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SBA OFFER
SS18 WOMAN PRE-COLLECTION
The SBA collection is not only a complementary offer to Dsquared2 RTW but a
strong commercial force that is continuously growing and becoming one of
brands core business. Furthermore, the longer selling life of the Pre-Collection
thanks to the deliveries timing, offer a great opportunity to improve the sell-
through and have great seasonal results.
For the Spring/Summer 2018 the overall offer was refreshed and enlarged in
every product category, presenting a strong consistent and consolidate
collection structure between Mens and Women's, targeting new costumers
while loyalizing actual clients with novelties and statement pieces.
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WOMAN SS18 PRE-COLLECTION
SHOES
The shoes collection is enlarged and refreshed presenting a wide product offer in terms of functionality, design colors
and materials, suitable for every type of clients and occasions. The overall offer was strategically divided as following:
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WOMAN SS18 PRE-COLLECTION: SPORT SHOES
HIGHLIGHTS
SEASONAL INTERPRETATIONS
Sneakers: enlarged and refreshed offer
Novelties introduction
NOVELTIES
NEW MODELS
SNW0002 SNW0003 SNW0003
Continuative models reinforcement
Playful versions: Younger target
All-black versions: Mature/ Less-casual look
SNW0507 SNW0507
Summer pop colors: Fluo palette
Riri Family Update: New slip-on structure
CONTINUATIVE
MODELS
SNW0404 SNW0404 SNW0419 Tennis Club: Sponge internal lining inspired
from the tennis balls
Key Novelty: Maxi Sole
SNW0419 SNW0403 SNW0403
Key Elements: Patches, studs and glitter
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WOMAN SS18 PRE-COLLECTION: SPORT SHOES
KEY NOVELTIES
SNEAKERS
The 551 upper part was restyled and simplified with no metal ring eyelets, no embroidery on the external side and a
new DSQ2 plaque. Dsquared2 clients have this season the possibility to find the historical models in a new different and
comfortable fit. Soles are made from rubber and present a unique design on the outsole as seen on the picture below.
551 OUTSOLE
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WOMAN SS18 PRE-COLLECTION: FASHION SHOES
SEASONAL INTERPRETATIONS
HIGHLIGHTS
Sandals
NOVELTIES
HSW0014 HSW0013 HSW0030
NEW MODELS Enlarged and refreshed offer: Day-to-evening
products
Development focus on heel heights: Functionality
Continuative models reinforcement and novelties
HSW0041 HSW0038 ABW0006 introduction
Seasonal interpretations: Statement Pieces
Riri Family: Accurate evolution and development
CONTINUATIVE PPW0002
PPW0001 PPW0007 Key Novelties: Heel Heights
MODELS
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WOMAN SS18 PRE-COLLECTION: FASHION SHOES
KEY NOVELTIES
SANDALS
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WOMAN SS18 PRE-COLLECTION: FASHION SHOES
KEY NOVELTIES
SANDALS
Riri Family
The Riri family has become celebrities street style and gala favorite shoes making them an important family within the
Dsquared2 Womens Shoes Collection. Therefore, reaffirming its iconic significance within the product offer, the entire
family has been enlarged this season with new heel heights in all models and an ample color palette with special focus on
glitter versions.
KEY NOVELTIES
SANDALS
Evening Offer
Simple yet modern open-toe sandals silhouettes embody
Dsquared2 refined value. Designed for evening occasions
these sandals gives the shiny hint to the looks, and elegantly
frame womens foot with sleek ankle-framing straps.
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WOMAN SS18 PRE-COLLECTION: CASUAL SUMMER SHOES
SEASONAL INTERPRETATIONS
HIGHLIGHTS
NOVELTIES
ESW0002 ESW0002 FSW0008
NEW MODELS
FFW0101 FFW0001
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BAGS COLLECTION
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WOMAN SS18 PRE-COLLECTION
BAGS
The SS18 Pre-Collection represents a new beginning for Dsquared2 Bags Collection, with a new development structure.
The offer has been renewed for a better sales performance with new bags models and different functionalities that not
only follow the market trends but also strengthen the brands stylistic identity and reinforced the importance of this
category within the complete product offer. The offer is composed of the following types of bags:
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WOMAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
DISCO BAG FAMILY
A slim-line design, perfect for day-to evening occasions was created in a wide variety of colors, materials and
embellishments giving an edgy yet stylish offer. Finished with an internal pocket and a zipped compartment is a very
practical and versatile bag. The fine chain shoulder strap can be tucked inside to carry it as a clutch.
A daily and younger offer is presented in multicolor patent leather versions, featuring a maple leaf as a closure clasp while
recalling Canada influence in the collection. The chain for this versions is available in nickel + patent leather.
Playfully embellished with seasonal patches and studs this family fully embodies also the seasonal themes with eye-catching
pieces. As a more classic offer, grained leather versions are presented in solid colors with Dsquared2 logo in the front and
nickel/gold chains.
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WOMAN SS18 PRE-COLLECTION: CLUTCHES
KEY NOVELTIES
CLUTCHES
The evening offer is completed with this delicate and sleek family available
in gold and black ayers. Finished with a metallic frame and clasp, this boxy
clutch gives that elegant touch to the looks.
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WOMAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
TWIN PACK FAMILY
For the SS18 Pre-Collection the Deana family was restyled making the SMALL
original pouch detachable and as a consequence giving double functionality
and adding a modern-edgy touch.
Available in three different sizes (small, medium and large), the Twin Pack
family is proposed in smooth leather as the classic option and in Denim and
Patches versions as a more fashionable seasonal offer. MEDIUM
This structured and day-to-day handbag is a perfect bag for the business
women who seek for versatility and elegance. The multifunctional internal
pouch is available in Crystal PVC and in Laminate for the calf leather
versions.
LARGE
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WOMAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
MULTI ZIP FAMILY
A boxy structured bag family is presented for the Womens SS18 bags
collection as a classic offer detailed with contrasting zips. Crafted from calf
leather this family is available in medium size with three zips.
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WOMAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
CAPSACK
As a sporty-casual offer, a new bags family was created for the SS18 Pre-
Collection. Made from a resistant and water repellent material, this family
features Dsquared2 iconic themes: ICON and Canada Flag.
Backpacks are very flexible and lightweight models, available in small size
and finished with two zipped compartments, it embody a young spirit in
terms of attitude and thus of casual and spontaneous way of wearing.
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WOMAN SS18 PRE-COLLECTION: SHOPPING BAGS
KEY NOVELTIES
SHOPPERS FAMILY
The Shoppers family follows a simple yet modern silhouette with a capacious interior that makes it a very practical, lightly
and functional bag for the summer season while an outstanding alternative to the classic Shopping Bags.
Made from PVC, this family is finished with scripted Dsquared2 texts that give a touch of humor and coolness. Available in
two sizes: Medium and Large.
MEDIUM
LARGE
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WOMAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
SHOULDER STRAPS
Shoulder Straps have been introduced for the SS18 Pre-Collection as a new product category for the bags offer
to channel a military vibe. Suitable also with some of Dsquared2 previous models, this new offer embodies
versatility and give the option either to refreshed or to add a unique touch with the seasonal pins. Straps are
available in black and military green.
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WOMAN SS18 PRE-COLLECTION: SMALL LEATHER GOODS
KEY NOVELTIES
DD DSQUARED2
For the SS18 Pre-Collection the small leather goods collection includes a zip wallet, a continental wallet and a credit card
holder, available in grained or glossy leather in white, black and red versions. For a more classic offer the grained leather
version features Dsquared2 embossed gold logo on the front while for a more playful and striking appeal glossy pieces are
printed with DSQ2 maple leaf print, presented along other product categories. Wallets interiors is kitted with card slots,
sleeves, zipped pouch and space for bills.
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WOMAN SS18 PRE-COLLECTION: SMALL LEATHER GOODS
KEY NOVELTIES
TRAVELLER
A new family was introduced in the SS18 Pre-Collection to travel on style with Dsquared2. The emblematic maple leaf has
been matched with an airplane design creating vibrant accessories. Made from heat-sealed PU and finished with a silk-
screen, this family is composed from a document and passport holders and a travel bag available in pop colors such as
blue, black and red.
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ACCESSORIES COLLECTION
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WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY
SEASONAL INTERPRETATIONS
HIGHLIGHTS
ARW0005 ERW0006 ERW0007 MLW0005
Offer strongly associate to the Scouts World
Development focus: earrings
AAW0002 ARW0002 KRW0003 PNW0001 Novelties introduction: Icon Family
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WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY
KEY NOVELTIES
ICON FAMILY
Following the trend of boldly slogan accessories, the icon family was transformed into a strong collection family within the
Fashion Jewelry offer featuring a gourmette chain to create the icon script. A special focus has been made on the earrings
category with new designs. The offer is composed of rings, armlets, belts and earrings, available in Rose Gold.
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WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY
KEY NOVELTIES
SCOUT PINS
In line with the Mens collection, scout pins detailed the statement accessories for the summer season. A complete offer
is presented, having as a novelty new hair accessories. This family adds a playful and colorful touch to collection,
embracing Dsquared2 values and collection themes.
This family represents the achievement pins in the Boyscout world: in particular, this kind of pins symbolizes the different
skills that a Boyscout gains.
HAIR ACCESSORIES
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WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY
KEY NOVELTIES
EVENING OFFER
The SS18 Pre-Collection is all about sparking crystals declined in different accessories and bags. Inspired from the
Crystal Flowers family from the FW17 Show, a new family called Star Garden, was created for the Capsule Collection,
topping the ramage design with delicate shiny stars.
All the pieces of the Star Garden family are unique and handmade. The Swarovski stones are carefully casted by hand,
reason why all products are very delicate.
Additionally, giving jewelry a modern spin, pearls were set on gold structures creating the Pierce-me pearl family as a
sleek yet edgy alternative for day-to evening occasions.
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WOMAN SS18 PRE-COLLECTION: BELTS
HIGHLIGHTS
SEASONAL INTERPRETATIONS
Accurate buckle development and innovation
according to the seasonal themes and
Dsquared2 main identity elements
NOVELTIES
BEW0007 BEW0016 BEW0017 BEW0018
NEW MODELS Combination of functionality and fashion to
accessorize the pants offer
Development focus: Icon buckle family
BEW0018 BEW0022
Continuative models reinforcement and
novelties introduction: Icon Family
Seasonal interpretations: statement pieces
CONTINUATIVE BEW0002 BEW0003 BEW0003 BEW0009
MODELS Transversal elements with Bags, Shoes and
Fashion Jewelry Collections
Key Novelties: DD and Icon Buckles
BEW0009 BEW0011 BEW0013
Key Elements: Statement buckles
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WOMAN SS18 PRE-COLLECTION: BELTS
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SS18 WOMAN SBA PRE-COLLECTION: HIGHLIGHT PIECES BY THEME
HSW003802200406M834 PPW0002168S0059M271
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