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Abstract
In recent years, liner shipping has experienced an explosion in containership size. This is explained by the economies of scale in
utilising such ships. This paper presents a model which quanti®es the economies of scale in operating large containerships. A
sensitivity analysis is conducted to test the eect of various input scenarios and the results analysed to determine optimal contai-
nership size with respect to dierent operational scenarios. Inferences are then drawn concerning the optimal deployment of the
existing ¯eet of large containerships, likely future trends in containership size and deployment and the impact these trends will have
upon container operations, logistical systems and ports. Ó 2000 Elsevier Science Ltd. All rights reserved.
0966-6923/00/$ - see front matter Ó 2000 Elsevier Science Ltd. All rights reserved.
PII: S 0 9 6 6 - 6 9 2 3 ( 0 0 ) 0 0 0 1 0 - 7
182 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195
Table 1
Phases in the development of the containerisation concept
Phase I As the result of technological innovation, massive increases in the size of both ships and terminals, continuing until the
mid-1980s. During this phase, the average size of containership increased in regular steps, with four generations of ship accepted
as comprising crucial developmental leaps in the market. Maximum ship size levelled-o at 4400 TEUa with the ®rst ship of this
size built by US lines in 1984 (Containerisation International Yearbook, 1996)
Phase II Rather than technological innovation, this phase was characterised by organisational and, in particular, logistical reorientation.
This revolutionary conceptual approach implied that the transportation function formed merely one element within the wider
concept of a totally integrated distribution system. This concept increasingly emerged amongst informed market-leading
operators to underpin the movement of freight. The Containerisation concept and the technology associated with it was pivotal
to the emergence and development of the intermodal distribution chains which exempli®ed such an approach (Hayuth, 1987).
This new approach became embodied in and synonymous with the implementation of logistical systems and the adoption of
such global business practices epitomised by ÔJust in timeÕ (JIT) production, greater ¯exibility in sourcing and manufacturing
and the outsourcing of business functions, all of which were facilitated by the industryÕs reorientation (Drewry Shipping
Consultants, 1996). As such, this phase necessitated a major upheaval in the attitudes and structure of all participants in liner
shipping and combined transport operators involved in maritime distribution (shipping companies, ports, shippers, agents,
freight forwarders, etc.)
a
Twenty-foot Equivalent Unit ± an imperial measure of a standard size of container which is used as the basis for measuring the container carrying
capacity of specialised containerships, irrespective of the mix of sizes of containers that may actually be carried on-board.
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 183
Table 2 100%
Developments in containership design and sizea
80%
Year Class/type Maximum
70%
capacity (TEU)
Capacity
60%
60
another, this has provided the basis of the economic
50
structure of the container shipping industry since the
40 1960s (Boyes, 1996). The running of joint ¯eets under
Capacity
30
the umbrella of a consortium allows members to,
together, achieve critical mass in the scale of their
20
operation so that a frequent service can be provided in a
10 cost-eective way. Risk-sharing is facilitated and, as a
result, such agreements have provided a viable means of
0
1985 1990 1992 1993 1994 1995 1996 1997 1998 On meeting the market demand for a large number of ships
Order to engage in high frequency liner operations, while
Year simultaneously allowing individual operators to partic-
ipate in the bene®ts of economies of scale (Hayuth,
Fig. 4. The control of slot capacity by leading operators 1985±98.
Source: Compiled from Containerisation International (various is-
1987).
sues). Four important new world-wide alliances emerged at
the end of 1995, representing a massive concentration of
power in the container shipping industry into the hands
Most importantly, as Fig. 5 shows, the top 20 oper- of:
ators own and/or control about 98% of all ships over 1. The Global Alliance comprised American President
3500 TEU and, hence, hold a virtual monopoly over the Lines (APL), Mitsui-OSK Lines (MOL), Orient
larger size containership ¯eet. Overseas Container Lines (OOCL), Nedlloyd and
Rationalisation in the container shipping industry has Malaysia International Shipping Corporation.
taken a number of forms. The number of operators has 2. The Grand Alliance made up of Hapag±Lloyd, Nep-
obviously been reduced through the natural business tune Orient Lines (NOL) Nippon Yusen Kaisha
processes of competitive failure, merger and acquisition, (NYK) and P&O.
all of which have been a frequent occurrence in liner 3. Maersk and Sea-Land.
shipping. Companies such as Hapag±Lloyd, Nedlloyd, 4. Hanjin Senator Lines and Cho Yang Shipping.
CGM and MOCL have, in the past, bene®tted from and Following a succession of mergers and acquisitions in
expanded through merger. More recently, large scale 1996 and after, many of which crossed the boundaries
mergers (such as those between P&O and Nedlloyd and of the existing alliances, a new pattern of world-wide
between NOL and APL) and acquisitions (such as the strategic alliances in liner shipping has emerged as
purchase of 70% of DSR-Senator by Hanjin) have again follows:
come into vogue in the sector, with even greater con- 1. The Grand Alliance made up of Hapag-Lloyd, MISC,
centration in the industry an inevitable corollary of such NYK, OOCL and P&O Nedlloyd.
moves. 2. The New World Alliance comprising HMM, MOL
Another form of industrial rationalisation related and NOL/APL.
directly to the high level of risk associated with investing 3. Maersk and Sea-Land.
in containerisation technology and increasing contai- 4. The Hanjin Group (United Alliance) of Hanjin/DSR
nership size is that of greater understanding and co- Senator and Cho Yang.
5. The K-Line/Cosco Group made up of Cosco, K-Line
and Yangming.
100 These alliances dier from their predecessors in that a
Percentage of Global Fleet
60
control about 37% of the worldÕs TEU capacity.
50
40
Amongst other things, alliances provide members
30 with the unique opportunity to justify investing in new
20 and larger ships which, in turn, allows them to reap the
10 economies of scale associated with such vessels (Lloyds
0 Shipping Economist, 1996b). It is only to be expected,
Below 1000 1000-2000 2000-3000 3000-3499 Above 3500
therefore, that since the formation of these alliances,
Ship Size in TEUs newbuilding orders for larger containerships have grown
Fig. 5. Size pro®le of ¯eet owned and/or controlled by leading oper- exponentially. The source of these orders, however, has
ators as at the end of 1998. Source: Compiled from Containerisation not been solely from alliance members. In an attempt to
International (various issues) maintain their market share by keeping pace with this
186 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195
level and type of investment, some of the major inde- On any given voyage, however, the overall eciency
pendent competitors have also placed orders for such of a ship depends ultimately on the total time the ship
vessels (Boyes, 1996). Such companies have included not takes to complete the voyage. Why this is important is
only Evergreen but also COSCO and Hyundai Mer- because the time spent in port during a voyage is un-
chant Marine at a time when they remained independent avoidable in the sense that cargo will need to be loaded
from strategic global alliances. Because the strategy of and unloaded. This unavoidable amount of time which
increased co-operation between liner companies and is spent in port is a function of a portÕs cargo handling
investment in this new, larger tonnage are so interde- rate and, when considering containership technology,
pendent, with each having further reinforced the other, this does not improve in direct response to, or propor-
it is not logical to isolate these individual causes in tionally with, increases in ship size. As Jansson and
analysing the ultimate eect they might have upon the Shneerson (1987) point out, therefore, the aggregate
market. economic position vis a vis economies of scale in the
Since not all companies have followed the trend to- containership sector represents a trade-o between the
wards participation in an alliance, it may be deduced positive returns earned at sea (during the line-haul op-
that they are not without their drawbacks. In the initial eration) and the negative returns accruing while in port
stages of the trend towards strategic global alliances, (during the handling operation). Current investment
COSCO, Evergreen and K-Lines, for example, opted for practice, as exempli®ed over the last ®ve years in this
splendid isolation as independent operators competing new phase of containerisation, would tend to suggest
world-wide on an individual basis against the four major that, at least in the size range between 6000 and 7000
alliances established at that time as well as against other TEU, there are net positive returns to scale such that the
consortia. There exists some justi®cation for this strat- cost savings while at sea outweigh the additional costs in
egy. One of the most obvious disadvantages of alliance port.
membership is that service dierentiation between liner An attempt has been made to quantify this trade-o
companies is already dicult to achieve in an industry by developing a costing model of containership opera-
which revolves around the carriage of a standard unit tion and using the output from the model to assess the
(the container), but with all members of the alliance net private economic bene®ts of large containerships
sharing common port-to-port transit times and schedule and to compare the unit costs of operating dierent sizes
integrity, establishing a market image and a loyal cus- of containership under a wide range of input conditions
tomer base are extremely dicult. In such circum- or scenarios. Clearly, this objective for the model implies
stances, it is likely that individual members of an that it is necessary to include in the model and collect
alliance will resort to rate incentives to help achieve such information on only those costs which are a function of
objectives (Lloyds Shipping Economist, 1996b). An- ship size. This focus on dierential costs greatly facili-
other problem lies with the fact that having entered into tates what is otherwise an extremely onerous task.
an alliance and become immersed in the rationalisation In specifying the model, it has been necessary to
process, there is then no easy way out. Should a member identify the causal factors which lead to the eect of
seek to leave the alliance and return to independent either costs being incurred in the ®rst place or to changes
operation, they then face the grim prospect of having to from what they would otherwise be. The underlying
reverse the rationalisation process by building or char- mathematical relationship between cause and eect has
tering a whole new set of ships to supply a complete then been identi®ed and included in the model. In
service and then attract greater volumes of cargo away shipping, the time taken on a voyage and the distance
from the competition to ®ll those ships. As is evidenced travelled on that voyage are the two causal factors which
by the participation of COSCO and Hyundai Merchant have the strongest eect on costs. By analysing the
Marine in the more recent manifestation of the global variability of costs with respect to these speci®c causal
strategic alliances, a continuation of the trend towards factors, it becomes possible to highlight the behaviour of
further integration and rationalisation is clearly inevi- ship-related costs over a range of ship sizes.
table in such an environment. Given the size of the investment and associated risk,
the treatment of capital cost in the model is critically
important. The approach which is adopted herein con-
trasts sharply with that of Talley (1990) who, in devel-
5. Modelling economies of scale in containership size oping a capital cost component, applies the mean
contract price (capital cost) per DWT of two vessels, one
It is widely recognised that costs at sea per tonne or large and one small. By so doing, however, the size
per TEU will decrease as ship size increases (Pearson, elasticity of capital cost is ignored and the vital eect of
1988). Potentially, therefore, there are signi®cant econ- economies of scale in capital costs is lost.
omies of scale to be earned from operating larger ships For the purposes of ensuring that economies of scale
as opposed to small. relative to building cost are captured in this analysis, a
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 187
submodel of newbuilding prices is developed which is rather robust irrespective of the results produced by a
functionally dependent on ship size. The resulting esti- sensitivity analysis.
mated value of the ship size elasticity of capital costs is Although there have been a number of dierent ap-
validated by comparison to those of other studies (Haldi proaches to the calculation or modelling of container-
and Whitcomb, 1967; Thorburn, 1960; Jansson and ship costs (Ryder and Chappell, 1979), the approach
Schneerson, 1987). It is found to be relatively consistent adopted herein involves the speci®cation and calibration
across time and over an ever-expanding range of ship of three submodels which yield the following outputs:
sizes. Modelled newbuilding contract prices are con- 1. Daily Fixed Cost per TEU.
verted into an annual capital charge by applying a 2. Cost per TEU-Mile.
capital recovery factor which assumes that the life of the 3. Total Shipping Cost per TEU.
vessel is 20 years, the interest rate is 10% and the re- The linkages between these cost submodels, their
sidual value is 0. Dividing the annuity value by 360 days position within the grander scheme of the overall model
gives a shipÕs daily capital cost. Variation in these as- and the measures taken to test the validity of submodel
sumptions will obviously aect model outcomes. A output can be seen in Fig. 6. For a comprehensive model
sensitivity analysis would seem, therefore, to provide an speci®cation, refer to Cullinane and Khanna (1999).
appropriate avenue for further research. For the pur- The ®rst submodel analyses cost variability in re-
poses of this study, however, these assumptions appear sponse to changes in time to derive a standard cost per
reasonable enough to allow a basic unit cost comparison TEU per unit time. This then constitutes an input to the
across ship sizes under various scenarios and the enu- second submodel which assesses cost variability in re-
meration of the geographic implications of the results lation to distance travelled. The third submodel com-
obtained. In any case, these latter are expected to be bines the output from both the previous submodels,
Fig. 6. Conceptualisation of the aggregate model. Notes: (y) is the cost component. (x) is the ship size in NTEU. This is a measure of a containershipÕs
carrying capacity based on the standard assumption of 14 DWT per TEU; a standard supported by the fact that the average payload per TEU is
about 10 tons (Drewry Shipping Consultants, 1995), the tare weight of each container is about 2.3 tons and that some part of the vesselÕs total
deadweight is allocated to bunkers, fresh water, spares and supplies, etc. (e) is the elasticity. (k) is a constant.
188 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195
yielding a composite picture of the total cost of a voy- DESIGNED SERVICE SPEED
30 8
age. While it is theoretically possible to extend the model Costs in US cents per TEU mile
(knots)
15 4
exponentially the number of assumptions implicit within 10
3
2
the model, undermine the usefulness of the output and, 5 1
200
500
800
1000
1500
2000
2500
3000
3500
4000
4500
5000
5500
6000
6500
7000
7500
8000
tive of the analysis.
N TE U
A great variety of modelling techniques have been
utilised to precisely de®ne the relationship between Fig. 7. Containership size vs. design speed and cost per TEU-mile.
containership size and these individual cost components
with veri®cation of the modelled relationship coming
exists which not only leads to greater market share and
from a comparison with the results of past research,
revenue earning (see Brooks, 1990), but also creates the
statistical evidence or independent sources. The general
demand and load factors necessary to allow the reaping
underpinning methodology is, however, attributable to
of the lower unit costs associated with economies of
Thorburn (1960) who suggests adopting an approach
scale.
whereby the foundations of a quantitative model are
Gauging the eect of varying port times on the cost of
built with what limited empirical data is available and
a shipÕs time in port is especially important. The fol-
then supplemented with some more generalised data
lowing ®ve variations of time in port have been used in a
which is based on the output from previous research.
sensitivity analysis aimed at assessing the impact on the
Several studies have opted for this approach in one
cost of time in port:
form or another, some of them focussing primarily on
1. As modelled.
liner shipping (see McKinsey and Co. Inc., 1967; Goss
2. 50% less time than modelled.
and Mann, 1974; Ryder and Chappell, 1979; Gilman,
3. 50% more time than modelled.
1980; Jansson and Shneerson, 1987; Pearson, 1988;
4. 100% more time than modelled.
Talley, 1990; Lim, 1994). Indeed, in applying this
5. Time is calculated with maximum crane density per
methodology, the results from this previous body of
ship ®xed at only three for all ships larger than
research have, in several instances, been incorporated
2500 TEU. To re¯ect operational practice, this crane
directly into the developed model to supplement the
density is applied to 85% of the cargo per voyage,
available data. Of course, because the latest generation
with the balance of the cargo assumed to be worked
of post-Panamax vessels surpass the maximum ship size
by only one crane.
considered in these previous studies, certain cost ele-
Under each of these scenarios, the cost of time in port
ments have had to be derived by extrapolating and re-
expressed in US$ per TEU per voyage is given in Fig. 8.
validating the results of previous research.
This has been calculated as the product of the estimated
The major source of vessel data for the calibration of
number of days spent in port during each of the voyage
the model was Fairplay (1996). This database totalled
scenarios and the daily cost of shipÕs time. Within the
370 vessels classi®ed as containerships, having a capacity
model, estimated port time is derived from a complex
of more than 200 TEU and which were delivered or
function of various in¯uential voyage factors such as
under construction in the period between January 1995
total cargo exchange, crane density, average crane pro-
and April 1996. One major advantage of using this
ductivity, non-productive time in port, working time in
database was that by analysing only vessels of a similar
port, etc. The daily cost of shipÕs time varies with factors
age, a comparable basis for cost evaluation was pro-
such as capital cost, repairs and maintenance, insurance,
vided. A comprehensive exposition of model assump-
crew, diesel oil consumption and price, etc.
tions, speci®cation and estimation are detailed in
Cullinane and Khanna (1999).
As expected, on analysing the output from the model, 120
US$ PER TEU PER VOYAGE
the bene®ts of scale economies while a ship is at sea 100 Port time is assumed as
follows the shape of a negative exponential curve, where 80 50% less than modell ed
marginal savings in unit costs reduce progressively with 60
As modelled
increasing ship size. Cost per TEU-Mile and ship speeds 50% more than modelled
100% more than modell ed
40
for dierent ship sizes are shown in Fig. 7 which illus-
trates that, besides being more economical, larger ships 20
of a better quality of service, a competitive advantage Fig. 8. Containership cost of time in port per voyage (US$ per TEU).
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 189
Table 3
Total shipping cost per TEU for trans-Atlantic voyage of 4000 miles (US$)
50% less than modelled As modelled 50% more than 100% more than With only a maximum
modelled modelled of three cranes
Table 4
Total shipping cost per TEU for trans-Paci®c voyage of 8000 miles (US$)
50% less than As modelled 50% more than 100% more than With only a maximum
modelled modelled modelled of three cranes
Table 5
Total shipping cost per TEU for Europe-far east voyage of 11500 miles (US$)
50% less than As modelled 50% more than 100% more than With only a maximum
modelled modelled modelled of thee cranes
Tables 3±5 also demonstrate that the bene®ts from Currently and in the future the results of this study
scale economies in ship size decline as route lengths suggest, not unsurprisingly, that the deployment of large
shorten. Fig. 9 also shows that the shorter the route containerships is likely to depend most crucially on
length, the ¯atter is the line graph showing Total Ship- voyage distance. The actual deployment of vessels on
ping Cost per TEU. As one would expect, this implies these three routes by the major operators validates the
that the economies of ship size are of greater bene®t on ®ndings of the model and this assertion. The biggest
longer routes. ships are employed on the longest route (i.e. Europe±
The parametric relationship between economies of Far East). This is despite the fact that by far the largest
scale and route length is shown in Fig. 10 which route in terms of volume of trac is the trans-Paci®c
graphically illustrates the decline in positive returns to route. The objective of such deployment patterns is
scale as ship size and route length increase. clearly to maximise time at sea reaping economies of
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 191
1200
4000 MILES (TRANS ATLANTIC)
1000
8000 MILES (TRANS PACIFIC)
strategies of their competitors in reaping the available
800
11500 MILES (EUROPE-FAREAST) economies of ship size. Providing testimony for this
US$
600
assertion is the fact that at the end of 1998, 12.3% of
global slot capacity was on order and that in 1998 alone,
400
200
0
world slot capacity increased by 11.6% (Containerisa-
tion International Yearbook, 1999). These ®gures rep-
200
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
5500
6000
6500
7000
7500
8000
CAPACITY IN NTEU resent only a very slight slowing of the growth rates
Fig. 9. Distance comparison of total shipping costs per TEU.
prevailing at the end of 1995.
In the past, one of the reasons for severe competition
and poor pro®tability in the liner shipping industry was
the combined eect of low entry barriers and high exit
barriers. Increasing economies of scale and scope, to-
gether with growing rationalisation, mean that barriers
to market entry are rising so rapidly that small and
medium-sized lines will soon have no opportunity for
moving up into the major league (Lloyds List, 1996a).
This is so because increasingly it is the attainment of a
critical mass in operations that makes feasible the ap-
propriate quality of service which guarantees market
Fig. 10. Comparison of economies of scale and route length. share.
The increasing cargo concentration which naturally
scale and minimising time in port suering disecono- results from increasing ship size also implies that part-
mies. This will be the case even if port productivities ners in an alliance will be much more interdependent as
continue to improve in the future. they seek to procure suciently high load factors to
fully reap the bene®ts that come from economies of
scale. As already mentioned, the recent introduction of
large size tonnage has provided a catalyst for the pro-
7. Implications and conclusions liferation of more agreements and the broadening of the
power base of liner companies through alliances,
In drawing conclusions from this analysis, it is vitally mergers and acquisitions.
important to emphasise that they relate to the combined An important corollary of increasing ship size,
eect of the continuing trends towards greater ratio- therefore, will be the further concentration of power into
nalisation of the sector and towards greater investment the hands of fewer main players so that only mega-
in ever-larger containerships. The fundamental nature of carriers will be in a position to eectively compete for
the two strategies is that they are implicitly interdepen- mainstream liner business. Smaller operators certainly
dent and that, in consequence, their individual impact and perhaps even some of the big names will be forced
upon the container shipping market is very dicult to to retrench to niche markets.
isolate. Instead, for ease of analysis, they must be con- At the same time, however, rising entry barriers will
sidered as a single causal market development, which still not lead to higher returns in the industry since the
together impact upon dierent aspects of the container competition laws of the European Commission and the
shipping and related markets. The eects of the com- Federal Maritime Commission, together with the power
bined strategies may be identi®ed and related speci®cally exercised by the shippers councils, will not allow ship-
to dierent areas of interest to and within the container ping lines to have a ®eld day in the future.
shipping sector. In this respect, the conclusions drawn The saving grace in this regard may perhaps be pro-
from the analysis relate to liner shipping operators, their vided by the optimism which exists over the prospects
increasing inclination towards the adoption of the load for future growth in trade volumes. Irrespective of the
centre concept and the subsequent impact of this on ongoing ®nancial crisis in Asia, analysts suggest that
ports and terminals. maritime containerised trade will grow at around 6.5%
per annum over the next two years or so. This compares
7.1. Liner shipping operators to growth in the last few years which averages only 7.7%
per annum (Containerisation International Yearbook,
Economies of scale can only oer the potential for 1999).
short-term cost leadership. A sustained competitive ad- The president of K-Lines, Isao Shintani (1996) has
vantage on a global basis is not feasible because, if the suggested that container operators have placed orders
post-Panamax strategy proves successful, those liner for larger containerships in anticipation of double digit
192 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195
growth which is unlikely to be ful®lled. The point being, 1971). Indeed, the pursuit of this is so critical to the
of course, that economies of scale from operating larger implementation of the load centre concept that many
tonnage, however, can only be achieved if vessels are shipping companies have actually sought to horizontally
full. In addition, despite optimistic forecasts on the de- integrate under single ownership their existing shipping
mand side, the recent capacity explosion associated with operations with intermodal inland distribution networks
the development of the latest generation of container- and port operations.
ships still presents a dismal picture. Against a back- As Vickerman (1998) points out, this then becomes a
ground of a market where only marginal returns have self-reinforcing scenario where the concentration of
been enjoyed over recent years, the expected major ®- cargo volumes in load centres leads to an expanded
nancial deterioration is likely to lead to a serious shake- hinterland which, in turn, allows the reaping of econo-
out of the most inecient carriers. Since the growth in mies of scale associated with longer distances in inland
the container market will one day reach saturation, the distribution (especially where an intermodal rail system
longer term outlook could be even bleaker (Grey, 1996). exists). This improvement in the eciency of landside
distribution could provide the load centre port with yet
7.2. Load centres another self-reinforcing competitive advantage and will
eventually mean that the proximity of ports to zones of
As has already been pointed out, while containerisa- consumption (i.e. markets) in urban areas will no longer
tion began life as a purely technological innovation, it be important. If properly controlled and encouraged by
has in recent years had a more fundamental impact on appropriate regulatory authorities, this sort of market
distribution. The main bene®ts of containerisation are development can translate directly into environmental
reaped when there is maximum penetration into the bene®ts.
transport chain. Recognition of this fact rapidly in- The corollary is clear, therefore, that the main ad-
creased the degree of co-operation and mutual com- vocates of the load centre concept are likely to be those
mitment between dierent modes of transport; an idea carriers who deploy large containerships (Talley, 1988).
that became embodied in the concept of intermodalism The likely impact of the recent escalation in ship
(Hayuth, 1988). The application of this concept has al- size on the pattern of port calls and the future appli-
tered the pattern of land-based ¯ows between ports and cation of the load centre concept is perhaps dicult to
the regions they serve. In essence, it has undermined, estimate. In the past, there has been considerable
and forced a reassessment of, the traditional hinterland controversy and debate over the nature of the rela-
concept (Slack, 1994). tionship between load centres and containership size.
Intermodal developments, together with the growth According to Gilman (1983), in the early days of
in container vessel size, point to the obvious potential of containerisation it was accepted that the deep-sea trade
rationalisation in terms of the number of port calls and would, as the least cost solution, use large sized con-
the adoption of the load centre concept where, from a tainerships on concentrated itineraries with the re-
particular carrierÕs perspective, certain ports become the quired feeder connection provided by rail, road or sea,
foci of their operations within a region such that a dis- depending on the circumstances. For a long time, this
proportionate share of a carrierÕs containerised cargoes view seemed to contradict the practice of shipping
¯ow through a particular port (Hayuth, 1988; Slack and lines. There are three reasons proposed for why this
Starr, 1994). should be so:
The rationale behind the load centre concept is that it · Basic demand characteristics in liner shipping suggest
allows economies of scale, in the inland as well as the that cargo distributions are dispersed and not suscep-
maritime transport system (Hayuth, 1988). It also allows tible to aggregation in the same way as industrial
shipping lines to increase the utilisation of ships and processing.
reduce port time and charges. Simultaneously, increas- · There are considerable secondary distribution costs.
ing port volumes mean a better distribution of the high Feedership and inland transport costs are much high-
®xed costs of the port. For all these reasons, in tandem er per TEU-mile than the cost of mainline ships.
with other coincidental in¯uences such as the eciency · The scale economies of liner shipping are not quite as
gains that might be derived from policies of transport powerful as expected and are not totally lost by mul-
deregulation and/or from advances in intermodal tech- ti-port calling, especially if the ports are geographi-
nology, it is likely that the cost of accessing the hinter- cally concentrated.
land of a container terminal will fall if it emerges as a It would seem that the point of balance between a
load centre with greater container trac ¯owing transhipment solution and traditional multi-port calling
through it. has, in the past, been further to the advantage of the
The choice of a particular port as a load centre is latter than had been expected. With the recent escalation
highly likely to be conditional upon the eciency of in ship size and the proposed developments of mega
onward or inland distribution (see Oram and Baker, ports and terminals, however, the original idea and its
K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195 193
advocates have again gained credence with observers of 7.3. Ports and terminals
the shipping industry.
Since 1980, transhipment trac has been growing There is an interdependent relationship between ship
consistently and there is plenty of industrial optimism size and port design; improvements in cargo handling
about the future of this niche business. Although the techniques in ports have made new types of ships and
average growth in annual transhipment volume until bigger ships more pro®table while, on the other hand,
2001 has been predicted at only 1.2% for North Amer- profound changes in ship design have induced ports to
ica, the equivalent ®gure for Europe is 8.3%, for Asia develop.
9.0%, for Middle East/S. Asia 11.6% for Carribean/C. The latest generation of containerships make con-
America 24.6% and for other parts of the world to av- siderable demands on terminals and ports in the form
erage 11.4% (Drewry Shipping Consultants, 1997). Of of additional infrastructure, cranes, depth in port,
course, growing transhipment volumes also mean that productivity, etc. The results from the model point to
there is scope for reaping economies of ship size in the the fundamental conclusion, in fact, that the economics
feeder business. of containership operation are crucially dependent on
Direct calls at port by mainline vessels are being ra- port productivity. This is indicated not only, as previ-
tionalised as carriers seek higher levels of productivity ously mentioned, by the comprehensive impact of re-
from their assets. In Europe, talk is of wholesale port cent general improvements in port productivity on
cutbacks with several carriers evaluating networks based containership economies of scale but also, as revealed
on calling directly at just two ports in Europe (Rotter- through the sensitivity analysis, by the eect on opti-
dam and Hamburg) compared with four to ®ve direct mum ship size when time in port deviates from the
calls at present. Other commentators have visualised original best estimate input into the model. The addi-
giant ships on global routes calling at one or two hub tional required capital expenditure has signi®cant im-
ports on each continent (Adcock, 1995). plications as does the fact that high throughput and
There is some merit in both perspectives. The degree adequate utilisation of resources are vital, not only for
of load centring which provides a least cost solution is a container terminal to remain competitive in the long
route speci®c and, as such, it is dicult to generalise. It run, but also if it is to achieve a reasonable return on
is determined by the trade-o between the costs associ- investment.
ated with the level of cargo dispersion from the load There is a proven relationship between the through-
centre and the extra cost of calling at an additional port. put of a terminal and crane productivity. To quantify
As alluded to in the discussion on economies of scale in this relationship, one study has shown that a terminal
inland distribution, this will depend on a complex in- with a throughput of 11 million container moves per
teraction of factors including the size of the mainline annum is expected to unload a vessel in 88% of the time
ship, the amount of cargo at the diversion port, diver- taken by a port with only 5 million moves (Tabernacle,
sion distance, transhipment/distribution cost, port ac- 1995). In consequence, a high throughput of containers
cess time, handling cost, productivity of the port, etc. for a terminal means better productivity for ships which,
At the same time as carriers have adopted the load in turn, will attract still more ships to call at the termi-
centre concept, container trac has, in fact, become nal. Conversely, poor productivity at a port can prove
decentralised indicating a trend towards a more evenly detrimental to the attraction of trac. For instance, in
distributed cargo concentration between ports. This 1996, as the result of a considerable deterioration in the
implies that the advantages of the load centre concept productivity levels at the port of Jeddah, numerous
appear at the carrier level, but not at the port level. shipping lines either suspended or reduced services to
Thus, while shipping lines can gain by concentrating the port (Lloyds List, 1996b).
their operations in a limited number of ports and by With increasing ship size it is inevitable that the
reducing the number of calls which they make, partic- bargaining power of the large ship operators will in-
ularly by big ships, this does not necessarily imply that crease. This trend has been very much enhanced by the
all shipping lines will use the same port. formation of the large, world-wide alliances and the
The results of the analysis contained herein suggest greater industrial concentration within the sector. The
that the economics of large containerships are such that major alliances are set to wield enormous purchasing
the adoption of the load centre concept by containership power over ports and terminals. For example, Leo
operators and the continued proliferation of hub ports as Berndsen (1996), the Chairman of NedlloydÕs Executive
the foci for container operations is a trend which is un- Board, has predicted that cost savings from exercising
likely to cease in the short to medium term. Indeed, given joint purchasing power are signi®cant and suggests that
the highly positive correlation between the operation of collective bargaining on terminal contracts will result in
post-Panamax vessels, company size and membership in a 10±15% rate reduction in the future. Clearly, this
a world-wide container shipping alliance, both industrial ability will further erode the competitive status of small
and hub concentration is likely to be self-perpetuating. and medium size operators in liner shipping.
194 K. Cullinane, M. Khanna / Journal of Transport Geography 8 (2000) 181±195
Because ports will require sucient infrastructure in unable to attract larger size mainline vessels. This is
terms of berths, depth of water and craneage, fewer already evident in the case of the Scandinavian ports
ports will be in a position to compete for these larger and in the Baltic where, just a few years ago, ports in
and larger ships. As a result, additional casualties will be these regions had at least one direct service on main
added to the existing list of redundant liner ports. trade routes. This situation has now totally changed as
Faced with fewer shipping lines (due to the combined all except three large container lines omit Scandinavian
eect of continued industrial concentration, market calls from their mainline schedules. In place of direct
domination by a small number of large alliances and the calls, a busy feeder market has developed (Lloyds
deployment of larger vessels) mega-terminals become Shipping Economist, 1996c). As their margins decline,
not merely a luxury but, rather, a necessity. Investment however, feeder service providers are also feeling the
in the ports sector re¯ects this tendency. For instance, pinch brought about by the concentration of power in
Rotterdam is pursuing this strategy aggressively, with its the hands of alliances.
earmarking of US$ 1.28 billion for the Delta 2000-8 There can be no doubt that recent developments in
development plan for the Massvlakte area (Fossey, the container shipping industry have radically altered
1995). Similarly, there has been and continues to be the market position of ports and terminals. No longer
signi®cant investment in mega-terminals on the west can ports and terminals be regarded as a safe business,
coast of the US. It seems inevitable that in the current with protagonists operating under the market protection
business environment of liner shipping, increasingly of a regional monopoly with a highly de®ned hinterland
characterised by major global alliances and the deploy- and guaranteed trac. To survive in todayÕs market-
ment of ever-larger containerships operating between place, ports will have to be highly competitive and in-
major load centres, these development plans for mega- novative. The development by ports and terminals of
terminals constitute an important pre-cursor to the ul- EDI systems, the leasing of berths, volume discounts,
timate elimination of medium sized mainline container productivity agreements, in-house feeder services, duty
ports. free parks etc. are all examples of sensitivity to their
All is not lost, however, for such smaller and medium changing role.
sized ports since opportunities exist for a second tier of
ports which do not target ultra large containerships.
These ports can feed-o their larger counterparts rather
than competing with them, thus removing much of the Acknowledgements
need for investment in the most expensive infrastructure.
To succeed, this set of ports will have to streamline their The authors are very grateful to the editor, Dr.
activities to target niche shipping markets, especially in Richard Knowles, and two anonymous referees for
feedering. As Baird (1996) points out, there are likely to some very astute observations, constructive criticism
be a few surprises as to which ports will be most directly and helpful suggestions which, we consider, have sig-
aected and it may well be the case that certain ports ni®cantly improved this paper.
currently considered mainline will ®nd themselves hav-
ing to reposition themselves to the market as specialist
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