behaviour - Ray Wright, 2006

Book | Recommended

Extended reading (1 items)

The psychology of food choice - Richard Shepherd, Monique M. Raats, Nutrition Society,
2006
Book | Further

Suggested pre-course reading on perception and receptors (1 items)

Receptors and transduction in taste - Bernd Lindemann, 2001-9-13
Article | Recommended

Compulsory pre-course reading on consumer methods (1 items)

Consumer-led food product development - H.J.H. MacFie, 2007
Book | Essential | All chapters are good, but particularly read chapters 12 and 23

Suggested pre-course reading on sensory evaluation methods (3 items)

Read either of the following books.

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11/09/17 FZMR04 Understanding and influencing consumer behaviour | University of
Reading

Sensory evaluation of food: principles and practices - Harry T. Lawless, Hildegarde

Heymann, 2010
Book | Recommended

Sensory evaluation practices - Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas,

2012
Book | Recommended

If you wish to purchase a book on this topic this title is available on Amazon for ca. 60.

Extended reading: for additional interest on perception and receptors (6

items)

Taste matters: why we like the foods we do - John Prescott, 2012

Book | Further | Available in print in the University Library, or to purchase for around
20. Unfortunately the e-book is not available outside the USA.

Are Free Fatty Acids Effective Taste Stimuli in Humans? - Robin M. Tucker, Richard D.
Mattes, 2012-03
Article | Further

Genetic Influences on Oral Fat Perception and Preference - Kathleen L. Keller, 2012-03
Article | Further

Genetic variation in a human odorant receptor alters odour perception - Andreas Keller,
Hanyi Zhuang, Qiuyi Chi, Leslie B. Vosshall, Hiroaki Matsunami, 2007-9-16
Article | Further

Review series: The cell biology of smell - S. DeMaria, J. Ngai, 2010-11-01

Article | Further

The Nobel Prize in Physiology or Medicine 2004

Webpage | Further

Extended reading: for additional interest on hedonic related material (1

items)

Consumer-driven innovation in food and personal care products - Sara Roust Jaeger, H.J.H.
MacFie, 2010
Book | Further

Guided reading for Part 4 (4 items)

Development of a Measure of the Motives Underlying the Selection of Food: the Food
Choice Questionnaire - Andrew Steptoe, Tessa M. Pollard, Jane Wardle, 1995-12
Article

Motivational Factors as Mediators of Socioeconomic Variations in Dietary Intake Patterns -

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11/09/17 FZMR04 Understanding and influencing consumer behaviour | University of
Reading

Andrew Steptoe, 1999

Article

Conceptualization of food choice motives and consumption among Japanese in light of

meal, gender, and age effects - Yasushi Kyutoku, Yuko Minami, Takeshi Koizumi, Masako
Okamoto, Yuko Kusakabe, Ippeita Dan, 2012-04
Article

Understanding the motives for food choice in Western Balkan Countries - Jasna Miloevi,
Iris eelj, Matthew Gorton, Dominique Barjolle, 2012-2
Article

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