Certificate: Project Guide Ms. Mansi Tiwari

CERTIFICATE
This is to certify that Vinisha is pursuing three year full time Bachelor of Business
Administration (BBA) Course from Teerthanker Mahaveer University, Moradabad
as regular student, in session (2012-2015).
In compliance with the provision/guidelines of Teerthanker Mahaveer University,

Moradabad, she has been assigned a Market survey report. The report work has been
genuinely carried out by the student for the duration specified by the university.
She has made sincere efforts in the completion of the Market survey report work.
Project Guide
Ms. Mansi Tiwari
TMIMT ( Teerthanker Mahaveer University) Page 1

STUDENT DECLARATION
I VINISHA hereby declare that the research work presented in this market survey
report entitled A STUDY ON TASTE AND PREFRENCE OF CUSTOMER FOR
MAGGI NOODLES for the fulfillment of the award of Bachelor of Business
Administration (BBA) from Teerthanker Mahaveer University; Moradabad is based
on my work in Moradabad. The report embodies the result of original work and
studies carried out by me and the contents of the report do not form the basis for the
award of any other degree to me or to anybody else.
VINISHA SINGH
BBA V Sem
Roll No. TMG1201594

ACKNOWLEDGEMENT
It gives me immense pleasure and privilege to acknowledge my deepest sense of
gratitude towards all those who helped me in the successful execution of this project.
I would like to thanks to Dr. Vipin Jain ( Director) for having permitted me to carry
out the report work. I also extend my gratitude towards Mrs. Vaishali Dhingra
(H.O.D Management) and my course co-coordinator Ms. Sonia Gupta who
entrusted me for the completion of this project. I am highly indebted to my project
guide MS. MANSI TIWARI whose constructive counseling and able guidance helped
me immensely in bringing out this project in the present form. And lastly the entire
faculty member for providing me this opportunity and expose me to industrial
culture.
Finally, yet importantly, I would like to express my heartfelt thanks to my beloved
parents for their blessings and support for completion of this project.
VINISHA SINGH
Roll No. TMG1101594
BBA V Sem
Table of Contents
CONTENT PAGE NO.
List of Figures/Photographs and Tables 6-8
Objective of the Research 9-10
Executive Summary 11-12
Introduction 13-27
Company Profile 28-32
Literature Review 33-38
Research Methodology 39-43
Data Analysis/ Interpretation 44-62
Finding of the Study/ Conclusion 63-66
Limitation
67-68
Bibliography/ Refrences
69-70
Annexure Questionnaire
71-76

LIST OF FIGURES/
PHOTOGRAPHS
AND
TABLES
List of Figures/Photographs and Tables

The product mix of Maggi is divided into various categories defined below. The
company has launched various products under each category as mentioned below.
Noodles
Maggi 2-Minute Maggi Dal Atta Vegetable Atta Maggi Rice Maggi Cuppa
Noodle Noodles Maggi Noodles Noodles mania
( Masala , Chicken, ( Sambhar taste) (Lemon Masala, (Masala yo,
Curry and Tomato) Chilly Chow Chilli chow
and Shahi yo)
Pulao)

OBJECTIVE OF THE
RESEARCH

Objective of the Research
In this project, my main focus was to analyze The taste and preferences of
Customers for Maggi Noodles taking into consideration the 4 Ps of the marketing
mix.
To analyze the preference of customers regarding Maggi Noodles.
To find out the satisfaction level of the customers for Maggi Noodles.
To identify the customers level of liking for Maggi Noodles.
All these objective were to analyze the performance of a particular product line of a
Maggi Noodles followed by the suggestions which we as a group have given in order
to improve their performance in the future and also learned various useful aspects
which they have devised and implemented that has bettered their performance.

EXECUTIVE
SUMMARY

EXECUTIVE SUMMARY
Nestle India is a Subsidiary of Nestle S.A. of Switzerland. With six factories and a
large number of co-packers, Nestle India is a vibrant company that provides
consumers in India with products of global standards and is committed to long-term
sustainable growth and shareholders satisfaction. The company known of its brands
in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Chocolates
& Confectionary segments.
Nestle leads the value sales of noodles in India with a market share of 79.3%. A
testament to Nestle domination of the sales of plain noodles is the fact that for its
instant noodles brand Maggi, among all its global offices. India accounts for the
highest level of volume sales for the company.
This marketing plan analyses the current marketing mix of Maggi Noodles, studies
the popularity of the two new health variants Vegetable Atta and Dal Atta Noodles
and makes suggestion with regard to introducing a new brand Cup O Maggi in the
cup noodles segment. Various tools like surveys and secondary sources of
information have been utilized for the purpose of this analysis.

INTRODUCTION

Introduction of Nestle
Nestl's relationship with India dates back to 1912, when it began trading as The
Nestl Anglo-Swiss Condensed Milk Company (Export) Limited, importing and
selling finished products in the Indian market.
After India's independence in 1947, the economic policies of the Indian Government
emphasised the need for local production. Nestl responded to India's aspirations by
forming a company in India and set up its first factory in 1961 at Moga, Punjab,
where the Government wanted Nestl to develop the milk economy. Progress in
Moga required the introduction of Nestl's Agricultural Services to educate, advise
and help the farmer in a variety of aspects. From increasing the milk yield of their
cows through improved dairy farming methods, to irrigation, scientific crop
management practices and helping with the procurement of bank loans.
Nestl set up milk collection centres that would not only ensure prompt collection
and pay fair prices, but also instil amongst the community, a confidence in the dairy
business. Progress involved the creation of prosperity on an on-going and sustainable

basis that has resulted in not just the transformation of Moga into a prosperous and
vibrant milk district today, but a thriving hub of industrial activity, as well.
Nestl has been a partner in India's growth for over nine decades now and has built a
very special relationship of trust and commitment with the people of India. The
Company's activities in India have facilitated direct and indirect employment and
provides livelihood to about one million people including farmers, suppliers of
packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the changing
lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition,
Health and Wellness through its product offerings. The culture of innovation and
renovation within the Company and access to the Nestl Group's proprietary
technology/Brands expertise and the extensive centralized Research and
Development facilities gives it a distinct advantage in these efforts. It helps the
Company to create value that can be sustained over the long term by offering
consumers a wide variety of high quality, safe food products at affordable prices.
Nestl India manufactures products of truly international quality under internationally
famous brand names such as NESCAF, MAGGI, MILKYBAR, KIT KAT, BAR-
ONE, MILKMAID and NESTEA and in recent years the Company has also
introduced products of daily consumption and use such as NESTL Milk, NESTL
SLIM Milk, NESTL Dahi and NESTL Jeera Raita.

Nestl India is a responsible organisation and facilitates initiatives that help to
improve the quality of life in the communities where it operates.

Brands of Nestle

Introduction of Maggi Noodles
In India and Malaysia, Maggi instant noodles are very popular; Nestle have 39% of
the market in Malaysia, where "Maggi" is synonymous with instant noodles; and a
60% share in India where it was the first instant noodle brand, In Malaysia, fried
noodles made from maggi noodles are called Maggi goreng.
Advertised as 2 minute noodles since 1982. Maggi noodles recently introduced a
new variety of its noodles like 'No MSG', 'Less Salt', and 'No Trans fat' to cater to the
health conscious. In mid-2008, New Zealand supermarkets introduced replacement
formulations for its beef, oriental, and curry flavours. A new feature is an extra sachet
containing dehydrated vegetables. Maggi claims the new range contains 88% less
total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-
noodle competitors. The new Maggi range also has considerably lower fat than its
own previous formulation. However, the salt content has been increased by 31
percent.

Nestl have faced criticism of their advertising not adhering to marketing regulations
in developed countries, and making misleading claims in developing countries. For
example, Nestl claims "vegetarian" label on the product while the entire production
of product fully use several animal fats and hydrogenated fats from animal sources.
The noodle manufacturing line is technologically developed for sophisticated mixing
of animal oils and other animal based by-products for the entire packaging brand.
Also, in October 2008 Nestl mistakenly aired an advert meant for Bangladeshi TV
on British TV. The advert made false claims that the noodles would "help to build
strong muscles, bone and hair". The British Advertising Standards Authority said that
the advert did not abide by the new EU consumer protection legislation, by which
advertisers have to provide proof of health claims.
Nestle Introduce four types of maggi noodles:
MAGGI Vegetable Multigrainz Noodles
MAGGI 2-MINUTE Noodles
MAGGI VEG ATTA Noodles
Maggi Cuppa Mania Noodles

1. MAGGI VEGETABLE MULTIGRAINZ NOODLES:
MAGGI, the pioneer and creator of 'Taste Bhi Health Bhi' has introduced another
great tasting and healthy variant in its popular range of MAGGI Noodles.
MAGGI Vegetable Multigrainz Noodles is made with Ragi, Corn, Jowar and Wheat.
It offers the consumer multi-'gun' (benefits) as it is a source of Protein,
Calcium and Fibre, and has added vegetables. MAGGI Vegetable Multigrainz
Noodles is available with a delicious "Spice Remix" tastemaker. The inspiration for
the product comes from the growing consumer preference for a healthier
lifestyle, and the deep understanding that MAGGI has developed about Indian food
habits and culture- the insight that a multiplicity of grains are used in everyday foods
across the country.
So, enjoy a meal thats full of health!

2. MAGGI 2-MINUTE Noodles:
MAGGI 2-MINUTE Noodles is the most-loved meal across all age groups and
defines the Instant Noodles category in India by being a part of our way of life. It has

been bringing people together and is the favorite of millions; living in our hearts it
has become intertwined in some of peoples most memorable experiences.
MAGGI 2-Minute Noodles brings to you 10% RDA of Protein and 20% RDA of
Calcium in each serve (75g). With a reduction of over 27% salt per serve, less than
0.2% Trans Fats and no added MSGs MAGGI Noodles has focused on providing
you a healthier meal, without compromising on the great taste you love.
Introducing the New MAGGI Masala Dumdaar Noodles infused with a spicier flavor,
added iron, calcium and protein making it healthier and tastier. Delivering on the
promise of Taste Bhi Health Bhi each serve (76g) provides 24% RDA of Iron, 10%
RDA of Protein and 20% RDA of Calcium giving you a truly Dumdaar taste.
Now buy your favorite MAGGI Masala Noodles in the size of your choice.

3. MAGGI VEG ATTA Noodles:
MAGGI VEG ATTA Noodles exemplifies the "Taste Bhi Health Bhi" promise of
MAGGI.
Tasty as it comes packed with everyone's favourite MAGGI Masala taste & healthy
because it is made with ATTA and has real vegetables in it. Each delicious serve
(80g) of MAGGI Veg Atta Noodles provides dietary fibre equal to 3 rotis.
An ideal way to make health enjoyable for your family!

4. Maggi Cuppa Mania:

Rushing to work or hungry after a class? Working on assignments while texting your
girlfriend? Trying to grab a quick bite while rushing between meetings? With multi-
tasking becoming a necessity, it is essential that you have a quick meal that is healthy
aswell.
Maggi Cuppa Mania Noodles fits perfectly into your lifestyle while satisfying that
hungry belly with instant taste, anytime. Take the Cuppa Mania wherever you go and
enjoy convenience by just adding boiling water for a quick and healthy meal. With 2
mouth watering variants Masala Yo! and Chilly Chow Yo!; a fork inside for on-the-go
consumption, attractive cup sleeves, real vegetables and calcium, just carry on jaani!

In parts of China, Vietnam, Thailand, Taiwan, the Philippines, Singapore, Pakistan,
Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech
Republic, Slovakia, Slovenia, Poland and France, "Maggi" is still synonymous with
the brand's Maggi-Wrze (Maggi seasoning sauce) (in Spain and Mexico, it is sold
under the name Jugo), a dark, soy sauce-type hydrolysed vegetable protein-based
sauce.
In Indonesia, Malaysia, the Philippines, Thailand and Vietnam, Maggi seasoning
sauce is a popular condiment, and the bottles are familiar sights on tables in
restaurants and homes.
Prior to the early 2000s, Maggi seasoning was an actual soy sauce, using soy and
wheat as some of their ingredients, however a change in ingredients resulted in the
omission of soy. It was introduced in 1886 as a cheap substitute for meat extract. It
has since become a well-known part of everyday culinary culture in Switzerland,
Austria and especially in Germany. It is also well known in Poland and the
Netherlands. Maggi Wrze has popularity in Serbia and Macedonia, despite not being
officially available in those countries. Maggi is very popular in East Asia, Southeast
Asia, and South Asia, where Maggi seasoning is used in many soups, stir-fries,

marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in
Asia as a "soy sauce".
COMPANY PROFILE

Company profile of Maggi Noodles
Maggi is an over 100-year-old Nestl brand of instant soups, stocks, bouillons,
ketchups, sauces, seasonings and instant noodles. The original company came into
existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It
quickly became a pioneer of industrial food production, aiming at the improvement
of the nutrition of worker families.
Over time the scope of MAGGI has been extended from a predominantly dehydrated
cooking aid brand towards a general savory food brand including many types of
ready meals and also frozen food. This is in line with the fact that people all over the
world are cooking less and less from scratch.

There is a wide range of MAGGI products marketed worldwide in several countries.
These include dehydrated bouillon, granulated seasoning, soups, recipe mixes,
snacks, frozen foods, etc.
In 1863 Julius Maggi developed a formula for bring added taste to meals, which later
became lead to the beginning of Maggi and convenience food products.
MAGGI, known worldwide for innovation and quality worldwide, understands that
consumers are usually under great pressure in terms of time, budget, cooking skills
etc and therefore tries to establish a bond through giving ideas and advice that make
providing food easier. This results in the food provider being appreciated by family
and friends.
Maggi as a brand is globally known in the product category of bouillon or soup
cubes. Nestle decided to introduce Maggi brand in India in the same product
category. This soup was initially test marketed in 1974 in Kerala. The response was
not encouraging. Having then realized that the dietary habits of Keralites are not
conductive to the idea of drinking soup, test marketing of the brand extended to Goa
with the idea that Goa food habits have some similarity with western habits.
Fortunately for the company, the test turned out to be positive and Maggi became an
accepted brand in India.
Maggi has faced lot of hurdles in its journey in India. The basic problem the brand
faced is the Indian Psyche. Indian Palate is not too adventurous in terms of trying
new tastes. That may be the reason why we are still stuck with Idli and Sambhar.
So a new product with a new taste that too from a different culture will have
difficulty in appealing to Indian market.
As of now, Maggi is the brand for 2-minute noodles, Chinese noodles, ketchups and
sauces for Nestle. As per the latest available data, sales of Maggi 2-minute noodle in
India are highest among all other Nestle products worldwide. Analysts say Nestle,
which faced one of the most challenging years in the FMCG industry in 2003, has
realised that unless it continuously innovates in an endeavour to provide value-for-
money to consumers, the company's bottomline may be impacted in the long run.

Maggi Noodles are available in a large assortment of different flavors. They are:
Original Flavor
Chicken
Curry (a healthier alternative is sold in supermarket)
Kari letup (Explosive Curry) in Malaysia
Tom yam
Chicken & Corn
Beef
Oriental
Masala
Prawn
Dal sambar ( whole whwat noodles)
Dal atta noodles
Asam Laska
Cheese
Sup Tulang (bone soup) (in Malaysia)
Chatpata
Tomato
Lemon Masala (rice noodles)
Crispy chicken
Stronger chicken
Kapi
Vegetable Atta Noodles
Capsica
Maggi gorengsedap

LITERATURE
REVIEW
Literature Review
PRODUCT DIFFERENTIATION
Product differentiation strategy means how a particular product is different from
others on the basis of:
1. Form
2. Features
3. Performance quality
4. Convenience
5. Durability
6. Reliability
7. Style
According to our product, the form shape, size, physical structure of Maggi is very
attractive as it is easy to carry, comes in various packs and sizes according to
customers convenience. For example Maggi Pichkoo ketchup packs which is a
smaller quantity consumption variant.
The various features of Maggi Noodles are first of all its perfect taste according to the
Indian touch, its pocketabililty factor, packaging, easily transformation of recipe
according to the different tastes of consumers, an ideal preparation recipe at the back
of its pack & above all its competitive prices.
As according to our survey report we found out the performance level of Maggi
Noodles was excellent there were various other brands offered to our target market,
but Maggi prevailed as the winner out of them because of its various factors (taste,
less consumption of time in preparation, prices, pack etc.)
Quality is the main factor on which Maggi Noodles emphasizes as it is Maggis main
strength which provides Maggi an edge over its competitors. As all the products of
Maggi are produced identical which fulfills its promise to its target market.

Maggi products are durable as due to its preparation these products are easy to store,
have a long shelf life and can be stored at any given temperatures which is tested and
approved.
Reliability is also one of Maggis strength, as one can always rely on a Maggi product
for a particular taste which it guaranties that is no matter which pack you are buying
you would be provided with the same taste, aroma & seasoning.
It is an Indian customers psyche that whatever looks good and feels good would be
of good quality so Maggi packs had been designed keeping in mind the same
concept, its promotional schemes, color of the packages and the pictures depicted on
the pack appeals to the customers.
Maggi leveraged the brand equity very effectively. The product quality was good and
the communication was excellent. The brand was positioned as a "Different" product
with the baseline "Its different".
Brand Image: Young - Teenager, Ever changing, humorous, unpredictable and
"whacky"
Customers were intrigued as to what is different about the brand and was curious to
try the sauce. The ads featuring Javed and Pankaj kapoor was superb and funny. It
was created by JWT. The new campaigns are handled by Public and the baseline has
been changed to "Enjoy the Difference".

In this case even though the new baseline "Enjoy the Difference" was not very
different from the old one.
We strongly feel that the brand managers should take the ownership of the brand and
the way it is communicated. If it is left to agency alone, every time the agency
changes, the communication changes.
Their main positioning message is Enjoy the difference. With the successful
extension of brand and right positioning, Nestle emerged as market leader in noodles
segment by 1987.
INNOVATION PROCESS ADOPTED BY MAGGI TO COMPETE THE PRICE
WAR..
The innovation process of maggi.
OUTCOME CONSTRAINTS
Ingredients Cost
Formulations Manufacturer conservative
Processes Quality
Advise Safety
Packaging Consumer expectations
Marketing Consumer conservatism
Distribution Sociological, Political
Patent Legal

MEANS Innovation DRIVING FORCES
Recruiting Strategy
Training Quality
R&D Know-how
Technology watch SOURCES Profit
Technology transfer Market environment
Information Know-how Fashions, trends
Knowledge
Creativity
Competition
Academic
Inventors
Suppliers

RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
The present study constitutes the comparison of the 4 Ps of the Maggi of Nestle India
Ltd. This will be done from the secondary data collected from the websites and the
food consultants. We have established some hypothesis and some inferences on the
basis of the primary data collected.

1. DATA COLLECTIONS METHODS
Markets research requires two types of data i.e. secondary data and primary data.
Primary data has been used abundantly for the study. Well structure questionnaire s
were prepared & the survey was undertaken. Feedback for the display has been taken
by asking questions & observation has also done to gather primary information.
There is also use a secondary data collected from the various websites and from the
journal stores.
Primary data - Field survey
Secondary data - Market survey, journal stores etc.
Area of research - Moradabad
Research approach - Survey method
2. SAMPLING PLAN
Since it is not possible to study the whole population, it is necessary to obtain
representative samples from the population to understand its characterstics.
1) Sampling units: Consumers who prefers magi noodles
2) Research Instruments: Structured Questionnaires

3. SAMPLE SIZE
5o Respondants
SAMPLING SIZE 50
RESEARCH INSTRUMENTS Structured Questionnaire
SAMPLING UNIT Men, Womens, Children
Sources of primary data:
General store , consumer of maggi noodles
The population of Moradabad city
Sources of secondary data:
Books
Magazines/ Project report

Internet
QUESTONNAIRE BASED ON CUSTOMER TASTE,
PREFERENCES and LIKING
TASTE AND PREFERENCES OF CONSUMERS: Health is the flavour of the
season. Food companies in India are growing aware of the increasingly changing
consumption trends and taste preferences among the Indian junta. No surprises, but
this is the reason more and more companies are coming up (or area actually re-
marketing) with products that are healthy. Take for example Coke and Pepsi; both
have already started looking into the non-carbonated drinks category section. Maggi
first introduced in the market Maggi Atta Noodles which it claimed was a healthy
food as it was made of wheat flour followed by soups. Nestle India, in an effort to
carry on with its trend of providing the Indian Consumers healthy food recently
introduced a range of Healthy Soups. The entire range consists of the following;
maggi tomato, mixed vegetable, tomato vegetable, mushroom, chicken, sweet corn
chicken and hot and sour vegetable. The product is priced at Rs 25 for
70grams.Maggi became successful because it understood consumers. The brand
never wanted to change Indian consumers habit. It did not had ambitions about
changing Indians breakfast or dinner preferences. What Maggi did was to slowly
attach itself to Indian consumers need without disruption. Maggi was also closely
watching consumer preferences. When consumers wanted healthy food, Maggi

launched Atta Noodle variants that was healthy. More importantly this move
addressed the concerns of Homemakers. The brand extended itself to multiple
segment but without diluting the core brand equity. Maggi over these years have
made lot of mistakes. It made mistakes because the brand was willing to experiment.
More importantly the brand learned from those mistakes and corrected itself. Maggi
also invested heavily in brand building. The campaigns for one of Maggi products
were always there in the media which kept the brand fresh in the mind of the
consumers. Maggi personifies the basic principles of understanding consumers,
innovating and investing in the brand. Maggi is one packaged food brand that has
only seen its popularity grow in the past many years and the secret to the success is
that instead of trying to change the food habits of consumers, it has tried to align
itself with local tastes and preferences with the fast to cook and good to eat

DATA ANALYSIS/
INTERPRETATION
Data Analysis and Interpretation
1. Are You aware Maggi?
Yes 45
No 0

Interpretation
From the above results an observation can be drawn that out of the 50
Respondents all the respondents are aware from the Maggi .
2. If Yes, Which Product of Maggi do you prefer most?
Noodles 30
Sauces 4
Soups 14
Passta 2

\
Interpretation:
This chart shown that out of 50 respondents 60% respondents said that they prefer
Maggi noodles, 8% respondents said that they usually prefer Maggi sauces, 28%
respondents said that they prefer Maggi soups and 4% respondents said that they
prefer Maggi passta. This chart clearly shows that customer mostly prefer Maggi
Noodles.
3. Why do you Prefer Maggi Noodles?

Flavors 6
Price 5
Taste 38
Brand Image 1
Interpretation
From the above table it clearly shows that out of 50 respondents 12% respondents
prefer Maggi noodles only for flavors, 10% respondents prefer Maggi noodles only
because of its price, 76% respondents prefer Maggi noodles just because of its taste ,
2% respondents prefer Maggi noodles only for Brand image.

4. How come you know about MAGGI NOODLES?
Advertisement 42
Friends 2
Family members 6
Others 0
Interpretation
The above diagram shows that out of 50 respondents 79% respondents came to know
about Maggi noodles with help of advertisement, 10% respondents came to know
about Maggi noodles with the help of their friends, 11% respondent came to know
about Maggi noodles with their family members.

5. Which advertisement of maggi product do you like most?
Noodle: Me aur mere Maggi 36

Sauces: Its different 4
Soups: Taste bhi, Health bhi 8
Passta: Nutri-Licious passta 2
Interpretation
The above shows that out of 50 respondents 72% respondents like the advertisment
of Maggi: Me aur meri Maggi, 8% respondents like the advertisement of Sauces:
Its different, 16% respondents like the advertisement of Soups: Taste bhi health
bhi, and 4% respondents like the advertisement of Passta: Nutri-Licious Passta.

6. Do you think Maggi Noodles is a healthy Product?
Yes 28
No 22
Interpretation
The above diagram shows that out of 50 respondents 56% respondents thinks Maggi
Noodles is a healthy product and 44% respondents thinks Maggi Noodles is not a
healthy product.

7. How often will you eat MAGGI NOODLES?
Twice in a week 10
Thrice in a month 21
Sometimes 18
Very rarely 1
Interpretation
The above diagram shows that out of 50 respondents 20% respondents eat Maggi
Noodles twice in a week,42% respondents eat Maggi Noodles thrice in a month,
36% respondents eat Maggi Noodles sometimes and 2% respondents eat Maggi
Noodles in a very rarely cases.

8. Why do you like MAGGI NOODLES?
Advertisement 28
Taste 12
Many Flavors 4
Easy to cook 6
Interpretation
The above chart shows that out of 50 respondent 56% respondents like Maggi
Noodles because of seeing advertisement, 24% respondents like Maggi Noodles

because of taste, 8% respondents like Maggi Noodles because of many flavors, 12%
respondents like because of easily cook.
9. Do you think MAGGI NOODLES is purely a snack time dish?
Strongly agree 28
Partially agree 14
Disagree 6
Strongly disagree 2
Interpretation
The above diagram shows that out of 50 respondent 56% respondents thinks Maggi
Noodles is purely a snake time dish, 24% respondent thinks Maggi Noodles is purely
a snake time dish, 12% respondent disagree that Maggi Noodles is purely a snake

time dish,4% respondent strongly disagree that Maggi Noodlse is purely a snake time
dish.
10. Do you think MAGGI NOODLES contains high proteins and vitamins?
Strongly agree 20
Partially agree 16
Disagree 10
Strongly disagree 4
Interpretation
The given diagram shows that out of 50 respondents 40% respondents strongly agree
that Maggi Noodles contains high proteins and vitamins, 32% respondents partially
agree that Maggi Noodles contains high proteins and vitamins, 20% respondents
disagree that Maggi Noodles contains high proteins and vitamins,& 8% respondents
strongly disagree that Maggi Noodles contains high proteins and vitamins.
11. Will you suggest MAGGI NOODLES to your friends and neighbours?
Yes 47
No 3
Interpretation
The above diagram shows that out of 50 respondent 94% respondent ssay yes to
suggest Maggi Noodle to their friends and neighbours and 6% respondent say no to
suggest Maggi Noodle to their friendsand neighbours.

12. Do you think should MAGGI NOODLES introduce new flavors in the
market?
Yes 40
No 10
Interpretation
The above given diagram shows that out of 50 respondents 80% respondents agree
that Maggi Noodles should introduce new flavors in the market, and 120%
respondents disagree that Maggi Noodles should introduce new flavors in the market.

13. What do you think MAGGI NOODLES preferred for?
Children 10
Teenage 18
Adults 3
All the above 19
Interpretation
The above given diagram is shows that out of 50 repondents 20% respondents think
Maggi Noodles is preferred for children, 36% respondents think Maggi Noodles is
preferred for teenage, 6% respondents think Maggi Noodles is preferred for adults
and 38% respondents think Maggi Noodles is preferred for all the above.

14. Do you think MAGGI NOODLES mainly targeted to the high class people?
Yes 10
No 40
Interpretation
The above pie shows that out of 50 respondents 20% respondent agree that Maggi
noodles mainly targeted to the high class people and 80% respondent did not agree
that Maggi Noodles is mainly targeted to the high class people.

15. Will you use other companies Noodles rather than MAGGI NOODLES?
Yes 14
No 36
Interpretation
The above pie shows that out of 50 respondents 28% respondent agree to use other
companies product rather Maggi Noodles and 72% respondents disagree to use other
companies product rather Maggi Noodles.
16. Do you think MAGGI NOODLES has created good brand name?

Yes 41
No 9
Interpretation
The above diagram shows that out of 50 respondents 82% respondents agree
that Maggi Noodles created good brand name and 18% respondent are not
agree that Maggi Noodles not created good brand name.
17. Which attributes are important for you in Maggi Noodles?
Fun 6

Taste 18
Variety 16
Quality 10
Interpretation
The above diagram shows that out of 50 respondent 12% respondent says that
fun are important for them in Maggi Noodles, 36% respondent says that Taste
are important for them in Maggi Noodles, 32% respondent says that variety
important for them in Maggi Noodles, 20% respondent says that quality are
important for them in Maggi Noodles.
18 . What packs size do you normally purchase in MAGGI NOODLES?
Single pack 34
Double pack 6
Family pack 10

Interpretation
The above diagram shows that out of 50 respondent 68% respondent are
normally purchase singles pack of Maggi Noodles, 12% respondent are normally
purchase double pack of Maggi Noodles, 20% respondent are normally purchase
family pack of Maggi Noodles.

FINDINGS OF THE
STUDY/
CONCLUSION
Conclusion
After conducting the survey regarding the taste and preference of customer for Maggi
Noodles in the Moradabad city, I inferred that the customers preferred Maggi

Noodles not because of healthy product but because that it has different flavors, taste
etc, whose demand is gradually on the rise.
As it was first project of my life, so it gave me a lot of experience which will be very
helpful in my life.
On the basis of that research we find that in case Maggi Noodles people are
much influenced by advertisements, quality, taste etc.
By this research we analyze that most of the consumers are aware of different
type of Maggi Noodles available in the market.
Maggi have achieved agreat position in market and this product is least
affected by its competitors.
Maggi Noodles original has been the best, its flavors were not able to whet
the appetite to the same extent.
During research, while talking to the consumers I come to know that most of the
consumers look for new product of Maggi Noodles launch in market.
Finding
In survey of taste and preference of customer for Maggi Noodles we find that
all the 50 respondent aware from Maggi.
30 respondent mostly prefer Maggi Noodles.

38 respondent says they prefer Maggi Noodles for taste.
42 respondent says they came to know about Maggi Noodles from
advertisement.
28 respondent says healthy product.
21 respondent says they eat Maggi Noodles thrice in a month.
28 respondent says that they like Maggi Noodles because of seeing
advertisement.
28 respondent strongly agree that Maggi Noodles is purely a snake time dish.
20 respondent strongly agree that Maggi Noodles contains high proteins and
vitamins.
47 respondent says yes that they suggest Maggi Noodles to their friends and
neighbours.
40 respondent say yes that Maggi Noodles introduce new flavors in the market.
40 respondent say no that Maggi Noodles mainly targeted to the high class
people.
SUGGESTIONS
More advertisement by distributing pamphlets, hoardings, commercial add on
T.V.
More awareness by advertisement.

They should identify the threats and challenges in the market and according to
that they should form strategy to be more unique.

LIMITATIONS
Limitations
The limitations faced during the research and after the data collection were:-
a) Time constraint- Since the time span for the thesis was only three months an in
Depth study and analysis became littli difficult.
b) Sample Size- The sample size of the study is only 50 which do not give a
comprehensive result. The conclusion of the study may not have resulted to an
accurate outcome due to the sample size begin small.
c) Question left bank- Certain question have been left blank which does not allow an
accurate analysis.

BIBLIOGRAPHY/
REFRENCES
Bibliography
Websites
www.nestles.in
www.maggi-club.in
www.indianjournalof marketing.com
www.wikipedia.com
Newspaper and Magazines
Hindustan times
Journals magazines
4Ps of marketing magazine

ANNEXURE-
QUESTIONNAIRE
QUESTIONNAIRE
Dear respondent,

I am the student of TMU University conducting a Market
Survey Report. Kindly Spare few minute to fill up this questionnaire. Any
information provided by you will be used for academic purpose only.
REPONDENT PROFILE
1. Name of the respondent: .
2. Residential/Office address: ..............................................
..
3. Contact no: .
4. Age group of the respondent: 18-25( ) 25-35 ( ) 35 or More ( )
5. Education/ Qualification: ..
6. Occupation:
7. Designation: ...
Questionnaires
1. Are You aware Maggi?

(a) Yes (b) No
2. If Yes, Which Product of Maggi do you prefer most?
(a) Noodles (b) Sauces
(c) Soups (d) Pazzta
3. Why do you Prefer Maggi Noodles?
(a) Flavors (b) Price
(c) Taste (d) Brand Image
4. How come you know about MAGGI NOODLES?
(a) Advertisement (b) friends
(c) family members (d) others
5. Which advertisement of maggi product do you like most?
(a) Noodles: Me aur mere Maggi
(b) Sauces: its different

(c) Soups: Taste Bhi, Health Bhi!
(d) Pazzta: Nutri-Licious Pazzta
6. Do you think Maggi Noodles is a healthy Product?
(a) Yes (b) No
7. How often will you eat MAGGI NOODLES?
(a) Twice in a week (b) thrice in a month
(c) Sometimes (d) very rarely
8. Why do you like MAGGI NOODLES?
(a) Advertisement (b) taste
(c) many flavours (d) easy to cook
9. Do you think MAGGI NOODLES is purely a snack time dish?
(a) Strongly agree (b) partially agree
(c) disagree (d) strongly disagree
10. Do you think MAGGI NOODLES contains high proteins and vitamins?
(a) Strongly agree (b) partially agree
(c) disagree (d) Strongly disagree

11. Will you suggest MAGGI NOODLES to your friends and neighbours?
(a) Yes (b) No
12. Do you think should MAGGI NOODLES introduce new flavours in the market?
(a) Yes (b) No
13. What do you think MAGGI NOODLES preferred for?
(a) Children (b) Teenage
(c) Adults (d) All the above
14. Do you think MAGGI NOODLES mainly targeted to the high class people?
(a) Yes (b) No
15. Will you use other companies products rather than MAGGI NOODLES?
(a) Yes (b) No
16. Do you think MAGGI NOODLES created good brand name?
(a) Yes (b) No

17. Which attributes are important for you in MAGGI NOODLES?
(a) Fun (b) Taste
(c) Quality (d) Variety
18. What packs size do you normally purchase in MAGGI NOODLES?
(a) Single pack (b) Double pack
(c) Family pack
Signature of the respondent
Thank You for your valuable time


Certificate: Project Guide Ms. Mansi Tiwari

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CERTIFICATE

In compliance with the provision/guidelines of Teerthanker Mahaveer University,

Ms. Mansi Tiwari

TMIMT ( Teerthanker Mahaveer University) Page 1

report entitled A STUDY ON TASTE AND PREFRENCE OF CUSTOMER FOR

MAGGI NOODLES for the fulfillment of the award of Bachelor of Business

Administration (BBA) from Teerthanker Mahaveer University; Moradabad is based

award of any other degree to me or to anybody else.

TMIMT ( Teerthanker Mahaveer University) Page 2

It gives me immense pleasure and privilege to acknowledge my deepest sense of

(H.O.D Management) and my course co-coordinator Ms. Sonia Gupta who

entrusted me for the completion of this project. I am highly indebted to my project

faculty member for providing me this opportunity and expose me to industrial

Finally, yet importantly, I would like to express my heartfelt thanks to my beloved

List of Figures/Photographs and Tables 6-8

Objective of the Research 9-10

Executive Summary 11-12

Company Profile 28-32

Literature Review 33-38

Research Methodology 39-43

Data Analysis/ Interpretation 44-62

Finding of the Study/ Conclusion 63-66

TMIMT ( Teerthanker Mahaveer University) Page 5

List of Figures/Photographs and Tables

TMIMT ( Teerthanker Mahaveer University) Page 6

Noodle Noodles Maggi Noodles Noodles mania

( Masala , Chicken, ( Sambhar taste) (Lemon Masala, (Masala yo,

Curry and Tomato) Chilly Chow Chilli chow

and Shahi yo)

TMIMT ( Teerthanker Mahaveer University) Page 7

TMIMT ( Teerthanker Mahaveer University) Page 9

To identify the customers level of liking for Maggi Noodles.

TMIMT ( Teerthanker Mahaveer University) Page 10

TMIMT ( Teerthanker Mahaveer University) Page 11

large number of co-packers, Nestle India is a vibrant company that provides

consumers in India with products of global standards and is committed to long-term

& Confectionary segments.

highest level of volume sales for the company.

information have been utilized for the purpose of this analysis.

TMIMT ( Teerthanker Mahaveer University) Page 13

Nestl Anglo-Swiss Condensed Milk Company (Export) Limited, importing and

selling finished products in the Indian market.

Moga required the introduction of Nestl's Agricultural Services to educate, advise

cows through improved dairy farming methods, to irrigation, scientific crop

management practices and helping with the procurement of bank loans.

business. Progress involved the creation of prosperity on an on-going and sustainable

TMIMT ( Teerthanker Mahaveer University) Page 14

provides livelihood to about one million people including farmers, suppliers of

packaging materials, services and other goods.

technology/Brands expertise and the extensive centralized Research and

Development facilities gives it a distinct advantage in these efforts. It helps the

Nestl India manufactures products of truly international quality under internationally

SLIM Milk, NESTL Dahi and NESTL Jeera Raita.

TMIMT ( Teerthanker Mahaveer University) Page 15

improve the quality of life in the communities where it operates.

TMIMT ( Teerthanker Mahaveer University) Page 16

TMIMT ( Teerthanker Mahaveer University) Page 17

noodles made from maggi noodles are called Maggi goreng.

Advertised as 2 minute noodles since 1982. Maggi noodles recently introduced a

health conscious. In mid-2008, New Zealand supermarkets introduced replacement

TMIMT ( Teerthanker Mahaveer University) Page 18

in developed countries, and making misleading claims in developing countries. For