CHAPTER 1: COMPANY PROFILE

AND GENERAL INTRODUCTION

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 1.1HEALTH CARE INDUSTRY
The healthcare sector is the sector of the economy made up of companies that specialize in products
and services related to health and medical care. The healthcare sector includes publicly-traded
companies that power all dimensions of the healthcare industry. Examples of these companies
include, but are not limited to, biotechnology companies, health insurance providers,
pharmaceutical companies, and companies that manage clinics and hospitals. Companies that
produce professional and home health products (for example, blood-pressure monitors,
Elastoplasts, Orthopaedic devices, and surgical supplies) are alsoincluded in this sector. It
comprises of providers of diagnostic, preventive, remedial, and therapeutic services such as
doctors, nurses, hospitals and other private, public, and voluntary organizations. It also includes
medical equipment and pharmaceutical manufacturers, health insurance firms. The modern health
care sector is divided into many sub-sectors, and depends on interdisciplinary teams of trained
professionals and paraprofessionals to meet health needs of individuals and populations. The
health care industry is one of the world's largest and fastest-growing industries. Consuming over
10 percent of Gross Domestic Product (GDP) of most developed nations, health care can form an
enormous part of a country's economy. The health care industry is typically divided into several
areas.

The sector comprises hospital and allied sectors that include:

a.Medical care providers that includes physicians, specialist clinics, nursing homes and hospital

b. Diagnostic service centres and pathology laboratories.

c. Medical equipment manufacturers.

d. Contract research organizations and pharmaceutical manufacturers.

Third party support service providers This third party involves activities of, or under the
supervision of, nurses, midwives, physiotherapists, scientific or diagnostic laboratories, pathology
clinics, residential healthfacilities, or other allied health professions, e.g. in the field of optometry,
hydrotherapy ,Medical massage, yoga therapy, music therapy, occupational therapy, speech
therapy ,chiropody, homeopathy, chiropractics, acupuncture, etc.

Healthcare in India features a universal health care system run by the constituent states and
territories of India. The Constitution charges every state with "rising of the level of nutrition and
the standard of living of its people and the improvement of public health as among its primary
duties .The National Health Policy was endorsed by the Parliament of India in 1983 and updated
in 2002.However, the government sector is understaffed and underfinanced; poor services at state-
run hospitals force many people to visit private medical practitioners ,Government hospitals, some
of which are among the best hospitals in India, provide treatment at taxpayer expense .Most
essential drugs are offered free of charge in these hospitals. Government hospitals provide

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treatment either free or at minimal charges. For example, an outpatient card at AIIMS (one of the
best hospitals in India) costs a onetime fee of rupees 10 (around 20cents US) and thereafter
outpatient medical advice is free. In-hospital treatment costs depend on financial condition of the
patient and facilities utilized by him but are usually much less than the private sector, For instance,
a patient is waived treatment costs if he is below poverty line. Another patient may seek for an air-
conditioned room if he is willing to pay extra for it. The charges for basic in-hospital treatment
and investigations are much less compared to the private sector. The cost for these subsidies comes
from annual allocations from the central and state governments Primary health care is provided by
city and district hospitals and rural Primary Health Centre (PHCs). These hospitals provide
treatment free of cost Primary care is focused on Immunization, prevention of malnutrition,
pregnancy, child birth, postnatal care, and treatment of common illnesses.

The Indian healthcare market is one of the prominent contributors to the countrys.

Gross Domestic Product (GDP) having attracted large number of players- domestic as well as
International during the past few years. According to a report, The Indian healthcare market is
currently estimated at US$103 billion and is expected to reach US$120 billion by 2015 and
US$150 billion by 2017. Highly qualified doctors and scientists, state-of-the-art technology and
low costs have helped India become an attractive global destination for medical tourism, clinical
studies, and research and development (R&D) programs Medical tourism too has been rising in
recent years. To conclude, the Indian healthcare sector is on a fast growth track.

1.1.1INDIAN HEALTHCARE SYSTEM:

The Indian health system includes public and private hospitals as well as specialisedAyurvedic
hospitals offering this traditional Indian system of alternative medicine. English-speaking doctors
are easy to find, as most Indian doctors speak fluent English. All major cities and medium-sized
urban centres have private hospitals that provide an excellent standard of care.

Health insurance only covers hospitalisation and emergency costs. Other care must be paid for
upfront, but even privately it is extremely reasonable compared to other countries, so medical costs
should not be a significant expense.

Most western expats working in India take out private health cover, either independently or as an
employee benefit. As such, foreigners should head to or call a private hospital in an emergency, as
the quality of treatment and care is likely to be better than a state hospital.

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The private sector provides majority of secondary, tertiary and quaternary care institutions with a
major concentration in metros, tier I and tier II cities.

India's competitive advantage lies in its large pool of well-trained medical professionals. India is
also cost competitive compared to its peers in Asia and Western countries. The cost of surgery in
India is about one-tenth of that in the US or Western Europe.

1.1.2Government-funded Healthcare:
A public hospital, on the other hand, is completely and entirely run by the governments funding
and money. Everything from the construction to the fees of the doctors to the equipment, medicines
are based on the government budget. Hence, each and every single thing is being taken care of by
the local government body. A public hospital is considered to be a preferable option for the not-
so-rich lot of people who, despite acute illness, cannot afford the heavy fees of a private hospital.
It is very ironical to see that a hospital that is governed by the government, which has obviously
more funds than a group of people or one person alone, does not offer that level of service that can
be counted on in most of the times. However, this can be due to the fact that a government has a
limited budget allocation to health care as it has many things in its hands such as defense,
education, economy, etc.

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1.1.3Government Initiatives:
Some of the major initiatives taken by the Government of India to promote Indian healthcare
industry are as follows:

In the Union Budget 2017-18, the overall health budget increased from INR 39,879 crore
(US$ 5.96 billion) (1.97% of total Union Budget) to INR 48,878 crore (US$ 7.3 billion)
(2.27% of total Union Budget). In addition, the Government of India made following
announcements in the Union Budget 2017-18:
o Harmonise policies and rules for the medical devices industry to encourage local
manufacturing and move towards improving affordability for patients.
o Modify the Drugs and Cosmetics Act to promote generics and reduce the cost of
medicines.
o Set up two new All India Institute of Medical Sciences (AIIMS) in Gujarat and
Jharkhand.
o Convert 1.5 lakh sub centres in Indian villages to health and wellness centres
o Set short and medium term targets for key health indicators and bring down the
Maternal Mortality Rate to 100 by 2018-2020 and Infant Mortality Rate to 28 by
2019.
o Prepare action plans to eliminate Kala Azar and Filariasis by 2017, leprosy by 2018,
measles by 2020 and tuberculosis (TB) by 2025.

The Union Cabinet, Government of India, has approved the National Health Policy 2017,
which will provide the policy framework for achieving universal health coverage and
delivering quality health care services to all at an affordable cost.
The Government of India plans to set up a single window approval system for innovation
in medical research, in order to grant permission/approvals within 30 days from the date of
application to Indian innovation projects who have applied for global patent.
MrShripadNaik, Minister of State with Independent Charge for AYUSH, has verified that
the AYUSH Ministry is working with various agencies, institutions and Ayurveda
researchers and practitioners across the globe to turn India into a global hub for knowledge,
research, practice and developmental projects on traditional medicines.
The Government of Assam has launched the Atal-AmritAbhiyan health insurance scheme,
which would offer comprehensive coverage for six disease groups to below-poverty line
(BPL) and above-poverty line (APL) families, with annual income below Rs 500,000 (US$
7,500).
The Government of India and the Government of the State of Nagaland signed financing
agreement and project agreement respectively with The World Bank, for the Nagaland
Health Project for US$ 48 million, which aims to improve health services and increase
their utilisation by communities in targeted locations in the state.

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1.1.4The Private Sector:
What are private hospitals?
A private hospital is one which is owned and governed by a person or many people who are
managing the whole finances on their own. Not just finances, even the whole funds process and
the administration, staff, all the doctors, everything is under control of that private body. It has
been seen that most of the people go for private hospitals and they prefer them over any other
option. This might be due to the facilities provided and the perception that all the equipment used
are reliable, of good quality, and better. However, the fact of private hospitals being much more
expensive and costly can also not be denied. The number of facilities and the kind of individual
care and attention given to the patient in a private hospital is undeniable. These little yet highly
paying services provided in a private hospital makes it the first choice for any patient who can
afford the price. Since no one wants to risk their lives and get into more trouble caused by even
the slightest of negligence on the part of treatment, private hospitals remain to be popular.

What is the difference between Private Hospitals and Public Hospitals?

The prime difference between a private hospital and a public hospital is the ownership. A private
hospital is one which is owned and governed by a person or many people who are managing the
whole finances on their own. A public hospital, on the other hand, is completely and entirely run
on the governments funding and money.

The fees of a private hospital are higher than that of a public hospital. It should be noted that
most of the time public hospitals offer their services free of charge or for reduced rates.

In a public hospital, since the services are mostly free, waiting time is longer. For some operations
patients have to wait for years until they get their place. In a private hospital, waiting time is less.
If you have money, you can get you operation done very quickly.

Private hospitals have the most modern equipment and the equipment last longer too. Public
hospitals have good equipment, but due to the extreme use they can get damaged more often than
those in a private hospital.

Number of patients per doctor is higher in public hospitals. It is not good as the attention is too
much divided. It is also exhausting for the doctor.

Since private hospitals are a kind of a business they earn a profit like any other business.
However, that is not the case with a public hospital. Governments operate public hospitals for the
health of their people, and not to earn a profit.

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Doctors and Clinics
General practitioners are available in hospitals, clinics and in private practices. The best way to
find a doctor is to ask for recommendations from friends, co-workers or neighbours. Embassies
and consulates can also provide a list of recommended doctors.

There are hundreds of medical facilities across the country. Your health insurance provider will
normally provide details of the options in your locality. In addition, the following links provide
contact information for a range of hospitals and clinics.

Market Size
Deloitte Touche Tohmatsu India has predicted that with increased digital adoption, the Indian
healthcare market, which is worth around US$ 100 billion, will likely grow at a CAGR of 23 per
cent to US$ 280 billion by 2020.

The revenue of Indias corporate healthcare sector is estimated to grow at 15 per cent in FY 2017-
18.*

India is experiencing 22-25 per cent growth in medical tourism and the industry is expected to
double its size from present (April 2017) US$ 3 billion to US$ 6 billion by 2018. Medical tourist
arrivals in India increased more than 50 per cent to 200,000 in 2016 from 130,000 in 2015.

The Healthcare Information Technology (IT) market is valued at US$ 1 billion currently (April
2016) and is expected to grow 1.5 times by 2020. #

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Over 80 per cent of the antiretroviral drugs used globally to combat AIDS (Acquired Immuno
Deficiency Syndrome) are supplied by Indian pharmaceutical firms^.

There is a significant scope for enhancing healthcare services considering that healthcare spending
as a percentage of Gross Domestic Product (GDP) is rising. Rural India, which accounts for over
70 per cent of the population, is set to emerge as a potential demand source.

A total of 3,598 hospitals and 25,723 dispensaries across the country offer AYUSH (Ayurveda,
Yoga & Naturopathy, Unani, Siddha and Homoeopathy) treatment, thus ensuring availability of
alternative medicine and treatment to the people.

India is a land full of opportunities for players in the medical devices industry. The country has
also become one of the leading destinations for high-end diagnostic services with tremendous
capital investment for advanced diagnostic facilities, thus catering to a greater proportion of
population. Besides, Indian medical service consumers have become more conscious towards their
healthcare upkeep.

1.2Seven charts that show why Indias healthcare system needs an

overhaul.

1) A weak primary healthcare sector

India has made strides in the expansion of public services. For instance, in 2015, there was one
government hospital bed for every 1,833 people compared with 2,336 persons a decade earlier.
However, as Lancet points out, this has been inequitably distributed. For instance, there is one
government hospital bed for every 614 people in Goa compared with one every 8,789 people in
Bihar. The care provided in these facilities is also not up to the mark. For example, in 2011, six
out of every 10 hospitals in the less developed states did not provide intensive care and a quarter
of them struggle with issues like sanitation and drainage.

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2) Unequally distributed skilled human resources
There arent enough skilled healthcare professionals in India despite recent increases in MBBS
programmes and nursing courses. Lancet says this shortage is compounded by inequitable
distribution of these resources. In community health centres in rural areas of many states, ranging
from Gujarat to West Bengal, the shortfall of specialists exceeds 80%. India does not have an
overarching national policy for human resources for health. The dominance of medical lobbies
such as the Medical Council of India has hindered adequate task sharing and, consequently,
development of nurses and other health cadres, even in a state like Kerala that has historically
encouraged nurse education and has been providing trained nurses to other parts of India and other
countries, said the Lancet study.

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3) Large unregulated private sector
Given the quality of care available, few frequent public sector hospitals. The National Sample
Survey Office (NSSO) numbers show a decrease in the use of public hospitals over the past two
decadesonly 32% of urban Indians use them now, compared with 43% in 1995-96. However, a
significant portion of these private practitioners may not be qualified or are under-qualified, Lancet
said. For instance, a study in rural Madhya Pradesh found that only 11% of the sampled healthcare
providers had a medical degree, and only 53% had completed high school. Moreover, the many
new institutions set up in the past decade... encouraged by commercial incentives, have often
fuelled corrupt practices and failed to offer quality education, the study said.

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4) Low public spending on health
Public health expenditure remains very low in India. Even though real state expenditure on health
has increased by 7% annually in recent years, central government expenditure has plateaued.
Economically weaker states are particularly susceptible to low public health investments. Many
state governments also fail to use allocated funds, but this might simply reflect structural
weaknesses in the system and that need to be addressed with more resources and a different
approach to provision and delivery of care, said Lancet. The 14th finance commission
recommendations, which will transfer a greater share of central taxes to states, offers an
opportunity for the latter to increase investments in health.

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5) Fragmented health information systems
Like in most facets of life in modern India, getting quality, clean, up-to-date data is difficult in the
health sector as well. This is despite the presence of many agencies ranging from NSSO to the
Registrar General of India to disease-specific programme-based systems to survey malaria to HIV.
Data is incomplete (in many cases it excludes the private sector) and many a time, its duplicated.
Worse, the agencies dont talk to each other. Further, its usage is limited because of an inadequate
focus on outputs and outcomes.

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6) Irrational use and spiralling cost of drugs
Costs of medical treatment have increased so much that they are one of the primary reasons driving
people into poverty, as Mint has pointed out previously. Yes, there have been schemes such as the
Jan Aushadhi campaign to provide 361 generic drugs at affordable prices and different price
regulation policies, but their implementation has been patchy and varied in different states, said
Lancet. Corruption also increases irrational use of drugs and technology. For instance, kickbacks
from referrals to other doctors or from pharmaceutical and device companies lead to unnecessary
procedures such as CT scans, stent insertions and caesarean sections, the study said.

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7) Weak governance and accountability
In the past 5 years, the government has introduced several new laws to strengthen governance of
the health system, but many of these laws have not been widely implemented, said Lancet. In
some instances, the scope of (some) regulations is still unclear, and there are fears that these laws
have hindered public health trials led by non-commercial entities, it added.

The Lancet study identified inadequate public investment in health, the missing trust and
engagement between various healthcare sectors and poor coordination between state and central
governments as the main constraints why universal healthcare is not assured in India.

At the heart of these constraints is the apparent unwillingness on the part of the state to prioritize
health as a fundamental public good, central to Indias developmental aspirations, on par with
education. Put simply, there is no clear ownership of the idea of universal health coverage within
the government, it said.

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15
Family Health Care Hospital
Super Specialty Hospital and Research Centre

1.4Hospital Profile
As our logo suggestsWe are committed to provide Complete family health care as per the
globally accepted standards.

Family Health Care Hospital, a super Specialty hospital and research centre has started initially
with 100 beds with state-of-the-art facilities in laparoscopic and General surgery, Medicine,
Pediatric care with NICU, Nephrology with dialysis centre, in house well equipped pathology and
blood bank. Special treatment and research facilities have been added for cancer, high risk
pregnancy and IUI/IVF treatment.

The construction of the building has been done as per NABH standards and as per their guidelines.
We have already hired NABH consultant to guide us for all the systems as per the NABH.

The hospital is built on hospital allotted land and has 5171 sq mt built up area.

Every department is housed in separate floor and has nursing station dedicated for the floor.

The hospital has complete fire protection system implemented for each floor and has obtained all
NOCs like Fire, Pollution and hospital waste management.

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Hospital is situated in posh locality of Vasundhra sector 15 Ghaziabad,

a densely populated residential sector having mostly educated professionals. Hospital is in easily
approachable location and is the only one of its kind hospital in Trans Hindan Area of Ghaziabad
district.

Hospital is managed and run by highly skilled and well qualified doctors and hospital background
professionals having excellent exposure to world class hospital MANAGEMENT and CULTURE.
The management board consists of Dr Suresh Kumar, Dr Anupama Nain, Dr Manoj Teotia and
Mr Raj Sundar Teotia. Managing Director, Dr Suresh Kumar himself highly qualified surgeon
having worked in Holy Family Hospital, Dharamshila cancer Hospital, Metro Hospital and expert
in cancer surgery, minimal invasive surgery and laparoscopic surgery. He is having an experience
of more than 2 decades in medical field.

Dr Suresh Kumar is having an experience of running 100 bedded hospital for 3 years successfully
prior to opening this hospital as director.
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Medical Director , Dr Anupama Nain herself highly qualified gynecologist trained in high risk
pregnancy and infertility treatment has worked in Holy Family Hospital, Lady Harding Hospital
& Medical College, Seeta Ram Bhartiya Hospital, Good Will Hospital and Prakash Hospital.

Dr Anupama Nain has keen interest in research devoting to infertility and its treatment. An IVF
and IUI centre is planned in the hospital under her guidance and care. State-of-the-art equipments
for setting this centre has already been installed. A team of highly experienced staff has been also
appointed.

Dr Manoj Teotia has vast experience in administration and had been involved in administration of
many Delhi govt. hospitals. Mr Raj Sundar has vast experience in public dealings and has
championed many social causes.

The management is well supported by a team of highly qualified and experienced team of medical
professionals.

OPD is well equipped to take care of any case and give proper line of treatment.

FAMILY HEALTH CARE HOSPITAL

OPD SCHEDULE
INTERNAL MEDICINE
NAME OF THE DOCTOR TIMING DAYS
Dr N P Singh (MD) Physician 11 AM - 1 PM All Days (Except Sunday)
Dr Sandeep Thakur (MD) Physician 6 PM - 8 PM All Days (Except Sunday)
Dr B K Gupta (MD) Physician On Call
CHEST PHYSICIAN
Dr Sushil Upadhyay MD 6PM-8PM All Days (Except Sunday)
Dr Manish Tripathi On Call All Days (Except Sunday)
PAEDIATRICS
Dr Charul Dixit (MD) 10 AM-1 PM, 6 PM - 8 PM All Days (Except Sunday)
Dr Rajeev Agarwal (Dch) 11 AM-1 PM All Days (Except Sunday)
Dr R K Srivastava 6PM - 8 PM All Days (Except Sunday)

SURGERY/ONCO SURGERY
Dr Suresh Kumar 9 AM-1 PM, 6-8 PM All Days (Except Sunday)
Dr P K Sinha On Call
Dr Kundaliya On Call

GYNAECOLOGY
Dr Anupama Nain 9 AM- 1PM, 6-8 PM All Days (Except Sunday)
Dr Priyanka Aggarwal On Call

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Dr Neetu Gupta On Call

ORTHOPAEDIC
Dr Ashok Anand 6PM - 8 PM All Days (Except Sunday)
Dr Pankaj Panwar 7 PM -9 PM All Days (Except Sunday)
Dr Devender Dave On Call

DENTAL
Dr Nalin Yadav 6 PM- 8PM
Dr Vipul Garg 11 AM- 1PM, 6-8 PM
INTERVENTION CARDIOLOGY
Dr Anand Pandey In Charge
Dr Sanjeev Gupta Consultant
Dr Ankur Aggarwal Consultant All Days (Except Sunday)
Dr Subhash Chandra Consultant Tueasday 5PM- 7PM
GASTROENTEROLOGY
NAME OF THE DOCTOR TIMING DAYS
Dr Sanjay Kumar DM Gastro 6 PM - 8 PM All Days (Except Sunday)
Dr Vibhu Mittal DM 5 PM- 6PM All Days (Except Sunday)
NEUROLOGY
Dr Anmol Tayal , Neurosurgeon 6PM - 7 PM All Days (Except Sunday)
Dr Neeraj Agarwal, Neuro Physician On Call All Days (Except Sunday)
Dr Rohit Gupta Mch Neuro Surgeon On Call All Days (Except Sunday)
Dr Priya Gupta MD, DM 6PM - 7 PM Mon- Sat
Nephrology
Dr Sanjeev Kumar Behura 1 PM -3 PM Tuesday, Thursday, Friday

UROLOGY
Dr Nikhil Sharma DNB 11 AM- 1PM, 6 PM - 9 PM All Days (Except Sunday)

RADIO DIAGNOSTIC
Dr Krishna Gopal 10 AM - 12 Noon All Days (Except Sunday)
Dr Harsh Gupta 3 PM - 5 PM All Days (Except Sunday)
Dr Devender Garg 7 PM - 8 PM All Days (Except Sunday)
SKIN & VD
Dr Meghna Modi On Call All Days (Except Sunday)

CARDIOLOGY
Dr Vikas Ahalawat Mch, CTVS 6 PM - 8 PM All Days (Except Sunday)

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Dr Sanjeev Gera 6 PM - 8 PM
ENT
Dr Amit Aggarwal MS 7 PM - 9 PM All Days (Except Sunday)
Dr Anjali Upadhyaya 9AM-11AM All Days (Except Sunday)
Dr Gaurav Shekhar 6.30 PM - 8.30 PM All Days (Except Sunday)
PLASTIC SURGERY
Dr M L Sharma 5 PM - 7 PM Tuesday, Thursday, Friday

PHYSIOTHERAPY
Dr Ankita 9 AM- 2 PM, 5 PM- 9 PM All Days (Except Sunday)
Dr Ayushi 9 AM- 2 PM, 5 PM- 9 PM All Days (Except Sunday)
Dr Pooja 9 AM- 2 PM, 5 PM- 9 PM All Days (Except Sunday)
Dr Anurudh Singh 9 AM- 2 PM, 5 PM- 9 PM All Days (Except Sunday)

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1.5TOP 15 PRIVATE MULTISPECIALITY
HOSPITALS IN INDIA
Apollo Hospitals, Greams Road
Apollo Hospitals, Greams Road is the flagship facility of the Apollo Healthcare group. It has
facilities and treatments across a wide spectrum of medical specialties. The high standards of
medical-care has ensured a dedicated patient-base from India as well as neighboring countries.
The group commands a certain respect and credibility amongst its patients.

Salient Features
600 beds available
Advanced operation theaters (OTs) and critical care units
Highly-equipped catheter laboratories
Air ambulance services for patients residing in remotely and poorly connected pockets
First hospital in South India to have received HACCP certification by the British Standards
Institution
Geared with up over 60 departments, the hospital boasts of a retinue of specialists like
cardiologists, general surgeons, ophthalmologists, orthopedic surgeons, fertility experts
etc.
The high-definition technological support has made its neurological wing a leader in
medical circles of Chennai
Pioneers of modern day emergency care in India
First heart transplant procedure was performed in this facility of Apollo hospitals

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Fortis Escorts Heart Institute and Research Centre, Okhla road
Fortis Escorts Heart Institute (FEHI) is a multi-specialty having treatment facilities across every
medical stream. It was established in 1988. FEHI has flourished into a medical-care center which
has gained high credibility successfully, which is evident from the fact that it is frequented by
several generations of Delhiites and also by international patients.

Salient Features
Hospital accredited by Joint Commission International (JCI) and National Accreditation
Board for Hospitals & Health-care Providers (NABH)
310 bedded facility
9 highly-equipped Operation Theaters
Blood bank which is functional round-the-clock
5 catheter labs
World class infrastructure facilities
A highly trained medical team and support staff

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Indraprastha Apollo Hospital, New Delhi
Indraprashta Apollo Hospital in New Delhi has gained the reputation of being the most sought
after health care center for multi disciplinary medical treatment. Spread across 15 acres, this
hospital boasts of state of the art equipments and expert doctors for treating various ailments.
Standardized process, trained staff and latest technology mark the stand out points for this hospital.

Salient features
Treatments for 52 specialties available
Foremost in India to successfully conduct Liver Transplant (Pediatric)
Maximum beds for ICU with regards to private hospitals
Biggest unit for dialysis in India
More than 700 beds for patients

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Fortis Hospital, Bannerghatta Road
Fortis Hospital at Bannerghatta was established in 2007. Since then it has achieved trust of
Bangalore residents along with neighboring parts of Tamil Nadu with the help of its impressive
infrastructure. It has earned the ranks of being among the few top multi-specialties in Bangalore
in current times.

Salient Features
276 hospital beds
Team of over 150 senior consultants practicing in this facility
Treatment facilities available across 40 medical streams
The doctors at Bannerghatta are credited in the introduction of custom fit knee replacement
and HIFU technology for treatment of prostate cancer in India
Critical care department that is 24*7 functional
The emergency and trauma care department is duly equipped with required life support
systems and ACLS trained doctors
Oncology department has treatment facilities for managing different cancer types in adults
and children
Highly complex procedures like total knee replacement, trans-radial angioplasties etc.
performed

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 Nanavati Super Speciality Hospital, Mumbai
Born out of a vision to provide healthcare to all strata of society, Nanavati Super Specialty
Hospital, Mumbai opened its doors in 1950 and since has grown strength by strength into one of
the most reputed tertiary care hospitals in India. Continuously striving for the best of healthcare at
very affordable prices, this hospital uses funds from its trust and provides free medical assistance
to the needy. It is equipped with a formidable strength of medical and allied professionals and the
latest technology which helps in delivering quality care.

Salient Features
Located in close proximity to Chhatrapati Shivaji International airport
Inpatient capacity of 350 beds
Treatment available in 55 medical specialities
Round the clock emergency and accident services available
Full time pharmacy and laboratory services
Conducts health camps across the city and in remote areas of Maharashtra
Imaging facilities include MRI scanner, high intensity focused ultrasound, 64 slice PET
scan -CT scan with cardiac capability, radiography, etc.
Equipped with MR guided focused ultrasound surgery technology
Super speciality level treatment solution in disciplines like neurology, nephrology,
gynecology, cardiology, gastroenterology, plastic surgery, orthopedics, sports medicine
and rehabilitation, etc.
Empanelled hospital for various PSUs and private companies
Uses evidence based treatment protocols to provide treatment solutions.

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Manipal Hospital, Bangalore

Advanced treatment facilities, world class service standards and best doctors are benchmarks of
Manipal Hospital in Bangalore. The hospital provides comprehensive multi-disciplinary
treatments to patients.

Salient Features
24X7 ambulance service provided
Affordable care for multi-disciplinary ailments
NABH accreditation
Online appointment booking facility available
Computers along with internet available
Round the clock services for ICU, Operation theaters, Blood bank and laboratory

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 Max Super Specialty, Saket
Max super-specialty is an elite medical unit in New Delhi. It caters to residents of Delhi,
Gurgaon, Haryana etc. It endeavors to provide all-round health-care to its patients under
one roof. The hospital is managed and run by efficient specialists and an array of multi-
disciplinary practitioners. The talented team of doctors and medical personnel has helped
the hospital scale new heights. Consultants and the strong technological support have made
this hospital an indispensable factor for people living in Delhi.

Salient Features
500 bedded hospital
ISO 9001:2001 certified
Among the first two hospitals in North India to have received the prestigious accreditation
from National Accreditation Board for Hospital & Healthcare Providers in 2007
Treatments available across 30 different specialties
High precision diagnostic machinery for accurate detection of diseases
Critical care unit of 225 beds
State-of-the-art neonatal and pediatric ICUs
Emergency and pharmacy services available round-the-clock
Varied health check packages are created for patient well being
Specialty clinics for treatment of headache, movement disorders, multiple sclerosis,
pacemaker implant etc.

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 Columbia Asia Referral Hospital, Yeshwantpur

Founded in 2008, Columbia Asia Referral Hospital in Yeshwanthpur is a reliable and

celebrated multi-specialty in Bangalore. It houses treatments and facilities across various
medical streams like cardiology, urology, bariatric surgery, pediatrics, neurosurgeries etc.
Dedicated medical personnel who are always ready to treat patients at any given hour are
a very big factor in the success of this multi-specialty.

Salient Features

National Accreditation Board for Hospital & Healthcare Providers accredited hospital
Round-the-clock available services like chemist store, blood bank, laboratory, emergency
room etc.
Neonatal ICU
Suite of High Dependency Units
Wide range of rehabilitative services like voice therapy, physiotherapy, occupational
therapy etc.
Equipped operation theaters
Technologically equipped diagnostic facilities

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Artemis Hospital, Gurgaon

Artemis hospitals is the medical venture of Apollo Tyres. It is an elite multi-disciplinary medical
unit providing only the best of health-care to its patients. Cutting edge technological support that
is required for proper diagnosis and subsequent line of treatment is the strength of Artemis
facilities.

Salient Features
Artemis is the first hospital in Gurgaon to have been accredited by Joint Commission
International, USA
Artemis is also the first hospital in Gurgaon to have National Accreditation Board for
Hospitals and Health-care Providers (NABH) accreditation
First ever Green Operation Theater certified by Bureau Veritas
9 acre campus catering to every multi-specialty
Different "Centers of Excellence" such as Artemis Cancer Center, Artemis Women &
Child Center, Artemis Gastrosciences Center etc.
Home Care Services consisting of physiotherapy, sample collection, doctor consultation,
pain management etc.
To and fro air ambulance facilities available for patients
Advanced and basic life support system for patients during emergencies
International patients are provided every type of assistance for making their stay in the
country easier.

29
Fortis Memorial Research Institute, Gurgaon

Fortis Memorial Research Institute (FMRI) is a medical facility of high repute serving the residents
of Gurgaon. Also, FMRI is ranked 2nd in terms of technological superiority. It provides some of
the best international medical talent that is supported by a trained nursing staff.

Salient Features
1000 bedded unit
Laboratories are accredited by National Accreditation Board for Hospitals & Health-care
Providers (NABH) and National Accreditation Board for Laboratories (NABL)
Suite of High Dependency Unit and Intensive Care Unit (ICU)
Robotic surgery which provides a variety of benefits to the patients is practiced by surgeons
at FMRI
The newly launched "Fortis App" helps patients in locating their hospitals, book
appointments with the doctor they are searching for etc. in a single tap
Specialty clinics such as that for child care, kidney issues, women's health, dental care etc.
in same premises
Hematopoietic Stem Cell Transplant (HSCT Treatment) facility for treatment and
management of multiple sclerosis
Pre and post delivery care for mothers
Round-the-clock functional blood bank
Alternate medicine like ayurveda and naturopathy treatments available

30
Wockhardt Hospital, Mumbai

This 21 storeyed tertiary care medical center has become the epitome of healthcare for Mumbai
residents. Initiated with a strong vision of serving every discipline of medical science, Wockhardt
hospital has successfully achieved its aim over the years. Best doctors and surgeons, highly trained
support staff and high class infrastructure facilities make this hospital a preferred health care
destination for people across Mumbai and its neighborhoods.

Salient Features
350 hospital beds
100 ICU beds
First wireless system for ECG management in the country
First in Asia to become a wireless hospital
Ambulance services are GPS enabled
High class emergency and accident unit comprising of 8 beds
Infrastructure in line with international medical facilities
Best doctors available to treat patients
Equipped radiology facility
NABH accreditation

31
Billroth Hospitals, Chennai

Established in 1990, Billroth Hospitals were founded by an accomplished gastroenterologist. It has

grown to become a 600 bedded hospital that ranks among distinguished multi-specialties in
Chennai. Billroth hospitals houses treatment facilities across prime specialties like ophthalmology,
neurology, cardiology, pediatric care, ENT, urology etc. Safety and comfort of international
patients is given highest preference.

Salient Features

National Accreditation Board for Hospital & Healthcare Providers accredited hospital
Laboratories in Billroth are NABL certified
Home services like ambulatory facilities, chemist, lab collection services, nursing facilities
are made available to patients requiring it
Billroth is the only medical institution to acquire the aria 10 solution first in India for cancer
treatment
4 tiered Critical Care Unit (CCU)
A highly-equipped labor suite consisting of a lactation center, operating rooms, sonology
department etc.
A catheterization lab with advanced and requisite amenities required for diagnostic
cardiology
Institute of Cardio Thoracic Surgery offers procedures like open and closed heart surgeries,
bypass surgeries, valve replacement procedures among other complex procedures.

32
 Fortis Hospital Anandapur
The Fortis Healthcare Ltd. owned hospital in Anandapur is a multispecialty center
providing complete medical as well as surgical care under one roof. It caters to patients
from India as well as abroad. Due to modern infrastructure and state of art medical
technology, Fortis Hospital has become one of the most trusted treatment centers in
Kolkata.

Salient Features
NABH accredited tertiary care center
400 bedded inpatient department with modern medical amenities
Well equipped I.C.U for patients requiring constant medical care
Lactation consultation and fitness classes conducted for new mothers
24 hours working and well stocked pharmacy for convenience of patients and their family
Strict adherence to international standards and guidelines about hygiene and healthcare
Facilities provided for visa arrangement, language translator, in-flight health support for
patients visiting from abroad
Facilities for rehabilitation provided to patients who are recovering from a debilitating
disorder or have undergone treatment for a major health condition
Organ transplant surgery performed for patients requiring the same

33
Ruby Hall Clinic Pune

Ruby Hall clinic is one of the oldest and most trusted hospitals in Pune. Since its inception in 1959,
the hospital has grown and expanded to include almost every medical and surgical specialty. It has
been conferred with the coveted NABH accreditation.

Salient Features
Inpatient capacity of admitting over 550 patients at a time
130 bedded I.C.U. for the convenience of patients who require constant medical
supervision
Pioneer of PET scan in Pune
Highly efficient air ambulance service for critically ill patients
Many medical facilities provided to the underprivileged at very low cost
Highly advanced machinery used to perform CT scan, angiography, PET scan etc.
Cancer care center providing safe and side effects free chemotherapy and radiation therapy
to all patients
All required facilities and assistance for visa arrangement, airport transfer, lodging etc.
provided to patients visiting from abroad
All medical and surgical specialties for pediatric patients covered under one roof.

34
Maxcure Hospitals Hyderabad

Maxcure Hospitals located in Hyderabad are a group of hospitals providing complete care to
patients under various medical and surgical specialties. There are three branches of this hospital in
Hyderabad which are equipped with modern medical technology and the best infrastructural
facilities.

Salient Features
1600 bedded inpatient department
One entire hospital building dedicated to women and children's health
Strict adherence to international standards of hygiene and safety in regards to patient
treatment
NABH accreditation
Assistance for medical visa provided to patients visiting from abroad
Separate I.C.U. for heart patients who require complete rest and personalized medical care
Advanced diagnostic facilities like 4D Echo, 128 slice CT Scan, video EEG available
Organ transplant facilities provided to critically unwell patients
NABH accreditation conferred to the Madhapur branch.

35
1.6INDIAN HEALTHCARE INDUSTRY ANALYSIS
The Indian healthcare sector is expected to register a compound annual growth rate (CAGR) of
22.9 per cent during 2015-20 to US$ 280 billion. Rising income level, greater health awareness,
increased precedence of lifestyle diseases and improved access to insurance would be the key
contributors to growth.

The private sector has emerged as a vibrant force in India's healthcare industry, lending it both
national and international repute. It accounts for almost 74 per cent of the countrys total healthcare
expenditure. Telemedicine is a fast-emerging trend in India; major hospitals (Apollo, AIIMS,
Narayana Hrudayalaya) have adopted telemedicine services and entered into a number of public-
private partnerships (PPP). The telemedicine market in India is valued at US$ 7.5 million currently
and is expected to grow at a CAGR of 20 per cent to reach US$ 18.7 million by 2017. Further,
presence of world-class hospitals and skilled medical professionals has strengthened Indias
position as a preferred destination for medical tourism. During January-November 2016, a total of
82 health technology companies have raised about US$ 80 million.

The Government of India aims to develop India as a global healthcare hub. It has created the
National Health Mission (NHM) for providing effective healthcare to both the urban and rural
population. The Government is also providing policy support in the form of reduced excise and
customs duty, and exemption in service tax, to support growth in healthcare.

Investment in healthcare infrastructure is set to rise, benefiting both 'hard' (hospitals) and 'soft'
(R&D, education) infrastructure.

Some facts :
Healthcare has become one of India's largest sectors both in terms of revenue &
employment. The industry is growing at a tremendous pace owing to its strengthening
coverage, services and increasing expenditure by public as well private players
During 2008-20, the market is expected to record a CAGR of 16.5 per cent
The total industry size is expected to touch USD160 billion by 2017 & USD280 billion by
2020
As per the Ministry of Health, development of 50 technologies has been targeted in the
FY16, for the treatment of diseases like Cancer & TB
Government is emphasising on the eHealth initiatives such as Mother & Child Tracking
System (MCTS) & Facilitation Centre (MCTFC)
Indian companies are entering into merger & acquisitions with domestic & foreign
companies to drive growth & gain new markets.

36
CHAPTER 2: RESEARCH OBJECTIVE
AND RESEARCH METHODOLOGY

37
2.1DATA COLLECTION METHODS
Market research requires two types of data i.e. secondary data and primary data. Primary data has
been used abundantly for the study. Well-structured questionnaires
were prepared & the survey was undertaken. Feedback for the display has been taken by askingq
uestions & observation has also done to gather primary information. There is also a use of
secondary data, collected from the various journals, books, and websites & from Store managers.

Primary data - Field Survey and Questionnaire

Secondary data- Company websites and blogs.

Primary Data: Primary data is information that you collect specifically for the purpose
of your research project. An advantage of primary data is that it is specifically tailored to
your research needs. A disadvantage is that it is expensive to obtain.
Secondary Data: Secondary data refers to data that was collected by someone other
than the user. Common sources of secondary data for social science include censuses,
information collected by government departments, organisational records and data that
was originally collected for other research purposes.

38
 2.2 THE INTERNS WITH COMMERCE BACKGROUND
WORK IN THE MARKETING AND FINANCE
DEPARTMENT OF THE COMPANY
ABOUT MARKETING PLAN FOR HEALTHCARE
INSTITUTIONS

Crafting any hospital marketing plan is a near-impossible task. The principal challenge is to satisfy
the numerous and diverse internal demands, and to do so with finite (and often shrinking)
resources.

It needs to be a cohesive, coordinated plan that effectively reaches your organizations various
audiences and serves or supports a range of service lines in a variety of service areas

How to assign priorities among the many faces of an institution in the community.

Patients recognize the facility, but individual needs are typically more narrowly defined among:

Bariatric
Behavioral Health
Cardiology
Cardiovascular
Emergency Department
Geriatrics
Imaging

39
 Neurosciences
Oncology
Orthopedics
Outpatient Care
Pediatrics
Primary Care
Rehabilitation
Womens Services

Whats more, there are the needs, interests and influences of and the consensus among the
internal voices in your organization, including administrators, directors, medical staff, employees
and many others.

Making it all more complex, the competitive environment and even the delivery system itself
is constantly changing. Also the customer and their purchase are unlike any retail
transaction. Often, the objective is to provide a convincing solution in advance of an actual patient
need.

2.3 MANAGEMENT STRATEGIES OF HEALTHCARE

INSTITUTIONS
4 NEW RULES FOR EFFECTIVE MARKETING OF
HEALTHCARE INSTITUTIONS
Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals
Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like
amenities to attract and pamper patients. But these luxuries dont assuage concerns about high
healthcare costs. In this guest post, Dave Sarro, president and founder of a customized promotional
products and services provider, shows hospitals the new-age marketing approaches they should be
using to increase access to care while building a positive, health-first brand.

Hospital marketing can be a boon for hospitals and patients, but gone are the days when direct
mail magazines speak to consumers postcards and newsletters go straight into recycling cans.
Today, people first go online for health information.

Many Google their symptoms, while others look to sites such as WebMD or social media for
information.

Heres how to bring your marketing program into the 21st century and how to maximally benefit
both the hospital and the community.

40
1. Prioritize Social Media. Hospitals have been notoriously slow to adopt social media, but
those channels are remarkably effective (and free) ways to reach prospective patients.
Across industries, marketers spend just 15% of their budgets on social media, but 79% of
marketers view social media as the most effective digital channel.
Hospital marketers should look to the Mayo Clinic when crafting a socially savvy strategy.
Its Center for Social Media was the first of its kind, and the world-renowned medical
organization has a YouTube channel that presents physician interviews, how-to videos and
stories about everyday people receiving care. Patients get eyewitness reports of the Mayo
Clinic experience, from check-in to follow-up care. Its a better way to educate patients
about their health while positioning the Mayo Clinic as a world leader in care.
2. Increase Content Marketing. With 80% of Internet users searching online for answers to
their health questions, its in all parties best interests for hospitals to increase their content
production.
Cleveland Clinic has been an early adopter of content marketing. The healthcare providers
Health Hub is an online center for health tips and news, physician blogs and expert Q&As.
The hospitals doctors and nurses have provided exclusive content, and consumers have
come flocking. Since its launch in May 2012, the site has posted traffic numbers exceeding
100,000 visitors per month.
3. Invest in Community Health. In August, the U.S. Department of Health and Human
Services allocated $169 million for community health programs associated with the
Affordable Care Act. By embracing this paradigm for hospital marketing, hospitals can
both help community members and improve mindshare.
Allina Health, an early adopter of community health programs, awarded grants to
initiatives that improve environmental and social conditions, such as community gardens,
improved transportation, and nutrition education for students. Kaiser Permanente, for its
part, found schools are the natural place to reach community members and should be seen
as an extension of the delivery system.
Look to form partnerships with community stakeholders such as elementary schools and
elder care centers. Found your outreach program on health concerns important to the
community, such as improving access to care, increasing preventive services, managing
chronic conditions and offering behavioral health programs.
4. Come Bearing Gifts. One marketing adage that hasnt been replaced online is leave
something behind. Dont overlook the branding opportunity in healthy lifestyle tools. For
a few hundred dollars, a hospital can personalize hundreds of products to spread the
message.
Long after the hospital outreach team has left the premises, patients keep and use low-cost
healthcare products such as stress balls, pill boxes, pedometers, first-aid kits and hand
sanitizers. These tools provide a constant reminder to stay fit and take your medicine
messages that promote community health and enhance healing.

41
2.4THE MARKETING STRATEGIES USED BY THE
HOSPITAL:
1. Conduct a healthcare survey through social media
Every Hospital wants to get a wide range of feedback about what patients are looking for in a
healthcare provider? Online surveys are simple and efficient, and on social media the hospital gets
a large response. The survey is shared with a new audience. An automated healthcare marketing
solution collects all survey data and organizes it. Analyze this data to see what the patients really
want and how the hospital can improve the services.

2. Offer a chance to win a healthcare service

The prize could be a free service such as teeth whitening. Contests are a very effective marketing
strategy to increase engagement and interest. Advertising the contest through social media, email
and text messages. Encourage patients to share, like and comment to increase exposure.

3. Share preventative healthcare tips to educate patients

Created are messages in advance and scheduled them to automatically send through social media,
email or text messages. This educational content forms a personal bond with patients who see that
you are invested in keeping them healthy.

4. Use automated notifications to fill empty healthcare appointment spots

Text messages are likely to be opened within five minutes of being received, making them ideal
for sending time-sensitive messages. Encourage patients who have been waiting for an
appointment to put their cell phone numbers on a list. Whenever a spot opens up, they will receive
a text message notification. The first one to respond gets the spot.

5. Use social media for cross-promotion marketing strategies

Using social media, connect with other local businesses and do cross-promotion. Many healthcare
practices refer patients to other businesses for relevant services, such as chiropractors, optometrists
and massage therapists. Most healthcare professionals do this by word of mouth, but it can be
simpler using automated social media posts. Promote the other business on your social media pages
and have them do the same for your practice on their pages. This keeps local business in the
community as well as increasing exposure.

BENEFITS OF THE PROJECT TO THE HOSPITAL:

42
Half of the work is simply done by knowing what the problem is at hand and by knowing the
weakness. By keeping them in mind the operations and the marketing efforts can be streamlined
by customizing them according the needs of target customer.
It is a well-known fact that one size doesnt fit all. Before approaching a customer, it is always a
good idea to know the needs of the customer before approaching them. This project tries to point
out the shortcomings and modifications in their marketing approach.

Problems Formulation
To increase the awareness about the healthcare institution
To do the need analysis of the customer satisfaction
To design the marketing mix in such a way that the education of the common public
happens regarding the medical institution and health awareness
Increase the medical education
Increase transparency and increase the trust quotient.
The hospital should take care of the performance appraisal filled by the patients
Therefore, the objectives of the company as of now should
1. Concentrate on increasing the services provided by them
2. To identify target segments more appropriately
3. To have customized strategies for every segment.

43
CHAPTER 3: QUESTIONNAIRE AND DATA
INTERPRETATION

44
o Are there any difference in the pricing strategy for different sections of the society
in your hospital?
1. Satisfactory
2. Not Satisfactory
o Is the marketing strategy reaching and satisfying the patient wants and needs?
1. Satisfactory
2. Not Satisfactory
o Is the place/access strategy delivering the health services in terms of physical,
time, and informational access to the target patients?
1. Satisfactory
2. Not Satisfactory
o Does the staff (medical and administrative) have the appropriate interpersonal
skills, attitude, and service knowledge to provide the service that customers are
paying for?
1. Satisfactory
2. Not Satisfactory
o Does the Hospital deliver an accurate service that have been promised to a patient
during the time of reference?
1. Yes
2. NO
o Does the Hospital provide the appropriate specialist to the patient with a
assurance of premium healthcare services?
1. Yes
2. No
o Are there any performance appraisal options in your hospital? Does the hospital
consider making changes in their performance according to reviews?
1. Yes
2. No
o Does your healthcare institution have a successful sales force teams, with
appropriate skills and knowledge?
1. Yes
2. No
o The patients opinion of the service is influenced by the experience of the service.
Is the hospital successful in attracting the target patient to the institution?
1. Yes
2. No

45
46
 ASSESMENT
1. Gender of Respondent

Table No. 1
Respondents Male Female
100 50 50
Graph No. 1

GENDER

FEMALE

GENDER

MALE

0 5 10 15 20 25

Interpretation:
a. 50% of employees are male in the organisation.
b. 50% of employees are female in the organisation.

47
II. AGE OF RESPONDENT
Table No. 2
Age 18-30 30-40 40-60
Respondents 15 10 15
Graph No.2

AGE

40-60

30-40
AGE

18-30

0 2 4 6 8 10 12 14 16

Interpretation:
a. 15 employees of the organisation fall under the age
group of 18-30.
b. 10 employees of the organisation fall under the age
group of 30-40.
c. 15 employees of the organisation fall under the age
group of 40-60.

48
Q1. Table No.3

Respondents Satisfactory Non-Satisfactory

Out of 100 25 15

Graph No.3
Respondents
30
25
20
15
10
5
0
Satisfactory Non-Satisfactory

Respondents

Graph No.3
. Interpretation:
a. 25% employees of the organisation are satisfied.
b. 15% employees of the organisation are not satisfied.

49
Q2. Table No.4
Respondents Satsifactory Non-Satisfactory

Out of 100 29 11

Graph No.4

Chart Title
35

30

25

20

15

10

0
Satisfactory Non-Satisfactory

Respondents Column1 Column2

Interpretation:
a. 29% employees are satisfied.
b. 11% employees are not satisfied.

50
Q3.
Table No. 5

Respondents Satsifactory Non-Satisfactory

Out of 100 22 18

Graph No. 5
Respondents
25

20

15

10

0
Satisfactory Non-Satisfactory

Respondents

Interpretation:
a.22% employees of the organisation are satisfied.
b.18% employees of the organisation are not satisfied.

51
Q4. INTERPRETATION
Table No.6
Respondents Satsifactory Non-Satisfactory

Out of 100 25 15

Graph No. 6

Respondents
30

25

20

15

10

0
Satisfactory Non-Satisfactory

Respondents

Interpretation:
a.25% employees of the organisation are satisfied.
b.15% employees of the organisation are not satisfied.

52
Q5. INTERPRETATION
Table No.7
Respondents Satsifactory Non-Satisfactory

Out of 100 22 18

Graph No.7

Respondents
30

25

20

15

10

0
Satisfacttory Non-Satisfactory

Respondents

Interpretation:
a.22% employees of the organisation are satisfied.
b.18% employees of the organisation are not satisfied.

53
Q6. INTERPETATION
Table No.8
Respondents Satsifactory Non-Satisfactory

Out of 100 26 14

Graph No.8

Respondents
30

25

20

15

10

0
Satisfactory Non-Satisfactory

Respondents

Interpretation:
a.26% employees of the organisation are satisfied.
b.14% employees of the organisation are not satisfied.

54
Q7.
Table No.9
Respondents Satsifactory Non-Satisfactory

Out of 100 20 20

Graph No.9

Respondents
25

20

15

10

0
Yes No

Respondents

Interpretation:

a.20% employees of the organisation are satisfied.

b.20% employees of the organisation are not satisfied.

55
Q8.

Table No.9
Respondents Satsifactory Non-Satisfactory

Out of 100 27 13

Respondents
30
25
20
15
10
5
0
Yes No

Respondents

Interpretation:

a.27% employees of the organisation are satisfied.

b.13% employees of the organisation are not satisfied.

56
Q9.
Table No.10

Respondents Satsifactory Non-Satisfactory

Out of 100 29 11

Graph No. 10

Chart Title
35

30

25

20

15

10

0
Yes No

Respondent Column1 Column2

Interpretation:
a.29% employees of the organisation are satisfied.
b.11% employees of the organisation are not satisfied

57
 FINDINGS
1.Both men and women equally visit the hospital for their treatments.

2. Mainly 3 age groups of people visit the hospital which include the age of 18-30, 30-40,40-60.
The middle age group i.e. from 30-40 visit the hospoital most frequently.

3. 30 of the 50 respondents are satisfied by the services of the hospital

4. 70% of the patients are satisfied by the staff of the hospital and their corporation.

58
 RECOMMENDATION/SUGGESTATIONS
Here are some suggestions, which may help to strengthen the firm further Many of the insurance
care consultants of the Bajaj Allianz.

Has the lack of good communication skills and training. So training should be easy.
Health insurance sector should use new techniques of sales promotion.
Customer services should be more comfortable than others.
People must be made aware of the benefits of the policies of Bajaj Allianz.
The company should give personal attention to each customer.
Proper assistance should be provided to the customer at the time of claim settlement.
All the details about the company should be given to the customers.
Regular advertisement of the company should be given TV and Newspaper.
The company must try to find new markets especially in the rural areas.
The company should do frequent analysis of the competitors.

59
 CONCLUSION
Our validation about the project shows that the introduction of a mobile health monitoring service is not
disruptive with current work practices. It can easily co-exist with other formats of service delivery, in some
cases supplementing them or, in other cases, replacing previous practices. This facilitated the integration,
putting the end-users in command to decide on the most adequate pace. Furthermore, economic benefits
were observed in all pilots. This means that from a financial perspective, hospitals and other care
organizations can save money with this approach, mainly due to early discharges and less emergency room
admissions. However, the willingness to review the way care is being delivered must be clearly present, as
well as the acceptance of re-allocating some professional roles. This reflects one important lesson of the
pilots: the process of incorporating the mobile monitoring solution is more of sociotechnical nature.
Technology alone is not enough it requires the right perception and use by the users to drive a change.
New approaches to treatment and follow-up of patients were adopted. This undoubtedly maximised the
benefits that mobile monitoring systems brought about. This meant: (a) Normalisation of care pathways
(appropriate use and frequency of the monitoring services), (b) Reallocation of professional roles, (c)
Specific patient education on the disease. This has to have a clinical sense (based on established guidelines)
but also should not add extra costs that could make the whole design unfeasible.

60
 BIBILOGRAPHY
1) S. L. Raheja Hospital

A) Books

Philip KotlerMarketing Management

Christopher LovelockService sector Management

Understanding diabetes

(Simple guide for patients)..Anil Kapur, KamlaKapur

B) Magazines / Brochures

Health screen. Volume 2, No.7, July 2005

(diabetes clinical management cover story pg 10 17)

Granosinithline( nd, sheetal booklet)

S. L. Rahejapampletes

Healthcare

Websites

C) Websites

https://www.google.co.in/search?source=hp&ei=HFr0WbvAO8KHvQTd466oBw&q=fa
mily+healthcare+hospital+logo&oq=family&gs_l=psy-
ab.1.0.35i39k1j0l3j0i131k1j0j0i131k1l2j0l2.3576.5819.0.8663.9.8.0.0.0.0.285.1503.0j3j
4.7.0....0...1.1.64.psy-ab..2.7.1500.0..46j0i10k1j0i46k1.0.E87bQua3jH0
https://www.google.co.in/search?q=family+healthcare+hospital+logo&tbm=isch&tbo=u
&source=univ&sa=X&ved=0ahUKEwi4qfCkjJPXAhVKRo8KHXSrDwQQsAQIJg
https://www.famhealthcare.org/
https://www.famhealthcare.org/about-us/
https://www.famhealthcare.org/homeless-health-services/
https://www.practo.com/ghaziabad/hospital/family-health-care-hospital-vasundhra
http://www.familyhealthcarehospital.com/

61