MAEER’s MIT

Vision
Maharashtra Academy of Engineering & Educational Research “MITSDE embraces a vision to enhance the scientific
(MAEER), Pune, Established in 1983, is a well-known and cultural vision of the society while developing and
educational trust with 47 institutions delivering KG to PG sustaining the institute’s identity as one of the best
education Founded with a simple proposition of meeting the distance learning institutions of the highest international
need of a center for scientific and educational research, quality.”
MAEER’s Maharashtra Institutes of Technology (MIT) stands
proud with campuses sprawling acres of hallowed grounds at
various locations.

Conducting Pune University approved and autonomous

academic programmes in Engineering, Management, Mission
Pharmacy, Medicine and Polytechnic, this multi-campus and
multidisciplinary weaves a mosaic of integrity, commitment and
“As India’s leading center of academic excellence,
dedication binding it with strands of strong Indian values.
MITSDE is committed to imparting productivity,
entrepreneurship & creativity among the student through
With alumni that are an assortment of professional working in
an outstanding educational environment. The institute
blue-chip companies; eminent permanent & visiting faculty that
also aims to develop learners equipped with high
is decided to honing students; world-class infrastructure that
personal and professional skills for the corporate world
meets international standards; academic partnership with major
by supporting study across a wide range of academic
international companies that help develop a global outlook and
disciplines and serving the major professions.”
stunning campus placements that vault careers, MIT continues
to be a gateway to a successful future for students across the
continents

“ To harness the knowledge of science and

technology for the welfare of the society.
”

Post Graduate Diploma Course in Marketing Management (PGDMM)

Introduction

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of
a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and
composition of customer demand in a manner that will achieve the company's objectives.

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself
may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the success and growth of any
organisation.

Potential Careers

Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities
in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing
industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and
Petrochemical Companies, all Government and Semi-Government organizations, etc.

Semester I Semester II

109 Marketing Management 115 International Marketing

102 Leadership and Organisational Behavior 116 Advertising and Sales Promotion
103 Communication 117 Product and Brand Management
113 Management Information Systems 118 Industrial Marketing
111 Entrepreneurship 119 Financial Services Marketing

Fee Structure –
For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)
For NRI / Foreign Resident: USD 1700/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)

Exam Fee Per Attempt:

Exam fees per subject per attempt Rs. 200 / US $ 50 has to be paid by D.D at the time of Examination. For Subsequent attempts the
exam fees will be Rs. 200 per subject / US $ 50 Payable at the time of examination. Total Fees to be paid in full at the time of
admission in the form of Demand Draft drawn in favour of "MIT School of Distance Education" Payable at Pune.

Duration: One Year.

Validity of Registration: Two Years.
Eligibility: Any Graduate or Diploma holder with three years of experience.