Best Online Video Advertising Campaigns to be Named by Web Marketing

Association

The Web Marketing Association judges will select the best online video advertising in 86 industries
as part of their 16th annual Internet Advertising Competition (IAC) Awards. Companies or agencies
wishing to nominate their work for consideration may do so at www.IACAward.org before the
deadline of January 31, 2018.

Boston, MA, November 15, 2017 --(PR.com)-- The Web Marketing Association judges will select the
best online video advertising in 86 industries as part of their 16th annual Internet Advertising
Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award
competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their
work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

Online video has exploded in popularity over the past few years as a form of advertising and it looks like
this trend is likely to continue, said William Rice, president of the Web Marketing Association. Videos
can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on
creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an
opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a
great marketing opportunity for the winners to promote their work to senior management, customers and
prospects.

We believe that winning an industry specific award is more valuable to the participant. It allows the
participants to be judges against their peers, just like in the marketplace, said Rice.

Other Best of Show winners from IAC Awards for best video include:

Year -- Entry Name -- Winner

2017 -- Back to Work -- Pretty Damn Sweet

2016 -- UpRight by Tross Creative -- Tross Creative

2015 -- Blind Test Drive -- INNOCEAN USA

2014 -- Finn & Friends The Great Outdoors -- Interlude, Y&R, Geometry Global

2013 -- Twig the Fairy -- bswing

2012 -- Yaris It's a Car! Web Films -- Saatchi & Saatchi LA

2011 -- Help Me Choose -- Organic, Inc.

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2010 -- Morningstar Farms Video Recipes -- Biggs|Gilmore

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals
(advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of
developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The
deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design,
copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories
and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a
change from prior years, each entrant will be awarded points based on the level of award for each award
received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1
point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across
multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding
Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this
honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of
Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web
advertising. Past competition judges have included top executives from leading corporations, institutions
and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN
News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT,
LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts,
Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent
Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

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About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for
Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet
marketing, advertising, PR and design professionals who share an interest in improving the quality of
online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web
Marketing Association's annual award programs, the WebAward Competition, MobileWebAwards and
the Internet Advertising Competition Awards, have been helping interactive professionals promote
themselves, their companies, and their best work to the outside world since 1997.

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Contact Information:
Web Marketing Association
William Rice
860-558-5423
Contact via Email
www.IACAward.org

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/726092

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