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Journal of Transport Geography 8 (2000) 181±195

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Economies of scale in large containerships: optimal size and


geographical implications
Kevin Cullinane a,*, Mahim Khanna b
a
Department of Shipping and Transport Logistics, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
b
Maersk (Australia) Pty. Ltd., Australia

Abstract
In recent years, liner shipping has experienced an explosion in containership size. This is explained by the economies of scale in
utilising such ships. This paper presents a model which quanti®es the economies of scale in operating large containerships. A
sensitivity analysis is conducted to test the e€ect of various input scenarios and the results analysed to determine optimal contai-
nership size with respect to di€erent operational scenarios. Inferences are then drawn concerning the optimal deployment of the
existing ¯eet of large containerships, likely future trends in containership size and deployment and the impact these trends will have
upon container operations, logistical systems and ports. Ó 2000 Elsevier Science Ltd. All rights reserved.

Keywords: Containerisation; Shipping; Liner shipping; Economies of scale

1. Introduction particular attention on the ongoing rationalisation of


the liner shipping sector. Because it is this restructuring
For a long time, ships involved in the carriage of bulk of the market that has made the deployment of large
liquid and dry cargoes have dwarfed containerships. By containerships in recent years actually viable, this
transforming traditional heterogeneous liner cargoes special treatment is justi®ed. Section 5 presents the
into homogeneous container cargoes, the adoption of conceptual form of the model and the assumptions
the container concept has created a revolution in ports which underpin it. This is followed in Section 6 by a
which has permitted liner shipping to bene®t greatly not presentation of the results of the model. Section 7 draws
only from economies of scale in cargo handling but also some generic conclusions and presents a di€erentiated
in ship size. Despite the availability of suitable tech- analysis of the implications of these results for liner
nology, it is somewhat perplexing why the bene®ts ac- shipping operators, for load centres and for ports and
cruing from this second source of economies have never terminals.
been reaped to the same extent as was the case with the
low value bulks.
The purpose of this paper is to develop a model which 2. Historical background
quanti®es the economies of scale in operating large
containerships. This facilitates the evaluation of the Throughout the 1960s and 1970s, containerisation
potential savings in unit cost which are derived from made enormous inroads into the carriage of traditional
increasing containership size. Section 2 of this paper break bulk cargoes. Container penetration (de®ned as
places the development of this model in context by total container cargo carried as a percentage of contai-
presenting a brief historical background to trends in nerisable cargo) was estimated at 75% in 1984, with all
container shipping. This is followed in Section 3 by an three major East±West routes (Trans-Paci®c, Trans-
overview of more recent developments, especially in re- Atlantic and Europe±Far East on which the greatest
lation to the size of ship employed. Section 4 focuses volume of containers are carried) achieving levels of
over 95% (Graham and Hughes, 1985). The growth in
general cargo globally and the proportion which is
*
Corresponding author. Tel.: +852-2766-7410; fax: +852-2334-
containerised is shown in Fig. 1. This ®gure illustrates
1765. that virtually all of the growth in the carriage of general
E-mail address: skcull@polyu.edu.hk (K. Cullinane). cargo accrues to the container trades; as the result of

0966-6923/00/$ - see front matter Ó 2000 Elsevier Science Ltd. All rights reserved.
PII: S 0 9 6 6 - 6 9 2 3 ( 0 0 ) 0 0 0 1 0 - 7
182 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

that container shipping plays an especially crucial role in


the carriage of higher value cargoes.
If the pattern of container trac growth is analysed
using the product life cycle concept, the characteristic
phase of market initiation with slow growth in demand
is, as expected, followed by market acceptance and ex-
plosive growth. Expectations might then lead, at some
stage, to the tapering-o€ of the market associated with a
natural or maximum market penetration, demand and
sales volume once it has reached maturity (Gilman,
1983). Although this market saturation in global con-
Fig. 1. Global general cargo and containerisation growth. Source: tainer trac has been much anticipated for some time,
Drewry Shipping Consultants (1995) and Containerisation Interna- the maturity phase of the product life cycle, concomitant
tional Yearbook (various issues). with a slowing in the marketÕs growth rate, has not yet
materialised.
Hayuth (1987), in a well-known alternative analysis
either even greater levels of container penetration or the of the evolution of the containerised shipping market,
development of more containerisable cargoes. segregates the era of containerisation into two discrete
The commercial sensitivity of the liner shipping in- phases, as described in Table 1.
dustry has led to a vacuum in the availability of pub-
lished data which allows the precise calculation of the
share and/or contribution of liner cargoes (now virtually
synonymous with containerised cargoes) to the overall 3. Recent developments
®nancial health of the shipping industry. Various esti-
mations have suggested that, for example, while liner It is widely acknowledged that since 1995, the con-
shipping accounts for only about 10% of total tonne± tainer shipping industry has entered a new phase where
miles at sea, it also earns 50% of the total freight revenue the emphasis has once again shifted towards techno-
which accrues to the shipping industry (Jansson and logical advancement and the associated importance of
Schneerson, 1987). It has also been calculated that reaping economies of scale in ship size (see Drewry
container shipping accounts for about 40% of total Shipping Consultants, 1996; McLellan, 1997; Cullinane
world trade in value terms but barely 7% in volume and Khanna, 1999; Wijnolst et al., 1999). Table 2 sum-
(CSR Consultants, 1989). A more recent estimate is marises the history of growth in containership size as
provided by Ma (1998) whose ®gures on world seaborne embodied in the `generations' which are often applied to
trade and the extent of containerisation imply that explain the development of containership technology.
container shipping accounts for approximately 13% of Despite the fact that maximum containership size
all seaborne trade by volume and 49% by value. Such remained constant for the period 1984±1995, the size
®gures provide de®nitive evidence, if any were needed, pro®le had been gradually skewing to the right as time

Table 1
Phases in the development of the containerisation concept

Phase I As the result of technological innovation, massive increases in the size of both ships and terminals, continuing until the
mid-1980s. During this phase, the average size of containership increased in regular steps, with four generations of ship accepted
as comprising crucial developmental leaps in the market. Maximum ship size levelled-o€ at 4400 TEUa with the ®rst ship of this
size built by US lines in 1984 (Containerisation International Yearbook, 1996)
Phase II Rather than technological innovation, this phase was characterised by organisational and, in particular, logistical reorientation.
This revolutionary conceptual approach implied that the transportation function formed merely one element within the wider
concept of a totally integrated distribution system. This concept increasingly emerged amongst informed market-leading
operators to underpin the movement of freight. The Containerisation concept and the technology associated with it was pivotal
to the emergence and development of the intermodal distribution chains which exempli®ed such an approach (Hayuth, 1987).
This new approach became embodied in and synonymous with the implementation of logistical systems and the adoption of
such global business practices epitomised by ÔJust in timeÕ (JIT) production, greater ¯exibility in sourcing and manufacturing
and the outsourcing of business functions, all of which were facilitated by the industryÕs reorientation (Drewry Shipping
Consultants, 1996). As such, this phase necessitated a major upheaval in the attitudes and structure of all participants in liner
shipping and combined transport operators involved in maritime distribution (shipping companies, ports, shippers, agents,
freight forwarders, etc.)
a
Twenty-foot Equivalent Unit ± an imperial measure of a standard size of container which is used as the basis for measuring the container carrying
capacity of specialised containerships, irrespective of the mix of sizes of containers that may actually be carried on-board.
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 183

Table 2 100%
Developments in containership design and sizea

Percentage of Total Slot


90%

80%
Year Class/type Maximum
70%
capacity (TEU)

Capacity
60%

1964 1st Generation 1000 50%


1967±1972 2nd Generation 1500 40%
3rd Generation 3000 30%
Over 3,500 TEU
1984 4th Generation 4500 20% 2-3,500 TEU
1995/96 onwards 5th Generation Over 6000 1-2,000 TEU
10% Below 1000 TEU
a
Source: Derived mainly from Gilman (1983) and Pearson (1988). 0%
1982 1986 1990 1994 1995 1996 1997 1998 On
Year Order

progressed because of the average size increasing con-


Fig. 2. World container slot capacity by ship size 1982±98. Source:
sistently within this constraining maximum. In addition, Compiled from Containerisation International Yearbook (various is-
the ®rst post-Panamax ships were built for American sues).
President Lines (APL) in 1988 and by 1994, four com-
panies (APL, Sealand, Hyundai and Evergreen) were all
operating post-Panamax tonnage (M uller, 1995). Canal. Increasingly, in the last ®ve years or so and even
In search for a competitive advantage, over the past prior to 1995 in the case of certain ships of less than
®ve years the market has experienced a spectacular in- 4500 TEU, the economics of the liner shipping trades
crease in the maximum size of containership as the de- has resulted in a situation where ships larger than 2500
cade-long glass barrier to size increases has been TEU are more usually built for optimal operational
shattered with 21 ships over 6000 TEU now in the performance, thereby reaping revenue bene®ts from an
market, including the 8700 TEU So®e Maersk. Indeed, ability to participate in certain trades, rather than for
there are seven other ships of 8700 TEU currently their ability to transit the Panama Canal. In other
scheduled for delivery to the same company prior to the words, the economic bene®t of being able to transit the
end of 2001. In response, ports and terminals are also Panama Canal has increasingly been mitigated and un-
having to respond to market demand by making large dermined by the trade-o€ this has with the better eco-
and rapid investments in infrastructure to cope with nomic performance of more optimally proportioned
these new vessel sizes. containerships.
The scale of this revolution is illustrated by the fact The operational shortcomings of these `post-Pana-
that at the start of 1995, only 9.6% of container slots max' vessels do have economic implications, especially
were in ships of over 3500 TEU, but that at the same where revenue-earning is concerned. The main ones are:
time, 58.5% of the slot capacity on order was in ships of 1. their inability to transit the Panama Canal and the
this size (Containerisation International, 1995). As of consequent restriction this places on their trading
April 1999, 21.8% of existing slot capacity now rests in patterns;
ships of over 3500 TEU and of the slot capacity on 2. for post-Panamax ships of greater than 4500 TEU,
order, 58.7% is in ships of 3500 TEU or larger. In port infrastructure limitations on berthing and the
consequence, not only has there been a signi®cant shift handling of cargo restricts port selection. This situa-
towards larger ships in the past ®ve years, it is inevitable tion is changing rapidly, however, as ports (especially
that it will continue into the future. A size breakdown of those in major trading areas) invest to respond to the
the TEU capacity of the worldÕs containership ¯eet is market demand of carriers.
illustrated in Fig. 2. These two major limitations over the deployment of
The size limitations for the Panama Canal, (length post-Panamax vessels reduce the ¯exibility of such ships
294 m and width 32.3 m) has strongly in¯uenced de- which, in turn, has a deleterious e€ect on their revenue-
velopments in containership size. Most ships over 1500 earning potential through chartering-out (either through
TEU and all ships of over 2500 TEU have a Panamax hiring out space onboard ship or the whole ship). There
width of 32.3 m (Pearson, 1988). In order to increase is also the potential of an adverse e€ect on the resale
capacity above 2500 TEU, naval architects have had to value of the ship. The trade-o€ involved, of course, is
increase the length of the ships disproportionately. This that there exist certain advantages in operating post-
is only practically possible up to a maximum size of 4500 Panamax vessels which again manifest themselves in
TEU and has undoubtedly been the reason why this size economic advantages which, this time, are usually re-
of ship has constituted the maximum containership size lated to cost savings. According to Fossey (1994), some
for more than a decade. Such ships do, however, su€er of these might include:
from poor performance compared to ships which have 1. Capacities are greater than 4500 TEU, thus allowing
not been designed to the dimensions of the Panama the carriage of higher cargo volumes per ship;
184 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

2. The better hydro-dynamic design results in an im-


proved engine output±speed relationship;
3. Greater stability and more slots on deck provides
greater ¯exibility in the stowage of cargo; cited as an
important investment motivator by Hanjin and APL;
4. Better stability and a wider beam both also raise the
allowable weight per container slot (Lloyds Shipping
Economist, 1996a);
5. Lesser heeling motion in port makes loading faster;
6. Because post-Panamax container ships are designed
in proportion, there is potential for jumboisation,
whereby a new midship section is inserted into the
vessel to increase capacity (i.e. there is scope for rais-
ing the carrying capacity of the ship by increasing its Fig. 3. Post-Panamax containerships 1990±98. Source: Compiled from
length such that it is disproportionate to its width). Fairplay (1999) year end ®gures.
Fig. 3 illustrates the recent rapid deployment of
containerships with capacity larger than 4500 TEU and
other post-Panamax designs and that a signi®cant
number are under construction today. One can see, for 5. Coincidentally, many of the worldÕs older ships in the
example, that at the start of 1995 there was only one containership ¯eet have become due for replacement
ship larger than 4500 TEU but that by the end of 1998 and all possible ship sizes have been assessed as part
there were 85. Given that an additional 60 ships of of the investment decision process.
greater than 4500 TEU are currently on order, it can be
expected that there will be 145 vessels of this size by the
middle of 2001. 4. Liner shipping rationalisation
Since available technology has not actually been the
overriding constraint on expanding containership size in At any level, a large ®nancial investment in assets is
the past, the recent burgeoning of ships of this size may required in order to reap the bene®ts of economies of
have come as something of a surprise to observers of, as scale yielded by Containerisation. The monetary outlay
well as certain practitioners within, the industry. The involved in making such an investment means that in-
results which emerged from interviews with representa- vestors in the industry face a high level of risk. In fact,
tives from eight of the major container lines 1 suggested this risk is often deemed unacceptable by individual
that the following reasons have been instrumental in companies in the industry and explains why liner ship-
motivating these investment decisions: ping companies have traditionally sought to manage this
1. By reducing unit costs per TEU carried, economies of high level of risk by spreading the burden through co-
scale in ship size provide a short-term competitive ad- operative agreements (e.g. conferences, consortia, alli-
vantage. It is recognised that competitors have to as- ances, etc.) and holding a diversi®ed portfolio of trading
sess whether such an advantage exists and will react involvement (Keller, 1995; Cullinane, 1995; Berg-
by ordering similar tonnage if any sort of competitive Andreasson, 1998). The newbuilding price of a large
advantage is perceived. containership of 6500 TEU is approximately $80 million
2. The power and geographical scope of the alliances as at the end of 1999. Investing in very large contai-
which today exist between individual shipping lines nerships and the mitigation of the very high risks asso-
has allowed larger ships to become more operational- ciated with this scale of investment is obviously
ly viable. dependent upon the continuation of such risk-spreading
3. It is expected that the size of the market will grow (i.e. strategies. In fact, the industry has witnessed even more
that maturity has not yet been reached) and that pressure for greater rationalisation and risk-spreading as
more international trade in the future will increase the average size of asset investment rises in line with
the demand for the carriage of containers. increases in the maximum containership size.
4. The use of bigger ships is facilitated by better port in- The trend towards greater rationalisation is illus-
frastructure (especially in terms of the scale of ship trated in Fig. 4 which shows that the percentage of TEU
that a port can physically cope with) and attendant slots controlled by the top 20 operators has increased
improvements in port productivity. every year since 1985 when they controlled 36% of the
slot capacity. By the end of 1998, their share had in-
creased to 53%. These operators are also responsible for
1
Companies interviewed were Maersk, NYK, NOL, MOL, COSCO, approximately 55% of the slot capacity on order as at
P&O, Hanjin and CSC. the end of 1998.
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 185

operation among operators. In one manifestation or


Percentage of Global Slot

60
another, this has provided the basis of the economic
50
structure of the container shipping industry since the
40 1960s (Boyes, 1996). The running of joint ¯eets under
Capacity

30
the umbrella of a consortium allows members to,
together, achieve critical mass in the scale of their
20
operation so that a frequent service can be provided in a
10 cost-e€ective way. Risk-sharing is facilitated and, as a
result, such agreements have provided a viable means of
0
1985 1990 1992 1993 1994 1995 1996 1997 1998 On meeting the market demand for a large number of ships
Order to engage in high frequency liner operations, while
Year simultaneously allowing individual operators to partic-
ipate in the bene®ts of economies of scale (Hayuth,
Fig. 4. The control of slot capacity by leading operators 1985±98.
Source: Compiled from Containerisation International (various is-
1987).
sues). Four important new world-wide alliances emerged at
the end of 1995, representing a massive concentration of
power in the container shipping industry into the hands
Most importantly, as Fig. 5 shows, the top 20 oper- of:
ators own and/or control about 98% of all ships over 1. The Global Alliance comprised American President
3500 TEU and, hence, hold a virtual monopoly over the Lines (APL), Mitsui-OSK Lines (MOL), Orient
larger size containership ¯eet. Overseas Container Lines (OOCL), Nedlloyd and
Rationalisation in the container shipping industry has Malaysia International Shipping Corporation.
taken a number of forms. The number of operators has 2. The Grand Alliance made up of Hapag±Lloyd, Nep-
obviously been reduced through the natural business tune Orient Lines (NOL) Nippon Yusen Kaisha
processes of competitive failure, merger and acquisition, (NYK) and P&O.
all of which have been a frequent occurrence in liner 3. Maersk and Sea-Land.
shipping. Companies such as Hapag±Lloyd, Nedlloyd, 4. Hanjin Senator Lines and Cho Yang Shipping.
CGM and MOCL have, in the past, bene®tted from and Following a succession of mergers and acquisitions in
expanded through merger. More recently, large scale 1996 and after, many of which crossed the boundaries
mergers (such as those between P&O and Nedlloyd and of the existing alliances, a new pattern of world-wide
between NOL and APL) and acquisitions (such as the strategic alliances in liner shipping has emerged as
purchase of 70% of DSR-Senator by Hanjin) have again follows:
come into vogue in the sector, with even greater con- 1. The Grand Alliance made up of Hapag-Lloyd, MISC,
centration in the industry an inevitable corollary of such NYK, OOCL and P&O Nedlloyd.
moves. 2. The New World Alliance comprising HMM, MOL
Another form of industrial rationalisation related and NOL/APL.
directly to the high level of risk associated with investing 3. Maersk and Sea-Land.
in containerisation technology and increasing contai- 4. The Hanjin Group (United Alliance) of Hanjin/DSR
nership size is that of greater understanding and co- Senator and Cho Yang.
5. The K-Line/Cosco Group made up of Cosco, K-Line
and Yangming.
100 These alliances di€er from their predecessors in that a
Percentage of Global Fleet

90 long-term commitment exists, they provide global cov-


80
erage and they extend to land-side integration (Damas,
70
1995). In fact, the members of these alliances collectively
Capacity

60
control about 37% of the worldÕs TEU capacity.
50
40
Amongst other things, alliances provide members
30 with the unique opportunity to justify investing in new
20 and larger ships which, in turn, allows them to reap the
10 economies of scale associated with such vessels (Lloyds
0 Shipping Economist, 1996b). It is only to be expected,
Below 1000 1000-2000 2000-3000 3000-3499 Above 3500
therefore, that since the formation of these alliances,
Ship Size in TEUs newbuilding orders for larger containerships have grown
Fig. 5. Size pro®le of ¯eet owned and/or controlled by leading oper- exponentially. The source of these orders, however, has
ators as at the end of 1998. Source: Compiled from Containerisation not been solely from alliance members. In an attempt to
International (various issues) maintain their market share by keeping pace with this
186 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

level and type of investment, some of the major inde- On any given voyage, however, the overall eciency
pendent competitors have also placed orders for such of a ship depends ultimately on the total time the ship
vessels (Boyes, 1996). Such companies have included not takes to complete the voyage. Why this is important is
only Evergreen but also COSCO and Hyundai Mer- because the time spent in port during a voyage is un-
chant Marine at a time when they remained independent avoidable in the sense that cargo will need to be loaded
from strategic global alliances. Because the strategy of and unloaded. This unavoidable amount of time which
increased co-operation between liner companies and is spent in port is a function of a portÕs cargo handling
investment in this new, larger tonnage are so interde- rate and, when considering containership technology,
pendent, with each having further reinforced the other, this does not improve in direct response to, or propor-
it is not logical to isolate these individual causes in tionally with, increases in ship size. As Jansson and
analysing the ultimate e€ect they might have upon the Shneerson (1987) point out, therefore, the aggregate
market. economic position vis a vis economies of scale in the
Since not all companies have followed the trend to- containership sector represents a trade-o€ between the
wards participation in an alliance, it may be deduced positive returns earned at sea (during the line-haul op-
that they are not without their drawbacks. In the initial eration) and the negative returns accruing while in port
stages of the trend towards strategic global alliances, (during the handling operation). Current investment
COSCO, Evergreen and K-Lines, for example, opted for practice, as exempli®ed over the last ®ve years in this
splendid isolation as independent operators competing new phase of containerisation, would tend to suggest
world-wide on an individual basis against the four major that, at least in the size range between 6000 and 7000
alliances established at that time as well as against other TEU, there are net positive returns to scale such that the
consortia. There exists some justi®cation for this strat- cost savings while at sea outweigh the additional costs in
egy. One of the most obvious disadvantages of alliance port.
membership is that service di€erentiation between liner An attempt has been made to quantify this trade-o€
companies is already dicult to achieve in an industry by developing a costing model of containership opera-
which revolves around the carriage of a standard unit tion and using the output from the model to assess the
(the container), but with all members of the alliance net private economic bene®ts of large containerships
sharing common port-to-port transit times and schedule and to compare the unit costs of operating di€erent sizes
integrity, establishing a market image and a loyal cus- of containership under a wide range of input conditions
tomer base are extremely dicult. In such circum- or scenarios. Clearly, this objective for the model implies
stances, it is likely that individual members of an that it is necessary to include in the model and collect
alliance will resort to rate incentives to help achieve such information on only those costs which are a function of
objectives (Lloyds Shipping Economist, 1996b). An- ship size. This focus on di€erential costs greatly facili-
other problem lies with the fact that having entered into tates what is otherwise an extremely onerous task.
an alliance and become immersed in the rationalisation In specifying the model, it has been necessary to
process, there is then no easy way out. Should a member identify the causal factors which lead to the e€ect of
seek to leave the alliance and return to independent either costs being incurred in the ®rst place or to changes
operation, they then face the grim prospect of having to from what they would otherwise be. The underlying
reverse the rationalisation process by building or char- mathematical relationship between cause and e€ect has
tering a whole new set of ships to supply a complete then been identi®ed and included in the model. In
service and then attract greater volumes of cargo away shipping, the time taken on a voyage and the distance
from the competition to ®ll those ships. As is evidenced travelled on that voyage are the two causal factors which
by the participation of COSCO and Hyundai Merchant have the strongest e€ect on costs. By analysing the
Marine in the more recent manifestation of the global variability of costs with respect to these speci®c causal
strategic alliances, a continuation of the trend towards factors, it becomes possible to highlight the behaviour of
further integration and rationalisation is clearly inevi- ship-related costs over a range of ship sizes.
table in such an environment. Given the size of the investment and associated risk,
the treatment of capital cost in the model is critically
important. The approach which is adopted herein con-
trasts sharply with that of Talley (1990) who, in devel-
5. Modelling economies of scale in containership size oping a capital cost component, applies the mean
contract price (capital cost) per DWT of two vessels, one
It is widely recognised that costs at sea per tonne or large and one small. By so doing, however, the size
per TEU will decrease as ship size increases (Pearson, elasticity of capital cost is ignored and the vital e€ect of
1988). Potentially, therefore, there are signi®cant econ- economies of scale in capital costs is lost.
omies of scale to be earned from operating larger ships For the purposes of ensuring that economies of scale
as opposed to small. relative to building cost are captured in this analysis, a
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 187

submodel of newbuilding prices is developed which is rather robust irrespective of the results produced by a
functionally dependent on ship size. The resulting esti- sensitivity analysis.
mated value of the ship size elasticity of capital costs is Although there have been a number of di€erent ap-
validated by comparison to those of other studies (Haldi proaches to the calculation or modelling of container-
and Whitcomb, 1967; Thorburn, 1960; Jansson and ship costs (Ryder and Chappell, 1979), the approach
Schneerson, 1987). It is found to be relatively consistent adopted herein involves the speci®cation and calibration
across time and over an ever-expanding range of ship of three submodels which yield the following outputs:
sizes. Modelled newbuilding contract prices are con- 1. Daily Fixed Cost per TEU.
verted into an annual capital charge by applying a 2. Cost per TEU-Mile.
capital recovery factor which assumes that the life of the 3. Total Shipping Cost per TEU.
vessel is 20 years, the interest rate is 10% and the re- The linkages between these cost submodels, their
sidual value is 0. Dividing the annuity value by 360 days position within the grander scheme of the overall model
gives a shipÕs daily capital cost. Variation in these as- and the measures taken to test the validity of submodel
sumptions will obviously a€ect model outcomes. A output can be seen in Fig. 6. For a comprehensive model
sensitivity analysis would seem, therefore, to provide an speci®cation, refer to Cullinane and Khanna (1999).
appropriate avenue for further research. For the pur- The ®rst submodel analyses cost variability in re-
poses of this study, however, these assumptions appear sponse to changes in time to derive a standard cost per
reasonable enough to allow a basic unit cost comparison TEU per unit time. This then constitutes an input to the
across ship sizes under various scenarios and the enu- second submodel which assesses cost variability in re-
meration of the geographic implications of the results lation to distance travelled. The third submodel com-
obtained. In any case, these latter are expected to be bines the output from both the previous submodels,

Fig. 6. Conceptualisation of the aggregate model. Notes: (y) is the cost component. (x) is the ship size in NTEU. This is a measure of a containershipÕs
carrying capacity based on the standard assumption of 14 DWT per TEU; a standard supported by the fact that the average payload per TEU is
about 10 tons (Drewry Shipping Consultants, 1995), the tare weight of each container is about 2.3 tons and that some part of the vesselÕs total
deadweight is allocated to bunkers, fresh water, spares and supplies, etc. (e) is the elasticity. (k) is a constant.
188 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

yielding a composite picture of the total cost of a voy- DESIGNED SERVICE SPEED
30 8
age. While it is theoretically possible to extend the model Costs in US cents per TEU mile

US$ cents per TEU mile


Designed Service speed
25 7
to cater for `door to door' costs, this would greatly 20
6
5
complicate the form and structure of the model, increase

(knots)
15 4
exponentially the number of assumptions implicit within 10
3
2
the model, undermine the usefulness of the output and, 5 1

in consequence, compromise achieving the main objec- 0 0

200
500

800
1000

1500
2000

2500

3000
3500

4000
4500

5000

5500
6000

6500
7000

7500
8000
tive of the analysis.
N TE U
A great variety of modelling techniques have been
utilised to precisely de®ne the relationship between Fig. 7. Containership size vs. design speed and cost per TEU-mile.
containership size and these individual cost components
with veri®cation of the modelled relationship coming
exists which not only leads to greater market share and
from a comparison with the results of past research,
revenue earning (see Brooks, 1990), but also creates the
statistical evidence or independent sources. The general
demand and load factors necessary to allow the reaping
underpinning methodology is, however, attributable to
of the lower unit costs associated with economies of
Thorburn (1960) who suggests adopting an approach
scale.
whereby the foundations of a quantitative model are
Gauging the e€ect of varying port times on the cost of
built with what limited empirical data is available and
a shipÕs time in port is especially important. The fol-
then supplemented with some more generalised data
lowing ®ve variations of time in port have been used in a
which is based on the output from previous research.
sensitivity analysis aimed at assessing the impact on the
Several studies have opted for this approach in one
cost of time in port:
form or another, some of them focussing primarily on
1. As modelled.
liner shipping (see McKinsey and Co. Inc., 1967; Goss
2. 50% less time than modelled.
and Mann, 1974; Ryder and Chappell, 1979; Gilman,
3. 50% more time than modelled.
1980; Jansson and Shneerson, 1987; Pearson, 1988;
4. 100% more time than modelled.
Talley, 1990; Lim, 1994). Indeed, in applying this
5. Time is calculated with maximum crane density per
methodology, the results from this previous body of
ship ®xed at only three for all ships larger than
research have, in several instances, been incorporated
2500 TEU. To re¯ect operational practice, this crane
directly into the developed model to supplement the
density is applied to 85% of the cargo per voyage,
available data. Of course, because the latest generation
with the balance of the cargo assumed to be worked
of post-Panamax vessels surpass the maximum ship size
by only one crane.
considered in these previous studies, certain cost ele-
Under each of these scenarios, the cost of time in port
ments have had to be derived by extrapolating and re-
expressed in US$ per TEU per voyage is given in Fig. 8.
validating the results of previous research.
This has been calculated as the product of the estimated
The major source of vessel data for the calibration of
number of days spent in port during each of the voyage
the model was Fairplay (1996). This database totalled
scenarios and the daily cost of shipÕs time. Within the
370 vessels classi®ed as containerships, having a capacity
model, estimated port time is derived from a complex
of more than 200 TEU and which were delivered or
function of various in¯uential voyage factors such as
under construction in the period between January 1995
total cargo exchange, crane density, average crane pro-
and April 1996. One major advantage of using this
ductivity, non-productive time in port, working time in
database was that by analysing only vessels of a similar
port, etc. The daily cost of shipÕs time varies with factors
age, a comparable basis for cost evaluation was pro-
such as capital cost, repairs and maintenance, insurance,
vided. A comprehensive exposition of model assump-
crew, diesel oil consumption and price, etc.
tions, speci®cation and estimation are detailed in
Cullinane and Khanna (1999).
As expected, on analysing the output from the model, 120
US$ PER TEU PER VOYAGE

the bene®ts of scale economies while a ship is at sea 100 Port time is assumed as
follows the shape of a negative exponential curve, where 80 50% less than modell ed
marginal savings in unit costs reduce progressively with 60
As modelled

increasing ship size. Cost per TEU-Mile and ship speeds 50% more than modelled
100% more than modell ed
40
for di€erent ship sizes are shown in Fig. 7 which illus-
trates that, besides being more economical, larger ships 20

are also faster and capable, therefore, of providing a 0


better service and better utilisation of assets. This is 0 1000 2000 3000 4000 5000 6000 7000 8000

important since it suggests that, through the provision


NTEU

of a better quality of service, a competitive advantage Fig. 8. Containership cost of time in port per voyage (US$ per TEU).
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 189

6. Results productivity in ports. They also suggested that APL's


deployment of a 4400 TEU ship in 1987 is explained by
In developing the model presented within this paper, the fact that these ships employ six cranes for cargo
many of the estimates of the ship size elasticities of operations instead of two as assumed in their model.
various component costs have largely concurred with In our model, the cost of time in port and the cost of
those of previous studies. This is a necessary condition time at sea are combined to yield the total shipping cost
for justifying the methodology adopted and is a helpful (excluding port and cargo handling charges which do
contribution to the validation of the ®nal model. This is not vary on a `per TEU' basis). Since port and terminal
especially so since the input data for this study is inde- infrastructure can vary considerably, a detailed sensi-
pendent of that used in previous research. tivity analysis of the Total Shipping Cost per TEU was
Past research in this area (for example, Gilman, 1983) undertaken by varying the input port time per voyage
has suggested, however, that containerships su€er sig- away from that modelled by `best estimates'.
ni®cant diseconomies of size in port, although it is In order to assess the robustness of the model, the
sometimes admitted that the empirical evidence is in- extreme deviations previously described were deliber-
conclusive (Jansson and Schneerson, 1987). Based on ately selected as the basis for evaluating Total Shipping
the output from our model, Fig. 8 reveals that under all Cost per TEU for each of three sample voyage lengths
scenarios, there are no diseconomies in port for ship which conform approximately to the three main East±
sizes up to about 1500 TEU. This ®nding totally con- West routes (i.e. Europe±Far East, trans-Paci®c and
tradicts those of earlier studies. Similarly, although our trans-Atlantic).
model ®nds that for ships larger than 1500 TEU there The resulting Total Shipping Cost per TEU for each
are indeed diseconomies of ship size in port, the mag- of these three sample routes are shown in Tables 3±5. As
nitude of these diseconomies is not as large as has been expected, higher levels of port productivity (i.e. with
estimated in the past. consequently less time spent in port) mean greater
There are two possible reasons for the disparity in economies of ship size in total shipping cost. Conversely,
results between this and earlier research. Firstly, there declining port productivity means fewer bene®ts can be
has been a signi®cant improvement in average crane reaped from economies of scale.
productivity in recent years. Secondly, as ship size in- Fig. 9 graphically illustrates the Total Shipping Cost
creases, there is now a greater propensity for a simul- per TEU for the three selected route lengths under the
taneous increase in the average number of cranes input condition of `as modelled' time in port (the best
employed on the ship, though this greater crane density estimates). For all three sample route lengths, the results
is not proportional to the increase in ship size. Most suggest that economies of ship size are enjoyed until
signi®cantly, greater crane density is particularly perti- about 8000 TEU.
nent for ships of less than 1500 TEU where the average By comparing Figs. 8 and 9 it can be seen that, for these
number of cranes employed on a ship increases rapidly three voyage lengths, the diseconomies of ship size in port
from an average of 1.1 for a ship of 200 TEU up to 2.6 are outweighed by economies of size at sea. More specif-
for a ship of 1500 TEU. ically, under all input port productivity scenarios, the
In the study by Gilman (1983), the results pointed to results of the sensitivity analysis show that for the
signi®cant diseconomies of size in port. The handling Europe±Far East and trans-Paci®c liner routes, econo-
rate, however, was assumed to be the same for di€erent mies of scale are enjoyed at ship sizes beyond 8000 TEU.
ship sizes and the maximum handling rate considered In contrast, for the shorter trans-Atlantic route, when
was just 1000 TEU/day. Not only are terminal produc- port times are 100% more than initially modelled or if
tivities much higher in todayÕs operating environment, ships are serviced by a maximum of only three cranes, then
but also crane density de®nitely increases with ship size. the optimal size for a containership is only somewhere
Similarly, the study by Jansson and Shneerson (1987) between 5000 and 6000 TEU (taking into consideration
assumed two cranes will have a productivity of 350 ton/h only the total shipping cost associated with the voyage).
or just 25 TEU/h. Clearly, on routes where expected time in port is
Today, two cranes are likely to achieve 66 TEU/h greater than the best estimate inputs applied in this
(assuming a box mix of 67% TEU and the rest FEU). It study (which are based on the average productivity of a
is, in fact, the dramatic improvements in port produc- set of large, mainline ports), diseconomies of scale in
tivity over recent years which fundamentally explains port will have a relatively greater signi®cance, thus re-
the disparity in ®ndings between this and previous ducing the optimum ship size for the route. Equally,
studies of economies of scale in liner shipping. This may continued general world-wide improvements in port
also serve to explain the recent explosion in large ton- productivity will so fundamentally alter the container
nage. As Jansson and Shneerson (1987) themselves ac- shipping cost environment that, in the absence of any
knowledged, the tremendous increase in containership technological constraint, ship size optima for all routes
size at that time was, by and large, explained by higher will continue to increase as they have done in the past.
190 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

Table 3
Total shipping cost per TEU for trans-Atlantic voyage of 4000 miles (US$)

NTEU Port time used

50% less than modelled As modelled 50% more than 100% more than With only a maximum
modelled modelled of three cranes

1000 164 181 197 214 181


2000 124 142 160 178 142
3000 109 129 149 168 131
4000 100 121 142 162 128
5000 95 117 139 161 127
6000 91 114 138 161 128
7000 89 113 138 162 131
8000 87 113 139 165 133

Table 4
Total shipping cost per TEU for trans-Paci®c voyage of 8000 miles (US$)

NTEU Port time used

50% less than As modelled 50% more than 100% more than With only a maximum
modelled modelled modelled of three cranes

1000 312 328 345 361 328


2000 231 249 267 285 249
3000 199 219 238 258 221
4000 180 201 221 242 207
5000 168 190 212 234 200
6000 159 182 206 229 196
7000 152 177 202 226 195
8000 148 174 200 226 194

Table 5
Total shipping cost per TEU for Europe-far east voyage of 11500 miles (US$)

NTEU Port time used

50% less than As modelled 50% more than 100% more than With only a maximum
modelled modelled modelled of thee cranes

1000 441 457 474 490 457


2000 325 342 360 378 342
3000 277 297 317 336 299
4000 250 270 291 312 277
5000 232 254 276 298 264
6000 218 242 265 288 256
7000 208 233 258 282 250
8000 201 227 253 279 247

Tables 3±5 also demonstrate that the bene®ts from Currently and in the future the results of this study
scale economies in ship size decline as route lengths suggest, not unsurprisingly, that the deployment of large
shorten. Fig. 9 also shows that the shorter the route containerships is likely to depend most crucially on
length, the ¯atter is the line graph showing Total Ship- voyage distance. The actual deployment of vessels on
ping Cost per TEU. As one would expect, this implies these three routes by the major operators validates the
that the economies of ship size are of greater bene®t on ®ndings of the model and this assertion. The biggest
longer routes. ships are employed on the longest route (i.e. Europe±
The parametric relationship between economies of Far East). This is despite the fact that by far the largest
scale and route length is shown in Fig. 10 which route in terms of volume of trac is the trans-Paci®c
graphically illustrates the decline in positive returns to route. The objective of such deployment patterns is
scale as ship size and route length increase. clearly to maximise time at sea reaping economies of
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 191

companies that are capable of it will quickly imitate the


VOYAGE COSTS PER TEU IN

1200
4000 MILES (TRANS ATLANTIC)
1000
8000 MILES (TRANS PACIFIC)
strategies of their competitors in reaping the available
800
11500 MILES (EUROPE-FAREAST) economies of ship size. Providing testimony for this
US$

600
assertion is the fact that at the end of 1998, 12.3% of
global slot capacity was on order and that in 1998 alone,
400

200

0
world slot capacity increased by 11.6% (Containerisa-
tion International Yearbook, 1999). These ®gures rep-
200

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

5500

6000

6500

7000

7500

8000
CAPACITY IN NTEU resent only a very slight slowing of the growth rates
Fig. 9. Distance comparison of total shipping costs per TEU.
prevailing at the end of 1995.
In the past, one of the reasons for severe competition
and poor pro®tability in the liner shipping industry was
the combined e€ect of low entry barriers and high exit
barriers. Increasing economies of scale and scope, to-
gether with growing rationalisation, mean that barriers
to market entry are rising so rapidly that small and
medium-sized lines will soon have no opportunity for
moving up into the major league (Lloyds List, 1996a).
This is so because increasingly it is the attainment of a
critical mass in operations that makes feasible the ap-
propriate quality of service which guarantees market
Fig. 10. Comparison of economies of scale and route length. share.
The increasing cargo concentration which naturally
scale and minimising time in port su€ering disecono- results from increasing ship size also implies that part-
mies. This will be the case even if port productivities ners in an alliance will be much more interdependent as
continue to improve in the future. they seek to procure suciently high load factors to
fully reap the bene®ts that come from economies of
scale. As already mentioned, the recent introduction of
large size tonnage has provided a catalyst for the pro-
7. Implications and conclusions liferation of more agreements and the broadening of the
power base of liner companies through alliances,
In drawing conclusions from this analysis, it is vitally mergers and acquisitions.
important to emphasise that they relate to the combined An important corollary of increasing ship size,
e€ect of the continuing trends towards greater ratio- therefore, will be the further concentration of power into
nalisation of the sector and towards greater investment the hands of fewer main players so that only mega-
in ever-larger containerships. The fundamental nature of carriers will be in a position to e€ectively compete for
the two strategies is that they are implicitly interdepen- mainstream liner business. Smaller operators certainly
dent and that, in consequence, their individual impact and perhaps even some of the big names will be forced
upon the container shipping market is very dicult to to retrench to niche markets.
isolate. Instead, for ease of analysis, they must be con- At the same time, however, rising entry barriers will
sidered as a single causal market development, which still not lead to higher returns in the industry since the
together impact upon di€erent aspects of the container competition laws of the European Commission and the
shipping and related markets. The e€ects of the com- Federal Maritime Commission, together with the power
bined strategies may be identi®ed and related speci®cally exercised by the shippers councils, will not allow ship-
to di€erent areas of interest to and within the container ping lines to have a ®eld day in the future.
shipping sector. In this respect, the conclusions drawn The saving grace in this regard may perhaps be pro-
from the analysis relate to liner shipping operators, their vided by the optimism which exists over the prospects
increasing inclination towards the adoption of the load for future growth in trade volumes. Irrespective of the
centre concept and the subsequent impact of this on ongoing ®nancial crisis in Asia, analysts suggest that
ports and terminals. maritime containerised trade will grow at around 6.5%
per annum over the next two years or so. This compares
7.1. Liner shipping operators to growth in the last few years which averages only 7.7%
per annum (Containerisation International Yearbook,
Economies of scale can only o€er the potential for 1999).
short-term cost leadership. A sustained competitive ad- The president of K-Lines, Isao Shintani (1996) has
vantage on a global basis is not feasible because, if the suggested that container operators have placed orders
post-Panamax strategy proves successful, those liner for larger containerships in anticipation of double digit
192 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

growth which is unlikely to be ful®lled. The point being, 1971). Indeed, the pursuit of this is so critical to the
of course, that economies of scale from operating larger implementation of the load centre concept that many
tonnage, however, can only be achieved if vessels are shipping companies have actually sought to horizontally
full. In addition, despite optimistic forecasts on the de- integrate under single ownership their existing shipping
mand side, the recent capacity explosion associated with operations with intermodal inland distribution networks
the development of the latest generation of container- and port operations.
ships still presents a dismal picture. Against a back- As Vickerman (1998) points out, this then becomes a
ground of a market where only marginal returns have self-reinforcing scenario where the concentration of
been enjoyed over recent years, the expected major ®- cargo volumes in load centres leads to an expanded
nancial deterioration is likely to lead to a serious shake- hinterland which, in turn, allows the reaping of econo-
out of the most inecient carriers. Since the growth in mies of scale associated with longer distances in inland
the container market will one day reach saturation, the distribution (especially where an intermodal rail system
longer term outlook could be even bleaker (Grey, 1996). exists). This improvement in the eciency of landside
distribution could provide the load centre port with yet
7.2. Load centres another self-reinforcing competitive advantage and will
eventually mean that the proximity of ports to zones of
As has already been pointed out, while containerisa- consumption (i.e. markets) in urban areas will no longer
tion began life as a purely technological innovation, it be important. If properly controlled and encouraged by
has in recent years had a more fundamental impact on appropriate regulatory authorities, this sort of market
distribution. The main bene®ts of containerisation are development can translate directly into environmental
reaped when there is maximum penetration into the bene®ts.
transport chain. Recognition of this fact rapidly in- The corollary is clear, therefore, that the main ad-
creased the degree of co-operation and mutual com- vocates of the load centre concept are likely to be those
mitment between di€erent modes of transport; an idea carriers who deploy large containerships (Talley, 1988).
that became embodied in the concept of intermodalism The likely impact of the recent escalation in ship
(Hayuth, 1988). The application of this concept has al- size on the pattern of port calls and the future appli-
tered the pattern of land-based ¯ows between ports and cation of the load centre concept is perhaps dicult to
the regions they serve. In essence, it has undermined, estimate. In the past, there has been considerable
and forced a reassessment of, the traditional hinterland controversy and debate over the nature of the rela-
concept (Slack, 1994). tionship between load centres and containership size.
Intermodal developments, together with the growth According to Gilman (1983), in the early days of
in container vessel size, point to the obvious potential of containerisation it was accepted that the deep-sea trade
rationalisation in terms of the number of port calls and would, as the least cost solution, use large sized con-
the adoption of the load centre concept where, from a tainerships on concentrated itineraries with the re-
particular carrierÕs perspective, certain ports become the quired feeder connection provided by rail, road or sea,
foci of their operations within a region such that a dis- depending on the circumstances. For a long time, this
proportionate share of a carrierÕs containerised cargoes view seemed to contradict the practice of shipping
¯ow through a particular port (Hayuth, 1988; Slack and lines. There are three reasons proposed for why this
Starr, 1994). should be so:
The rationale behind the load centre concept is that it · Basic demand characteristics in liner shipping suggest
allows economies of scale, in the inland as well as the that cargo distributions are dispersed and not suscep-
maritime transport system (Hayuth, 1988). It also allows tible to aggregation in the same way as industrial
shipping lines to increase the utilisation of ships and processing.
reduce port time and charges. Simultaneously, increas- · There are considerable secondary distribution costs.
ing port volumes mean a better distribution of the high Feedership and inland transport costs are much high-
®xed costs of the port. For all these reasons, in tandem er per TEU-mile than the cost of mainline ships.
with other coincidental in¯uences such as the eciency · The scale economies of liner shipping are not quite as
gains that might be derived from policies of transport powerful as expected and are not totally lost by mul-
deregulation and/or from advances in intermodal tech- ti-port calling, especially if the ports are geographi-
nology, it is likely that the cost of accessing the hinter- cally concentrated.
land of a container terminal will fall if it emerges as a It would seem that the point of balance between a
load centre with greater container trac ¯owing transhipment solution and traditional multi-port calling
through it. has, in the past, been further to the advantage of the
The choice of a particular port as a load centre is latter than had been expected. With the recent escalation
highly likely to be conditional upon the eciency of in ship size and the proposed developments of mega
onward or inland distribution (see Oram and Baker, ports and terminals, however, the original idea and its
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 193

advocates have again gained credence with observers of 7.3. Ports and terminals
the shipping industry.
Since 1980, transhipment trac has been growing There is an interdependent relationship between ship
consistently and there is plenty of industrial optimism size and port design; improvements in cargo handling
about the future of this niche business. Although the techniques in ports have made new types of ships and
average growth in annual transhipment volume until bigger ships more pro®table while, on the other hand,
2001 has been predicted at only 1.2% for North Amer- profound changes in ship design have induced ports to
ica, the equivalent ®gure for Europe is 8.3%, for Asia develop.
9.0%, for Middle East/S. Asia 11.6% for Carribean/C. The latest generation of containerships make con-
America 24.6% and for other parts of the world to av- siderable demands on terminals and ports in the form
erage 11.4% (Drewry Shipping Consultants, 1997). Of of additional infrastructure, cranes, depth in port,
course, growing transhipment volumes also mean that productivity, etc. The results from the model point to
there is scope for reaping economies of ship size in the the fundamental conclusion, in fact, that the economics
feeder business. of containership operation are crucially dependent on
Direct calls at port by mainline vessels are being ra- port productivity. This is indicated not only, as previ-
tionalised as carriers seek higher levels of productivity ously mentioned, by the comprehensive impact of re-
from their assets. In Europe, talk is of wholesale port cent general improvements in port productivity on
cutbacks with several carriers evaluating networks based containership economies of scale but also, as revealed
on calling directly at just two ports in Europe (Rotter- through the sensitivity analysis, by the e€ect on opti-
dam and Hamburg) compared with four to ®ve direct mum ship size when time in port deviates from the
calls at present. Other commentators have visualised original best estimate input into the model. The addi-
giant ships on global routes calling at one or two hub tional required capital expenditure has signi®cant im-
ports on each continent (Adcock, 1995). plications as does the fact that high throughput and
There is some merit in both perspectives. The degree adequate utilisation of resources are vital, not only for
of load centring which provides a least cost solution is a container terminal to remain competitive in the long
route speci®c and, as such, it is dicult to generalise. It run, but also if it is to achieve a reasonable return on
is determined by the trade-o€ between the costs associ- investment.
ated with the level of cargo dispersion from the load There is a proven relationship between the through-
centre and the extra cost of calling at an additional port. put of a terminal and crane productivity. To quantify
As alluded to in the discussion on economies of scale in this relationship, one study has shown that a terminal
inland distribution, this will depend on a complex in- with a throughput of 11 million container moves per
teraction of factors including the size of the mainline annum is expected to unload a vessel in 88% of the time
ship, the amount of cargo at the diversion port, diver- taken by a port with only 5 million moves (Tabernacle,
sion distance, transhipment/distribution cost, port ac- 1995). In consequence, a high throughput of containers
cess time, handling cost, productivity of the port, etc. for a terminal means better productivity for ships which,
At the same time as carriers have adopted the load in turn, will attract still more ships to call at the termi-
centre concept, container trac has, in fact, become nal. Conversely, poor productivity at a port can prove
decentralised indicating a trend towards a more evenly detrimental to the attraction of trac. For instance, in
distributed cargo concentration between ports. This 1996, as the result of a considerable deterioration in the
implies that the advantages of the load centre concept productivity levels at the port of Jeddah, numerous
appear at the carrier level, but not at the port level. shipping lines either suspended or reduced services to
Thus, while shipping lines can gain by concentrating the port (Lloyds List, 1996b).
their operations in a limited number of ports and by With increasing ship size it is inevitable that the
reducing the number of calls which they make, partic- bargaining power of the large ship operators will in-
ularly by big ships, this does not necessarily imply that crease. This trend has been very much enhanced by the
all shipping lines will use the same port. formation of the large, world-wide alliances and the
The results of the analysis contained herein suggest greater industrial concentration within the sector. The
that the economics of large containerships are such that major alliances are set to wield enormous purchasing
the adoption of the load centre concept by containership power over ports and terminals. For example, Leo
operators and the continued proliferation of hub ports as Berndsen (1996), the Chairman of NedlloydÕs Executive
the foci for container operations is a trend which is un- Board, has predicted that cost savings from exercising
likely to cease in the short to medium term. Indeed, given joint purchasing power are signi®cant and suggests that
the highly positive correlation between the operation of collective bargaining on terminal contracts will result in
post-Panamax vessels, company size and membership in a 10±15% rate reduction in the future. Clearly, this
a world-wide container shipping alliance, both industrial ability will further erode the competitive status of small
and hub concentration is likely to be self-perpetuating. and medium size operators in liner shipping.
194 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195

Because ports will require sucient infrastructure in unable to attract larger size mainline vessels. This is
terms of berths, depth of water and craneage, fewer already evident in the case of the Scandinavian ports
ports will be in a position to compete for these larger and in the Baltic where, just a few years ago, ports in
and larger ships. As a result, additional casualties will be these regions had at least one direct service on main
added to the existing list of redundant liner ports. trade routes. This situation has now totally changed as
Faced with fewer shipping lines (due to the combined all except three large container lines omit Scandinavian
e€ect of continued industrial concentration, market calls from their mainline schedules. In place of direct
domination by a small number of large alliances and the calls, a busy feeder market has developed (Lloyds
deployment of larger vessels) mega-terminals become Shipping Economist, 1996c). As their margins decline,
not merely a luxury but, rather, a necessity. Investment however, feeder service providers are also feeling the
in the ports sector re¯ects this tendency. For instance, pinch brought about by the concentration of power in
Rotterdam is pursuing this strategy aggressively, with its the hands of alliances.
earmarking of US$ 1.28 billion for the Delta 2000-8 There can be no doubt that recent developments in
development plan for the Massvlakte area (Fossey, the container shipping industry have radically altered
1995). Similarly, there has been and continues to be the market position of ports and terminals. No longer
signi®cant investment in mega-terminals on the west can ports and terminals be regarded as a safe business,
coast of the US. It seems inevitable that in the current with protagonists operating under the market protection
business environment of liner shipping, increasingly of a regional monopoly with a highly de®ned hinterland
characterised by major global alliances and the deploy- and guaranteed trac. To survive in todayÕs market-
ment of ever-larger containerships operating between place, ports will have to be highly competitive and in-
major load centres, these development plans for mega- novative. The development by ports and terminals of
terminals constitute an important pre-cursor to the ul- EDI systems, the leasing of berths, volume discounts,
timate elimination of medium sized mainline container productivity agreements, in-house feeder services, duty
ports. free parks etc. are all examples of sensitivity to their
All is not lost, however, for such smaller and medium changing role.
sized ports since opportunities exist for a second tier of
ports which do not target ultra large containerships.
These ports can feed-o€ their larger counterparts rather
than competing with them, thus removing much of the Acknowledgements
need for investment in the most expensive infrastructure.
To succeed, this set of ports will have to streamline their The authors are very grateful to the editor, Dr.
activities to target niche shipping markets, especially in Richard Knowles, and two anonymous referees for
feedering. As Baird (1996) points out, there are likely to some very astute observations, constructive criticism
be a few surprises as to which ports will be most directly and helpful suggestions which, we consider, have sig-
a€ected and it may well be the case that certain ports ni®cantly improved this paper.
currently considered mainline will ®nd themselves hav-
ing to reposition themselves to the market as specialist
feeder ports. References
Although the implications for ports are contentious
(Baird, 1997; Notteboom et al., 1997), in the absence of Adcock, G., 1995. Shipping lines see future; its cloudy to others.
appropriate ®nancial incentives, the results of this study World-wide shipping, November, p. 39.
imply that the economics of containership operation are Baird, A.J., 1996. Containerisation and the decline of the upstream
such that operator and port specialisation is likely to urban port in Europe. Maritime Policy and Management 23 (2).
Baird, A.J., 1997. Rejoinder: extending the lifecycle of container
become more common. Ports which are blessed with a mainports in upstream urban locations. Maritime Policy and
favourable geographical location with respect to a trade Management 24 (3), 299±301.
route can probably expect to continue to enjoy direct Berg-Andreasson, J.A., 1998. A portfolio approach to strategic
calls by mainline vessels. They can also aggressively chartering decisions. Maritime Policy and Management 25 (4),
pursue transhipment business, a strategy which is facil- 375±389.
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