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EDELMAN FY17 CITIZENSHIP REPORT
 
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EDELMAN 2017 CITIZENSHIP REPORTSection
 
Living with purpose. Living up to the guiding principles imparted by our founder, Dan Edelman. Ideals that embody giving back and acting as responsible citizens of the world.Since Edelman opened its doors 65 years ago, our narrative of corporate responsibility has evolved through steady advances and innovation. At times, our journey has taken longer than anticipated. But the pace of progress accelerates this year as we launch 10 new ambitious goals, including several leading initiatives. Just as we bring our expertise, creativity, and fresh ideas to help our clients earn the trust of their
audiences, we also apply these to the issues that our rm and our
employees care about deeply.In this report, we relate the many distinct ways we live our Citizenship story with our clients, our communities, our colleagues, and our world.
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EDELMAN FY17 CITIZENSHIP REPORT
 
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EDELMAN FY17 CITIZENSHIP REPORT
Richard EdelmanPresident and CEO
We live in a time of troubling distrust in societal institutions and a belief among people around the world that the system is failing to better their lives. Business
has a responsibility to ll this leadership void and work
to restore people’s trust. In this context, I am pleased to present this report, which captures how we are doing
our part through our Citizenship eorts.Looking back at our scal year 2017 (FY17), I’m
particularly proud of the vital role we played in helping
companies and brands take a stand on pressing social
concerns. Our annual Trust Barometer and Earned Brand studies guide our clients to a better understanding of what their audiences expect from them as social actors.
This past year, we worked with Heineken on its
“Worlds Apart” campaign to establish meaningful dialogue on racial and ethnic issues. We continued our
groundbreaking work with retailer REI, encouraging
consumers to #OptOutside and enjoy nature instead of
shopping on Black Friday, the biggest shopping day in
the United States; and also helped KIND bars puncture people’s self-referring social media “bubbles,” among
other exciting work. We also are making progress internally. I’m happy to
report that we continue to advance toward our goal, established in 2011, of 50:50 gender parity in senior
leadership positions at our rm by 2020. As of the end of
FY17, 41 percent of our most senior leaders are women.In total, our overall giving, encompassing nearly 26,000 hours of professional and general volunteerism, 42 community investment grants, and our matching of employee donations, reached $4.2 million.We updated our sustainable procurement policy to
better reect our commitment to responsible purchasing
and supplier diversity. We also have aligned our Citizenship initiatives with UN Sustainable Development Goals, recognizing that Edelman is part of a global
community with its own role to play in seeking positive
social change.
Every day, we approach these eorts with the same dedication and commitment that we bring to work we do
for our clients. Our Citizenship represents the very best
of our people and our rm.

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