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Corporate Overview
At ReCellular, the world leader in the secondary wireless industry, we
believe the protection of the environment is compatible with sound
business practices. For more than two decades we have been
committed to this philosophy; providing both a positive impact on the
environment and positive scal growth for investors and stakeholders.
In the United States alone it is estimated that over 130 million cell
phones will be replaced this year, accounting for 65,000 tons of solid
waste. ReCellular works diligently to keep these discarded cell phones
and their accessories out of landlls. Through our innovative recycling
and recommerce programs ReCellular collects more than 100,000
handsets and personal electronic devices each week.
Thus ReCellular, Inc. was born with the mission to refurbish, reuse
and responsibly recycle discarded cell phones, portable electronics
and their accessories. Today, with ofces in Ann Arbor, MI, Dexter, MI,
and Hong Kong, ReCellular is the worlds largest recycler and reseller
of used cell phones and accessories.
Two decades after its founding ReCellular has recycled tens of millions
of discarded phones. Additionally, ReCellular collects gently used
phones that are still viable and has customers for these functional
devices in more than 40 countries. ReCellular leverages this global
network in order to nd the most responsible solutions in the wireless
handset industry. It is these constantly evolving product offerings that
will continue to drive growth for ReCellular in the years to come.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular is strongly positioned at each critical link of
the second use electronics supply chain
CARRIER
OEM
REFURB & REBUILD
(Vietnam, Hong Kong, China, Mexico)
eCOMMERCE
RETAIL RETURNS
RETAIL
RETAIL TRADE-IN RECEIVE SCRUB DATA FINISHED
COLLECTIONS SALES
& TRIAGE & CLEAN STOCK
CARRIER / MVNO
TRADE-IN
ON-LINE + APPS
WHOLESALE
ENTERPRISE
RECYCLE
CHARITIES
POS SOLUTIONS
The ReCellular family now has two distinct business channels that
deal directly with the public:
Secure Trade-In is our on-line presence that buys quality used mobile
electronics from directly consumers. Secure Trade-In is committed to
providing security and trust in each and every on-line transaction.
With Secure Trade-In, customers can be condent that they are
receiving the best price for their used phone and that their sensitive
personal data is handled in a safe and conscientious manner.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
The ReCellular Story (continued)
These donation programs allow grass roots groups to coordinate and
execute their own cell phone recycling drives, which serve the dual
purpose of keeping the items out of landlls and raising money that
goes back to the groups. Over the last 20 years these programs have
provided tens of millions of dollars to worthy organizations like Cell
Phones for Soldiers, March of Dimes and HopeLine.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
The Cell Phone Data Eraser
In a landmark 2011 British study, more than half of the secondhand
mobile phones examined still had sensitive personal data on them.
This data included credit and debit card PINs, Facebook and Twitter
usernames and passwords, bank account details, friends phone
numbers and even corporate or business information. Additionally,
used devices may potentially contain personal photos, videos, text
messages, emails and documents downloaded from the internet.
Before recycling a cell phone or smart phone, it is of paramount
importance to ensure that its been wiped clean of all sensitive
personal data. Otherwise, the details of the users personal life could
be laid bare. Worse, the user could potentially become a victim of
identity theft.
Because cell phones and smart phones have become the point at
which our personal, professional and private lives intersect ReCellular
has led the way in making sure this sensitive data is removed from
every device we handle.
The Cell Phone Data Eraser is available on both the ReCellular and
Secure Trade-In websites. To access detailed instructions on how to
thoroughly scrub a mobile device of sensitive data, the user just has
to follow a few simple steps.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
Environmental Impact
ReCellular acts to protect the environment by efciently recycling all
the electronic waste generated by the disposal of wireless handsets,
tablets, portable electronics and batteries. Additionally, ReCellular
recycles the packing materials and accessories that come with these
devices - including items like cardboard packaging, printed owners
manuals, leather or plastic carrying cases, batteries and battery
chargers.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular by the Numbers
In a typical year ReCellular processes in excess of 5 million cell phones
a staggering number by any standard. In fact, roughly one of every two
cell phones recycled in the United States in any given year is processed
by ReCellular. In order to provide a sense of scale regarding the work
done by ReCellular, consider these numbers:
After processing by ReCellular, 5.5 million phones will yield these raw
materials:
26 pounds of palladium
96 pounds of gold (enough to make 1,536 wedding rings)
954 pounds of silver
21,543 pounds of copper (enough to make 3.4 million pennies)
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
Awards
In November 2006, ReCellular was recognized by Inc. Magazine as
one of nations leading green companies. The Green 50 celebrates
cutting-edge entrepreneurial green companies that are showing what
it means to run a successful business model and attack the most vital
problems of our time. Global cell phone recycler ReCellular was noted
for the companys tireless commitment to environmental integrity and
for its innovative business strategy.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
Awards (continued)
On May 21, 2003, the Michigan Recycling Coalition at the MRC Annual
Conference in Kalamazoo, Michigan named ReCellular Inc. as the
2003 Recycler of the Year. Recipients of this award are chosen based
on the organizations continued dedication to recycling and a cleaner
global environment. The Michigan Recycling Coalition is the state
chapter of the National Recycling Coalition.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
Relevant Websites and Links
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
Image Resources
All images and logos are available for download in the Newsroom of
www.recellular.com
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership
Stephen Manning
Chairman, President and CEO
Earlier in his career, Steve was Vice President of Sales and Marketing
at AT&Ts Data Communications Product group, where he realigned
sales forces, reduced product set, and distinguished himself by
growing non-AT&T products for the rst time in three years. Before
his tenure with AT&T, Steve was President of IMPL, a UNIX parable
systems product company.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Charles Newman
Founder and Chairman Emeritus
Chuck earned his Bachelor of Science degree in 1963, and his Masters
of Science degree in 1964 - both from the University of Michigan.
Chuck and his wife reside in Ann Arbor, Michigan. They have four
grown children and ve grandchildren.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Eric Miller
Vice President Sales and Corporate Development
Eric Miller is responsible for all sales, product sourcing, marketing and
corporate development. He is responsible for all B2B inbound and
outbound channels as well as the consumer trade in platform. He
leads ReCellulars Sales and Product Procurement activities, Marketing
and Corporate Development. Previously, Eric worked as Business
Unit Leader of Channel Services for Celestica where he had global
P&L responsibility for wireless carriers, pay TV operators, insurance
providers, retail and e-Tail. He also led the strategy and corporate
development activities for the After-Market Services segment of the
company.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Eric Forster
Vice President Sales
During his 20+ years with the company, Mr. Forster has established
numerous strategic relationships for sales and product procurement.
These key relationships include AT&T Wireless, Sprint, Verizon
Wireless and numerous other carriers, MVNOs and OEMs. In the early
growth years of the company, Mr. Forster was instrumental in
growing ReCellular revenues from $700,000 to $14M in just three
short years.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Joe McKeown
Vice President Marketing and Communications
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Bob Mullaney
Vice President Strategic Accounts
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Woody Anderson
Vice President E-commerce
Earlier in his career Woody served as Managing Director & CFO at Edge
Asset Management, a commercial property and operations holding
company in Fort Smith, Arkansas.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
Adele Fransko
Vice President Global Human Resources
and Corporate Administration
ReCellular welcomed Adele to the team in 2006, when she began her
tenure as the Director of Human Resources. Adele is responsible for
leading all aspects of human resources worldwide including talent
acquisition and retention, workforce training and development,
employee compensation and benets, policy development and all
other corporate administrative services. She was promoted to Vice
President Global Human Resources and Corporate Administration in
2009.
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com
ReCellular Corporate Leadership (continued)
John Wetherholt
General Manager - Dexter Operations
2012 All Rights Reserved I 1194 Oak Valley Dr. #80 Ann Arbor, MI 48108 o: 734 205 2200 f: 734 205 2155 www.recellular.com