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GTCM Model Social Entrepreneurship 1st wave

GOAL TARGET CHANNEL MESSAGE


Raise cross-cultural value
in entrepreneurial
12-20 Exchange University and graduate segment and helping
EXPA
Participants students from any other villagers to make
part of the world, who are sustainable business in
willing to learn Kayu Ambon Village
Get the chance to meet
University or graduate people around the world
students in Bandung. With Social Media (LINE, and share the beauty of
7-10 EP Buddy / Local
all the Buddy come from Instagram), tell directly to Indonesia, also have
Volunteer
all of the universities in friends experience in working
Bandung together with people
from other nation.

Get the chance to meet


Social Media (Instagram), people around the world
Family in Bandung who
Broadcast message (LINE, and make them know
12-20 host family are willing to become a
Whatsapp), tell directly how it feels to become
host family
to friends Indonesian. Learning new
cultures and languages.

Share their stories and


activities with EPs and get
Villagers who are willing
a better understanding
to share their experiences Go to the villages directly,
about business and also
1 Village and collaborate with the contact with the head of
cross-cultural
EPs to enhance and the villages
understanding. Learning
maintain the products
the business, so they can
keep it sustainable
Schools who are willing to
Enlarge the knowledge
spare their time to be
about social
2 Schools visited visited and be educated Tell directly to the school
entrepreneurship and
by the EPs about social
cross-cultural value.
entrepreneurship

Social Media (LINE &


Making the product
500 citizen know and Instagram), Poster,
known, so it will be
willing to buy the Citizen of Bandung Broadcast message
sustainable even after
product EPs sell (Whatsapp), tell directly
the project ends
to friends

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