YASH KUMAR

Address: 1504, K- Block, Palam Vihar Email- yash.kumar70@nmims.edu.in

Sector 1, Gurugram-122017 Contact No-8375081198

SUMMER INTERNSHIP
HINDUSTAN COCA-COLA BEVERAGES PVT LTD- 8 Weeks (April-May, 2017)
Worked as a Sales & Marketing intern under the Sales & Distribution Dept. of Georgia,
Commercial beverages, Coca-Cola
Carried out Primary Research at At-Work channels and Activation at Retail Outlets
Devised effective ways to promote Georgia in B2B channels & create more brand awareness
Ensured 20 conversion and added 20 new clients for Georgia, Coca-Cola in a span of 3 weeks

WINTER INTERNSHIP
SAVE THE CHILDREN- 3 Weeks (Jan-Feb, 2017)
Worked in the capacity of a management intern and developed internal processes for a new
operational centre, designed development programs for children, optimized procurement
and supply chain
Created awareness about the gender equality among the students in various schools and enacted
guidelines for child safeguarding policies

EDUCATION

2016-2018: Narsee Monjee Institute of Management Studies, Hyderabad

PGDM (Sales & Marketing)

2.70/4 (Pursuing)

2012-2015: Shaheed Bhagat Singh College, University Of Delhi;

Scored an aggregate of 63%

B.A. (Hons) History

2012: GYAN NIKETAN, PATNA

SENIOR SECONDARY (CBSE) scoring overall 80.2% MARKS
2010: GYAN NIKETAN, PATNA
HIGH SCHOOL (CBSE) scoring overall 7.6 /10 (CGPA)
KEY AREAS

Sales & Distribution Management

Retail Management
Supply Chain Management
Marketing Strategy
E-Business & Digital Marketing
Integrated Marketing Communications
Brand Management
Negotiation Skills
Customer Relationship Management

KEY PROJECTS- CORPORATE

Digital Marketing live project, Career360: NMIMS Hyderabad, 2016

- Live project: Use of digital marketing (ATL, BTL, and TTL) to get more traffic on the website
- Did secondary survey on colleges, universities and educational institutes to know about their
(Students) preferences

Demand generation through targeted marketing, OYO rooms: NMIMS Hyderabad, 2016
- Live project: To analyse the demands of OYO rooms customers, and present the analysis
- Did Primary survey in order to get the preferences and criteria of customers for bookings

AHA Taxis: NMIMS Hyderabad, 2016

- Live project: Worked with the marketing manager of AHA Taxis to devise various strategies
For ORM (Online reputation management) and track negative feedbacks
- Worked with the marketing team to deliver SEO presentations

Motorzest: NMIMS Hyderabad, 2017

- To analyse Facebook groups of similar type as Motorzest and use Facebook analytics tools to
Boost the page likes, increase audience engagement and post shares by conducting online
Events
- Drive traffic organically on the web page through social media presence

Vizury Group: NMIMS Hyderabad, 2017

- Live project: Assisted in building collateral for all Product features to develop intriguing
Engage platforms for clients based out of industries like e-commerce, hospitality, healthcare,
Automobile etc.
- Worked closely with the marketing team, to devise strategies to escalate converts through
Digital marketing

Pidilite Industries: NMIMS Hyderabad, 2017

-Worked as an Activation promoter for craft division with Tertiary sale
Drivers.
-Assisted the team to increase leads by conducting Primary Research
KEY PROJECTS- ACADEMIC PROJECTS

Industry Analysis of the Consulting Sector of India, NMIMS Hyderabad, 2017

Business Proposal on Maggi Scandal, NMIMS: Counter measures & revival strategies to
Regain market share & Consumer image, NMIMS Hyderabad, 2016

Industry Analysis of the FMCG Sector of India, NMIMS Hyderabad, 2016

INTERNSHIPS

Genpact Pvt. Ltd (July-Aug 2013)

- Worked closely with HR department in order to review the human capital policy- Salary, notice
Period, suspension, termination, query reporting
- Conducted annual employee feedback survey

Pricewaterhousecoopers Pvt. Ltd (July-Aug 2014)

- Worked closely with the internal audit, compliance team
- Worked on research activities like Standard Operating Procedures

ACHIEVEMENTS

Winner, Fincorp 2.0 - Finance Club event, NMIMS Hyderabad, 2016

Winner in Yuva fest organized by CII- Category Street Play, Hyderabad, 2016

Awarded certificate of excellence for Street Play at GVK Headquarters organized by CII

Awarded scholarship and certificate of merit for securing 1st position in 1st year of college

Awarded certificate of excellence in 2nd year of college

Awarded central student council scholarship for securing 1st

POSITIONS OF RESPONSIBILITY

Head Placement Committee , NMIMS Hyderabad, 2017

Member TEDx Core Committee, NMIMS Hyderabad, 2017

Founding Member TAFRI, Dramatics club, NMIMS Hyderabad, 2016

Member - Young India and event organizer of CII

Students Representative, Placement Cell, Shaheed Bhagat Singh College, University Of Delhi
PARTICIPATIONS

IIM- Calcutta Quiz competition, 2017

HiQ 3.0 - Academic Committee Events, NMIMS Hyderabad, 2016

Snap-etition, Money Mantra- SSR Committee Events, NMIMS Hyderabad, 2016

IIM- Ahmedabad Quiz competition, 2016

EXTRA CURRICULAR ACTIVITIES

AT UNIVERSITY a. Member of debating society.

b. Intra College Volley Ball Team Member, 2013
c. Organizer of Natuve2014, the annual college dramatics festival.

AT SCHOOL a. Inter School Volleyball Team Member, 2008-2010

b. Won various quizzes and Debate competitions.
c. Skit & Plays Performances
d. Street Play Competition

REFERENCES

1. Mr. R. Ramakrishnan, Director, GMR Infrastructure Limited

2. Mr. Harsh Kumar, Senior Consultant, PriceWaterHouseCoopers

3. Mr. Sujit Janardanan, Head Field Marketing, Google Cloud Business India

4. Mr. Vivek Mukherjee, Head- Human Resources, Benetton India Pvt. Ltd.

5. Mr. Saheem Ahmed Bhat, National Manager, Georgia-Tea & Coffee-Hindustan Coca Cola
Beverages India

6. Mr. Manoj Kumar, Director, Corporate & Industry Relations, NMIMS Hyderabad